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Business Management and Marketing - BA (Hons)

Add to my prospectus Why study this course? More about this course Entry requirements Modular structure After the course How to apply Meet the team Visit us

Why study this course?

Our Business Management and Marketing BA degree is a joint honours programme that will provide you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will make you an attractive contender for developing your management and leadership career.

Our course is accredited by the Chartered Institute of Marketing (CIM) and you’ll receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing. This is a highly sought-after qualification in the marketing industry, especially if you’re considering a career in marketing management. The University provides free tuition to students doing this course who want to do the remaining unit. The professional certificate means you will be rewarded with two qualifications by the time you finish your studies. This would give you a ‘competitive edge’ in the job market.

In the 2020 National Student Survey, 100% of our Business Management and Marketing students said our resources and facilities positively supported their learning. 

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More about this course

As well as developing the skills and knowledge required for either a career in business management or as a professional marketer, the business management and marketing course will provide you with entrepreneurial skills and understanding that will allow you to start your own business. 

If you are passionate about starting your own business, you’ll not only gain the necessary academic knowledge and skills on the course, but also receive encouragement and support through the Accelerator. Our Accelerator is a business incubator that helps students make their business dreams a reality by offering mentoring, advice and workshops. Accelerator has supported many successful budding entrepreneurs and can support you with developing any business idea you might have. Through the Accelerator you’ll also get the opportunity to enter our Big Idea Challenge for a chance to win a share of the £30,000 prize to launch your business.

This programme is uniquely comprehensive among business management and marketing courses in the UK. In addition to learning broad marketing skills that apply to the commercial world, the programme also provides you with opportunities to develop new specialist marketing skills to help improve society through the relatively new field of Social Marketing. If you choose to study this topic, you will learn how to apply the latest marketing techniques to social problems, such as obesity, drink-driving, discrimination and domestic violence. Your lecturers will introduce you to the concepts and history of social marketing based on their own innovative research. Completing this module will give you an advantage when competing for jobs in the third and public sector.

As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. This opportunity may be strengthened with undertaking another of our innovative modules that equip you with skills for employment, such as our Theory and Practice of Selling module. As all business professionals know, selling is an essential function of business and on this module you’ll develop vital negotiation and selling techniques that will ensure you succeed in your career. Past students on the module have found that it has helped them gain recognition from the Institute of Sales and Marketing Management (ISMM), a professional organisation that represents sales professionals in the UK.

Our business management and marketing programme not only aims to improve your career opportunities, but also seeks to accelerate your cultural and personal growth. You’ll find opportunities to study abroad for a semester in places such as Europe, Japan or the USA, where you’ll be immersed in a new culture and acquire new perspectives. International students visiting from our partner institutions will also expand your world view and help you appreciate business management and marketing on an international scale.

Assessment

You’ll be assessed through a variety of methods such as coursework, portfolio work, problem-solving case studies, research projects and assignments based on business-related simulations.

Professional accreditation

The course is accredited by the Chartered Institute of Marketing (CIM), the largest professional marketing body in the world. It also provides exemption from two CIM units, which means you’ll only need to complete one additional unit to receive the Certificate in Professional Marketing.

In addition to your degree you will gain the highly sought after and widely recognised CMI Level 6 Diploma in Management and Leadership.

Fees and key information

Course type
Undergraduate
UCAS code NN15
Entry requirements View
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Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English language and mathematics GCSE at grade C/grade 4 or above (or equivalent) are also required

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Business Management (including foundation year) BSc (Hons) degree.

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Accelerated study

It may be possible to enter the course at levels 2/3 if you have a relevant Foundation Degree, HND or equivalent.

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • spring semester - Thursday afternoon
    • autumn semester - Thursday afternoon
    • spring semester - Thursday morning
    • autumn semester - Thursday morning

    At present companies are employing various digital systems to support their business processes and gain competitive advantage, so equally are developments in Internet Technology affecting the social networks of individuals. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives.

    This unit helps the understanding of principles of digital business management. It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation and maintenance issues. Overall, the unit aims to develop a view of digital business in practice.

    Read full details
  • This module currently runs:
    • spring semester - Tuesday afternoon
    • spring semester - Friday morning
    • spring semester - Friday afternoon
    • spring semester - Tuesday morning

    This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

    The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

    In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

    1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

    2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

    *A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

    ** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.

    Read full details
  • This module currently runs:
    • spring semester - Thursday afternoon
    • spring semester - Thursday morning
    • spring semester - Wednesday afternoon
    • spring semester - Wednesday morning
    • spring semester - Tuesday afternoon
    • spring semester - Tuesday morning
    • spring semester - Monday afternoon

    This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.

