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Business Management and Marketing - BA (Hons)

Add to my prospectus Why study this course? More about this course Our teaching plans for autumn 2021 Entry requirements Modular structure Where this course can take you How to apply

Why study this course?

This is a joint honours degree that provides you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will make you an attractive contender for developing your management and leadership career.

Our course is also accredited by the Chartered Institute of Marketing (CIM) and you’ll receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing. This is a highly sought-after qualification in the marketing industry, especially if you’re considering a career in marketing management. The University provides free tuition to students doing this course who want to do the remaining unit. The professional certificate means you will be rewarded with two qualifications by the time you finish your studies and would give you a competitive edge in the job market.

This course received a 95% overall student satisfaction score in the National Student Survey 2021. On top of this, we're sixth in the country for producing the most CEOs and managing directors, according to a study by Hitachi Capital Invoice Finance.

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More about this course

As well as developing the skills and knowledge required for either a career in business management or as a professional marketer, the business management and marketing course will provide you with entrepreneurial skills and understanding that will allow you to start your own business. 

If you are passionate about starting your own business, you’ll not only gain the necessary academic knowledge and skills on the course, but also receive encouragement and support through the Accelerator. Our Accelerator is a business incubator that helps students make their business dreams a reality by offering mentoring, advice and workshops. Accelerator has supported many successful budding entrepreneurs and can support you with developing any business idea you might have. Through the Accelerator you’ll also get the opportunity to enter our Big Idea Challenge for a chance to win a share of the £30,000 prize to launch your business.

This programme is uniquely comprehensive among business management and marketing courses in the UK. In addition to learning broad marketing skills that apply to the commercial world, the programme also provides you with opportunities to develop new specialist marketing skills to help improve society through the relatively new field of Social Marketing. If you choose to study this topic, you will learn how to apply the latest marketing techniques to social problems, such as obesity, drink-driving, discrimination and domestic violence. Your lecturers will introduce you to the concepts and history of social marketing based on their own innovative research. Completing this module will give you an advantage when competing for jobs in the third and public sector.

As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. This opportunity may be strengthened with undertaking another of our innovative modules that equip you with skills for employment, such as our Theory and Practice of Selling module. As all business professionals know, selling is an essential function of business and on this module you’ll develop vital negotiation and selling techniques that will ensure you succeed in your career. Past students on the module have found that it has helped them gain recognition from the Institute of Sales and Marketing Management (ISMM), a professional organisation that represents sales professionals in the UK.

Our business management and marketing programme not only aims to improve your career opportunities, but also seeks to accelerate your cultural and personal growth. You’ll find opportunities to study abroad for a semester in places such as Europe, Japan or the USA, where you’ll be immersed in a new culture and acquire new perspectives. International students visiting from our partner institutions will also expand your world view and help you appreciate business management and marketing on an international scale.

Assessment

You’ll be assessed through a variety of methods such as coursework, portfolio work, problem-solving case studies, research projects and assignments based on business-related simulations.

Professional accreditation

The course is accredited by the Chartered Institute of Marketing (CIM), the largest professional marketing body in the world. It also provides exemption from two CIM units, which means you’ll only need to complete one additional unit to receive the Certificate in Professional Marketing.

In addition to your degree you will gain the highly sought after and widely recognised CMI Level 6 Diploma in Management and Leadership.

Fees and key information

Course type
Undergraduate
UCAS code NN15
Entry requirements View
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Our teaching plans for autumn 2021

We are planning to return to our usual ways of teaching this autumn including on-campus activities for your course. However, it's still unclear what the government requirements on social distancing and other restrictions might be, so please keep an eye on our Covid-19 pages for further updates as we get closer to the start of the autumn term.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English language and mathematics GCSE at grade C/grade 4 or above (or equivalent) are also required

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Business Management (including foundation year) BSc (Hons) degree.

Accelerated study

It may be possible to enter the course at levels 2/3 if you have a relevant Foundation Degree, HND or equivalent.

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).

