This undergraduate degree gives you the opportunity to study with experienced journalists and marketeers in the heart of London’s buzzing fashion scene. As industry experts, they’ll help you develop all the skills, knowledge and contacts you need for a career in fashion journalism. You’ll also gain first-hand experience of the industry during a work placement with some of the leading names in fashion marketing and journalism.
Journalism received a 91% student satisfaction score for learning opportunities on the course in the National Student Survey (NSS) 2021. We're also ranked first in London for journalism, publishing and public relations according to the Guardian university league tables 2022.
This degree course is designed to give you an in-depth understanding of the fashion industry and help you develop the writing, broadcasting and multimedia communication skills you need to forge a successful career. You’ll cover all aspects of the industry, from historical and theoretical backgrounds of journalism to international fashion strategy. You’ll also gain a solid grounding in media law – vital for a career in journalism - as well as first-hand knowledge of how the fashion business works.
Taught by practicing journalists and skilled marketers in the vibrant heart of London, you’ll gain all the skills required to write compelling academic essays, analyse and present marketing strategy and curate your own fashion blog.
To expand your skills, you’ll also undertake a work placement where you’ll develop the practical experience and industry contacts you need to get a head-start in your career. In addition, you'll discover what working in the industry is really like during news days, as you’ll practise working under the same pressure as media professionals. You'll also have the opportunity to develop your skills and study abroad, thanks to our partnership with a number of international universities.
On graduation, you’ll leave with all the relevant knowledge and skills you need for a career in fashion marketing and journalism. For more information, visit the Holloway Express, our independent news website run by London Metropolitan University’s journalism students. Alternatively, check out our Tumblr blog for news from staff, students and alumni of London Metropolitan University’s journalism subject area.
You can get a taste for life at our School of Computing and Digital Media by taking a look at our showcase of recent student work.
A variety of assessment tools will be used to gauge your performance, including reports, essays, exams, group work and individual portfolio work.
In addition to the University's standard entry requirements, you should have:
If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Fashion Marketing and Journalism (including foundation year) BA (Hons) degree.
Applicants with relevant professional qualifications or extensive professional experience will also be considered on a case by case basis.
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
The modules listed below are for the academic year 2021/22 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
This module provides an introduction to the discipline of fashion/beauty through analysis and understanding of a range of social, practical and theoretical issues, studying how history has shaped today’s fashion & beauty media and marketing industry. It is suitable for those on all fashion-related courses.
Looking at fashion in a UK and international context, the module will outline the economic, social and historical significance of the fashion & beauty industry alongside an understanding of terminology, product life cycles and the industry’s seasons. The module aims to develop cultural and commercial understanding of the industry through exploration of case studies, trends, sustainability and global contexts. Students will be enabled to understand how fashion and beauty has evolved and how careers within it are constantly evolved.
Taught through a mixture of lectures, practical workshops, site visits and guest speakers
Assessment will be through multimedia group presentation, group coursework, individual coursework and tutor-moderated self-reflection.
This module introduces students to the history of journalism, honourable and dishonourable, to the roles it has played and continues to play in society, and to the main theories used to understand how it works. Focusing on the UK, it will also highlight ethical concerns and take account of wider, global issues and contexts. This content will be used to develop transferable skills of critical thinking and analysis, crucial to employability.
Political accounts, investigations which have transformed lives, human interest stories, arts reviews, in-depth profiles, cartoons, speculative columns, hot gossip, sports, fashion, celebrity… and now, for something completely different! What does it all mean and why do we produce and consume it? By the end of the module, students won’t necessarily have any answers, but they should be able to ask much better questions and have developed critical and analytical skills.
Working together, individually and in small groups, students explore major events and stories, past and present. They develop skills of presentation and analysis, learning when to use academic writing and when the more vivid narrative of journalism can play an equally effective role. In addition, they will explore critically and practically, the techniques used in writing and broadcasting of the past so that they can better develop their own professional capacities in the future.
Discussion, presentations, research, screenings and visits will all play a part in the development of critical thinking skills, which will be workshop-based.
The module will be assessed by three essays and contributions to an online journal, which is moderated by tutors at the end of the year.
