Our four-year Business Management (including foundation year) BA (Hons) degree has a built-in foundation year (Year 0) that provides you with an alternative route into higher education if you don't have traditional qualifications or can't meet the entry requirements for an undergraduate degree in business.
During your foundation year you will engage with business challenges in a stimulating environment, while boosting your confidence and acquiring crucial academic skills. This acts as excellent preparation for your subsequent three years of study, which will allow you to specialise in more specific and advanced areas of business.
In the 2020 National Student Survey, 96% of our Business Management students said that they were able to access facilities, equipment, software and other resources whenever they needed.
Our innovative Business Management (including foundation year) BA (Hons) degree has been devised with valuable industry input, giving you an edge when it comes to seeking that all-important job when you graduate.
At London Met, we’ll help you acquire key business skills and knowledge in the classroom but we’ll provide you with a wide range of opportunities outside of the classroom too. The University is home to Accelerator, which provides advice, support, networks, knowledge and resources that can help you turn a business idea into reality. Based in Shoreditch, Accelerator is a unique resource that has helped many students and graduates establish their own businesses.
You will share your foundation year with students on other business-related foundation year courses. This allows you to share ideas and insights with your classmates before going on to specialise in your subsequent years of study. Should you decide during your foundation year that you’d like to specialise in a different area of business, there is also some flexibility to allow you to do this.
Following your foundation year, you'll study the same course content and get the same choice of modules as those who study our Business Management BA (Hons) course. Here you’ll have the opportunity to explore decision-making, leadership, organisation design and management, with a range of optional modules to choose from. Alternatively, you can choose to transfer to our Music Business BA (Hons) course if you'd prefer.
You'll graduate with a full undergraduate degree with the same title and award as those who studied the traditional three-year course, but you’ll also gain a Level 5 Chartered Management Institute (CMI) diploma. As a member of the CMI you can access their facilities, attend events and access over 200,000 live management jobs and its mentoring scheme.
You’ll be assessed through group work, coursework, presentations and portfolios as well as reports, business plans and seen/unseen exams. Some modules will require you to produce an e-portfolio including real-life investigations and tasks. In your final year you will also write a dissertation.
We are planning to return to our usual ways of teaching this autumn including on-campus activities for your course. However, it's still unclear what the government requirements on social distancing and other restrictions might be, so please keep an eye on our Covid-19 pages for further updates as we get closer to the start of the autumn term.
In addition to the University's standard entry requirements, you should have:
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
The modules listed below are for the academic year 2021/22 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 0 modules include:
This module focuses on the skills needed for success in business. It provides students with opportunities to become aware of the essential communication,
problem-solving, decision-making, commercial awareness, and the various other skills needed for succeeding in business. It is also designed to introduce and reinforce essential transferable skills with a focus on personal development, planning and reflective learning. The module aims to:
• enhance and develop students’ communication and study skills in preparation for an undergraduate degree in Business
• develop self-awareness, and reinforce the concept of reflective practice to allow students to develop into effective reflective practitioners
• introduce students to researching subject material from a wide variety of sources
• create in students a keen awareness of the business environment and to develop creative and dynamic approaches to contemporary business problems
The module aims include helping students to improve their:
• academic reading and Writing
• researching and report writing
• application of knowledge
• communicating and presenting orally and in writing
• problem solving and decision making
• self-assessment and reflection
This module introduces students to how universities work and how they can be successful in their studies. It provides an overview of the opportunities and challenges at university. The module is designed to provide students with the main elements of the learning process. An important distinction is that students enter university to learn, not to be taught, and this module is designed to provide students with guidance in the learning process. It introduces the concept of the learning cycle and learning styles. It provides students with an overview of how memory to store information as well as enabling recall of previously encountered information, so that students can build on it and re-store it as new information.
This module also introduces students to the different courses offered by the university
to prepare them for their decision regarding which course they wish to take following successful completion on this foundational course. In addition, students are introduced to, and will practice, a wide range of skills necessary for successful academic study, such as exam technique, academic literacy, creativity and critical thinking.
The module aims to:
provide students with a sound understanding of what is required to succeed when studying at university level;
provide a framework for the development of a range of academic, research, and attributes that will contribute to life-long learning and employability;
provide students with ‘tasters’ (that is introductions) to all Guildhall School of Business and Law’s programmes of study to enable them to make informed decisions regarding their future study.
