This innovative degree, designed in conjunction with leading industrialists, provides you with insights and understanding of contemporary business themes including entrepreneurship. The course equips you with vital business skills and provides you with an opportunity to practise them in both traditional and virtual business environments. In addition to your degree you will gain the highly sought after and widely recognised CMI Level 6 Diploma in Management and Leadership.
In the 2020 National Student Survey, 96% of our Business Management students said that they were able to access facilities, equipment, software and other resources whenever they needed.
This course will equip you with the key business skills and knowledge needed to succeed in multinational organisations. We provide an in-depth understanding of all stages of the business management process, from conceptualisation to strategic evaluation.
You'll study a broad range of fields such as economics, marketing, strategy and human resources, and get the chance to apply your theoretical knowledge to real-life, up-to-date case studies. You’ll also hear from specialist guest lecturers, visit a variety of organisations and participate in online business simulations throughout your course. The University’s business incubator, Accelerator, will prove an invaluable resource for flexing your entrepreneurial muscles. You'll have the option to visit the Accelerator facilities and to participate in sessions and competitions.
You’ll also have the opportunity to participate in work-based learning as part of your degree. This will give you real-world experience that will set you apart from other graduates when you enter the job market, as well as giving you the chance to put your newfound knowledge to the test.
On completing the course, you’ll receive your Business Management BA (Hons) degree and a Level 6 Chartered Management Institute (CMI) diploma.
You'll be assessed through individual reports, business plans, group presentations and seen/unseen exams. Some modules will require you to produce an e-portfolio including real-life investigations and tasks.
The final year dissertation will allow you to utilise all previously learnt knowledge and apply it to a self-designed research study within the subject area. Throughout your study, you'll have one-to-one support from your supervisor.
You'll gain a Level 6 Diploma in Management and Leadership on completing this degree.
This course is accredited by the Chartered Management Institute (CMI), an internationally renowned professional body. While studying on this course you'll gain membership to CMI and will be able access its facilities, attend events, join a mentoring scheme and access over 200,000 live management job postings.
In addition to the University's standard entry requirements, you should have:
If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Business Management (including foundation year) BSc (Hons) degree.
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
If you have relevant qualifications or credit from a similar course it may be possible to enter this course at an advanced stage rather than beginning in the first year. Please note, advanced entry is only available for September start. See our information for students applying for advanced entry.
The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
At present companies are employing various digital systems to support their business processes and gain competitive advantage, so equally are developments in Internet Technology affecting the social networks of individuals. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives.
This unit helps the understanding of principles of digital business management. It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation and maintenance issues. Overall, the unit aims to develop a view of digital business in practice.
AC4011 is a 15 credit core module which is designed to lay the foundation for understanding the accounting requirements of business organisations for internal and external reporting and decision making. It examines the financial accounting techniques for sole traders and limited companies.
This module aims to:
1. Enable students to understand the underlying principles of the financial accounting processes and to prepare/construct relevant accounting statements
2. Enable students to evaluate the strengths and weaknesses of accounting information systems and how they relate to the decision-making aspects of financial accounting statements
3. Enable students to analyse and interpret the financial accounting statements of a limited company
4. Enable students to understand the context of the professional accountancy framework and to enhance their employability skills.
This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.
The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.
In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,
1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.
2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.
*A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.
** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.
This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.
The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.
The traditional view of the purpose and role of management in the world of work was to seek stability and efficiency in a top-down hierarchy aimed at achieving bottom-line results. In contrast, the contemporary management approach expects managers to engage in motivating people and harnessing their creativity, sharing information and power, leading change, and finding shared vision and values in an increasingly diverse and complex workplace.
Today’s managers require the knowledge and ability to draw on both traditional and contemporary approaches to management when formulating workplace decisions. They also need the skills, tools, and techniques to manage their own career trajectory based on the acquisition of sound employability skills and accompanying behaviours.
In addition to knowledge, the module focuses on developing students as managers
which involves the ability to interact with, and motivate, a diverse range of people.
The module aims are to:
The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.
The module aims to:
● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
● Provide an understanding of contemporary issues in marketing.
● Develop students’ academic writing, application of knowledge and interpreting data skills.
● Develop students’ researching and analysing skills.
Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.
The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.
Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.
The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.
Year 2 modules include:
This module introduces students to the essential methodologies, approaches and tools for business research. The module takes over from the skills picked up at level 4 in particular, the quantitative and qualitative skills taught and assessed in various modules. It explores some of the philosophies and theoretical perspectives underpinning the many different ways of conducting research as well as providing practical examples and guidance on how research should be planned and implemented. This module also provides a grounding to the final year dissertation for the Business and Management and related courses.