English language requirements

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2021/22 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Friday morning
    • autumn semester - Friday afternoon

    At present companies are employing various digital systems to support their business processes and gain competitive advantage, so equally are developments in Internet Technology affecting the social networks of individuals. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives.

    This unit helps the understanding of principles of digital business management. It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation and maintenance issues. Overall, the unit aims to develop a view of digital business in practice.

    Read full details
  • This module currently runs:
    • spring semester - Tuesday morning
    • spring semester - Tuesday afternoon
    • spring semester - Wednesday morning
    • spring semester - Wednesday afternoon
    • spring semester - Thursday morning
    • spring semester - Thursday afternoon

    This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

    The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

    In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

    1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

    2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

    *A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

    ** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.

    Read full details
  • This module currently runs:
    • spring semester - Monday morning
    • spring semester - Monday afternoon
    • spring semester - Tuesday morning
    • spring semester - Tuesday afternoon
    • spring semester - Wednesday morning
    • spring semester - Wednesday afternoon
    • spring semester - Thursday morning
    • spring semester - Thursday afternoon
    • spring semester - Friday morning
    • spring semester - Friday afternoon

    This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.

    Read full details
  • This module currently runs:
    • autumn semester - Monday afternoon
    • autumn semester - Monday morning

    The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing in contemporary and technology driven organisations at local, national, regional and in a global context. In this module, students explore how different types of organisations deploy the marketing mix tools to implement their marketing strategy and to develop a competitive edge.


    The module aims to:

    ● Provide an understanding of the theories involved in creating and delivering value to customers using the tactical tools of marketing.
    ● Explore the practical application of the marketing mix in product/services, public sector/non-profit sectors marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

    Read full details
  • This module currently runs:
    • autumn semester - Monday morning
    • autumn semester - Monday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Friday morning
    • autumn semester - Friday afternoon

    The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.

    The traditional view of the purpose and role of management in the world of work was to seek stability and efficiency in a top-down hierarchy aimed at achieving bottom-line results. In contrast, the contemporary management approach expects managers to engage in motivating people and harnessing their creativity, sharing information and power, leading change, and finding shared vision and values in an increasingly diverse and complex workplace.

    Today’s managers require the knowledge and ability to draw on both traditional and contemporary approaches to management when formulating workplace decisions. They also need the skills, tools, and techniques to manage their own career trajectory based on the acquisition of sound employability skills and accompanying behaviours.

    In addition to knowledge, the module focuses on developing students as managers
    which involves the ability to interact with, and motivate, a diverse range of people.
    The module aims are to:

    • enable students to identify and explain major developments in the history of managerial thought;
    • provide students with the opportunity to develop management, leadership and employability capability to enhance their individual potential;
    • develop students appreciation of the different management approaches that can be used when managing in uncertain and complex environments;
    • enable students to develop their management and employability skills, such as critical thinking and writing, interpersonal skills, self-management, communication, team-working, problem solving, and presentation skills, in order to maximise their competitive edge in the business world.
    Read full details
  • This module currently runs:
    • spring semester - Monday afternoon
    • spring semester - Thursday morning
    • spring semester - Thursday afternoon

    The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.

    The module aims to:
    ● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
    ● Provide an understanding of contemporary issues in marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

    Read full details
  • This module currently runs:
    • autumn semester - Monday morning
    • autumn semester - Monday morning
    • autumn semester - Monday afternoon
    • autumn semester - Monday afternoon
    • autumn semester - Tuesday morning
    • autumn semester - Tuesday morning
    • autumn semester - Tuesday afternoon
    • autumn semester - Tuesday afternoon
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Thursday afternoon
    • autumn semester - Friday morning
    • autumn semester - Friday morning
    • autumn semester - Friday afternoon

    Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.

    The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.

    Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.

