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Marketing (including foundation year) - BA (Hons)

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Why study this course?

Our four-year Marketing (including foundation year) BA (Hons) degree has a built-in preparatory year (Year 0), which provides an alternative route into university if you don't have traditional qualifications or can't meet the entry requirements for a three-year undergraduate marketing degree.

As part of the degree, you'll have the chance to work towards a professional marketing qualification from the Chartered Institute of Marketing (CIM).

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More about this course

During your foundation degree you’ll get a broad introduction to business in a supportive environment. The foundation year is intended to boost your confidence, improve your academic skills and unlock your potential so that you’re well-equipped to continue your studies in the subsequent three years of this marketing degree.

You will share your foundation year with students on other foundation year courses, giving you a taste of a variety of other business-related disciplines as well as marketing.

Year 1, 2 and 3 are more focused on the principles and practice of marketing, as you study the same course content and modules as students studying our Marketing BA (Hons) degree.

With opportunities to specialise in social media, project management, customer relationship management (CRM) and more, you’ll learn to be an effective and innovative marketer capable of operating in a wide range of environments.

You'll graduate from the degree with the same title and award as those who studied the traditional three-year course. Following the foundation year, there is some flexibility to specialise in a different area of business should you choose to.

Assessment

You'll be assessed through presentations, assignments and written examinations.

Fees and key information

Course type
Undergraduate
UCAS code N503
Entry requirements View
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Entry requirements

In addition to the University's standard entry requirements, you should have:

  • at least one A level (or a minimum of 40 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)
  • English Language GCSE at grade C/4 or above (or equivalent)

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2019/20 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 0 modules include:

  • This module currently runs:
    • all year (September start) - Tuesday morning
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Monday afternoon
    • all year (January start) - Thursday morning

    This sister module to MN3100 focuses on the skills needed for success in business. It provides students with opportunities to become aware of the essential communication,
    problem-solving, decision-making, commercial awareness, and the various other skills needed for succeeding in business. It is also designed to introduce and reinforce essential transferable skills with a focus on personal development, planning and reflective learning. The module aims to:

    • enhance and develop students’ communication and study skills in preparation for an undergraduate degree in Business
    • develop self-awareness, and reinforce the concept of reflective practice to allow students to develop into effective reflective practitioners
    • introduce students to researching subject material from a wide variety of sources
    • create in students a keen awareness of the business environment and to develop creative and dynamic approaches to contemporary business problems

    The module aims include helping students to improve their:

    • academic reading and Writing
    • researching and report writing
    • application of knowledge
    • communicating and presenting orally and in writing
    • problem solving and decision making
    • self-assessment and reflection
    • Creativity

    Read full details
  • This module currently runs:
    • all year (September start) - Thursday morning
    • all year (September start) - Thursday afternoon
    • all year (January start) - Thursday afternoon

    This module introduces students to how universities work and how they can be successful in their studies. It provides an overview of the opportunities and challenges at university. The module is designed to provide students with the main elements of the learning process. An important distinction is that students enter university to learn, not to be taught, and this module is designed to provide students with guidance in the learning process. It introduces the concept of the learning cycle and learning styles. It provides students with an overview of how memory to store information as well as enabling recall of previously encountered information, so that students can build on it and re-store it as new information.

    This module also introduces students to the different courses offered by the university
    to prepare them for their decision regarding which course they wish to take following successful completion on this foundational course. In addition, students are introduced to, and will practice, a wide range of skills necessary for successful academic study, such as exam technique, academic literacy, creativity and critical thinking.

    The module aims to:
     provide students with a sound understanding of what is required to succeed when studying at university level;
     provide a framework for the development of a range of academic, research, and attributes that will contribute to life-long learning and employability;
     provide students with ‘tasters’ (that is introductions) to all GSBL’s programmes of study to enable them to make informed decisions regarding their future study.

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  • This module currently runs:
    • all year (September start) - Friday afternoon
    • all year (September start) - Friday morning
    • all year (January start) - Monday morning

    This module introduces students to the contexts of business. Business functions including innovation, operations, marketing, human resource management, finance and accounting, all of which interact with one another, can only be fully understood when the environmental, organisational, and strategic contexts within which the business operates are also understood. The focus of this module is the development of students’ understanding of how business organisations work and operate in the wider environment. Students’ have opportunities to examine the various functions of businesses and their relevant environments. They will analyse a variety of business situations and cases. This module introduces students to the concept of globalisation in terms of its impact on socio-cultural, political, economic and technological factors. The main aim of the module is to introduce students to the impact of various contexts on business itself, and to provide them with opportunities to enhance a wide range of academic and business skills such as commercial awareness, and sensitivity in terms of people and cultures.