This module introduces students to the contexts of business. Business functions including innovation, operations, marketing, human resource management, finance and accounting, all of which interact with one another, can only be fully understood when the environmental, organisational, and strategic contexts within which the business operates are also understood. The focus of this module is the development of students’ understanding of how business organisations work and operate in the wider environment. Students’ have opportunities to examine the various functions of businesses and their relevant environments. They will analyse a variety of business situations and cases. This module introduces students to the concept of globalisation in terms of its impact on socio-cultural, political, economic and technological factors. The main aim of the module is to introduce students to the impact of various contexts on business itself, and to provide them with opportunities to enhance a wide range of academic and business skills such as commercial awareness, and sensitivity in terms of people and cultures.
This module aims to provide students with a thorough overview of the numerical and Excel/spreadsheet skills needed to analyse data in the business context as well as dealing with the numerical aspects of business and management. The module encompasses aspects of mathematics, statistics and information technology relevant to not only the business management course but also to all other UG courses. The module focuses on numbers and data and their computational and analysis techniques that leads to the understanding of Accounting, Finance, Business, Aviation and Economics related information. Students will make use of a range of facilities on Excel to calculate, analyse and present numerical data efficiently.
Year 1 modules include:
At present companies are employing various digital systems to support their business processes and gain competitive advantage, so equally are developments in Internet Technology affecting the social networks of individuals. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives.
This unit helps the understanding of principles of digital business management. It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation and maintenance issues. Overall, the unit aims to develop a view of digital business in practice.
AC4052 is a 15 credit core module which is designed to lay the foundation for understanding the accounting requirements of business organisations for internal and external reporting and decision making. It examines the financial accounting techniques for sole traders and limited companies.
This module aims to:
1. Enable students to understand the underlying principles of the financial accounting processes and to prepare/construct relevant accounting statements
2. Enable students to evaluate the strengths and weaknesses of accounting information systems and how they relate to the decision-making aspects of financial accounting statements
3. Enable students to analyse and interpret the financial accounting statements of a limited company
4. Enable students to understand the context of the professional accountancy framework and to enhance their employability skills.
This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.
The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.
In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,
1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.
2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.
*A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.
** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.
This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.
The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.
The traditional view of the purpose and role of management in the world of work was to seek stability and efficiency in a top-down hierarchy aimed at achieving bottom-line results. In contrast, the contemporary management approach expects managers to engage in motivating people and harnessing their creativity, sharing information and power, leading change, and finding shared vision and values in an increasingly diverse and complex workplace.
Today’s managers require the knowledge and ability to draw on both traditional and contemporary approaches to management when formulating workplace decisions. They also need the skills, tools, and techniques to manage their own career trajectory based on the acquisition of sound employability skills and accompanying behaviours.
In addition to knowledge, the module focuses on developing students as managers
which involves the ability to interact with, and motivate, a diverse range of people.
The module aims are to:
The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.
The module aims to:
● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
● Provide an understanding of contemporary issues in marketing.
● Develop students’ academic writing, application of knowledge and interpreting data skills.
● Develop students’ researching and analysing skills.
Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.
The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.
Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.
The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.
Year 2 modules include:
Projects come in many shapes and forms, from small to large, familiar to unfamiliar, simple to complex, urgent to non-urgent and widely supported to strongly resisted. Anyone undertaking the sponsorship, governance or management of a project needs to recognise that there are risks to its completion on time, to budget and to the customer’s satisfaction. They should therefore know that it may be unsuccessful in some way, or even fail completely.
It is easy to find examples of such failures; the current Crossrail project, the delayed opening of the Berlin International Airport, the chaos when Heathrow Terminal 5 opened, the government’s failure to meet its targets for Corona Virus testing, and the countless software development projects that have been late, failed to meet user needs or been riddled with bugs.
There are various bodies of knowledge specific to managing Programmes, Projects and Portfolios of Projects that seek to provide the methods and tools to manage projects successfully. These are necessary but not sufficient; they do however go a long way towards improving project success rates. Organisations like the Association for Project Management and the Project Management Institute continue to work to improve the status and competency of project managers, as well as the competency of organisations.
This module introduces students to the role of the project manager, the nature of projects and how to manage them successfully, focusing on the linear project in which the project output is clearly defined at the commencement of the project. Such projects are typical in the construction industry but can be found widely in business organisations. You will also look at the way Agile projects change the approach to project delivery to deal with uncertainty in the product to be delivered and to accept changes in requirements or circumstances.