The module enables students to gain lifelong and employability skills such as planning, searching, reading, gathering and analysing data, writing and referencing. It provides students with technological tools to achieve the necessary results efficiently.
The module helps students to reflect on how research has enabled global organisations with their integrated and interdependent challenges to adapt to the uncertain world.
The module introduces students to the key and current business concepts and their operationalisation through a simple review of the literature. In doing so, it enables students to deal with conflicting issues of ethics and equality.
The key skills taught and assess on the module will include advanced use of Excel and/or SPSS, data analysis (Statistical and Thematic) and reporting.
This module provides students with an understanding to both traditional and contemporary theories of leadership. It examines how cumulative knowledge of leadership theory, from Trait to more recent Authentic approaches, can contribute to leading and managing business organisations. Through the use of self-report questionnaires students will be helped to identify their leadership style and preferences. With a thorough grounding in normative theory the focus of the module then turns to leader behaviours including hubristic leadership and the use of power, politics and conflict.
Power, politics and conflict in organisations can either increase productivity and efficiency or reduce them substantially. Political processes can determine organisational existence and strategic direction. For instance, restructuring can be stimulated either by internal political struggles or by external market conditions, and in the process the lives and careers of employees can be altered, not always positively, which can give rise to an unfolding processes of dysfunctional conflict.
Understanding the impact of leaders’ behaviour on others, particularly in terms of power, politics and conflict is crucial to understanding how to manage and lead an organisation to success.The need for power (nPow- identified by McClelland) is often accompanied by political tactics, such as forming coalitions to increase the likelihood of achieving a goal beyond the grasp of the leader alone. In such circumstances uncertainty reduction (goal setting) and open communication (with peers, superiors and subordinates) are examples of how the impact of strategic change can be managed on a day-to-day basis.
Students on this module will have opportunities to enhance their goal setting and communication skills, developed earlier, and to develop key skills such as negotiation and persuasion as a means of dealing with conflict and morale issues that can arise when managing and leading people.
This module is at the heart of what marketing is about: serving customers’ needs profitably. It also adds an international perspective. It picks up from the Principles and Practice marketing module introduced at level 4 and extends it with other important marketing dimensions such as service and societal marketing as well as CSR. It also covers a significant amount of consumer psychology to help the learner understand the customer needs so as to create relevant products and promote them to the relevant target groups. The global perspective adds another dimension that businesses may contend with to evaluate the international opportunities available to them. Understanding the consumer behaviour dimension is also a pre-requisite topic by the Chartered Institute of Marketing for gaining recognition towards the professional Certificate in Marketing. Towards the end of the module the students will review briefly the topic of operations management to remind them about the link between understanding customers, developing a worthwhile marketing strategy to capitalise on the understanding and designing operations that help implement the products or services according to the marketing plan. Students will be encouraged to appreciate business innovation and creativity throughout the course. In terms of developing skills students will engage in problem solving and decision making, both oral and written communication, and the critical and analytical skills required by professional marketers.
Hence overall the module enables the learner to develop a rounded-up picture of business dimensions that help them become savvy businessmen and women.
The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.
This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.
The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.
For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.
This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.
The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.
Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.
The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)
The module introduces and explores a range of key topics related to organisation studies. A broad range of organisation theories are drawn upon to encourage students to develop a critical approach towards their understanding and analysis of key issues within contemporary organisations. The module assessment strategy has been designed to test the extent of the achievement of the module learning outcomes.
This module introduces and explores the nature of organisational success via three essential components of Development, Performance and Reward. Although each of these themes is explored separately the student is encouraged to think holistically across these areas, both in class and via the assessment strategy, so that an integrated understanding of how these contribute individually and together is fully appreciated. Relevant theory, current context and best practice are explored in class via lectures, group work and case studies.
This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.
The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.
During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.
Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.
Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.
The module is open to all Business and Management undergraduate course programmes.
This module brings together three important areas of HR which, together, are crucial to the delivery of superior organisational performance. The initial focus of the module is on resourcing and talent management and examines not only how we recruit and select but also how we can retain key talent. Employee engagement is crucial to successful retention and so the module explores the different dimensions of employee engagement, that is, the cognitive, affective and behavioural dimensions. It examines and explores what is meant by ‘engagement’ and why some organisations are better than others at creating authentic engagement among their employees, and how organisations can, with the aid of its human resource (HR) professionals, build a strategic approach to improving workforce engagement. Given the important synergy that exists between strategy and structure - the module concludes by providing a critical overview of HR structure and service delivery options.