    Read full details
  • This module currently runs:
    • spring semester - Monday morning
    • spring semester - Monday afternoon
    • spring semester - Wednesday morning
    • spring semester - Wednesday afternoon
    • spring semester - Thursday afternoon

    The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
    The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

    Read full details

Year 2 modules include:

  • This module currently runs:
    • autumn semester - Monday afternoon

    Effective marketing management requires the ability to understand consumer needs, influences and predict how consumers will behave within a given market situation. Marketers need an in-depth understanding and critical appreciation of customer responses to products, services and marketing offering. The module is designed to provide an in-depth and critical understanding of consumer insight and how it informs marketing practices. The module examines the various determinants of consumer behaviour, and introduces and examines the theories and influences of buyer behaviour and their application to managerial decision-making. In addition, the module builds on an appreciation of the market research processes methods and metrics used to gain consumer insight for informed effective marketing decisions.

    This module aims to develop a critical understanding of the importance of studying and understanding buyer behaviour. The development of market research, their role, and its contribution to the marketing function. Thus enable and develop student’s technical skills and knowledge in applying market research methods to consumer issues

    The module also aims to assist students in the acquisition of the following skills:
    1. Digital literacy and IT skills
    2. Researching & analysing
    3. Application of knowledge and presenting data
    5. Critical thinking
    6. Academic writing

    Read full details
  • This module currently runs:
    • spring semester - Monday morning

    In the current business environment, it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. This module is about appreciating the importance of the ever-evolving, dynamic digital marketing landscape. This module introduces students to the digital marketing channels and their applications. It presents theoretical frameworks and models, which are relevant to digital marketing practice. It examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and off line marketing programmes and campaigns. Search Engine Optimization (SEO), customer acquisition and retention, mobile marketing, email marketing, online PR, affiliate marketing, social media, video and multichannel marketing are all explored in detail. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance and planning. It introduces student’s related legislation, regulation and codes of practice.
    The module aims to –
    • Develop students' understanding and knowledge of the issues in digital marketing.
    • Provide students an understanding of the nature of digital marketing concepts and techniques, and the role of digital marketing in improving an organizations marketing effectiveness and planning.

    The module builds on the acquisition of the following Skills
    • Analysing data & problem solving
    • Application of Knowledge and presenting Data
    • Digital literacy and IT skills

    Read full details
  • This module currently runs:
    • autumn semester - Tuesday morning
    • autumn semester - Tuesday afternoon
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon

    Selling is an essential function of business. This module provides students with the opportunity to gain and develop essential selling and negotiation knowledges and skills. It will particularly consider the international perspective in selling to prepare the students for the importance of taking into account the richness of our current global context. The module supports the BABM&M course as it supports a marketing management perspective which includes understanding the selling function and learning from it to improve the overall marketing management function. There has been regular research confirming employers’ need for employees with selling skills as they argue that ‘selling is a life-blood of businesses’ since businesses cannot survive without effective results from this important function. Accordingly, the understanding of this business function should give students the edge over other students without such knowledge when seeking employment opportunities. Past students of this module have confirmed the importance of undertaking this module in helping them find a job. Additionally, selling has a broader perspective as it enables students to learn how to be more persuasive while remaining ethical in their business transactions.

    Read full details
  • This module currently runs:
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Friday morning
    • autumn semester - Friday afternoon

    This module provides students with an understanding of leadership in both theoretical and practical terms. In order to develop students cognitive academic abilities a study of leadeship theory will be undertaken. In this module students will explore the core theoretical underpinning of the theories of leadership. Using current case study examples they will learn how to apply their leadership knowledge critically. With the use of multi-media students will analyse how an understanding of leadership theory can contribute to developing, leading and managing business organisations.
    Students will explore the importance of the traits, behaviours and characteristics of leaders through the critical lens of current leadership models. To develop their knowledge of leadership in practice students will use real world case studies to develop their understanding of leadership dilemmas and how theory can be used to help solve them. Students will explore the role of Power, Influence and Ethics in the role of the leader and how this can be developed to create a more ethical approach to leadership. In addition students will examine how leaders deal with conflict in the workplace through workplace examples and cases.