The module aims to enable students to:
Selling is an essential function of business. This module provides students with the opportunity to gain and develop essential selling and negotiation knowledges and skills. It will particularly consider the international perspective in selling to prepare the students for the importance of taking into account the richness of our current global context. The module supports the BABM&M course as it supports a marketing management perspective which includes understanding the selling function and learning from it to improve the overall marketing management function. There has been regular research confirming employers’ need for employees with selling skills as they argue that ‘selling is a life-blood of businesses’ since businesses cannot survive without effective results from this important function. Accordingly, the understanding of this business function should give students the edge over other students without such knowledge when seeking employment opportunities. Past students of this module have confirmed the importance of undertaking this module in helping them find a job. Additionally, selling has a broader perspective as it enables students to learn how to be more persuasive while remaining ethical in their business transactions.
This module provides students with an understanding of leadership in both theoretical and practical terms. In order to develop students cognitive academic abilities a study of leadeship theory will be undertaken. In this module students will explore the core theoretical underpinning of the theories of leadership. Using current case study examples they will learn how to apply their leadership knowledge critically. With the use of multi-media students will analyse how an understanding of leadership theory can contribute to developing, leading and managing business organisations.
Students will explore the importance of the traits, behaviours and characteristics of leaders through the critical lens of current leadership models. To develop their knowledge of leadership in practice students will use real world case studies to develop their understanding of leadership dilemmas and how theory can be used to help solve them. Students will explore the role of Power, Influence and Ethics in the role of the leader and how this can be developed to create a more ethical approach to leadership. In addition students will examine how leaders deal with conflict in the workplace through workplace examples and cases.
Students will have the opportunity to identify, reflect on and develop their own leadership skills. They will conduct a self-leadership audit through identifying their leadership style, traits and skills, e.g. negotiation, communication and then develop a self reflective piece to evidence their leadership skills development. They will then develop a plan to demonstrate what they have learned and how they might apply their new leadership knowledge in practice, in their future career roles.
Students on this module will have opportunities to enhance key leadership skills e.g. goal setting and communication skills, developed earlier, and to develop key skills such as negotiation and persuasion as a means of dealing with conflict and morale issues that can arise when managing and leading people.
The module aims to:
The module introduces and explores a range of key topics related to organisation studies. A broad range of organisation theories are drawn upon to encourage students to develop a critical approach towards their understanding and analysis of key issues within contemporary organisations. The module assessment strategy has been designed to test the extent of the achievement of the module learning outcomes.
The University has a policy that undergraduate students must, take a Work Based Learning (WBL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career.
This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real-world context e.g.
As a result of client brief and feedback, business concepts and/or ideas will develop over the duration of the module.
The QAA Benchmark on Business and Management (2019) emphasises the attribute of “entrepreneurship” and of “the value of real-world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for responding to client briefs in evaluating and developing business ideas and so develops creative yet practical thinking.
In addition, it requires students to examine market potential and prepare a presentation of their findings assuming the role of a business consultant. The module requires a high level of self-reliance to explore the business idea based on a client brief. Students develop an understanding of the role of business start-ups, business growth and development.
These skills and techniques are of practical relevance to anyone considering developing a business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.
This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.
Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.
The module aims to enable students to:
This module aims to develop students’ ability to understand and apply problem solving methods and analysis in relation to issues that may arise in business and management subject areas.
The module offers an opportunity for students to collect, present, analyse and interpret qualitative and quantitative data from a variety of data sources such as ONS and other sources. It seeks to enhance students’ knowledge and understanding of the business environment and develop their data management and data analysis skills using IT packages as appropriate.
The module provides the quantitative and qualitative data analysis skills that underpin the success of an empirical research project. This module helps to build the sound foundation required to undertake a final year project / dissertation module.
Consultancy is big business and the sector continues to experience strong growth. The UK consultancy industry alone employs more than 80,000 professionals and is worth an estimated £12 billion per annum; making it the second largest consultancy base in the world.
Management consulting involves engaging with stakeholders to provide objective, specialist advice. It is concerned with diagnosing issues and inefficiencies, solving problems, improving performance and implementing solutions to deliver complex change, maximise growth and to create value for organisations.
The Practice of Consultancy develops the practical research and consultancy skills required for a career in Business Analyses and Management Consultancy and prepares students for the final year Consultancy Project. Specifically, the module introduces research methods for consultancy and aims to develop a practical understanding of the tools and techniques of problem analysis and issue clarification. A range of business frameworks are applied to structure diagnostic analyses and thinking, whilst data, metrics and analytics are evaluated to inform the process and to provide the client with evidence-based solutions. Finally, this module aims to develop students’ communication skills through the preparation of a report to present the outcome of the consultation to their client.
Management consulting covers a broad range of activities and, to be effective, a consultant needs to be client-oriented and solution-focused. Expertise, resourcefulness, an analytical mind, creative thinking, an ability to manage relationships, empathy and excellent communication skills are essential to building trust and ensuring recommendations are implemented. By taking an applied, problem-solving approach, this module encourages students to enhance their competencies in these areas.