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  • This module currently runs:
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Wednesday morning
    • all year (September start) - Tuesday morning
    • all year (January start) - Friday morning

    This module aims to provide students with a thorough overview of the numerical and technological skills needed to analyse data in the context of business analysis. The module encompasses aspects of mathematics, statistics and information technology relevant to not only the business management course but also to all other UG courses. The module focuses on numbers and data and their computational and analysis techniques that leads to the understanding of Accounting, Finance, Business, Aviation and Economics related information. Students will make use of a range of facilities on Excel to calculate, analyse and present efficiently.

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Year 1 modules include:

  • This module currently runs:
    • autumn semester - Wednesday morning

    The module is designed to develop students’ knowledge and understanding of the marketing environment with a particular focus on interpretation of economic and financial information to inform marketing decisions. It enables students to gain a good understanding of how economic factors and the market structure influence operations of marketing firms.

    The module reviews and interprets the marketing mix in a financial context including selected financial accounting information and cost and management accounting information relevant for marketers. It also provides students with the practical experience of using the latest version of Excel to compute, describe and interpret accounting/financial information of relevance to marketing organisations. The module lays the foundation for level 5/6 modules, as appropriate.

    Aims of the module: what key skills and knowledge will it enable students to develop?

    The module aims to develop students understanding and application of knowledge of the nature and scope of the marketing environment and the significance of economic and financial information for marketing decision making within the organisational and industry context.

    The module also provides opportunities for developing the following range of key skills: analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, self-assessment / reflection, digital literacy and IT skills, and numeracy / quantitative skills. Therefore, the module addresses partly two of the QAA subject knowledge and understanding benchmarks for business and management, namely:

    1. Markets: the development, access and operation of markets for resources, goods and services.(Addressed in LO1)

    2. Finance: the sources, uses and management of finance and the use of accounting and other information systems for planning, control ,decision making and managing financial risk (addressed partly in LO2)

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  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    The module introduces students to a wide range of business communications and it will therefore equip students with a solid grounding in the key skills required for academic and business communications. Emphasis is placed on the importance of engaging with the study process, as well as written and verbal communication skills within the business context. Additionally, the module includes library training sessions for an effective use of library and online resources, including the use of online databases and electronic platforms. The module will contribute to students’ academic development across the course as a whole.


    The aim of this module is to:

    1. Develop knowledge of and confidence in a wide range of key skills and practical techniques used in academic and business communications, including: reports, essays, blogs, newspaper articles, academic journals, briefing papers and presentations.

    2. Explore the key differences between different forms of academic and business communications.

    3. Assess how to effectively research, plan and structure essays, reports and presentations, whilst avoiding plagiarism.

    4. Develop the ability to work effectively as part of a team and an awareness of how to maximise the effectiveness of group-work presentation.

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  • This module currently runs:
    • all year (September start) - Monday afternoon
    • all year (September start) - Tuesday morning
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Monday morning
    • all year (January start) - Friday afternoon

    The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.

    The traditional view of the purpose and role of management in the world of work was to seek stability and efficiency in a top-down hierarchy aimed at achieving bottom-line results. In contrast, the contemporary management paradigm expects managers to engage in motivating people and harnessing their creativity, sharing information and power, leading change, and finding shared vision and values in an increasingly diverse and complex workplace.

    Today’s managers require the knowledge and ability to draw on both traditional and contemporary approaches to management when formulating workplace decisions. They also need the skills, tools, and techniques to manage their own career trajectory based on the acquisition of sound employability skills and accompanying behaviours.

    In addition to knowledge, the module focuses on developing students as managers
    which involves the ability to interact with, and motivate, a diverse range of people.
    The module aims are to:

     enable students to identify and explain major developments in the history of managerial thought;

     provide students with the knowledge and skills to deal with the variety and complexity of challenges facing the management of people and organisations in the 21st century;

     provide students with the opportunity to develop management, leadership and employability capability to enhance their individual potential;

     develop students appreciation of the different management approaches that can be used when managing in uncertain and complex environments;

     allow students to experience managerial competence through a variety of methods including field visits and case studies.

     enable students to develop their management and employability skills, such as critical thinking and writing, interpersonal skills, self-management, communication, team-working, problem solving, and presentation skills, in order to maximise their competitive edge in the business world.