    Students will have the opportunity to identify, reflect on and develop their own leadership skills. They will conduct a self-leadership audit through identifying their leadership style, traits and skills, e.g. negotiation, communication and then develop a self reflective piece to evidence their leadership skills development. They will then develop a plan to demonstrate what they have learned and how they might apply their new leadership knowledge in practice, in their future career roles.


    Students on this module will have opportunities to enhance key leadership skills e.g. goal setting and communication skills, developed earlier, and to develop key skills such as negotiation and persuasion as a means of dealing with conflict and morale issues that can arise when managing and leading people.


    The module aims to:

    1. Develop students understanding of core leadership theory, current models and leadership in practice.
    2. Develop students understanding of power, politics and conflict in organisations.
    3. Help students to identify their own leadership styles, traits, skills and behaviour e.g. negotiation and persuasion, and how they can apply this in their own leadership practice.
    Read full details
  • This module currently runs:
    • autumn semester - Monday morning
    • autumn semester - Monday afternoon
    • autumn semester - Tuesday morning
    • autumn semester - Tuesday afternoon
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Friday morning
    • autumn semester - Friday afternoon

    Consultancy is big business and the sector continues to experience strong growth. The UK consultancy industry alone employs more than 80,000 professionals and is worth an estimated £12 billion per annum; making it the second largest consultancy base in the world.

    Management consulting involves engaging with stakeholders to provide objective, specialist advice. It is concerned with diagnosing issues and inefficiencies, solving problems, improving performance and implementing solutions to deliver complex change, maximise growth and to create value for organisations.

    The Practice of Consultancy develops the practical research and consultancy skills required for a career in Business Analyses and Management Consultancy and prepares students for the final year Consultancy Project. Specifically, the module introduces research methods for consultancy and aims to develop a practical understanding of the tools and techniques of problem analysis and issue clarification. A range of business frameworks are applied to structure diagnostic analyses and thinking, whilst data, metrics and analytics are evaluated to inform the process and to provide the client with evidence-based solutions. Finally, this module aims to develop students’ communication skills through the preparation of a report to present the outcome of the consultation to their client.

    Management consulting covers a broad range of activities and, to be effective, a consultant needs to be client-oriented and solution-focused. Expertise, resourcefulness, an analytical mind, creative thinking, an ability to manage relationships, empathy and excellent communication skills are essential to building trust and ensuring recommendations are implemented. By taking an applied, problem-solving approach, this module encourages students to enhance their competencies in these areas.

    Transferable skills
    Student will develop a range of key skills and knowledge, including:

    • Critical evaluation, problem identification and problem-solving skills
    • Research skills (quantitative and qualitative research)
    • Numeracy
    • Analytic, divergent and creative thinking
    • Communication (critical reading, interviewing, listening, negotiating, advising, presenting and report writing skills)
    Read full details
  • This module currently runs:
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Friday morning
    • autumn semester - Friday afternoon
    • spring semester - Wednesday morning
    • spring semester - Wednesday afternoon
    • spring semester - Thursday morning
    • spring semester - Thursday afternoon
    • spring semester - Friday morning
    • spring semester - Friday afternoon

    The University has a policy that undergraduate students must, take a Work Based Learning (WBL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real-world context e.g.

    • Supporting an existing small business to understand how a business runs
    • Respond to small business’s client briefs
    • Testing potential customers’ views.

    As a result of client brief and feedback, business concepts and/or ideas will develop over the duration of the module.

    The QAA Benchmark on Business and Management (2019) emphasises the attribute of “entrepreneurship” and of “the value of real-world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for responding to client briefs in evaluating and developing business ideas and so develops creative yet practical thinking.

    In addition, it requires students to examine market potential and prepare a presentation of their findings assuming the role of a business consultant. The module requires a high level of self-reliance to explore the business idea based on a client brief. Students develop an understanding of the role of business start-ups, business growth and development.

    These skills and techniques are of practical relevance to anyone considering developing a business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

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  • This module currently runs:
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Friday morning
    • autumn semester - Friday afternoon
    • spring semester - Wednesday morning
    • spring semester - Wednesday afternoon
    • spring semester - Thursday morning
    • spring semester - Thursday afternoon
    • spring semester - Friday morning
    • spring semester - Friday afternoon

    This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.

    Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.

    • Students will be contacted prior to the semester to provide support in securing work based activity in good time.
    • It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them.
    • The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
    • Learners may be able to utilise existing employment, providing they can demonstrate it is personally developmental and involves a relevant level of responsibility.
    • In addition students may be able to complete the Work Based Learning hours during the summer prior to the academic year a student is taking the module.
    • Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet the requirements of their visa. These will need to be signed by their line manager/supervisor.

    The module aims to enable students to:

    • Effectively express and understand their current skills and abilities in relation to their career values and goals.
    • Practically apply the knowledge gained through their course programme to a work environment.
    • Gain an in-depth insight of a work environment
    • Make a positive contribution to the employing organisation and demonstrate inclusive workplace practice.
    • Recognise their personal and professional development learning and apply to their future goals.
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  • This module currently runs:
    • autumn semester - Tuesday morning

    This module focuses on the role of public relations (PR) in the commercial activities of consumer facing organisations. It addresses the importance of winning (and maintaining) customers, and with meeting competitive challenges in consumer marketing scenarios. The module discusses how PR and media relations interfaces with consumer marketing, together with the way in which organisations use PR tools to interact with consumers in a trading environment. Delivery consists of 3-hour CCT using a combination of workshops, lectures (including guest speakers) and pre-assessment seminars. Assessments include a group presentation of a Consumer PR campaign plan (100%)

    This module will also explore PR-related aspects of the media environment and is designed to provide students with the understanding and skills required to exploit digital and non-digital media within the context of designing and delivering consumer-facing public relations campaigns.

    The module also calls on students to deploy traditional and digital communications skills as part of a personal strategy to enhance their own employability.

    The module also aims to assist students in the acquisition of the following skills:
    • Research
    • Communications/presenting – orally and in writing, including inter-cultural communication
    • Creativity
    • Academic writing/literacy
    • Digital literacy and IT skills
    • Career Management

    Read full details
  • This module currently runs:
    • autumn semester - Monday morning
    • autumn semester - Monday afternoon
    • autumn semester - Tuesday morning
    • autumn semester - Tuesday afternoon
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Friday morning
    • autumn semester - Friday afternoon

    We live in a more diverse society than ever before. Structural changes in labour markets have led to increasing numbers of women, older workers and disabled people in employment, with fewer younger people in many industrialised economies. Globalisation and migration has also lead to greater ethnic diversity. We are also clear about the business for diverse workforces, and the benefits this can bring to society.

    However, there is a question as to whether a diverse workforce always equals inclusion. There is evidence that many of these groups are marginalised and face employment disadvantages in practice. The aim of this module is to illuminate some of the inequalities experienced by these groups, and then to examine theoretical perspectives helping explain these and provide insights into how these can be better remedied in practice.

    Whilst arguably the principles of inclusion transcend the protected characteristics (Equality Act, 2010), it is clear that these groups tend to suffer more inequalities in the workplace than others (despite law that protects against this). This module will therefore look at the meaning of inclusion and how it differs from concepts of equality and diversity – what it adds and where it might be lacking. We will examine closely the different dimensions of diversity (gender, age, race/ethnicity and so forth) in order to understand the specific barriers these groups experience, and what methods organisations can develop to ensure more inclusive workplaces – so that everyone feels valued regardless of identity or background.

    A broader aim of the module is to provide students with an opportunity to ‘step into the shoes’ of diverse marginalised groups and the specific barriers they face, so they are better prepared to identify and promote inclusive workplaces, as social justice champions of our future. This is something our society needs and London Metropolitan University is passionate about developing – values driven graduates who make a positive contribution to the world (see Strategic Plan).