Student will develop a range of key skills and knowledge, including:
This module develops the student’s knowledge of the artist management business, by focusing on historical and current issues, as well as the acquisition of practical skills.
The module provides an intellectual framework for management of the music business, within the UK and internationally. It uses real-life practitioner case-study examples and industry frameworks and enables students to develop the necessary management competencies to operate successfully as artist managers and/or self-employed performers within the music business. It will cover key areas from artist management activities, recorded music, digital technology, business planning, production, royalties, through to live music, distribution, promotion, and copyright. The aim is to provide students with a comprehensive understanding of the scope and nature of the music management processes, from the development of creative ‘product’, to its distribution and consumption by the end-consumer.
The module aims:
1. To explain the role of management and managers within the music business
2. To explain the contractual relationships and legal and financial implications of artist management
3. To enable students to understand how to manage the business affairs of performing artists, and start-up a management business, and secure employment in the sector
4. To develop the attributes of self-evaluation and a creative and ethical approach in a variety of contexts, informing career orientation
This Company and Business Law module aims to expose students to the advantages and costs of forming limited liability companies. The module also empowers students to analyse and appreciate the regulatory framework around company activity. Students will be able to analyse most company activity from the point of view of creditors, especially during insolvency. The module also deals with aspects of Employment Law especially the employee-employee relationship.
Accordingly, students’ knowledge and analytical skills in the area of company and business law will be greatly enhanced.
We live in a more diverse society than ever before. Structural changes in labour markets have led to increasing numbers of women, older workers and disabled people in employment, with fewer younger people in many industrialised economies. Globalisation and migration has also lead to greater ethnic diversity. We are also clear about the business for diverse workforces, and the benefits this can bring to society.
However, there is a question as to whether a diverse workforce always equals inclusion. There is evidence that many of these groups are marginalised and face employment disadvantages in practice. The aim of this module is to illuminate some of the inequalities experienced by these groups, and then to examine theoretical perspectives helping explain these and provide insights into how these can be better remedied in practice.
Whilst arguably the principles of inclusion transcend the protected characteristics (Equality Act, 2010), it is clear that these groups tend to suffer more inequalities in the workplace than others (despite law that protects against this). This module will therefore look at the meaning of inclusion and how it differs from concepts of equality and diversity – what it adds and where it might be lacking. We will examine closely the different dimensions of diversity (gender, age, race/ethnicity and so forth) in order to understand the specific barriers these groups experience, and what methods organisations can develop to ensure more inclusive workplaces – so that everyone feels valued regardless of identity or background.
A broader aim of the module is to provide students with an opportunity to ‘step into the shoes’ of diverse marginalised groups and the specific barriers they face, so they are better prepared to identify and promote inclusive workplaces, as social justice champions of our future. This is something our society needs and London Metropolitan University is passionate about developing – values driven graduates who make a positive contribution to the world (see Strategic Plan).
This module introduces students to fundamentals of the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives. The changing environment and impact of technology are explained as background for synthesis of the communications process.
The module aims to:
• Develop a deeper knowledge and understanding of relevant concepts, theories and context of Integrated Marketing Communications as the relate to B2B and B2C customers.
• Understanding of the SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development.
• How to select the relevant communications tools and develop a fully integrated marketing communications campaign and how the plans are controlled and evaluated.
• Foster a critical awareness and understanding of the latest developments in marketing communications and the regulatory framework in which marketing communications operate.
The module also aims to assist students in the acquisition of the following skills:
- Academic and highly specialist writing and reading
- Analysing data/research
- Critical thinking and being creative
- Communicating/presenting, orally and/or in writing
- Digital Literacy and IT skills
The module is designed to introduce students to the basic theory of finance and to apply the theory to the selection and management of financial and investments portfolio. The module will help students to understand theories of finance to develop the skills of valuing investments and critically evaluate the frameworks for pricing securities, risks and reward relationship.
Furthermore, you will be introduced to various aspects of finance such as financial markets, instruments, concepts, and the institutional arrangements relating to the issuances and trading of various capital market securities.
This core module aims to enable students to:
1) understand the basic theory of finance and develop the skills of valuing investment
2) critically evaluate the conceptual frameworks for pricing securities;
3) undertake a written critical review of contemporary theories in finance.
4) calculate risk and return and establish the relationship between risk and return.
5) recognise the investment environment and for making investment decisions.
The module also aims to help students in the development of the following skills:
. academic writing;
. critical review of empirical data
. analysis of economic financial data;
. problem solving skills and decision making
. quantitative problem-solving and decision-making;
. self-assessment and reflection.