    Read full details
  • This module currently runs:
    • autumn semester - Monday afternoon

    The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing in contemporary and technology driven organisations at local, national, regional and in a global context. In this module, students explore how different types of organisations deploy the marketing mix tools to implement their marketing strategy and to develop a competitive edge.


    The module aims to:

    ● Provide an understanding of the theories involved in creating and delivering value to customers using the tactical tools of marketing.
    ● Explore the practical application of the marketing mix in product/services, public sector/non-profit sectors marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

    Read full details
  • This module currently runs:
    • autumn semester - Monday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Monday morning

    The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.

    The traditional view of the purpose and role of management in the world of work was to seek stability and efficiency in a top-down hierarchy aimed at achieving bottom-line results. In contrast, the contemporary management approach expects managers to engage in motivating people and harnessing their creativity, sharing information and power, leading change, and finding shared vision and values in an increasingly diverse and complex workplace.

    Today’s managers require the knowledge and ability to draw on both traditional and contemporary approaches to management when formulating workplace decisions. They also need the skills, tools, and techniques to manage their own career trajectory based on the acquisition of sound employability skills and accompanying behaviours.

    In addition to knowledge, the module focuses on developing students as managers
    which involves the ability to interact with, and motivate, a diverse range of people.
    The module aims are to:

    • enable students to identify and explain major developments in the history of managerial thought;
    • provide students with the opportunity to develop management, leadership and employability capability to enhance their individual potential;
    • develop students appreciation of the different management approaches that can be used when managing in uncertain and complex environments;
    • enable students to develop their management and employability skills, such as critical thinking and writing, interpersonal skills, self-management, communication, team-working, problem solving, and presentation skills, in order to maximise their competitive edge in the business world.
    Read full details
  • This module currently runs:
    • spring semester - Monday afternoon
    • spring semester - Thursday afternoon
    • spring semester - Thursday morning

    The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.

    The module aims to:
    ● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
    ● Provide an understanding of contemporary issues in marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

    Read full details
  • This module currently runs:
    • autumn semester - Tuesday afternoon
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Tuesday morning

    Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.

    The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.

    Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.

    Read full details
  • This module currently runs:
    • spring semester - Wednesday morning
    • spring semester - Wednesday afternoon
    • spring semester - Thursday afternoon
    • spring semester - Monday afternoon
    • spring semester - Monday morning

    The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
    The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

    Read full details

Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Monday morning
    • all year (September start) - Monday afternoon
    • all year (September start) - Thursday morning
    • all year (September start) - Friday afternoon

    This module introduces students to the essential methodologies, approaches and tools for business research. The module takes over from the skills picked up at level 4 in particular, the quantitative and qualitative skills taught and assessed in various modules. It explores some of the philosophies and theoretical perspectives underpinning the many different ways of conducting research as well as providing practical examples and guidance on how research should be planned and implemented. This module also provides a grounding to the final year dissertation for the Business and Management and related courses.

    The module enables students to gain lifelong and employability skills such as planning, searching, reading, gathering and analysing data, writing and referencing. It provides students with technological tools to achieve the necessary results efficiently.

    The module helps students to reflect on how research has enabled global organisations with their integrated and interdependent challenges to adapt to the uncertain world.
    The module introduces students to the key and current business concepts and their operationalisation through a simple review of the literature. In doing so, it enables students to deal with conflicting issues of ethics and equality.

    The key skills taught and assess on the module will include advanced use of Excel and/or SPSS, data analysis (Statistical and Thematic) and reporting.

    Read full details
  • This module currently runs:
    • all year (September start) - Friday morning

    This module introduce students to fundamentals of digital marketing and the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives . The changing environment and impact of technology are explained as background for synthesis of the communications process. The content includes an examination digital marketing tools, formats and platforms, designing traffic generation techniques and consumer digital experiences. The module will explore communication theory and models; Digital & integrated marketing communications plan; the marketing communications mix and tools; evaluation and control of plans and the regulatory framework in which marketing communications operate.