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  • This module currently runs:
    • spring semester - Tuesday morning

    This module aims to enables students to complete a research-based project that deals with and / or provides a solution to a practical business problem. The student’s topic is linked with the destination of the field trip (for example Toulouse, with a focus on Airbus) and has to be appropriate to their undergraduate degree. Students are required to map out the applied problem, develop appropriate research questions, identify and use theoretical concepts/prior literature, and use robust and appropriate methods and data analyses in an independent, ethical and disciplined manner. Students will have the opportunity to talk, observe and develop networks with experienced leaders in the organisation where the problem is focused. The field trip is time constrained replicating the realities of the business world. The students are expected to develop an in-depth understanding of their chosen problem, research methods/approaches and the ability to appropriately seek out data required for providing a practical solution. The module aims to stimulate development of students’ ability to relate theoretical material taught in the class to real world practice. It constitutes a useful and appropriate preparation for the final year dissertation or consultancy project.
    The module is subject to minimum number of students participating and circumstances allowing travel.

    Read full details
  • This module currently runs:
    • spring semester - Monday afternoon

    This module introduces students to fundamentals of the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives. The changing environment and impact of technology are explained as background for synthesis of the communications process.

    The module aims to:

    • Develop a deeper knowledge and understanding of relevant concepts, theories and context of Integrated Marketing Communications as the relate to B2B and B2C customers.
    • Understanding of the SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development.
    • How to select the relevant communications tools and develop a fully integrated marketing communications campaign and how the plans are controlled and evaluated.
    • Foster a critical awareness and understanding of the latest developments in marketing communications and the regulatory framework in which marketing communications operate.


    The module also aims to assist students in the acquisition of the following skills:

    - Academic and highly specialist writing and reading
    - Analysing data/research
    - Critical thinking and being creative
    - Communicating/presenting, orally and/or in writing
    - Digital Literacy and IT skills

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  • This module currently runs:
    • spring semester - Wednesday morning

    The fashion industry operates in a dynamic environment resulting in a rapid change in the online retailing and service offering. Increasingly consumers are switching between channels in their purchasing of Fashion. The module will deal with a range of theoretical, practical techniques in understanding and researching the management of fashion on line retailing. The module examines the various factors, which influence on line customer journey, trends in multichannel approaches and strategies.
    This module has been designed to build on level 4 knowledge with a focus on the understanding of the management of fashion on line retailing. This module aims to develop a critical understanding of the importance Internet retailing and its contribution to Fashion retailing.
    The module aims to:
    • Develop an understanding and demonstrate the scope of digital retail issues both operationally and theoretically in designing and implementing successful internet retailing strategies.
    • Enable and develop student’s technical skills and knowledge in applying market research methods using appropriate digital metrics.

    The module also aims to assist students in the acquisition of the following skills:
    1. Digital literacy and IT skills
    2. Researching & analysing
    3. Application of Knowledge

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  • This module currently runs:
    • spring semester - Friday afternoon
    • spring semester - Friday morning

    This module will address the critical issue of how current thinking on climate change and sustainability will impact on businesses and organisation. The need to create more sustainable organisations and businesses is fundamental to current and future organisational development strategies. It is necessary for students to understand the growing influence of the sustainability agenda on industry. This influence takes on many forms, from government policies and international agreements to the measuring the impacts of organisational practices on the ecology and communities. In the future, organisations, businesses, communities and individuals will be expected to understand and take responsibility for their economic, environmental and social impacts. This module will examine the current and future challenges. It will equip students to deal with the challenge of creating sustainable forms of business that operate within ecological and socio-economic limits.

    It will explore the sustainability context, and how business practices will need to evolve to reflect the realities of operating within a globalised trading system that is striving to apply sustainability principles.

    The overarching aim of the module is to ensure that students develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles and how these principles are applied. It will explore the varied tools and techniques used to apply sustainability principles, by governments, business and communities, and the challenges and conflicts these present. Such appreciation will be developed progressively via more specific aims which are:

    1. To engage with the growing international debate and practice around sustainability, business and corporate social responsibility (CSR).
    2. To evaluate how this will challenge organisations and business.
    3. To examine tools and techniques for evaluating and implementing of sustainability
    4. To analyse the evolving policy frameworks within which business operates.
    5. To understand how changing environmental realities may affect business practice.

