Fashion Marketing and Business Management - BA (Hons)

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Why study this course?

On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce. 

In the most recent Destinations of Leavers from Higher Education (DLHE) survey, 100% of all 2017 graduates from this course were in work or further study within six months.

The teaching on this course received a 90% student satisfaction rate in the 2018 National Student Survey.

More about this course

Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e-commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e-tailing, fashion business start-up, international retail strategy, customer relationship management and foreign languages.

Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands-on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice.

While you study, you’ll be immersed in the heritage, culture, entrepreneurship and creativity that makes London the most original of the world’s fashion cities. You’ll also have the opportunity to study a business course abroad thanks to our partnership with a number of international universities, as well as develop your hands-on experience through a business work placement in the UK.


A range of assessment tools will be used to gauge your performance, including reports, essays, exams, group work and individual portfolio work.

Fees and key information

Course type
UCAS code NN1N
Entry requirements View
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Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum grade C in three A levels or minimum grades BC in at least two A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Business Management (including foundation year) BA (Hons) or Marketing (including foundation year) BA (Hons) degree.

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Accelerated study

It may be possible to enter the course at Years 2 and 3 if you have a relevant Foundation Degree, Hight National Diploma (HND) or equivalent.

Modular structure

The modules listed below are for the academic year 2019/20 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • autumn semester - Friday morning

    The module seeks to provide a motivational learning experience and to stimulate the co-creation of knowledge pertaining to the cannon of sartorial culture. The module content addresses a range of historical moments underpinning the development of a ‘fashion system’ and examines how the inter-relationships between these elements contribute to and inform changes in dress styles. Discussion and analyses of the globalisation, the impacts of technology, the metropolis and creative practice are designed to raise awareness of the importance of the discipline as a driver of contemporary culture. The key skills of academic reading & writing, analytical thinking and self-directed research are mobilised in completing assessment tasks predicated on the module’s constructively aligned learning outcomes. The learning experience complements that provided in the other subject-specific modules designed to engage all L4 students on the Fashion Marketing & Business Management programme

    Read full details
  • This module currently runs:
    • spring semester - Friday morning

    The module seeks to provide a motivational learning experience and to stimulate the co-creation of knowledge regarding pertaining to the theoretical underpinnings of the discipline of fashion. The module content addresses the range of frameworks and models that account for the existence, operation and necessity of having a fashion system. Discussion and analyses of the specific approaches taken by history, sociology, economics and anthropology are designed to raise awareness of fashion as a subject suitable for intellectual study. The key skills of academic reading & writing, analytical thinking and self-directed research are mobilised in completing a set of assessment tasks predicated on the module’s constructively aligned learning outcomes. An introduction to research methods is embedded in the syllabus. The learning experience complements that provided in the other subject-specific modules designed to engage all L4 students on the Fashion Marketing & Business Management programme

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  • The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.

    The traditional view of the purpose and role of management in the world of work was to seek stability and efficiency in a top-down hierarchy aimed at achieving bottom-line results. In contrast, the contemporary management paradigm expects managers to engage in motivating people and harnessing their creativity, sharing information and power, leading change, and finding shared vision and values in an increasingly diverse and complex workplace.

    Today’s managers require the knowledge and ability to draw on both traditional and contemporary approaches to management when formulating workplace decisions. They also need the skills, tools, and techniques to manage their own career trajectory based on the acquisition of sound employability skills and accompanying behaviours.

    In addition to knowledge, the module focuses on developing students as managers
    which involves the ability to interact with, and motivate, a diverse range of people.
    The module aims are to:

     enable students to identify and explain major developments in the history of managerial thought;

     provide students with the knowledge and skills to deal with the variety and complexity of challenges facing the management of people and organisations in the 21st century;

     provide students with the opportunity to develop management, leadership and employability capability to enhance their individual potential;

     develop students appreciation of the different management approaches that can be used when managing in uncertain and complex environments;

     allow students to experience managerial competence through a variety of methods including field visits and case studies.

     enable students to develop their management and employability skills, such as critical thinking and writing, interpersonal skills, self-management, communication, team-working, problem solving, and presentation skills, in order to maximise their competitive edge in the business world.

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  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning
    • all year (January start) - Wednesday morning

    The module introduces students to the study of marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing in the 21st century as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision-making based on the application of the marketing mix.