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  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning
    • all year (January start) - Wednesday morning

    The module introduces students to the study of marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing in the 21st century as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision-making based on the application of the marketing mix.

    The module aims to:
    1. Critically evaluate the holistic marketing concept and its impact on the marketing mix of products and services, with a view to creating superior customer value.
    2. Explore how changes in our modern society including cultural and rapid technological advances have created new challenges and opportunities for all organisations.
    3. Develop knowledge of a wide range of theoretical and practical techniques used in marketing and communications.
    4. Assess how to employ marketing theories, techniques and tools in solving business and marketing challenges across a range of organisations.

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  • This module currently runs:
    • spring semester - Wednesday morning

    The module introduces students to a range of quantitative methods useful for understanding and describing marketing data supporting decision-making. It provides students with the practical experience of using the latest version of Excel and/or SPSS to describe and interpret marketing data of relevance to students taking the module. The module lays the foundation for level 5/6 modules as appropriate.

    The module adopts an applied, problem-solving approach and aims to equip students with the relevant quantitative and information management skills required by employers within the marketing industry. The module also aims to enhance the employability of marketing students by providing opportunities for developing the following range of key skills: analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, self-assessment / reflection, digital literacy and IT skills, and numeracy / quantitative skills. Therefore, the module addresses partly three of the QAA subject knowledge, understanding and skills benchmarks for business and management, namely:

    1. Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.(addressed partly in LO1 and LO2)

    2. Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making. (addressed partly in LO1 and LO2)

    3. Marketing and sales: different approaches for segmentation, targeting, positioning and generating sales. (addressed in LO2)

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Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Friday morning

    This module introduce students to fundamentals of digital marketing and the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives . The changing environment and impact of technology are explained as background for synthesis of the communications process. The content includes an examination digital marketing tools, formats and platforms, designing traffic generation techniques and consumer digital experiences. The module will explore communication theory and models; Digital & integrated marketing communications plan; the marketing communications mix and tools; evaluation and control of plans and the regulatory framework in which marketing communications operate.

    To module aims to provide an understanding of:
    • The concept of Integrated Marketing Communications (IMC), the role of communications tools and communications theory and models
    • The SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development
    • How to select the relevant tools and develop a fully integrated marketing communications and how the plans are controlled and evaluated.
    • The characteristics of digital marketing and techniques used in managing a digital presence
    Acquisition, Conversion and retention & growth strategy to build customer advocacy & loyalty

    On completion of this module students should develop the following skills.
    Being creative, Analysing data/research, Application of knowledge and presenting data, Communicating/Presenting, orally and in writing, Interpersonal including working together in teams, cross cultural awareness, having a positive attitude, referencing, negotiation and persuasion.

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  • This module currently runs:
    • all year (September start) - Wednesday morning

    Effective marketing management requires the ability to understand the needs, influences and predict how consumers will behave both online and off line and within a given market situation. The module examines the various determinants of e-consumer/consumer behaviour, in different contexts settings insight in to global consumer. This module introduces and examines the theories and influences of buyer behaviour and their application to managerial decision-making. In addition, the module builds on an appreciation of the market research processes and methods used for researching and understanding consumer buyer behaviour within an integration of offline and on line digital channels. The module will deal with a range of theoretical, practical techniques in understanding and researching consumer consumption behaviour.
    This module aims to develop a critical understanding of the importance of studying and understanding buyer behaviour in both cross cultural and national perspectives. The development of market research, their role, and its contribution to the marketing function. Thus enable and develop student’s technical skills and knowledge in applying market research methods

    The module also aims to assist students in the acquisition of the following skills:
    1. Digital literacy and IT skills
    2. Researching & analysing
    3. Inter-personal/Inter-cultural communication
    4. Application of knowledge and presenting data
    5. Critical thinking
    6. Academic writing

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  • This 30-credit module provides a well-balanced coverage of global marketing and brand management. The first part of the module introduces students to wide range of concepts and theories that are key in solving global marketing problems. The rapid growth and dynamic changes in the global marketplace have posed a great challenge for companies operating globally. Consequently, the subject of Global Marketing has grown in response to this and it becomes essential for students to have an in-depth understanding of the complexity of the global marketplace. It lies considerably on independent learning and assesses students’ entrepreneurial abilities by challenging them to investigate the possibility to expand their own business operations outside of the United Kingdom, in a very competitive global environment.

