Tourism and Travel Management (including foundation year)BA (Hons)

Foundation Year Programme

In this module you will explore a broad range of social science and current affairs issues. You’ll reflect on the qualities needed to be a successful student in Higher Education and identify your own strengths and areas for development. You’ll be guided to investigate and conduct research on a topic of interest to you in greater depth.

1. You will learn to access sources, recognise and analyse arguments, and critically engage with source material.
2. You will explore some principles of research and develop research skills.
3. You will develop digital and academic communication skills, including integrating source materials with your own voice into written work.
4. You will develop oral, written and visual communication skills to produce work in a range of formats.
5. You will critically engage with current, social, and ethical issues, in the context of the Education for Social Justice Framework and your subject area
6. You will contribute to building a sense of belonging, and a respectful learning community, where students collaborate, share knowledge and ideas and work effectively as a team.
7. You will be encouraged to explore and build on prior knowledge and experiences to prepare you for further study in your subject area, professional behaviours and your chosen career
8. You will reflect on your learning journey, build your confidence, and take ownership of your motivation.

Academic Skills

This module will orientate you to Higher Educations and early employability planning. This module will introduce you to how the university works and how you can adapt and be successful in your studies by mastering key academic skills & employability skills; the module is designed to provide you with guidance to building core academic and professionals skills.

Running alongside the module requirements & in collaboration with the Gateway to Success a business school resource, we will set you on your way in career development and skill enhancement. The resource will support you in the tools, insights, and support needed to achieve your professional goal and build evidence of personal development and employability skills. Additionally students earn points for completing activities across learning and careers areas. Achieving the required points by graduation signals strong engagement and commitment to professional growth, which is formally recognised on the degree transcript.

You will be equipped with the knowledge to quickly navigate the university systems and locate information essential to your learning; the module does this by introducing and delivering an overview of the university literacy, opportunities and challenges. The module will also support you in developing digital literacy and effective communication, recognising the importance of these skills in academic and professional contexts. Key study techniques and skills to be covered will stretch from preparation for class, to time management, teamwork, academic reading and writing, research, the use of Artificial Intelligence and reflective thinking, to encourage and help you for your academic ability and professional career development. This will not only equip you with a solid foundation of the skills you need to progress to the subsequent levels of your study and ultimately to finish your course successfully, but it will also equip you with the soft and transferable skills you need to excel in your career progression, beyond the university.

The module aims to:
- Provide information and guide you on where to find study and module information.
- Provide you with a sound understanding of what is required to succeed when studying at the university.
- Development a range of academic, professional, and personal skills that will contribute to university learning, life-long learning and employability.
- Support your adoption of techniques and skills to help to improve your performance at the university.
- Use digital tools to effectively support learning and professional collaboration.
You will find, reflect on and further develop the following aspects:
- Management skills.
- Team work and presentation skills.
- Learning skills & styles
- Academic reading and critical thinking.
- Research skills and research methods.
- Academic writing and academic integrity.
- Use of Artificial Intelligence.
- Employability planning & development – The degree specialism & the Graduate labour market. Graduate employability skills, transferable skills, Skills development & planning. Developing a live CV to record the skills that you have developed through your course, work experience and in your extra-curricular activities.

Data analysis for Marketing and Creative Industries

The module introduces you to a range of quantitative methods useful for understanding and describing marketing data supporting decision-making. It provides you with the practical experience of using the latest version of Excel and/or SPSS software to describe and interpret marketing data of relevance to marketing and the creative industries. The module lays the foundation for level 5/6 modules as appropriate.

The module adopts an applied, problem-solving approach and aims to equip you with relevant quantitative and information management skills required by employers within the marketing and creative industries. The module also aims to enhance your employability and provide you opportunities for developing a range of key skills including, but not limited to, analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, digital literacy and IT skills, and numeracy / quantitative skills.