The aviation and travel industry has a huge number of interdependent factions within it and this leads to vast operational complexities. This together with a highly regulated industry, a competitive and dynamic external environment and a substantial level of Government involvement has the potential expose this sector and, airlines and airports alike, to a vast array of risks and uncertainties, both internally and externally. Because of the very nature of those risks, there are many uncertainties and disruptive events and this module seeks to understand how to put in place a co-ordinated, effective response that mitigates the effect of such events and minimises harm to an organisation’s stakeholders.
This module will explore the types of risk that the aviation and travel sector are exposed to and, what possible solutions might be put forward to mitigate against these. The module also seeks to understand what crisis management is and how to effectively apply it to the aviation industry.
More specifically the module will help develop the students understanding of how to assess, evaluate, mitigate and monitor risks as they pertain to the sector.
The module aims are as follows;
This module will address the critical issue of how current thinking on climate change and sustainability will impact on businesses and organisation. The need to create more sustainable organisations and businesses is fundamental to current and future organisational development strategies. It is necessary for students to understand the growing influence of the sustainability agenda on industry. This influence takes on many forms, from government policies and international agreements to the measuring the impacts of organisational practices on the ecology and communities. In the future, organisations, businesses, communities and individuals will be expected to understand and take responsibility for their economic, environmental and social impacts. This module will examine the current and future challenges. It will equip students to deal with the challenge of creating sustainable forms of business that operate within ecological and socio-economic limits.
It will explore the sustainability context, and how business practices will need to evolve to reflect the realities of operating within a globalised trading system that is striving to apply sustainability principles.
The overarching aim of the module is to ensure that students develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles and how these principles are applied. It will explore the varied tools and techniques used to apply sustainability principles, by governments, business and communities, and the challenges and conflicts these present. Such appreciation will be developed progressively via more specific aims which are:
The module also aims to assist students in the acquisition of the following skills:
1. Academic reading
3. Problem-solving and decision making
4. Critical thinking and writing
5. Application of knowledge and presenting data
6. Academic writing
Year 3 modules include:
Financial decision-making is important for any and every business. This natural mental process needs to be informed to select a course of action from several alternative options. One of the most essential elements that help to facilitate the implementation of the business strategy in an organisation is Finance. The financial manager of an organisation plays a central role in making decisions on optimum utilisation of financial resources and assess the implications for shareholders and other stakeholders, and the need for effective corporate governance. Therefore, managers require critical understanding of key financial management issues, performance indicators and methodologies relating to financial management frameworks. Managers use these tools when they are faced with making financial decisions in the business environment. This module provides students with knowledge about financial decision-making approaches and control systems businesses use to make managerial decisions.
The module also provides the knowledge and skills necessary to evaluate the impact of financial decisions. It enables learners of today, who are managers of tomorrow, to participate in decision making processes concerning the utilisation of finances in investment, financial and risk management, and the delivery of value for money in achieving the objectives of the business. Although managers are not always required to perform detailed financial analysis, they need to have a clear understanding of how the process of financial management and decision-making work to ascertain that decisions are properly made and implemented and that apposite risk management system are in place.
The module focuses on fundamentals of financial management, the need for accounting and finance, financial governance, making capital investment decisions, balancing risk and return, tools of financial analysis, interpretations and planning, reading financial reports, cost challenges in decision making, working capital management, sources of finance, cost-volume-profit analysis and its use in managerial decisions and planning.
Financial aspects of music and media organisations are as uniquely context-driven as are all other aspects of those specific sectors of technology-driven arts and communications. Frequently part of international conglomerates owned by technology firms, or significantly influenced by them where led by small businesses and entrepreneurs, music and media organisations are subject to kinds of volatility and risk surpassing the unstable patterns of taste, often unpredictable cultural change and audience loyalty. Therefore, it is essential that students critically appraise managerial decision-making processes which include the estimation of cultural and creative assets ranging from catalogue to people and skills.
Context-dependent and subject-specialist financial management issues, performance indicators tend to be best understood when exploring the notion of ‘what makes a successful organisation, its project(s) and output(s) in music and media’. It is thus unsurprising that research is often done in these fields based on an ontology of ‘what constitutes success in music and media’; Professionals and researchers alike grapple with such questions in order to create, define and utilise the ultimate yet everchanging yardsticks of performance indicators for music, media and related sectors.