    The second part of the module introduces students to the strategic management of brands. It critically explores why brands have become a primary business asset in many sectors, such as consumer goods, fashion and luxury goods.The module examines the historical development ofbrands, the components of brand equity and the different measures of brand strength and value. It also evaluatesalternative ways of building and sustaining brand equity as well as examines the key challenges in developing and managing global brands. Students will also review the differences between consumer product brands, service brands, cultural brands, place brands and personal branding.


    The aims of the module are to:
    1. Provide students with a critical understanding and use of key global marketing theories and concepts, and enable students to systematically evaluate global marketing opportunities, develop effective marketing strategy appropriate analytical tools.
    2. Equip students with global marketing decision-making skills and know-how needed for a successful career in global marketing activities.
    3. Assess the process of building, measuring and managing brand equity.
    4. Synthesise the theoretical models with business examples of contemporary brands, and gather and organise data to show how brand strength is developed, measured and managed.
    5. Critically evaluate the significance of multinational brand and understand the requirements of effective brand management, and the financial and marketing concepts which underpin this management.


    The module also aims to assist students in the acquisition of the following skills:

    1. Researching & analysing
    2. Academic writing & reading
    3. Application of knowledge and presenting data
    4. Critical thinking
    5. Communicating/Presenting, orally and in writing
    6. Being creative
    7. Inter-cultural communication

    Read full details
  • This module currently runs:
    • spring semester - Thursday morning
    • autumn semester - Thursday morning
    • spring semester - Wednesday afternoon
    • autumn semester - Wednesday afternoon

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)

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  • This module currently runs:
    • spring semester - Thursday afternoon
    • spring semester - Wednesday afternoon
    • autumn semester - Wednesday afternoon
    • spring semester - Thursday morning
    • autumn semester - Thursday afternoon

    The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.

    The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
    These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

    For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.

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  • This module currently runs:
    • spring semester - Wednesday afternoon

    The module introduces and explores a range of key topics related to organisation studies. A broad range of organisation theories are drawn upon to encourage students to develop a critical approach towards their understanding and analysis of key issues within contemporary organisations. The module assessment strategy has been designed to test the extent of the achievement of the module learning outcomes.

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  • This module currently runs:
    • autumn semester - Tuesday morning
    • spring semester - Tuesday morning

    The module that aims to introduce students to the social media technologies being used in organisations for business and social purposes. Students will explore various tools that enable rapid communication, collaboration and engagement with customers, government institutions, private institutions and the wider society, in different domains, e.g. community, entertainment, publishing and commerce. The module explores the role of social technologies in organisations, models and frameworks of online participation to understand meaningful approaches to online engagement. Ethical concerns and changing expectations of using social technologies in organisation will be explored through practical activities.
    The module will equip students with skills to engage online including online marketing strategies, management, risk, and governance issues. They will develop subject-specific skills, which will enhance their career opportunities in international as well as domestic marketing and at the same time allow them to explore their entrepreneurial talent and creativity.

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Year 3 modules include:

  • This 30-credit module gives a well-balanced coverage of customer relationship management (CRM) and marketing analytics. It is intended to cover the entire scope of CRM and analytics from a marketing management angle and tackle challenges in relation to B2B as well as B2C relationship marketing.

    The first part of the module focuses on CRM as an integral business strategy, strategic management of exchanges in the relationship, operational CRM, systems and implementation process, measures of CRM performance, CRM ethics and customer data protection.The second part of the module is centred on marketing analytics including analytical CRM introducing students to relevant online revenue models and statistical techniques of customer acquisition, conversion and retention and. Students will learn how to plan and evaluate customer journeys for a variety of marketing companies. All students enrolling onto this module have access to customer data and sales forecast.

    This module targets level 6marketing students, as well as those advanced students taking courses in direct, database and digital marketing and business intelligence.

