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Marketing (including foundation year) - BA (Hons)

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Why study this course?

Our four-year Marketing (including foundation year) BA (Hons) degree has a built-in foundation year (Year 0), which provides an alternative route into university if you don't have traditional qualifications or can't meet the entry requirements for a three-year undergraduate marketing degree.

As part of the degree, you'll have the chance to work towards a professional marketing qualification from the Chartered Institute of Marketing (CIM).

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More about this course

During your foundation degree you’ll get a broad introduction to business in a supportive environment. The foundation year is intended to boost your confidence, improve your academic skills and unlock your potential so that you’re well-equipped to continue your studies in the subsequent three years of this marketing degree.

You will share your foundation year with students on other foundation year courses, giving you a taste of a variety of other business-related disciplines as well as marketing.

Year 1, 2 and 3 are more focused on the principles and practice of marketing, as you study the same course content and modules as students studying our Marketing BA (Hons) degree.

With opportunities to specialise in social media, project management, customer relationship management (CRM) and more, you’ll learn to be an effective and innovative marketer capable of operating in a wide range of environments.

You'll graduate from the degree with the same title and award as those who studied the traditional three-year course. Following the foundation year, there is some flexibility to specialise in a different area of business should you choose to.

Assessment

You'll be assessed through presentations, assignments and written examinations.

Fees and key information

Course type
Undergraduate
UCAS code N503
Entry requirements View

This course is subject to validation.

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Entry requirements

In addition to the University's standard entry requirements, you should have:

  • at least one A level (or a minimum of 40 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)
  • English Language GCSE at grade C/4 or above (or equivalent)

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

Example Year 0 modules:

  • Development for Success in Business
  • Orientation for Success in Higher Education
  • The Context of Business
  • Using and Managing Data and Information

Example Year 1 modules:

  • Principles and Practice of Marketing
  • Assessing the Marketing Environment
  • Understanding and Managing Marketing Management Information
  • Fundamentals of Management
  • Business Communications

Example Year 2 modules:

  • Communications and Digital Marketing
  • Global Marketing and Brand Management
  • Consumer Insight and Marketing Research
  • Learning Though Work 1
  • Creating a Winning Business 1
  • Open Language Programme
  • Social Media Marketing
  • Organisational Design and Management

Example Year 3 modules:

  • Marketing Planning and Strategy
  • CRM and Marketing Analytics
  • Marketing and Communications Project
  • Services Marketing
  • Project Management
  • Innovation in Marketing
  • Organising and Managing Across Cultures
  • Learning Though Work 2
  • Professional Experience Year Placement

What is a degree with foundation year?

This is a four-year degree course with a built-in foundation year (Year 0). It's the perfect route into university if you don't meet the necessary entry requirements for the standard undergraduate degree. You'll graduate with a full undergraduate degree with the same title and award as those who studied the three-year course.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats - key information set

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

Apply to us for September 2019

Applying for a full-time undergraduate degree starting this September is quick and easy – simply call our Clearing hotline on or complete our online Clearing application form.

UK/EU applicants for September full-time entry must apply via UCAS unless specified otherwise.

Applicants for September part-time entry should apply direct to the University using the apply online button.

Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

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