This module introduces students to the practical and analytical skills (including looking at ethical problems) involved in professional news writing, newsgathering, collaborating in teams to produce stories, evaluating sources and revising writing.
Students will be required to produce news copy in professional formats, which will include online posts using images, video and audio and the use of mobile technology.
They will research and write a series of news articles and publish them to the class. They will learn newsgathering skills: analysis of reports, press releases and user-generated content; deducing news content from press conferences and announcements (diary items); following up human interest via face-to-face and phone interviews, including vox pops and the death knock; organising a team response to a major event; follow-up stories and case studies; analysing facts and figures to use in sidebar boxes; cultivating contacts and FoI.
They will study contemporary news coverage to develop an understanding of how news stories are reported and created. They will discuss ethical, legal and commercial constraints on journalists and how different genres serve different markets.
Accuracy, subediting, headlines and search engine optimisation will be important, as will developing stories through new media, images, audio, and video. This to include links to Youtube, soundcloud etc, with multimedia elements.
The module will be assessed by two portfolios, using mixed media, and a timed class exercise. These will test students’ developing news sense, news gathering and news writing.
Contribution in class will be measured by a journal recording the student’s activity, weekly updated, moderated by tutors at the end of the teaching period
The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing in contemporary and technology driven organisations at local, national, regional and in a global context. In this module, students explore how different types of organisations deploy the marketing mix tools to implement their marketing strategy and to develop a competitive edge.
The module aims to:
● Provide an understanding of the theories involved in creating and delivering value to customers using the tactical tools of marketing.
● Explore the practical application of the marketing mix in product/services, public sector/non-profit sectors marketing.
● Develop students’ academic writing, application of knowledge and interpreting data skills.
● Develop students’ researching and analysing skills.
The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.
The module aims to:
● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
● Provide an understanding of contemporary issues in marketing.
● Develop students’ academic writing, application of knowledge and interpreting data skills.
● Develop students’ researching and analysing skills.
Year 2 modules include:
This module is for all students on fashion and journalism related courses. It is both practical and theoretical, developing an awareness of how branding is used across manufacture, retail and media and of how employment clusters around branding.
Thus, it is aimed at advancing practical marketing and communications skills as well as knowledge and critical understanding. Students will examine consumer and reader behaviour in relation to branding, considering tools, psychology and strategy in the marketing communications mix. Site visits will help understanding of the industry, while social media will be mined to understand how brands and audiences change in synergy. Serious issues about diversity and sustainability will challenge notions of brand identity and market share, enabling students to understand employment within its global contexts.
Assessment will be through multimedia group presentation, a major group project, individual coursework and tutor moderated self-reflection.
This module covers what student journalists need to know about how Britain works and the place of journalism within debates about ethics and the legal system. It is core for all journalism-related courses as everyone in the media needs to know how the system works.
Classes will look at the ethical and judicial frameworks and constraints which control the reporting of legal matters, including crime and its contexts. Students will explore these subjects from the industry viewpoint, learning how to find and develop stories within the social and political landscape of Britain today.
Within public administration, classes will survey: national systems of government and representation; local government; citizen remedies and freedom of information; foreign policy, the EU and defence; social services and education; health; the judicial system (civil) and human rights; emergency services; the criminal justice system, including police; finance and the stock exchange.
At the heart of this course is the study of ethics. How journalists ought to behave – and what we can learn from those who do not behave properly – is particularly important to the profession. The public relies on the profession to give information. How should journalists get that information and how convey it?
Ethics gives a deeper meaning to the study of the legal system for journalists. Classes will locate the law which journalists need to know, both civil and criminal, within a broader ethical framework in today’s multi-platform, multi-national world. Analysis of current cases and case law will be as important as knowledge of existing frameworks and codes.
Field trips to magistrate’s courts and local authority meetings will be key to personal experience and understanding, as will guest speakers.
Discussion, research, screenings and visits will all play a part in developing students’ critical thinking skills and the professional skill of accurate, legally acceptable writing.
The module will be assessed by two portfolios (one of which includes multimedia), an essay, and an online journal moderated by tutors at the end of the year.