    The module aims to:

    1. Broaden students’ understanding of the role CRM plays in customer conversion and retention but also in generating loyalty and long-term profitability for businesses.
    2. Help students understand the different types of relationships at consumer and industrial level, and appreciate the complexity of relationship management.
    3. Help students understand the challenges of managing customer information databases, as well as aspects related to CRM ethics and customer data protection.
    4. Enable students to enhance their numeracy and analytical skills, critical thinking abilities and their capabilities to develop strategic CRM solutions to businesses in a variety of contexts and situations.

    This module bears a critical element of employability in that it adopts an applied, problem-solving approach and aims to equip students with the relevant customer information management skills,quantitative data analysis and interpretation skills,data presentation and reporting skills, problem solving and decision makingskills required by employers within the marketing industry. In particular, students taking the module will developthe following analytical skills: customer data analysis and data mining, CRM segmentation and selection, acquisition, retention and churn rate analysis, cross-sell/market basket analysis, Pareto optimality, Percentile rankand decile analysis, recency-frequency-monetary (RFM) analysis, cohort analysis, multi-channel funnel groupings, cluster analysis,using time series analysis and multiple regression to forecast sales, return on investment and customer life-time value analysis,using the latest version of Excel and SPSS software packages.

    The module also aims to assist students in the acquisition of the following skills:

    1. Researching & analysing
    2. Academic writing & reading
    3. Application of knowledge and presenting data
    4. Critical thinking
    5. Communicating/Presenting, orally and in writing
    6. Being creative
    7. Inter-cultural communication

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  • This module currently runs:
    • all year (September start) - Friday morning

    The module seeks to bring together the students previous learning in the subject area and expand it to the actual conceptualisation and execution of viable and dynamic marketing plans. It also presents the latest developments in strategic marketing thinking and development of marketing plans. The module critically evaluates the linkages between strategic marketing planning and corporate planning, organisations marketing competencies in relation to competitive advantage, market performance, customers, competitors, product and service portfolios, current and future positioning and value proposition. It also applies appropriate analytical frameworks and techniques suitable for planning, implementation, measurement and evaluation of marketing plans.

    The aims of the module are to:
    • Develop knowledge and understanding of relevant theories, models, concepts and context of strategic marketing and the planning process.
    • Systematically conduct a marketing audit, develop an effective marketing strategy and tactical marketing plan using suitable analytical tools and frameworks.
    • Foster a critical awareness and understanding of current issues in strategic marketing and planning in context of theory and practice.
    • Enable students to consolidate and extend core concepts studied at L5 to an actual conceptualisation and execution of a realistic marketing plan.
    • Develop students’ academic writing, communication and interpersonal skills, including oral presentation.

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  • This module currently runs:
    • all year (September start) - Thursday afternoon

    For most of the undergraduate students, this final document submitted for assessment represents the most extensive piece of written academic work that students will ever have attempted! The choice for topic largely rests with each student. It is important that the chosen topic should be feasible, interesting and stimulating. The project should conform to the specifications set out in this handbook and be submitted by the required deadline.
    The aim of this module is to equip students with a thorough understanding of applied research methodology and to enable them to apply their knowledge in a practical way through the project. The key areas emphasised are research methods and methodology.
    The module therefore has three main objectives:
    1. To teach students how to work on a complex assignment that will be of value and interest to them and others, e.g. academia, businesses, over an extended period of time
    2. To teach students how to collect information from a variety of sources, apply investigatory and analytical skills, present meaningful outcomes and draw relevant conclusions and recommendations
    3. To teach students how to draw selectively and critically upon a body of knowledge, wisdom and information to produce new insights, ideas and perspectives.

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  • This module currently runs:
    • autumn semester - Tuesday morning
    • spring semester - Tuesday morning

    Innovation is now a substantive feature of the marketing industry with implications for competition, strategy, organisational structure, digitalization and supply chain management among other issues.
    A growing body of academic and practitioner literature surrounds innovation and its management. It highlights the complexities and challenges in current marketing/competitive strategies and provides a valuable body of knowledge to inform future marketing managers

    The module aims to:
    • Critically evaluate the role of innovation in new product development process for managing and developing an organisation’s product portfolio to deliver ‘best value’ for customers in support of organisational objectives.
    • Develop an in-depth understanding of the role of creativity and design in marketing and how it enhances business problem-solving and decision making.
    • Explore the process for managing an organisations portfolio of products
    • Recognise the key principles and purposes involved in developing organisational distribution strategies
    • Assess the nature and scope of intermediaries in the distribution channel(s)

    On completion of this module students should develop the following skills.
    Oral presentation, researching and analysing data, problem solving, team skill, creative skill; develop the skills to synthesise and evaluate a large body of concepts, ideas and theories related to innovation and marketing, individual research skills and referencing skills.