Just a cursory examination of cases shows so: Such are the well-known examples of strategic implications of investments e.g. Apple Music as opposed to Spotify; the delayed album releases and their impact on major label profit expectations (Coldplay and EMI, 2004); different cost-structures that ISPs applied to Netflix when in its infancy, due to its [correctly] perceived disruptive potential to television production and cable services, and film production and distribution alike; and many more. Also, the inherent convergence capabilities of music, media and related sectors in brand partnerships, complex revenue streams etc.
Seminars dedicated to music and media students will encompass all such contextualisation, aiming to place the comprehension of key financial matters in management as a subject of wide-ranging, general, universal and global relevance within its informed industry context.
This final-year core module “Leading Innovation” aims to enable students to study and apply in practice:
a range of leadership theories and techniques to critically evaluate and develop their own personal leadership style
a range of leadership theories and techniques to critically evaluate contemporary innovation practice, and organisations in a range of industries engaged with innovation practice
a range of innovation theories and techniques to critically evaluate contemporary innovation processes, and organisations in a range of industries that innovate
the synergies between leadership and innovation in a range of contexts
The Module will be based around two themes:
Theme 1: Leadership, where they will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.
Theme 2: Innovation, where they will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples). In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice. By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by the leadership theories and techniques covered in Theme 1.
Each theme will conclude with an assignment: Theme 1 will conclude with a team- based formative assignment, and Theme 2 will conclude with a pairs-based summative assignment. Once complete, this Module aims to enable students to understand a long-term time line. Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style. Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.
Within the context of Events and Events Management the module will examine examples of leadership, innovation and best practice and explore some of the challenges facing event managers, entrepreneurs and freelancers in the 21st century
Strategy is a crucial subject, concerned with the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many others.
In the digital age of accelerating change, disruptive technologies and rising competition, the ability to set strategy and to rapidly adapt that strategy in the light of changing reality is vital. Accordingly, strategy constitutes an increasingly important element of all professional business and management qualifications.
It is aimed at students wishing to fulfil up-to-the minute strategy roles, using business intelligence, web solutions and agile methods to develop and deliver strategy in today’s technology-dependent business environment.
In brief, the module equips aspiring and digitally-aware managers and leaders with the knowledge, skills and techniques required to analyse contemporary organisations within changing environments nationally and globally; to formulate, evaluate and defend realistic and creative proposals for future strategic direction; and to plan for the effective implementation of the strategy selected.
Overall, the module aims to:
• Develop the knowledge and understanding to apply a range of practical strategic management tools for strategic analysis, choice-making and implementation across public, private and not-for-profit organisations of all sizes across all sectors in a digitally developed environment;
• Enable students to translate their analysis of contemporary organisations and contexts into creative and realistic proposals for an organisation’s future strategic direction;
• Enable students to apply structured insight into the realities of an organisation’s internal and external context in order to develop and deliver implementation plans which help maximise achievement of strategic objectives; and
• Enhance student employability by developing transferable skills such as research, analysis, evaluation, decision-making, presenting data, group-working and influencing others across different cultures, within both existing organisations and entrepreneurial start-ups.
This Module is divided into three (3) themes:
(i) Academic development, where the students will study and apply a range of theories from Critical Theory (CT) and Critical Management Studies (CMS) to a current UK-based PLC, enabling students to gain a wider and more profound understanding of the socio-cultural issues in corporate business.
(ii) Professional Development, where the students will study current corporate governance theory and policy, plus study the management and performance of selected PLCs in light of their approach to corporate governance
(iii) Personal development, where the students undertake a range of psycho-metric tests, management exercises, plus study selected texts on personal development, and based on these produce a Personal Development Plan (PDP) which will guide them in their future post-degree career and studies
By studying these three themes, students will experience the practice of management from three differing yet integrated approaches, design to enhance their academic development, professional development, and personal development.
This module aims to enable students to complete a research focused dissertation on a chosen topic or issue appropriate to their undergraduate degree. Students are required to reflect on relevant research questions, theoretical concepts/hypotheses, prior literature, ethical approaches, research methodologies and data analyses in an independent and disciplined manner. Students are expected to develop an in-depth understanding of their chosen research topics, research methods/approaches and the ability to appropriately seek out data samples required for research in a selected topic. The module aims to develop analytical, critical thinking, referencing and time management skills in independently undertaking and reporting on a research project.
This module will analyse and critically evaluate new and conventional models for music and media business in theory and practice, focusing on change and creative business innovation. Theoretical models will be examined with particular attention to monetisation of music by means of streaming, software/apps and blended experiences. Such creative enterprise phenomena apply to novel modes of delivery, content, devices and media convergences. Opportunities and threats including lateral [digital strategies] phenomena are analysed through the lens of entrepreneurship and corporate decision-making in theory and practice.