Students will work in teams in the newsroom to produce multi-platform journalism consistent with industry practice. This module is core for journalism students and many allied courses.
Working within tight deadlines and adhering to professional codes and standards, students will write and edit copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media to construct narratives appropriate to the story and platform. They will develop competencies in the use of audio and video recording and editing, making particular use of smartphones, and learn how to draw traffic to their work by means of social media.
In order to perform these tasks, students will take on a number of roles specified in published job descriptions. Students will be required to produce CVs, covering letters and portfolio websites displaying their own work, appear before an interview board and pitch story or programme ideas to commissioners. This will develop their social as well as writing skills.
The development of students’ professional practice will be informed by sessions led by guest speakers from the industry and field trips to working news environments.
The second half of the course will involve four six-hour long news days, which will offer chances to transform understandings into practice.
Successful completion of this module will involve the preparation of journalism and employability portfolios to be developed for presentation to prospective employers.
Assessment will involve three portfolios of journalism, and an employability portfolio.
Contribution to news days will be both self-assessed and moderated by tutors.
This module provides opportunities for students to gain experience of the journalistic working environment and to enhance and extend their learning by applying and building on their academic and journalistic skills. It is core for all journalism-related courses.
Students must find their three –week placement themselves, deploying employability and professional skills and their own developing portfolios. These will be measured and supported by the assessments.
Placements will be supported by a session of workshops, of which students must attend the majority.
Assessment will be by a reflective learning log, including ethical considerations and remarks by employers; a presentation to class and on the class blog; self-assessed engagement with classes when not on placement, measured by online journal.
This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.
Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.
The module aims to enable students to:
For those studying beauty and fashion journalism, this module offers a wider perspective on the history of beauty and its variations across time and space, giving balance and context.
From the ancient Greeks to the Kardashians – what does it mean to say someone – or something– is beautiful? Is it proportions: the golden mean? Is it sex appeal: the It Girl? Is it a reflection of the divine -- or the ephemeral? And can it be a curse? Do the demands of perfection end up in eating disorders and self-harm?
Questions to be explored: The module will look at classic philosophy and feminism texts, as well as exploring how super models are created, the role of film and fashion, how the beauty industry is involved in ideas of beauty and the part played by social media and shaming. International differences will play an important part.
The fashion industry operates in a dynamic environment resulting in a rapid change in the online retailing and service offering. Increasingly consumers are switching between channels in their purchasing of Fashion. The module will deal with a range of theoretical, practical techniques in understanding and researching the management of fashion on line retailing. The module examines the various factors, which influence on line customer journey, trends in multichannel approaches and strategies.
This module has been designed to build on level 4 knowledge with a focus on the understanding of the management of fashion on line retailing. This module aims to develop a critical understanding of the importance Internet retailing and its contribution to Fashion retailing.
The module aims to:
• Develop an understanding and demonstrate the scope of digital retail issues both operationally and theoretically in designing and implementing successful internet retailing strategies.
• Enable and develop student’s technical skills and knowledge in applying market research methods using appropriate digital metrics.
The module also aims to assist students in the acquisition of the following skills:
1. Digital literacy and IT skills
2. Researching & analysing
3. Application of Knowledge
This module offers an introduction to styling within fashion journalism and related industries, underpinned by an understanding of the relationship between the media and industry, surveying the cultural and global business issues which fashion journalists must understand. Merchandising and trend-spotting will be examined along with the role of the stylist in media and marketing. It will be helpful to anyone studying fashion marketing, beauty marketing and journalism.
Weekly assignments will explore different arenas for and types of styling, developing employable skills in sourcing and resourcing looks and products for writing, photography, retail, events, blogging/vlogging, trends and catwalk shows, and new media networking. These will be discussed in class and reflectively via online journal.
Summative assessment will join these strands and take the form of a major styling project, focusing on a specific fashion business, event, publication or store, chosen in consultation with the module teaching team.
Assessment tasks will be: a video styling exercise with 300-word document, a portfolio of four short pieces (no more than 300 words each, with images for each); a final piece of two 500-word articles which creates an original story with 10 self-created images (or can be video of 2 minutes), with an analytic log of research and sourcing (up to 1,000 words); and engagement with class, assessed through self-reflective journal.