    To module aims to provide an understanding of:
    • The concept of Integrated Marketing Communications (IMC), the role of communications tools and communications theory and models
    • The SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development
    • How to select the relevant tools and develop a fully integrated marketing communications and how the plans are controlled and evaluated.
    • The characteristics of digital marketing and techniques used in managing a digital presence
    Acquisition, Conversion and retention & growth strategy to build customer advocacy & loyalty

    On completion of this module students should develop the following skills.
    Being creative, Analysing data/research, Application of knowledge and presenting data, Communicating/Presenting, orally and in writing, Interpersonal including working together in teams, cross cultural awareness, having a positive attitude, referencing, negotiation and persuasion.

    Read full details
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Friday morning

    This module is at the heart of what marketing is about: serving customers’ needs profitably. It also adds an international perspective. It picks up from the Principles and Practice marketing module introduced at level 4 and extends it with other important marketing dimensions such as service and societal marketing as well as CSR. It also covers a significant amount of consumer psychology to help the learner understand the customer needs so as to create relevant products and promote them to the relevant target groups. The global perspective adds another dimension that businesses may contend with to evaluate the international opportunities available to them. Understanding the consumer behaviour dimension is also a pre-requisite topic by the Chartered Institute of Marketing for gaining recognition towards the professional Certificate in Marketing. Towards the end of the module the students will review briefly the topic of operations management to remind them about the link between understanding customers, developing a worthwhile marketing strategy to capitalise on the understanding and designing operations that help implement the products or services according to the marketing plan. Students will be encouraged to appreciate business innovation and creativity throughout the course. In terms of developing skills students will engage in problem solving and decision making, both oral and written communication, and the critical and analytical skills required by professional marketers.

    Hence overall the module enables the learner to develop a rounded-up picture of business dimensions that help them become savvy businessmen and women.

    Read full details
  • This module currently runs:
    • spring semester - Wednesday afternoon
    • spring semester - Thursday afternoon
    • autumn semester - Thursday afternoon
    • spring semester - Thursday morning
    • autumn semester - Wednesday afternoon

    The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.

    The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
    These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

    For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.

    Read full details
  • This module currently runs:
    • spring semester - Thursday morning
    • spring semester - Wednesday afternoon
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)

    Read full details
  • This module currently runs:
    • spring semester - Tuesday afternoon
    • autumn semester - Tuesday afternoon
    • autumn semester - Monday morning

    This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.

    Aims of the module:
    • To explore the role of branding from a corporate and consumer perspective.
    • To introduce students to the theory of branding.
    • To develop students' understanding of the role played by marketing communications in the building and maintenance of brands.
    • To develop students' skills particularly communication skills including writing, oral and interpersonal skills.

    On completion of this module students should develop the following skills:
    • Researching and Analysing Data
    • Application of Knowledge and Presenting Data
    • Critical Thinking and Writing
    • Communicating/Presenting – orally and in writing, including inter-cultural communication
    • Problem Solving and Decision Making
    • Interpersonal, including collaborating/working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion

    Read full details
  • This module currently runs:
    • autumn semester - Wednesday morning

    Selling is an essential function of business. This module provides students with the opportunity to gain and develop essential selling knowledge and skills. The module supports the BABM&M course as it supports a marketing management perspective which includes understanding the selling function and learning from it to improve marketing function. There has been regular research confirming employers’ need for employees with selling skills as they argue that ‘selling is a life-blood of businesses’ since businesses cannot survive without effective results from this important function. Past students of this module have confirmed the importance of undertaking this module in helping them find a job and getting recognition from the ISMM (The Institute of Sales and Marketing Management). However, selling has a broader perspective as it enables students to learn how to be more persuasive in addressing their audiences with products and services they need.

    Read full details

Year 3 modules include:

  • This module currently runs:
    • spring semester - Wednesday afternoon
    • autumn semester - Wednesday afternoon
    • spring semester - Wednesday morning
    • autumn semester - Wednesday morning

    This module is designed to provide students with an opportunity to prepare for entering the workplace as a graduate, as well as preparing them for success in their future career. It will help students to develop a clearer understanding of themselves, identify and develop their strengths and abilities as well as support their CV, application writing and interview skills.
    The aim of the module is to
    • prepare students for the graduate employment market;
    • prepare students for their future career by helping them to identify their preferences and career anchors;
    • raise students’ awareness of themselves and their personality type;
    • provide students with a narrative to describe themselves at interview;
    • practice required skills needed to be successful including networking, assessment centre exercises, interviewing skills;
    • help students to develop their CV, and application writing as well as interview skills.