Year 3 modules include:
This module is designed to provide students with an opportunity to prepare for entering the workplace as a graduate, as well as preparing them for success in their future career. It will help students to develop a clearer understanding of themselves, identify and develop their strengths and abilities as well as support their CV, application writing and interview skills.
The aim of the module is to
• prepare students for the graduate employment market;
• prepare students for their future career by helping them to identify their preferences and career anchors;
• raise students’ awareness of themselves and their personality type;
• provide students with a narrative to describe themselves at interview;
• practice required skills needed to be successful including networking, assessment centre exercises, interviewing skills;
• help students to develop their CV, and application writing as well as interview skills.
Since this module will be taught in the final year of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in previous analytical modules, identify a topic of their interest and deepen their knowledge further through research, data collection, analysis and write up of a dissertation.
Their research will involve the review of a wide range of publications (secondary data sources) around the broad area of investigation and this will lead to the formulation of a research proposal for their dissertation. Students will pursue a robust enquiry into a theme emerging from their investigations in their chosen industry, and as the theme emerges, the research methodologies, appropriate methods of data collection, data processing and analysis are evaluated. Both the process and the knowledge and skills gained will inform their approach to their future career. For example, students will be required to identify whether secondary data sources alone will be sufficient to satisfactorily answer their research question. Their ability to critically analyse, synthesise and present data in a useable format will contribute to their management capability. This process will therefore inform their research, as well as potentially their future path. The undertaking of an investigation into a management topic, analysis of data, evaluation and synthesis will help them to prepare for the graduate job market or post graduate studies.
The aim of the module is to allow students to:
• Decide on a suitable research area
• Propose a feasible study investigating their field of interest
• Present their plan and defend it accordingly
• Conduct extensive literature research into their chosen topic
• Develop a suitable proposal including a literature review and methodology
• Conduct the study accordingly by analysis and interpreting data
• Report their investigation in the form of a professional dissertation
Strategy is a crucial subject, concerned with the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many others.
Accordingly, strategy constitutes a key element of all professional business and management qualifications.
This module addresses the QAA benchmark statements for business strategy. It also aligns with relevant components of CMI Leadership and Management Level 5 such as Planning a Change Process.
It equips aspiring managers and leaders with the knowledge, skills and techniques required to critically analyse contemporary organisations within changing environments nationally and globally; to formulate, evaluate and defend realistic and creative proposals for future strategic direction; and to plan for the effective implementation of the strategy selected.
Overall, the module aims to:
• Develop the knowledge and understanding to critically apply a range of practical strategic management tools for strategic analysis, choice-making and implementation across public, private and not-for-profit organisations of all sizes across all sectors;
• Enable students to translate their analysis of contemporary organisations and contexts into persuasive, creative and realistic proposals for an organisation’s future strategic direction;
• Enable students to apply structured insight into the realities of an organisation’s internal and external context in order to develop implementation plans which help maximise achievement of strategic objectives; and
• Enhance student employability by developing transferable skills such as research, analysis, evaluation, decision-making, presenting data and influencing others across different cultures, within both existing organisations and entrepreneurial start-ups
This Module is divided into three (3) themes:
(i) Academic development, where the students will study and apply a range of theories from Critical Theory (CT) and Critical Management Studies (CMS) to a current UK-based PLC, enabling students to gain a wider and more profound understanding of the socio-cultural issues in corporate business.
(ii) Professional Development, where the students will study current corporate governance theory and policy, plus study the management and performance of selected PLCs in light of their approach to corporate governance
(iii) Personal development, where the students undertake a range of psycho-metric tests, management exercises, plus study selected texts on personal development, and based on these produce a Personal Development Plan (PDP) which will guide them in their future post-degree career and studies
By studying these three themes, students will experience the practice of management from three differing yet integrated approaches, design to enhance their academic development, professional development, and personal development.
This core Module will focus on developing students ability in business writing and business journalism, whether for internal business writing (marketing / advertising copy, press releases, annual reports) or external business writing (news articles, feature articles, reviews, interviews, columns, social media, blogs). This will enable students to develop confidence and expertise in their business writing for a wide range of audiences, will contribute to their understanding of how business is communicated, and will contribute to their academic development across the course as a whole.