Event Planning and Management

The ‘Events Planning and Management ‘module is designed to develop students’ knowledge and understanding of the key processes involved in planning and managing events. Students will explore the theoretical frameworks and practical considerations that underpin successful event management. The module covers essential aspects such as concept development, logistics, budgeting, marketing, risk management, and stakeholder engagement, providing a well-rounded introduction to the field. A key feature of the module is the for students to work collaboratively to devise detailed plans for a variety of event types, including music, arts, cultural, sports, and business events. By the end of the module, students will have a clearer understanding of what it takes to plan and manage events in diverse settings and be better prepared for more advanced modules or professional roles within the events industry.

Aim of the module:
1. You will develop the skills and understanding needed to research, plan, design, and deliver a variety of event types across different contexts.
2. You will learn how to apply key principles and theories from event management and marketing to real-world industry scenarios, including the planning of a live event.
3. You will gain both academic insight and practical, hands-on experience in event planning and management.
4. You will build relevant professional competencies and apply them within a real-life events management environment.

London's Visitor Economy

London’s Visitor Economy aims to showcase the extent of the visitor economy in London and encourage tourism and events students to examine its potential with regard to their studies, professional development, and employability. The module will explore different dimensions of a global city’s visitor economy, both in class and in the field.

With over 19 million international tourists per year, some 12 million domestic tourists in addition to over 200-million-day visitors, London is one of the major city destinations globally. However, this poses problems for tourism managers in terms of spreading visitors temporally and geographically within the capital, catering for very diverse visitor groups and maintaining its competitive position vis-à-vis rivals for leisure, events, and business tourists in an uncertain international environment.

The module aims are as follows:
• To develop a practical knowledge of London’s evolving visitor offer for leisure, business and events tourists.
• To facilitate students' ability to identify the needs and preferences of London’s diverse visitor groups
• To enable students to identify specific visitor experiences to suit specific tourist audiences
• To gain insight into the challenges faced by visitor managers in providing strategies, services, experiences, and events for diverse visitor groups
• To become familiar with the market intelligence, tourism and events reports and strategies produced by London’s Destination Marketing Organisation to guide London’s Visitor economy.

People, Management and Organisations

This module introduces students to the foundations of management and organisational functions. It begins with an overview of the history of managerial thought, exploring how key ideas have developed and shaped modern management practices.

Students will examine the main functions of management—planning, organising, leading, and controlling—and how these tasks are carried out in real organisational settings. The module highlights the central role of people in organisations, focusing on motivation, teamwork, communication, and leadership as essential elements of effective management.

A key aim of the module is to support students in developing practical managerial skills. Through case studies, group activities, and reflective tasks, students will begin building confidence in decision-making, problem-solving, and working with others.

In addition to practical skills, the module introduces a range of models and approaches that help explain how organisations function and how managers can respond to challenges. These frameworks provide useful tools for analysis and critical thinking.

This module offers a strong foundation in understanding how organisations operate and what it means to be a manager. It blends theory with practice to help students begin thinking critically and effectively about leadership and management in today’s world.

• You will learn about definitions of management and the development of managerial thoughts to be able to analyse modern management practices.
• You will find out about the importance and impact of management functions.
• You will gain knowledge and skills about practices to integrate and develop people in organisations.
• You will assess and develop your own managerial skills throughout the module.
• Overall, this module develops the understanding of the importance of management in organisations.

Principles of Marketing: for Creative Industries and Aviation

The module aims to provide an understanding of the marketing process in contemporary organisations and in the context of tangible goods and services. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer insights applicable to tangible goods and services marketing.
The module aims to:
● Provide an understanding of the theoretical foundations and practical application of marketing
● Provide an appreciation of contemporary issues in marketing.
● Develop students’ academic writing, application of knowledge and data interpreting skills.
● Develop students’ researching and analysing skills.

Tourism Impacts

‘Tourism Impacts’ looks at tourism as a force that changes the world, discussing the significant topic of positive and negative implications that tourists themselves and the tourism and travel industry have on visited destinations, their economy, societies, culture, and built and natural environment. Once you learn about the scale and severity of impacts attributed to tourism, you will explore the role of public and private organisations in managing those impacts, alongside the portfolio of tools used to maximise the benefits and minimise the challenges posed by tourism.