    Read full details
  • This module currently runs:
    • all year (September start) - Tuesday morning
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Friday morning
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    Since this module will be taught in the final year of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in previous analytical modules, identify a topic of their interest and deepen their knowledge further through research, data collection, analysis and write up of a dissertation.

    Their research will involve the review of a wide range of publications (secondary data sources) around the broad area of investigation and this will lead to the formulation of a research proposal for their dissertation. Students will pursue a robust enquiry into a theme emerging from their investigations in their chosen industry, and as the theme emerges, the research methodologies, appropriate methods of data collection, data processing and analysis are evaluated. Both the process and the knowledge and skills gained will inform their approach to their future career. For example, students will be required to identify whether secondary data sources alone will be sufficient to satisfactorily answer their research question. Their ability to critically analyse, synthesise and present data in a useable format will contribute to their management capability. This process will therefore inform their research, as well as potentially their future path. The undertaking of an investigation into a management topic, analysis of data, evaluation and synthesis will help them to prepare for the graduate job market or post graduate studies.

    The aim of the module is to allow students to:
    • Decide on a suitable research area
    • Propose a feasible study investigating their field of interest
    • Present their plan and defend it accordingly
    • Conduct extensive literature research into their chosen topic
    • Develop a suitable proposal including a literature review and methodology
    • Conduct the study accordingly by analysis and interpreting data
    • Report their investigation in the form of a professional dissertation

    Read full details
  • This module currently runs:
    • all year (September start) - Friday morning

    The module seeks to bring together the students previous learning in the subject area and expand it to the actual conceptualisation and execution of viable and dynamic marketing plans. It also presents the latest developments in strategic marketing thinking and development of marketing plans. The module critically evaluates the linkages between strategic marketing planning and corporate planning, organisations marketing competencies in relation to competitive advantage, market performance, customers, competitors, product and service portfolios, current and future positioning and value proposition. It also applies appropriate analytical frameworks and techniques suitable for planning, implementation, measurement and evaluation of marketing plans.

    The aims of the module are to:
    • Develop knowledge and understanding of relevant theories, models, concepts and context of strategic marketing and the planning process.
    • Systematically conduct a marketing audit, develop an effective marketing strategy and tactical marketing plan using suitable analytical tools and frameworks.
    • Foster a critical awareness and understanding of current issues in strategic marketing and planning in context of theory and practice.
    • Enable students to consolidate and extend core concepts studied at L5 to an actual conceptualisation and execution of a realistic marketing plan.
    • Develop students’ academic writing, communication and interpersonal skills, including oral presentation.

    Read full details
  • This module currently runs:
    • all year (September start) - Thursday morning
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Wednesday morning

    This Module is divided into three (3) themes:

    (i) Academic development, where the students will study and apply a range of theories from Critical Theory (CT) and Critical Management Studies (CMS) to a current UK-based PLC, enabling students to gain a wider and more profound understanding of the socio-cultural issues in corporate business.

    (ii) Professional Development, where the students will study current corporate governance theory and policy, plus study the management and performance of selected PLCs in light of their approach to corporate governance

    (iii) Personal development, where the students undertake a range of psycho-metric tests, management exercises, plus study selected texts on personal development, and based on these produce a Personal Development Plan (PDP) which will guide them in their future post-degree career and studies

    By studying these three themes, students will experience the practice of management from three differing yet integrated approaches, design to enhance their academic development, professional development, and personal development.

    Read full details
  • This module currently runs:
    • spring semester - Thursday afternoon
    • autumn semester - Thursday afternoon
    • spring semester - Thursday morning
    • autumn semester - Thursday morning

    The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 1 (Level 5) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.

    The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
    These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

    For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.

    Read full details
  • This module currently runs:
    • spring semester - Thursday afternoon
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning
    • autumn semester - Thursday afternoon

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.

    Read full details
  • This module currently runs:
    • autumn semester - Tuesday morning

    This core Module will focus on developing students ability in business writing and business journalism, whether for internal business writing (marketing / advertising copy, press releases, annual reports) or external business writing (news articles, feature articles, reviews, interviews, columns, social media, blogs). This will enable students to develop confidence and expertise in their business writing for a wide range of audiences, will contribute to their understanding of how business is communicated, and will contribute to their academic development across the course as a whole.