    The module also aims to assist students in the acquisition of the following skills:
    1. Academic reading
    2. Researching
    3. Problem-solving and decision making
    4. Critical thinking and writing
    5. Application of knowledge and presenting data
    6. Academic writing

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Year 3 modules include:

  • No module details available
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  • Marketing is an essential component of any organisation regardless of size and has application globally, helping an organisation to retain and recruit news customers and increase the scale of a business.

    Marketing is focused on the customer and the value of the product offering to stimulate demand, while sales activities are designed to encourage customer purchase. Both functions need to be integrated within an organisation to improve business performance.

    Global marketing helps an organisation to find and develop new market opportunities while maintaining its domestic market(s.)

    This module is intended to allow students to focus and explore the key components and nature of marketing and sales in a global market.

    The global events of 2019 demonstrate the key linkages and interdependence of markets and demonstrates the importance of designing, distribution and selling products/ services in markets around the world, while maintaining a home market.

    The module aims to:
    • Provide an understanding the role and importance of marketing and sales in a global setting.
    • Explore a range of strategic choices available to organisations when seeking to expand globally.
    • Provide an overview of marketing management in the ‘digital age’
    • Explore the relationship and interdependence of marketing and sales
    • Examine the impact of communication including digital applications to support product/service delivery in a global market.

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  • This final-year core module “Leading Innovation” aims to enable students to study and apply in practice:

    a range of leadership theories and techniques to critically evaluate and develop their own personal leadership style
    a range of leadership theories and techniques to critically evaluate contemporary innovation practice, and organisations in a range of industries engaged with innovation practice
    a range of innovation theories and techniques to critically evaluate contemporary innovation processes, and organisations in a range of industries that innovate
    the synergies between leadership and innovation in a range of contexts

    The Module will be based around two themes:
    Theme 1: Leadership, where they will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.

    Theme 2: Innovation, where they will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples). In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice. By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by the leadership theories and techniques covered in Theme 1.

    Each theme will conclude with an assignment: Theme 1 will conclude with a team- based formative assignment, and Theme 2 will conclude with a pairs-based summative assignment. Once complete, this Module aims to enable students to understand a long-term time line. Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style. Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.

    Within the context of Events and Events Management the module will examine examples of leadership, innovation and best practice and explore some of the challenges facing event managers, entrepreneurs and freelancers in the 21st century

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  • This module currently runs:
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon

    Strategy is a crucial subject, concerned with the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many others.

    In the digital age of accelerating change, disruptive technologies and rising competition, the ability to set strategy and to rapidly adapt that strategy in the light of changing reality is vital. Accordingly, strategy constitutes an increasingly important element of all professional business and management qualifications.

    It is aimed at students wishing to fulfil up-to-the minute strategy roles, using business intelligence, web solutions and agile methods to develop and deliver strategy in today’s technology-dependent business environment.

    In brief, the module equips aspiring and digitally-aware managers and leaders with the knowledge, skills and techniques required to analyse contemporary organisations within changing environments nationally and globally; to formulate, evaluate and defend realistic and creative proposals for future strategic direction; and to plan for the effective implementation of the strategy selected.


    Overall, the module aims to:

    • Develop the knowledge and understanding to apply a range of practical strategic management tools for strategic analysis, choice-making and implementation across public, private and not-for-profit organisations of all sizes across all sectors in a digitally developed environment;

    • Enable students to translate their analysis of contemporary organisations and contexts into creative and realistic proposals for an organisation’s future strategic direction;

    • Enable students to apply structured insight into the realities of an organisation’s internal and external context in order to develop and deliver implementation plans which help maximise achievement of strategic objectives; and

    • Enhance student employability by developing transferable skills such as research, analysis, evaluation, decision-making, presenting data, group-working and influencing others across different cultures, within both existing organisations and entrepreneurial start-ups.