In line with guidance from Subject Benchmark Statements (2019), the module provides students with comprehensive coverage of economic impacts and contributions to society (global to local); tourism in the cultures, communities and environments that it affects, and understanding of the role of destination management, development, policy, governance and strategy.

Aim of the module:
You will recognise the range of positive and negative tourism and travel industries bring to destinations and host communities
You will understand the need to effectively manage tourism impacts to maximise benefits, and prevent and minimise negative aspects of tourism
You will be familiarised with the role various tourism bodies play in tourism management, and the range of tools they use

Tourism Industry

‘Tourism Industries’ introduces the complex and interconnected system of tourism and travel industries, enabling students to recognise and understand the broad and diversified sectors amalgamated within tourism, incl. travel trade, accommodation, catering, visitor attractions, events, tour guiding, road, rail, water, and air transport, and finally destination management. Realisation of the broad nature of tourism industries enables students to make more informed decisions regarding future career prospects and employment opportunities.

In line with guidance from Subject Benchmark Statements (2019), the module provides students with comprehensive coverage of the products, structure, operations and interactions within the tourism industry alongside recognition of career development and learning opportunities in the tourism sector.

Aims of the module:
You will be introduced to the key stakeholders and key sectors of the tourism and travel industries
You will understand the structure, operations, and interactions between all sectors
You will research available careers and employment opportunities

Cities, Tourism and Eventfulness

‘Cities, Tourism and Eventfulness is designed to equip students with an understanding of the significance of events for the management of cities, and of cities for the management of events. The rise of the ‘eventful’ city in recent years demonstrates how cities have been using events strategically to tackle a range of post-industrial urban challenges – to boost the urban economy, as part of their regeneration strategies, to attract visitors and tourists, to rebrand the city, and to make it an attractive proposition for investment.

In the words of many boosterist slogans ‘a place to live, work, study and visit’. The events in question can be cultural events or business events. They can be recurring events, such as annual festivals, or one-off events that require competitive bidding (such as the Olympics or European Capital of Culture) and which may involve considerable investment in infrastructure. Such event-led regeneration and the associated legacy planning is typical of mega-events, but this approach has spread to the local level as the case of the London Borough of Culture programme, where London Boroughs compete for GLA funding to stage a year-long festival. To be successful in this, cities need to nurture their creative sectors and work in partnership with events organisations and cultural organisations.

Cities, Tourism and Eventfulness explores the conceptual basis for eventfulness, the ‘festivalisation’ of cities at different temporal and spatial scales and the implications of events and tourism for urban development, revitalization and sense of place, with particular reference to urban spaces and ‘quarters’ that are developed as a focus for events and tourism.

This module provides an understanding of the key role that events and event tourism play in the cultural and creative industries of cities and how they are used in eventful strategies to address key urban challenges, which can be economic, social, cultural, planning, or environmental. The result is an array of events used to regenerate cities, animate public spaces, and enrich the lives of residents and visitors.

This module aims to:
1. Equip students with an understanding of the current debates and explanations of reasons cities aspire to become eventful.
2. Increase awareness of how cultural events and cultural organisations can be used instrumentally to address urban problems
3. Examine critically the notions of urban entrepreneurialism, creativity, place-making, festivalisation, event-led regeneration, and legacy
4. Increase awareness of the positive and negative impacts of using events, creativity, and tourism in the revitalization of urban spaces and ‘quarters’
5. Develop research and analysis skills in developing an original case study of an eventful city.

Cultural Tourism Management

‘International tourist arrivals reached 1.5bn in 2019, and the proportion of these said to be cultural tourists is 40% and rising. Many more are incidental cultural tourists, engaging with culture on a more casual level. Most governments have specific cultural tourism strategies and are looking to develop their cultural tourism offer and find new ways of communicating that to potential visitors.