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  • This module currently runs:
    • spring semester - Wednesday afternoon

    The overall aim of the module is to provide students with the theoretical knowledge of business behaviour and an understanding of a range of business strategies, to analyse multinational business. The module is concerned with the application of economic concepts and theories to an understanding of multinational business and strategic issues and dilemmas facing business managers in an international setting. Using economic theories, the module aims to explain the development of the multinational business and the emergence of the globalisation process. It examines and evaluates some of the strategies used by multinational businesses to enter foreign markets. It provides an overview of the operations of the multinational business in the world economy such as supply chain management, human resource management, foreign exchange management, and managing cultural diversity and ethics.
    This module provides opportunities for developing the student’s strategic thinking, and the analysis and assessment of current issues challenging multinational businesses in the global economy.

    Internationalisation is addressed in all the topics covered in this module.

    Students are encouraged to reflect and draw on their diverse socio-cultural backgrounds and experiences.

    Discussion of cultural diversity, human resource management and ethics enables students to develop a deep understanding of equality issues in multinational business and its environment.

    Equality is promoted by treating everyone with equal dignity and worth, and raising aspirations and supporting achievement for those students with diverse requirements, entitlements and backgrounds

    The module also aims to develop students' employability skills, in particular: subject research; problem solving; written communication, critical thinking, evaluation and applied analysis.

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  • This module currently runs:
    • autumn semester - Monday afternoon
    • autumn semester - Monday morning

    Financial decision-making is important for any and every business. This natural mental process needs to be informed to select a course of action from several alternative options. One of the most essential elements that help to facilitate the implementation of the business strategy in an organisation is Finance. The financial manager of an organisation plays a central role in making decisions on optimum utilisation of financial resources and assess the implications for shareholders and other stakeholders, and the need for effective corporate governance. Therefore, managers require critical understanding of key financial management issues, performance indicators and methodologies relating to financial management frameworks. Managers use these tools when they are faced with making financial decisions in the business environment. This module provides students with knowledge about financial decision-making approaches and control systems businesses use to make managerial decisions.

    The module also provides the knowledge and skills necessary to evaluate the impact of financial decisions. It enable learners of today, who are managers of tomorrow, to participate in decision making processes concerning the utilisation of finances in investment, financial and risk management, and the delivery of value for money in achieving the objectives of the business. Although managers are not always required to perform detailed financial analysis, they need to have a clear understanding of how the process of financial management and decision-making work to ascertain that decisions are properly made and implemented and that apposite risk management system are in place.

    The module focuses on fundamentals of financial management, the need for accounting and finance, financial governance, making capital investment decisions, balancing risk and return, tools of financial analysis, interpretations and planning, reading financial reports, cost challenges in decision making, working capital management, sources of finance, cost-volume-profit analysis and its use in managerial decisions and planning.

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  • This module currently runs:
    • spring semester - Monday afternoon
    • autumn semester - Monday afternoon

    This module explores the importance of corporate reputation (and corporate communications), what it is, how and why it is managed it, how it affects the organisation’s performance, and how it may be perceived by an often complex group of internal and external stakeholders, including the media. Maintaining a strong corporate image, identity, and reputation is a strategic priority for most CEOs. Organisations which enjoy a strong corporate reputation in the market see this as a competitive advantage and crucial to improving financial returns, shareholder value and improved competitiveness. External forces, often globally driven, can quickly change the way stakeholders view the organisation, often as a result of sudden, often unforeseen and relatively unmanageable forces, leading to destabilisation, leadership change, criticism in the media, damage to the corporation’s reputation, and a fall in market value. Understanding and managing corporate reputation is complex, as it is not just the responsibility of the corporate communications team, or the CEO - it is the responsibility of all employees.

    This up-to-date contemporary Module is a 15-credit ‘Option’ Module at Level 6 (Year 3), aimed at students who are interested in developing expertise in corporate reputation management and associated areas, such as corporate communications, branding, liaising with the media, and responding to reputational crises.

    Employability in corporate communications continues to grow (see for example: http://careers.marksandspencer.com/career-areas/head-office/corporate-communications), its international dimensions are growing in importance (see for example https://www.warnermusiccareers.com/categories/corporate-communications), and many corporations see equality, diversity, and inclusion as a key part of their corporate strategy and corporate image, identity, brand and reputation (see for example https://www.btplc.com/Careercentre/lifeatbt/diversityandinclusion/index.htm).
    Students will study a range of theories, models, concepts, and techniques in corporate reputation management, will work in small teams to analyse a range of high-profile companies and their corporate reputation management, and will therefore develop their own expertise in business communication and reputation management.