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  • This module currently runs:
    • spring semester - Wednesday afternoon

    This module introduces the students to a developing specialist new field associated with marketing. It provides the students with the opportunity to build on their knowledge about marketing to apply it to situations where the aim is to help address social problems. Social marketing is a developing new science that make use of several disciplines in addition to marketing to help improve the welfare of our societies. This field has been applied to many social ills ranging from obesity, drinking and driving to discrimination and domestic violence.
    Students will be first introduced to the history and concepts of social marketing and shown the procedures used by social marketers to address social problems. The students will be encouraged to develop their critical as well as applied abilities during their studies.
    By the end of the module the students will not only be able to appreciate the benefits of social marketing but also learn very useful skills about how to apply it. The knowledge and skills will prove very useful to enable the students to apply their marketing skills to both commercial and social situations. It will also help develop their social responsibility attitude and enable them to specialise in this area should they choose to do so.

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  • No module details available
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  • This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.

    Aims of the module:
    • Explore the role of branding from a corporate and consumer perspective.
    • Examine the theory of branding.
    • Develop students' understanding of the role played by marketing communications in the building and maintenance of brands.
    • Develop students’ researching and analysing skills.
    • Develop students’ critical writing, application of knowledge and decision-making skills.

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  • The module will consider a range of methods for evaluating communication and consider the theories of the main authorities in the field. The module will consider what is meant by “communication” and why a study of the subject is especially important for communication professionals.

    The aim of the module is to engage students in critical and evaluative considerations using key theories, concepts; this will be through consideration and engaging with the language and discourse related to the subject area. Students will be introduced to the problems inherent in defining communication, and the different approaches to the topic. Students will also develop further the practical communication skills addressed in earlier modules. Current affairs will be a key feature in the module to illustrate the application of various theories and concepts

    The module aims to assist in the building of the following specific skills:
    • Critical thinking and writing
    • Academic reading & academic writing and literacy
    • Researching
    • Analysing data & problem solving
    • Commercial Awareness

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  • The module seeks to present the latest developments in strategic marketing thinking and development of marketing plans. The module critically evaluates the linkages between strategic marketing planning and corporate planning, organisations marketing competencies in relation to competitive advantage, market performance, customers, competitors, product and service portfolios, current and future positioning and value proposition. It also applies appropriate analytical frameworks and techniques suitable for planning, implementation, measurement and evaluation of marketing plans.

    Aims of the module:
    • Develop knowledge and understanding of relevant theories, models, concepts and context of strategic marketing and the planning process.
    • Systematically conduct a marketing audit, develop an effective marketing strategy and tactical marketing plan using suitable analytical tools and frameworks.
    • Foster a critical awareness and understanding of current issues in strategic marketing and planning in context of theory and practice.
    • Develop students’ academic writing, application of knowledge and decision-making skills.

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Where this course can take you

On completion of this course you’ll have improved your career opportunities in commercial, third and public sector organisations. The course is the perfect preparation for entry into graduate schemes in business and marketing. Roles you could go into include business development manager, digital marketing executive, business research consultant, recruitment consultant, marketing communications executive, sales manager, human resources manager, marketing communications executive and many more.

Continuing your studies with us

The Guildhall School of Business and Law has a range of industry-linked postgraduate courses available on a full-time and part-time basis in business management, tourism and events, marketing and fashion, law, human resources and finance banking. These courses would be ideal for postgraduate progression:

If you've already studied your undergraduate degree with us, as a graduate of London Met, you'll be entitled to a 20% discount on any further study with us.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

If you're applying for a degree starting this January/February, you can call our hotline on 0800 032 4441 or complete our quick online application. If you're an international student or an EU student who requires Student visa sponsorship, simply apply direct.

Applying for 2022

If you're applying for a degree starting this January/February, call 0800 032 4441 or apply online.

If you're a UK applicant wanting to study full-time starting in September, you must apply via UCAS unless otherwise specified. If you're an international applicant wanting to study full-time, you can choose to apply via UCAS or directly to the University.

If you're applying for part-time study, you should apply directly to the University. If you require a Student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.

If you're applying for a degree starting in January/February, you can apply directly to the University.



When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.

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