Cultural Tourism Management explores the growth and increasing diversity of this cultural tourism market, and the governance of cultural tourism at different spatial levels from the global to the local. It examines critical issues related to the cultural tourism product, including tangible and intangible cultural heritage, contemporary culture, contested meanings, authenticity, identity, and the commodification of culture. It identifies the current trends in creative and experiential tourism and how this impacts communities. It considers how many cities have reinvented themselves as leisure and recreation consumption centres, using cultural infrastructure investment, heritage commodification, events, and festivals to boost cultural and creative industry investment and the potential for cultural tourism.

This module provides an understanding of the key role that tourism plays in the cultural and creative industries, how culture is turned into tourism products, and how destinations attempt to package those products for the growing cultural tourism market.

This module aims to:
1. Equip students with a basic understanding of the interplay of culture and tourism, the motivations of cultural tourists and trends in their patterns of consumption and the cultural tourism product
2. Demonstrate how the arts, museums, galleries, heritage sector, contemporary and local cultures are mobilised for the leisure economy and international tourism
3. Increase awareness of the sensitive issues surrounding the commodification of culture
4. Provide an understanding of the practical problems of ‘managing’ cultural tourism in dynamic urban and semi-urban contexts
5. Develop skills in practical research, observation, creative thinking, and fieldwork, recording and communicating findings

Managing visitors in the era of over-tourism

‘Managing Visitors in the Era of Overtourism’ investigates one of the most contemporary concerns of the tourism industry in destinations where carrying capacity has been compromised. The module analyses practices and strategies that enable the management of visitors in a sustainable manner, combining exceptional service with the protection of resources.

The module aims to provide students with practical skills in assessing visitor management practices based on an in-depth understanding of the importance of sustainable management in the era of overtourism

Niche Tourism

‘Niche Tourism’ studies a wide range of forms of tourism that gain momentum in the tourism industry due to the growing importance of the experience economy. Contents cover niche tourism concepts and explore distinctive niche tourism marketing approaches. The impacts of niche tourism development are evaluated across different dimensions covering the scope of culture- and nature-based forms of tourism, along with niche tourism markets that raise ethical concerns.

Teaching uses extensive case studies throughout, aiming to provide a realistic understanding of challenges faced by small and medium enterprises, and destinations seeking to establish or improve their destination product through niche tourism. Studying niche marketing techniques prepares students to recognise and apply strategies appropriate for particular circumstances and successfully compete for visitors in today's global marketplace. Knowledge of growing forms of niche tourism enables application of ‘fresh’ strategic approaches to destination planning and entrepreneurship.

The module is delivered as a core module for level 5 BA Tourism and Travel Management, but is also suitable for students from other courses, interested in innovative tourism products and niche marketing principles.

The module aims to:
1. Enhance your understanding of the scope and role of niche tourism products in destination development
2. Provide you with a portfolio of case studies applied to specific niche tourism segments
3. Engrain a comprehensive understanding of social, economic, and environmental issues involved in the development of niche tourism products and markets

Creating a Winning Business 1

Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas and/or solutions are worth investing time and money in and which are not?

This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

The foundation of the module is a live client brief with a real organisation, where you will develop your own solutions leading to a presentation and designing a consultancy type. At each stage you will learn the concepts covered in the module by applying them to the brief.

This module will be delivered through weekly lecture/seminars. The sessions will consist of a combination of theoretical input and problem-based tasks, supported by multimedia, including videos, case studies and student-centred discussions. You absolutely need to attend regularly each week to keep up.

Students will be able to receive support from the work placement team at the University for how to identify a relevant business for the assessment tasks.

The Student Enterprise at London Met will provide guidance to any student considering setting up their own business or wishing to utilise their knowledge to work as a freelancer.

The module is particularly relevant to anyone engaged in business or working at setting up his/her own business. Those considering starting their own business, working for an SME or taking on an intrapreneurial role within a large organisation will find application and a plethora of take-aways.

Please note:
● International students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of consultancy dates and hours by the Module Leader and the University Visa Compliance Team.
• Submission of timesheets signed by a line manager/supervisor.

Empowering London: Working within the Community

This unique module will provide insight into key urban issues affecting London (which are additionally relevant to other large cities around the UK and the wider world) before applying your academic knowledge in a practical setting.