    The module aims to:
    1. Critically evaluate the holistic marketing concept and its impact on the marketing mix of products and services, with a view to creating superior customer value.
    2. Explore how changes in our modern society including cultural and rapid technological advances have created new challenges and opportunities for all organisations.
    3. Develop knowledge of a wide range of theoretical and practical techniques used in marketing and communications.
    4. Assess how to employ marketing theories, techniques and tools in solving business and marketing challenges across a range of organisations.

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  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    The module aims to provide a motivational learning experience and to stimulate the co-creation of knowledge pertaining to the various processes that together constitute the apparel industry. The module content addresses the development of a consumer society, retail geographies, buying behaviours trend forecasting and promotional culture. Identification and analysis of differentiated market segments, lifestyle groups and taste communities is designed to raise awareness of the pivotal role of consumers as both initiators and end-users of the fashion product. The key skills of academic reading & writing, analytical thinking problem-solving, visual communication and self-directed research are mobilised in completing a diverse suite of assessment tasks predicated on the module’s constructively aligned learning outcomes. The module complements student engagement with the other fashion-specific area of study undertaken at Level 4

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Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Thursday afternoon

    This module provides students with the opportunity to explore contemporary fashion branding and advanced marketing communications theory and analyse these within the context of the fashion industry & retail practice. Over the course of the module students will examine consumer and business behaviour in relation to branding. Students will examine all the tools in the marketing communications mix and how Fashion brands integrate their mixes to maximum effect to their specified target markets.

    The main aims of the module are as follows:
    • To ensure students are equipped with relevant knowledge of branding & communication practices in fashion.
    • To assist students in gaining a deeper knowledge of the fashion consumer, techniques used in fashion branding, the establishing of a strategic and visual tactical positioning in the current marketplace, the changing role of fashion communications, such as: events, public relations and social media.
    • To increase students’ analytical, evaluative and budgeting skills with regards to selection of integrated communications tools.

    The module aims to assist in the building of the following specific skills:
    1) Researching
    2) Analysing data & problem solving
    3) Commercial Awareness
    The module also aims to assess the following additional skills:
    1) Interpersonal, including collaborating / working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion
    2) Communicating/presenting – orally and in writing, including

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  • This module currently runs:
    • all year (September start) - Wednesday morning

    The module seeks to provide a motivational learning experience and to stimulate the co-creation of knowledge pertaining to the fashion buying/merchandising processes and the manner in which these two poles of commercial practice link together through (global) supply chain networks. The module content addresses the various roles and responsibilities of these important players operating at all levels of the fashion business, from retailers of quotidian apparel through to couture labels. Discussion and analysis of both quantitative and qualitative approaches to fashion buying and merchandising are designed to raise awareness of the inter-relationships between maximising profitability and meeting consumer expectations in the fast-changing fashion business environment. The key skills of research, numeracy, analytical thinking, problem-solving, visual communication, academic reading & writing are mobilised in completing a diverse suite of assessment tasks predicated on the module’s constructively aligned learning outcomes. The module exploits material disseminated earlier in the programme as academic scaffolding in order to provide students wishing to develop careers in the fashion business insights into commercial realities of the apparel sector

    Read full details
  • This module currently runs:
    • all year (September start) - Thursday morning

    Early theories of leadership assumed that the qualities which made great military, social and political leaders were those that would make great industrial leaders. However, the characteristics of leadership required for well-established steady-state organisations are far removed from many
    21st century workplaces where business leaders are confronted with unprecedented complexity and change. For example, the scope of entrepreneurship is widening far beyond micro and small-to medium sized enterprises as organisations that previously could not have been considered entrepreneurial enbrace innovation as a means of survival (Urban, 2012). In order to respond rapidly to changes in the external environment today’s leaders and managers are required to lead and manage innovation, and create an environment that fosters and enhances entrepreneurship.

    This module provides students with an introduction to both traditional and contemporary theories of leadership. It examines how cumulative knowledge of leadership theory can contribute to leading and managing innovation and entrepreneurial activity in modern organisations. Innovation and entrepreneurship are central themes of the module as students explore the characteristics of entrepreurship and identify conditions that foster innovation. Students will have an opportunity to interact with the local business community and are required to identify a local enterprise and interview its founder/current owner to determine whether they demonstrate the dynamic and visionary approach to business proposed by entrepreneurial theory to be typical of entrepreneurs.