Year 3 modules include:
Students will work in teams in the multimedia newsroom to research, write and present multi-platform journalism, specifically in video and audio formats. The module is key for journalism and fashion marketing and journalism students, providing essential skills for today’s workplaces.
Working to specified job descriptions, students will take on responsibility for the editorial and production processing and use knowledge to spot and prepare stories for forward planning diaries, with due regard to ethical and professional considerations.
Student will work to tight deadlines and adhere to professional codes and standards during editorial cycles, which will periodically be explored in four newsdays and in two newsweeks. These will develop employability and focus around industry practices, including news conferences, bulletins and multimedia links.
Students will be given the opportunity to work in specific professional genres (news, features, sport etc) or specific media (audio, video, newspaper, online). They will write, subedit and re-version copy for different platforms and purposes. They will use mobile technology and social media to enhance news values.
Students will be encouraged to develop a contacts book and to publish work in professional publications, as well as on the course website. Language, writing and presentation styles will be developed to match or improve on contemporary industry practice.
Through tutor coaching they will improve skills such as video, audio and copy editing, writing and editing copy and scripts, headlines and picture captions and learn how to use words, images, graphics, audio and social media, including tweeting, to construct narratives appropriate to stories and platforms. News weeks will develop team working and technical proficiency.
Student development will be informed by sessions led by guest speakers from the industry and field trips to working news environments.
Assessment will involve three portfolios of journalism. Engagement with class will be self-assessed and moderated by tutors.
Creating Packages is core for journalism-related courses. It develops the advanced professional skills taught at level 5: identifying subject matter and potential readerships, research, interviewing and editing techniques, on-the-spot reportage, and finding original angles and relevant sources for stories, to a stage where students originate and source the elements for their own journalism packages, based on a subject area of their own choice, rather than as directed by tutors. This is an exciting chance to create your own magazine in print and online.
Each package will have three instances, in print and online (or vice versa), to reflect the multimedia nature of such products in contemporary journalism. News days will reinforce a professional sense of urgency and the need to meet deadlines.
The module allows students to enhance their skills in writing news features arising from topical issues, using data for feature articles, developing more in-depth interviews and/or feature stories based on interviews and research. Students will be directed towards identifying subject matter and potential readerships, on-the-spot reportage skills, and finding original angles and relevant sources for their stories. Students also learn design, lay-out and multimedia skills.
Assessment will be of three portfolios of work, adapted for printed text and for online; two critical, self-reflective commentaries; an individual feature; and contribution to class, self-assessed through journals where students will self-assess their own work, their editorial roles and their participation in group contributions to class, including group and individual oral presentations (where attendance is mandatory). This will be moderated by tutor.
This module develops skills in and critical understanding of writing and reporting on fashion across multiple platforms including magazines, blogs, social media and video content. Looking at the latest trends and influence in the industry, and covering editorial and commercial case studies, students will develop working skills in fashion journalism, blogging, broadcasting and photography.
Assessment will be through group presentation, a portfolio of work, a video and presentation, fashion blog project and tutor-moderated self reflection, using online journal.
This module aims to develop a sophisticated understanding of how psychology is used in the beauty industry. It combines a practical approach – what sells? – with a critical evaluation – how far do critical frameworks past and present allow us to understand the dynamic interactions of consumer and practitioner?
Looking at feminism, stereotyping, psychoanalysis, philosophy and anthropology, the module will hone students’ critical thinking with a view to making them aware, self-aware and ethically rigorous.
This module allows students to explore in depth a topic of their own choice, arising out of previous study and subject to supervisor approval. It offers an exciting way to make an area of expertise all your own, whilst developing both journalistic and academic communication skills.
It must be a piece of longform journalism, aimed at a specified audience, not a study of journalism. It can be in any journalistic medium.
Independent but supported learning and sustained research and writing will provide a focus for refining and drawing together a wide range of transferable skills.
These must result in a high quality piece of journalism with an academically rigorous critical and research underpinning.