The overall aim of the module is to provide students with the theoretical knowledge of business behaviour and an understanding of a range of business strategies, to analyse multinational business. The module is concerned with the application of economic concepts and theories to an understanding of multinational business and strategic issues and dilemmas facing business managers in an international setting. Using economic theories, the module aims to explain the development of the multinational business and the emergence of the globalisation process. It examines and evaluates some of the strategies used by multinational businesses to enter foreign markets. It provides an overview of the operations of the multinational business in the world economy such as supply chain management, human resource management, foreign exchange management, and managing cultural diversity and ethics.
This module provides opportunities for developing the student’s strategic thinking, and the analysis and assessment of current issues challenging multinational businesses in the global economy.
Internationalisation is addressed in all the topics covered in this module.
Students are encouraged to reflect and draw on their diverse socio-cultural backgrounds and experiences.
Discussion of cultural diversity, human resource management and ethics enables students to develop a deep understanding of equality issues in multinational business and its environment.
Equality is promoted by treating everyone with equal dignity and worth, and raising aspirations and supporting achievement for those students with diverse requirements, entitlements and backgrounds
The module also aims to develop students' employability skills, in particular: subject research; problem solving; written communication, critical thinking, evaluation and applied analysis.
Financial decision-making is important for any and every business. This natural mental process needs to be informed to select a course of action from several alternative options. One of the most essential elements that help to facilitate the implementation of the business strategy in an organisation is Finance. The financial manager of an organisation plays a central role in making decisions on optimum utilisation of financial resources and assess the implications for shareholders and other stakeholders, and the need for effective corporate governance. Therefore, managers require critical understanding of key financial management issues, performance indicators and methodologies relating to financial management frameworks. Managers use these tools when they are faced with making financial decisions in the business environment. This module provides students with knowledge about financial decision-making approaches and control systems businesses use to make managerial decisions.
The module also provides the knowledge and skills necessary to evaluate the impact of financial decisions. It enable learners of today, who are managers of tomorrow, to participate in decision making processes concerning the utilisation of finances in investment, financial and risk management, and the delivery of value for money in achieving the objectives of the business. Although managers are not always required to perform detailed financial analysis, they need to have a clear understanding of how the process of financial management and decision-making work to ascertain that decisions are properly made and implemented and that apposite risk management system are in place.
The module focuses on fundamentals of financial management, the need for accounting and finance, financial governance, making capital investment decisions, balancing risk and return, tools of financial analysis, interpretations and planning, reading financial reports, cost challenges in decision making, working capital management, sources of finance, cost-volume-profit analysis and its use in managerial decisions and planning.
This module explores the importance of corporate reputation (and corporate communications), what it is, how and why it is managed it, how it affects the organisation’s performance, and how it may be perceived by an often complex group of internal and external stakeholders, including the media. Maintaining a strong corporate image, identity, and reputation is a strategic priority for most CEOs. Organisations which enjoy a strong corporate reputation in the market see this as a competitive advantage and crucial to improving financial returns, shareholder value and improved competitiveness. External forces, often globally driven, can quickly change the way stakeholders view the organisation, often as a result of sudden, often unforeseen and relatively unmanageable forces, leading to destabilisation, leadership change, criticism in the media, damage to the corporation’s reputation, and a fall in market value. Understanding and managing corporate reputation is complex, as it is not just the responsibility of the corporate communications team, or the CEO - it is the responsibility of all employees.
This up-to-date contemporary Module is a 15-credit ‘Option’ Module at Level 6 (Year 3), aimed at students who are interested in developing expertise in corporate reputation management and associated areas, such as corporate communications, branding, liaising with the media, and responding to reputational crises.
Employability in corporate communications continues to grow (see for example: http://careers.marksandspencer.com/career-areas/head-office/corporate-communications), its international dimensions are growing in importance (see for example https://www.warnermusiccareers.com/categories/corporate-communications), and many corporations see equality, diversity, and inclusion as a key part of their corporate strategy and corporate image, identity, brand and reputation (see for example https://www.btplc.com/Careercentre/lifeatbt/diversityandinclusion/index.htm).
Students will study a range of theories, models, concepts, and techniques in corporate reputation management, will work in small teams to analyse a range of high-profile companies and their corporate reputation management, and will therefore develop their own expertise in business communication and reputation management.
This module is a 15 credit option module on the Undergraduate Scheme.
Increasingly managers at all levels of an organisation are required to manage projects, temporary endeavours undertaken to create a unique product or service. This module uses the Association of Project Management Body of Knowledge (APMBOK), https://www.apm.org.uk/body-of-knowledge/ - and therefore prepares students in the capabilities required for effective project management: managing resources, time, people, and the project as a whole. The module includes both the use of computer programmes for project management and approaches to managing people and leading and motivating teams.