    In small groups students are required to explore their own entrepreneurial skills through the proposal of an on-line business application. They are required to use their knowledge of management and leadership theory to manage its development, and they are required to produce a business plan to bring the application to market.

    Throughout the module there is an on-going focus on skills, for example students will be helped through the use of self-assessment questionnaires to identify their own leadership styles and preferences as well as foster their entrepreneurial skills.

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  • The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.

    The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
    These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

    For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.

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  • This module currently runs:
    • spring semester - Thursday morning
    • autumn semester - Thursday morning
    • spring semester - Wednesday afternoon
    • autumn semester - Wednesday afternoon

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)

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  • This module currently runs:
    • autumn semester - Monday morning
    • spring semester - Monday morning

    The fashion industry operates in a dynamic environment resulting in a rapid expansion of fashion internet retailing. Increasingly consumers are switching between channels in their purchasing of Fashion. The module will deal with a range of theoretical, practical techniques in understanding and researching the management of fashion etailing. The module examines the various factors which influence on line customer journey, trends in multichannel approaches and strategies.
    This module has been designed to build on level 4 knowledge with a focus on the understanding of the management of fashion etailing. This module aims to develop a critical understanding of the importance Internet retailing and its contribution to Fashion retailing.
    The module aims to:
    • Develop an understanding and demonstrate the scope of digital retail issues both operationally and theoretically in designing and implementing successful internet retailing strategies.
    • Enable and develop student’s technical skills and knowledge in applying market research methods using appropriate digital metrics.

    The module also aims to assist students in the acquisition of the following skills:
    1. Digital literacy and IT skills
    2. Researching & analysing
    3. Inter-personal/Inter-cultural communication
    4. Application of knowledge

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Year 3 modules include:

  • This module currently runs:
    • all year (September start) - Monday morning

    The module seeks to provide a motivational learning experience and to stimulate the co-creation of knowledge pertaining to the range of issues arising from the development of a globalised fashion market. The module content addresses the impacts of both the apparel production processes and the practices of fashion (over-) consumption in economic, environmental and ethical contexts. Discussion and analysis of the financial imperatives of offshore production, identification of trends in consumer behaviour, and the connectivity underpinning strategic marketing initiatives are the methods used to raise awareness of new consumer markets, new production techniques and new communication platforms. The key skills of academic reading & writing, analytical thinking and self-directed research are mobilised in completing a diverse suite of assessment tasks predicated on the module’s constructively aligned learning outcomes. The module builds on material disseminated earlier in the programme as academic scaffolding, constructing a holistic overview of the apparel business that provides potential entrants to the job market with the knowledge and transferable skills that employers expect of Fashion Marketing graduates.

    Read full details
  • This module currently runs:
    • all year (September start) - Friday morning

    This module extends prior learning on the fashion industry, consumer research, supply chain management, online fashion retailing, branding and marketing communications and fundamentals of management in order to focus on the motives and explanations relating to strategic decisions made by fashion retail businesses both in the UK and internationally. Examples of strategic issues include: engagement in e-commerce and m-commerce, branding strategies, luxury fashion strategies, differentiation strategies in fashion businesses, fashion sector analysis, competitive advantage, critical success factors, strategic brand positioning, international entry modes. The module covers the most recent developments in international retail management, international management of resources, strategic marketing planning and corporate strategy. International Fashion Strategy differentiates itself from other level 6 planning and strategy modules in that it brings together knowledge from the fields of corporate strategy as well as international business; furthermore it applies this combined knowledge to real-time fashion businesses. During this module, students will learn the main international business concepts, frameworks and theories, which form the basis of their understanding of international retail strategy. This advanced module is supported by academics and practitioners with experience in international retail.

    The main aims of the module are to:
    - develop students' understanding and knowledge of the main theories, models and concepts of international strategy with direct application to the fashion retail environment
    - develop students’ understanding and knowledge of the internationalisation process
    and the various options available for international SME and LSE expansion
    - develop an understanding of the scope of marketing research in designing and implementing successful international marketing strategies
    - enable students to enhance their critical thinking abilities and their capabilities to develop strategic solutions to businesses in a variety of retail contexts and situations

    Skills development includes: problem-solving, academic reading, researching, critical thinking, and academic writing, digital literacy and IT skills, time management, team skills, independent working, referencing skills, intellectual discussion and awareness of contemporary debates in the business management related disciplines. Assessment components provide the vehicle for skills development.