Students will critically evaluate business market positioning, examine best sources of reliable research information concerning new types of business customers and end users, and examine tactical alliances in music services and media markets.
Innovation and change are also explored, ranging from traditional portfolio development to new delivery methods, to emerging business strategies. This will be done by utilising and confronting key concepts in strategic management and recognising the relevance of cultural knowledge in this area of creative industries. Case study research and business simulation methods will be encouraged in analysis, with the aim of developing new approaches to business modelling and innovation.
This advanced module aims to equip students with a refined and robust skillset for analysis, evaluation and implementation in business modelling and strategic practice.
1. Mapping and analysing patterns of change in innovative industry practices through the transformation of key sectors and enterprises.
2. Exploring specific contexts within which management of innovation takes place and fully contextualise the analysis of enterprise practice behind the development of new business models
3. Developing multidisciplinary syntheses of creative management, innovation and implementation in experience/service portfolios, identifying multiple factors that shape music/media business modelling in practice
4. Addressing conceptual solutions, operations and skills sets utilised for monetisation of cultural/creative value by means of innovation and strategic management in music/media contexts
5. Applying the understanding of strategy and tactics within the context of music/media business innovation
With the challenges presented by new media, shifting media patterns, and divided consumer attention, the optimal integration of marketing communications takes on increasing importance. The module is designed to enable students unlock the power of integrated marketing communications (IMC) by taking advantage of the unique strengths of different communication options, and combining and sequencing them strategically.
The module provides students with key industry-standard skills needed to develop a successful career in marketing communications, digital marketing and social media. It enables students to gain a first-hand experience in setting up live marketing communications campaigns in different contexts by combining both traditional media and new digital options.
The module content includes critical reflection on the academician–practitioner gap in understanding how marketing communications might work; developing a marketing communications pitch in response to a strategic creative brief and creative deliverables; crafting message strategy and creative strategy supported with Adobe Creative Cloud; media planning and buying - advanced measurements and calculations of traditional and digital media buys using advanced Excel program; campaign implementation and scheduling process using Microsoft Project software; practical challenges in monitoring and controlling IMC campaigns, setting campaign metrices and contingency plans; addressing regulatory, legislative and ethical issues and the interrelationships between marketing communications, culture and society. Additionally, students will be encouraged to successfully complete online courses including Advanced Google Analytics and Google Analytics 360 which are highly sought-after skills by employers.
This module builds on Level 5 modules knowledge and aims to:
• Develop an advanced understanding of marketing communications theory and practice with focus on both strategic and operational-level IMCs.
• Enable students to develop effective IMC campaigns in both Business to Consumer (B2C) and Business to Business (B2B) contexts.
• Provide students with key skills in response to a strategic creative brief and creative deliverables.
• Develop realistic media planning and buying strategy as well as measures of IMC campaigns.
• Develop critical awareness and competence in suggesting ethical and sustainable strategic alternatives to local as well as global organisations.
The module also aims to assist students in the acquisition of the following skills:
- Researching and analysing
- Academic and highly specialist writing and reading
- Application of knowledge and presenting data
- Critical thinking and being creative
- Communicating/presenting, orally and/or in writing
- Digital Literacy and IT skills
This module provides an introduction to the developing field of cross-cultural management, explored in relation to both international and intra-national contexts, and drawing on perspectives from social anthropology, social psychology, organisational behaviour and management theory. It is assessed via a group report and presentation, and an unseen examination based on a case study given in advance.
This module has been nationally promoted by the UK financial regulator the Financial Services Authority (FSA), [now Financial Conduct Authority (FCA)], as a ‘unique idea’ in their ‘National Strategy for Financial Capability in Higher Education’ (2009), and disseminated to all universities as an exemplar for raising student interest, expertise and enthusiasm in personal finance. FSA refers to London Metropolitan University as one of only four universities awarded the FSA Curriculum Development Grant for “unique ideas” put forward for the creation of a financial capability module, the unique idea for this University being the innovative Competency Based Action Learning (CoBAL) curriculum which is the outcome of doctoral level research conducted in collaboration with real-world organisations such as the National Institute of Adult Continuing Education (NIACE), the FSA, and the National Research and Development Centre for adult literacy and numeracy (NRDC).
The module underlines the role personal judgement plays in personal finance, and the many perspectives that inform personal judgement, enabling the student to formulate and employ Action Learning strategies for the development of knowledge, skill and attitudinal competencies in personal finance, and for increased ability and confidence in dealing with the complexities of making financial decisions in the five domains of financial capability identified by the FSA.