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  • This module currently runs:
    • spring semester - Thursday afternoon
    • autumn semester - Thursday afternoon
    • spring semester - Wednesday morning
    • autumn semester - Wednesday morning

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.

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  • This module currently runs:
    • autumn semester - Wednesday afternoon
    • autumn semester - Wednesday morning

    This module provides an introduction to the developing field of cross-cultural management, explored in relation to both international and intra-national contexts, and drawing on perspectives from social anthropology, social psychology, organisational behaviour and management theory. It is assessed via a group report and presentation, and an unseen examination based on a case study given in advance.

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  • This module currently runs:
    • all year (September start)

    This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.

    The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.

    During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.

    Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.

    The module is open to all Business and Management undergraduate course programmes.

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  • This module currently runs:
    • spring semester - Thursday afternoon
    • spring semester - Friday afternoon
    • autumn semester - Thursday afternoon
    • autumn semester - Friday afternoon
    • spring semester - Friday morning
    • autumn semester - Friday morning

    This module is a 15 credit option module on the Undergraduate Scheme.

    Increasingly managers at all levels of an organisation are required to manage projects, temporary endeavours undertaken to create a unique product or service. This module uses the Association of Project Management Body of Knowledge (APMBOK), https://www.apm.org.uk/body-of-knowledge/ - and therefore prepares students in the capabilities required for effective project management: managing resources, time, people, and the project as a whole. The module includes both the use of computer programmes for project management and approaches to managing people and leading and motivating teams.

    Aims of the module:
    The module will equip the student with an understanding of the complexities of managing projects in an uncertain world. The student will become familiar with the project business case, the detailed planning and the use of ‘WBS’ and the ’OBS’, resources issues and their management, the timeline, budgeting and cash flow as well as the eventual monitoring and control of the project through methods of tracking and monitoring. The student will study methods of managing people in the project with appropriate models of leadership, team behaviours and motivation and methods of conflict management and resolution.

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  • This module currently runs:
    • spring semester - Tuesday morning
    • autumn semester - Tuesday morning

    The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to have an in-depth understanding of the subject of Services Marketing. In this module, students are introduced to a range of services marketing concepts, models, techniques and online activities applicable to service organisations.

    The module aims to:
    • Provide an understanding of the theoretical foundations and practical application of services marketing in the private and public sectors.
    • Provide an understanding of contemporary issues in services marketing.
    • Enhance the transferability of students’ knowledge in developing marketing competences across organisational, national and sector boundaries.
    • Develop students’ academic writing, communication and interpersonal skills, including oral presentation.

    On completion of this module students should develop the following skills:
    • Researching and Analysing Data
    • Application of Knowledge and Presenting Data
    • Critical Thinking and Writing
    • Communicating/Presenting – orally and in writing, including inter-cultural communication
    • Problem Solving and Decision Making
    • Interpersonal, including collaborating/working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion

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After the course

This marketing degree will allow you to work in a range of sectors, in areas such as:

  • brand marketing
  • market research
  • digital marketing
  • b2b marketing 
  • product marketing. 

What is a degree with foundation year?

This is a four-year degree course with a built-in foundation year (Year 0). It's the perfect route into university if you don't meet the necessary entry requirements for the standard undergraduate degree. You'll graduate with a full undergraduate degree with the same title and award as those who studied the three-year course.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats - key information set

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

Start your course in January

You don't have to wait until September to start this course at London Met – why not start in January?

If you're a UK or EU student, you can simply call our January hotline on or complete our fast-track online application form.

If you're an international student, you'll need to complete our standard online application using the "Apply direct" button.

UK/EU applicants for September full-time entry must apply via UCAS unless specified otherwise.

Applicants for September part-time entry should apply direct to the University using the apply online button.

Non-UK and EU applicants for September entry may apply via UCAS, but may also apply directly to the University via the apply online button.

Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September one year before the start of the course.

Our UCAS institution code is L68.

Visit UCAS for more details.

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