Aims of the module:
The module will equip the student with an understanding of the complexities of managing projects in an uncertain world. The student will become familiar with the project business case, the detailed planning and the use of ‘WBS’ and the ’OBS’, resources issues and their management, the timeline, budgeting and cash flow as well as the eventual monitoring and control of the project through methods of tracking and monitoring. The student will study methods of managing people in the project with appropriate models of leadership, team behaviours and motivation and methods of conflict management and resolution.
This module introduces students to the advanced statistical techniques for business research. The module takes over from the skills picked up at level 4 and 5 in particular, the quantitative skills taught and assessed. It re-visits techniques already seen in previous modules but introduces advanced statistical techniques as required in research and dissertation. Indeed, this module provides a support for the analysis section of the final year dissertation for the Business and Management and related courses, particular for those students who chose to follow a positivist paradigm.
The module enables students to gain lifelong and employability skills such as data analyst.
The key skills taught and assess on the module will include advanced use of SPSS in statistical analysis and reporting.
"I have truly enjoyed my course. Each module is taught in a particular way that makes it interesting and that helps students improve the skills they already have whilst developing new skills as well."
"The quality of teaching is amazing, the modules are intellectually stimulating and the environment is so welcoming!"
“Lecturers are really engaged and create a good environment in the classes. There is a very good mix of practical and theory in the course.”
National Student Survey 2015 comments from London Met students studying management courses
This course will give you the skills you need to pursue a career as an entrepreneur or to work in business management as part of a national or multinational organisation. Previous graduates have gone on to work at organisations such as Coca-Cola, the Royal Bank of Scotland and even London Metropolitan University.
The knowledge base, transferable skills and hands-on work experience you'll gain throughout the course will place you in an advantageous position once you enter the job market.
The Guildhall School of Business and Law has a range of industry-linked postgraduate courses available on a full-time and part-time basis in business management, tourism and events, marketing and fashion, law, human resources and finance banking. These courses would be ideal for postgraduate progression:
If you've already studied your undergraduate degree with us, as a graduate of London Met, you'll be entitled to a 20% discount on any further study with us.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.
Government guidance for EU students currently states that, as an EU national, you will be eligible for the home fee and to apply for Student Finance if your course starts in the 2020-21 academic year, which includes courses beginning in January/February 2021, provided you meet the residency requirements. This is subject to change based on decisions made by the UK government – please check the latest government guidance for EU students for the most up-to-date information.
January 2021: This course is available to start in January. UK/EU applicants: Call our hotline on 0800 032 4441 or complete our fast-track application form.
If you're a UK applicant wanting to study full-time starting in September, you must apply via UCAS unless otherwise specified. If you're an international applicant wanting to study full-time, you can choose to apply via UCAS or directly to the University.
If you're applying for part-time study, you should apply directly to the University. If you require a Student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.
If you're applying for a degree starting in January/February, you can apply directly to the University.
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.
Please select when you would like to start:
After a rough start with public speaking, Michael Mprah learnt the importance of practice, diligence and being prepared.
A successful networking event brought together London Met alumni and final year students to discuss careers in business and management.
Entrepreneur Lilo Ask-Henriksen and management consultant Jimmy Asuni return to the classroom to inspire current students to achieve their potential.
Guildhall School of Business and Law lecturers visited the Euro College to exchange expertise
From working in a factory in Stratford to graduating with a first class honours degree, Gilbert Aboagye Ankomaa tells us his story of studying at London Met
Dr Fourali, senior lecturer for Business Management and Marketing BA, discusses working on the very first international encyclopaedia for the developing discipline of social marketing
Congratulations to our 2017/18 Academic Excellence Award winners. We are proud of your achievements and wish you all the best for the future.
London Met’s Widening Participation team work with young people across London and host a range of taster days to give tomorrow’s leaders a taste of university life.
The University has, once again, been recognised as an accredited centre of the Chartered Management Institute.
Dr Chahid Fourali has collaborated with marketing research practitioners from around the world to bring together a publication which investigates how to make marketing more successful.
Dr Chahid Fourali was recently asked to present the concept of social marketing alongside leading industry experts.
Two London Met lecturers visited Cesine, one of London Met’s partners in Spain.
Students reach the semi-finals of UBC
BA Business Management students reach the semi-finals of The Universities Business Challenge.
Students reach third consecutive CIMA Business Challenge Final.