This is an Extension of Knowledge (EoK) module which any student on any course in the University is able to take as an option module subject to their course incorporating a relevant slot in their course structure. The module’s EOK status recognises the need for students of all subjects to have a good grasp of Personal Finance.
‘Service Excellence for Creative Industries and Aviation’ investigates practices and strategies used in managing exceptional relationships between customers and service providers. Consistent delivery of high-quality service increases customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of all aspects of excellent service delivery.
The aim of the module is to provide students with understanding of the importance of service excellence, including reflection on their own professional conduct practices, and equip them with analytical ability to assess and improve service delivery.
This module introduces the students to a developing specialist new field associated with marketing. It provides the students with the opportunity to build on their knowledge about marketing to apply it to situations where the aim is to help address social problems. Social marketing is a developing new science that make use of several disciplines in addition to marketing to help improve the welfare of our societies. This field has been applied to many social ills ranging from obesity, drinking and driving to discrimination and domestic violence.
Students will be first introduced to the history and concepts of social marketing and shown the procedures used by social marketers to address social problems. The students will be encouraged to develop their critical as well as applied abilities during their studies.
By the end of the module the students will not only be able to appreciate the benefits of social marketing but also learn very useful skills about how to apply it. The knowledge and skills will prove very useful to enable the students to apply their marketing skills to both commercial and social situations. It will also help develop their social responsibility attitude and enable them to specialise in this area should they choose to do so.
This module critically analyses the theories and models that guide the development of business strategy for the travel sector with reference to current issues and case studies. Students will apply principles to practice through ‘live’ examples, for example strategies of start-up airlines entering scheduled routes.
The aim of the module is to apply theories and models of sustainable competitive advantage to the travel sector with particular reference to liberalization of travel markets, and continuing barriers to market entry. It also aims to examine the significance of organizational structure and people management for business strategy in the travel sector.
"The quality of teaching is amazing, the modules are intellectually stimulating and the environment is so welcoming!"
“Lecturers are really engaged and create a good environment in the classes. There is a very good mix of practical and theory in the course.”
Graduates of our business degrees have gone on to develop careers in leading international corporations, management, government, consultancy and business research.
Some have also gone on to set up their own businesses or have continued their academic study through a postgraduate degree.
The Guildhall School of Business and Law has a range of industry-linked postgraduate courses available on a full-time and part-time basis in business management, tourism and events, marketing and fashion, law, human resources and finance banking. These courses would be ideal for postgraduate progression:
If you've already studied your undergraduate degree with us, as a graduate of London Met, you'll be entitled to a 20% discount on any further study with us.
This is a four-year degree course with a built-in foundation year (Year 0). It's the perfect route into university if you don't meet the necessary entry requirements for the standard undergraduate degree. You'll graduate with a full undergraduate degree with the same title and award as those who studied the three-year course.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.
If you're a UK applicant wanting to study full-time starting in September, you must apply via UCAS unless otherwise specified. If you're an international applicant wanting to study full-time, you can choose to apply via UCAS or directly to the University.
If you're applying for part-time study, you should apply directly to the University. If you require a Student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.
If you're applying for a degree starting in January/February, you can apply directly to the University.
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.
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The partnership will see Sant Cugat Escola Superior de Negocis deliver the Business Management BA course to London Met students in Spain.
After a rough start with public speaking, Michael Mprah learnt the importance of practice, diligence and being prepared.
A successful networking event brought together London Met alumni and final year students to discuss careers in business and management.
Entrepreneur Lilo Ask-Henriksen and management consultant Jimmy Asuni return to the classroom to inspire current students to achieve their potential.
Guildhall School of Business and Law lecturers visited the Euro College to exchange expertise
From working in a factory in Stratford to graduating with a first class honours degree, Gilbert Aboagye Ankomaa tells us his story of studying at London Met
Dr Fourali, senior lecturer for Business Management and Marketing BA, discusses working on the very first international encyclopaedia for the developing discipline of social marketing
Congratulations to our 2017/18 Academic Excellence Award winners. We are proud of your achievements and wish you all the best for the future.
London Met’s Widening Participation team work with young people across London and host a range of taster days to give tomorrow’s leaders a taste of university life.
The University has, once again, been recognised as an accredited centre of the Chartered Management Institute.
Dr Chahid Fourali has collaborated with marketing research practitioners from around the world to bring together a publication which investigates how to make marketing more successful.
Dr Chahid Fourali was recently asked to present the concept of social marketing alongside leading industry experts.
Two London Met lecturers visited Cesine, one of London Met’s partners in Spain.
Students reach the semi-finals of UBC
BA Business Management students reach the semi-finals of The Universities Business Challenge.