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  • This module currently runs:
    • all year (September start) - Monday afternoon

    Fashion Project is a core specialist module for the BA (Hons) Fashion Marketing and Business Management programme. It aims to support students in becoming independent researchers able to apply theories, concepts and methodological tools to primary source material. The module content covers all the key requirements for undertaking an original piece of academic research over an extended period. The initial teaching block supports students in identifying an appropriate topic and in planning the research process – introducing the range of research methodologies and explaining the various elements of a dissertation required by academic convention. After determining where their interests lie, students are allocated a supervisor possessing specialist knowledge of the arena. It is likely that students will use the first of an entitlement of up to six meetings over the remainder of the module to discuss the production of the unmarked research proposal. After this proposal is ‘signed-off’ students embark on the research journey, scheduling meetings for advice and guidance as and when appropriate. It is recommended that students consult their supervisors after completing the literature review, during the data collection and analysis of findings stages, but reserve the final, if not also the penultimate, meeting for the writing-up stage prior to submission in the final teaching week.

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  • This module currently runs:
    • autumn semester - Tuesday morning
    • spring semester - Tuesday morning

    Innovation is now a substantive feature of the marketing industry with implications for competition, strategy, organisational structure, digitalization and supply chain management among other issues.
    A growing body of academic and practitioner literature surrounds innovation and its management. It highlights the complexities and challenges in current marketing/competitive strategies and provides a valuable body of knowledge to inform future marketing managers

    The module aims to:
    • Critically evaluate the role of innovation in new product development process for managing and developing an organisation’s product portfolio to deliver ‘best value’ for customers in support of organisational objectives.
    • Develop an in-depth understanding of the role of creativity and design in marketing and how it enhances business problem-solving and decision making.
    • Explore the process for managing an organisations portfolio of products
    • Recognise the key principles and purposes involved in developing organisational distribution strategies
    • Assess the nature and scope of intermediaries in the distribution channel(s)

    On completion of this module students should develop the following skills.
    Oral presentation, researching and analysing data, problem solving, team skill, creative skill; develop the skills to synthesise and evaluate a large body of concepts, ideas and theories related to innovation and marketing, individual research skills and referencing skills.

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  • This module currently runs:
    • autumn semester - Tuesday morning
    • spring semester - Tuesday morning

    The creative industries have grown substantially in the UK in recent years. They are known for their uniqueness – high-pressure environments, fragmentation and diversity. The module identifies a number of players within the industry including film, fashion, photography, print, music and advertising and examines the particular working experience of ‘the creative’. Firms within the industry are heavily project-based – meaning they operate very short project cycles, against numerous rivals, with relatively easy entry and exit strategies. The module highlights issues within the industry including a shortage of managers, fierce competition and working in a fast moving industry. The main aims of the module are to:

    1. Broaden the students’ understanding of what constitutes creative industries and the contribution creative industries make within UK and in the world.
    2. Provide students with sound understanding of the management of creative people/firms.
    3. Provide students with an over view of project management from project planning, managing a project and evaluation of the project performance.

    The module will enable students to enhance their analytical, problem solving, critical, planning and reflective thinking abilities. This would assist the students with their employability skills within the creative industries and beyond.

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  • This module currently runs:
    • all year (September start)

    This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.

    The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.

    During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.

    Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.

    The module is open to all Business and Management undergraduate course programmes.

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After the course

On completion of the course, you’ll have the skills and experience you need for a wide range of graduate opportunities across the fashion industry, including specific head office roles within retail organisations and clothing companies.

Alternatively, you could take inspiration from former graduates and set up your own fashion business start-up, develop a work-at-home business or become a one-person firm. To help you succeed, you can access help and guidance on developing your start-up at our Accelerator, London business incubator.

You could also follow in the footsteps of Armando Cabral, a London Metropolitan University graduate who has built his own fashion empire and been part of Paris Fashion Week whilst modelling for H&M.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Additional information

Our business and law undergraduate programmes are continuously improving and are currently under review for 2020-21 entry. Please apply as outlined in the how to apply section of this page and If there are any changes to your course we will contact you. All universities review their courses regularly and this year we are strengthening our business and law courses to reflect the ever-changing landscape of the world of business and law.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

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