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  • This module currently runs:
    • autumn semester - Wednesday afternoon
    • autumn semester - Wednesday morning

    This module provides an introduction to the developing field of cross-cultural management, explored in relation to both international and intra-national contexts, and drawing on perspectives from social anthropology, social psychology, organisational behaviour and management theory. It is assessed via a group report and presentation, and an unseen examination based on a case study given in advance.

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  • This module currently runs:
    • all year (September start)

    This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.

    The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.

    During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.

    Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.

    The module is open to all Business and Management undergraduate course programmes.

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  • This module currently runs:
    • spring semester - Thursday afternoon
    • autumn semester - Thursday afternoon
    • spring semester - Friday afternoon
    • autumn semester - Friday afternoon
    • spring semester - Friday morning
    • autumn semester - Friday morning

    This module is a 15 credit option module on the Undergraduate Scheme.

    Increasingly managers at all levels of an organisation are required to manage projects, temporary endeavours undertaken to create a unique product or service. This module uses the Association of Project Management Body of Knowledge (APMBOK), https://www.apm.org.uk/body-of-knowledge/ - and therefore prepares students in the capabilities required for effective project management: managing resources, time, people, and the project as a whole. The module includes both the use of computer programmes for project management and approaches to managing people and leading and motivating teams.

    Aims of the module:
    The module will equip the student with an understanding of the complexities of managing projects in an uncertain world. The student will become familiar with the project business case, the detailed planning and the use of ‘WBS’ and the ’OBS’, resources issues and their management, the timeline, budgeting and cash flow as well as the eventual monitoring and control of the project through methods of tracking and monitoring. The student will study methods of managing people in the project with appropriate models of leadership, team behaviours and motivation and methods of conflict management and resolution.

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  • This module introduces students to the advanced statistical techniques for business research. The module takes over from the skills picked up at level 4 and 5 in particular, the quantitative skills taught and assessed. It re-visits techniques already seen in previous modules but introduces advanced statistical techniques as required in research and dissertation. Indeed, this module provides a support for the analysis section of the final year dissertation for the Business and Management and related courses, particular for those students who chose to follow a positivist paradigm.
    The module enables students to gain lifelong and employability skills such as data analyst.
    The key skills taught and assess on the module will include advanced use of SPSS in statistical analysis and reporting.

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  • This module currently runs:
    • spring semester - Wednesday morning

    This module introduces the students to a developing specialist new field associated with marketing. It provides the students with the opportunity to build on their knowledge about marketing to apply it to situations where the aim is to help address social problems. Social marketing is a developing new science that make use of several disciplines in addition to marketing to help improve the welfare of our societies. This field has been applied to many social ills ranging from obesity, drinking and driving to discrimination and domestic violence.
    Students will be first introduced to the history and concepts of social marketing and shown the procedures used by social marketers to address social problems. The students will be encouraged to develop their critical as well as applied abilities during their studies.
    By the end of the module the students will not only be able to appreciate the benefits of social marketing but also learn very useful skills about how to apply it. The knowledge and skills will prove very useful to enable the students to apply their marketing skills to both commercial and social situations. It will also help develop their social responsibility attitude and enable them to specialise in this area should they choose to do so.

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After the course

On completion of this course you’ll have improved your career opportunities in commercial, third and public sector organisations. The course is the perfect preparation for entry into graduate schemes in business and marketing. Roles you could go into include business development manager, digital marketing executive, business research consultant, recruitment consultant, marketing communications executive, sales manager, human resources manager, marketing communications executive and many more.

Our course will also prepare you for postgraduate studies. You’ll be able to continue your studies at London Met on courses such as our Marketing MA or Master of Business Administration (MBA).

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Additional information

Our business and law undergraduate programmes are continuously improving and are currently under review for 2020-21 entry. Please apply as outlined in the how to apply section of this page and If there are any changes to your course we will contact you. All universities review their courses regularly and this year we are strengthening our business and law courses to reflect the ever-changing landscape of the world of business and law.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

Clearing 2020: If you’re a UK or EU student applying for a full-time degree starting this autumn, you’ll need to apply through Clearing. If you're an international applicant or wanting to study part-time, select the relevant entry point and click the "Apply direct" button.

Applying for 2021

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.



When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

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