A synopsis and project management schedule, demonstrating a research strategy submitted at week 8, will provide a signpost for further work. A three-hour refresher session on law will prompt attention to legal constraints.
Fashion Project is a core specialist module for the BA (Hons) Fashion Marketing and Business Management programme. It aims to support students in becoming independent researchers able to apply theories, concepts and methodological tools to primary source material. The module content covers all the key requirements for undertaking an original piece of academic research over an extended period. The initial teaching block supports students in identifying an appropriate topic and in planning the research process – introducing the range of research methodologies and explaining the various elements of a dissertation required by academic convention. After determining where their interests lie, students are allocated a supervisor possessing specialist knowledge of the arena. It is likely that students will use the first of an entitlement of up to six meetings over the remainder of the module to discuss the production of the unmarked research proposal. After this proposal is ‘signed-off’ students embark on the research journey, scheduling meetings for advice and guidance as and when appropriate. It is recommended that students consult their supervisors after completing the literature review, during the data collection and analysis of findings stages, but reserve the final, if not also the penultimate, meeting for the writing-up stage prior to submission in the final teaching week.
"London Met's Fashion Marketing and Journalism course provided me with invaluable copywriting and research skills along with a solid understanding of the UK media landscape and fashion industry which I was able to successfully apply to a range of diverse work experiences in fashion PR and digital communications."
Gaia de Siena, 2013
"My fashion marketing and journalism degree is very unique, a lot of universities don't combine these two subjects. This impresses my employers as it's an unusual and impressive combination of subjects. It's great to understand and be able to analyse each and every brand you come across - who their target audience is and why they position themselves in a certain way. There's a reason behind every campaign and move etc. The journalism side has taught me how to approach publications when pitching story ideas, which has led to articles being published as well as being the Fashion Editor of my own online magazine (Navy Magazine) with fellow London Met Journalism students!"
Laura Allbones, 2016
During this degree, you’ll gain the qualifications and skills you need for a range of roles in fashion journalism, newspapers and magazines (both print and online), including careers as a fashion critic, fashion reporter and fashion writer.
You’ll also have the chance to develop your practical skills through a hands-on work placement. These can be organised via our specialist Career Development and Employment Service.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
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If you're a UK applicant wanting to study full-time starting in September, you must apply via UCAS unless otherwise specified. If you're an international applicant wanting to study full-time, you can choose to apply via UCAS or directly to the University.
If you're applying for part-time study, you should apply directly to the University. If you require a Student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.
Please select when you would like to start:
The grant will fund the course's upcoming 'Newsweek', which will see a distinguished panel discuss sustainability in fashion with students.
Professor of Transcultural Arts and Design and Director of CREATURE, Wessie Ling, will give keynotes at a major fashion conference and for the Nationaal Museum van Wereldculturen.
Gennaro Costanzo, third-year student, BA Journalism, Film and TV Studies on the celebration of the successes students have had in a challenging academic year.
London Met Journalism students report on the latest 'Newsweek', which sees students prepare radio, TV, print and online packages about a specific topic.
London Met's Newsweek will explore post-Covid fashion, with a panel of experts discussing sustainable fashion to fast fashion, digital outfits, and the future of the high street.
A book co-edited by London Met Professor Wessie Ling has just been released in paperback.
21st February, 5.45pm
Students at the Cass have been gearing up for the 6th annual first year catwalk show.
Award from the Drapers' Company will enable students to attend Paris Fashion Week
Students, staff and external guests attended three of the School’s biggest annual events - SEND 2019, the School Summer Show 2019, and Final Cuts.
Journalism BA students came together at their end of year awards ceremony to celebrate the best student magazines as part of their Creating Packages module.
Wendy Sloane, Journalism BA senior lecturer, comments on the axing of the Jeremy Kyle Show and the impact this has on young people and the media.
The School of Computing and Digital Media's Summer Show will be held on 6 - 7 June in the world famous Graduate Centre. Events to celebrate the School will take place from 6 - 14 June.
The network, spearheaded by Wendy Sloane, actively seeks to change the level of diversity within the journalism industry
Written by Rhanie Al-Alas
Journalists and a Haringey Councillor come together to discuss what will happen after Brexit.