You will undertake 40-70 hours of hands-on work experience with a London community focused organisation, tackling real-world challenges such as inequality, crime, health disparities, and climate change. Along the way, you’ll develop professional skills and reflect on your personal and professional growth to assist you to reach your graduate career goals.

Support is provided to help secure suitable placements which can be remote or in-person.

The module supports the University’s Empowering London initiative and promotes inclusive, ethical practice.

The module aims to enable you to:
● Effectively express and understand your current skills and abilities in relation to your career values and goals
● Practically apply the knowledge gained through your course programme to a work/neighbourhood environment
● Make a positive contribution to the challenges of current social and economic issues facing the University’s local communities and consider these from national and global perspectives
● Gaining unique insight of current challenges facing cities in the areas of social wealth; the environment; discrimination; health; poverty and deprivation and crime and partner with community institution to design potential solutions
● Gain understanding and direct experience of the graduate level skills, knowledge and insights required for inclusive practice and problem resolution within institutions to enable you to become an inclusive leader in society
● Recognise your personal and professional development through your work based practice and how to apply the experience and knowledge gain to your future goals

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Learning through Work

This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.

Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.

• Students will be contacted prior to the semester to provide support in securing work based activity in good time.
• It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them.
• The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
• Learners may be able to utilise existing employment, providing they can demonstrate it is personally developmental and involves a relevant level of responsibility.
• In addition, students may be able to complete the Work Based Learning hours during the summer prior to the academic year a student is taking the module.
• Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet the requirements of their visa. These will need to be signed by their line manager/supervisor.

The module aims to enable students to:
• Effectively express and understand their current skills and abilities in relation to their career values and goals.
• Practically apply the knowledge gained through their course programme to a work environment.
• Gain an in-depth insight of a work environment
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practice.
• Recognise their personal and professional development learning and apply to their future goals.

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities sourced by the student will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Research Methods for Marketing and Creative Industries

In this module, you will be introduced to the theoretical and practical foundations of empirical social science research design for marketing and creative enterprises. How we undertake research ultimately depends on the nature of your research question and the type and kinds of evidence that are available. There are strengths, weaknesses, and trade-offs to most of the research design decisions we make. The overall aim of this module is to understand the consequences of the design decisions you make. Specifically, the module aims:

1. To teach you how to critically review empirical research.
2. To teach you how to sample and collect data.
3. To teach you how to analyse the data you collect.
4. To prepare you to undertake your final year dissertation.

The Practice of Consultancy

Imagine yourself stepping into one of the most dynamic and influential sectors: consultancy. This field is booming, with a strong growth trend that shows no signs of slowing down. In the UK alone, you will find an industry that employs over 255,000 professionals and is valued at an estimated £16 billion per annum, making it the second largest consultancy hub in the world after the US.

As a management consultant, you actively engage with stakeholders to deliver objective, specialist advice. You diagnose issues and inefficiencies, solve problems, improve performance and implement solutions that drive complex change, maximise growth and create value for organisations.

In the Practice of Consultancy module, you gain the practical research and consultancy skills essential for a successful consulting career while preparing for your final-year Consultancy Project. This module introduces you to key research methods, equipping you with a hands-on understanding of the tools and techniques for problem analysis and issue clarification.

You will apply a range of frameworks to structure your diagnostic analysis and strategic thinking. Management consulting encompasses a wide array of activities, and as a consultant, you must be both client-oriented and solution-focused. In this module, you will develop expertise, resourcefulness, critical analysis, creative thinking, relationship management, empathy and communication skills; each essential for building trust and ensuring your recommendations are implemented effectively.

Advances in technology now provide organisations with unprecedented access to vast amounts of data that you can harness for evidence-based consultancy. You will explore how emerging technologies, such as artificial intelligence and advanced analytics, are transforming traditional consultancy practices. You will learn to integrate these tools with conventional desk research to validate and contextualise your data findings, thereby enhancing the robustness and relevance of your recommendations. You will also explore hypothesis testing to uncover actionable insights from data and drive evidence-based decision. This hands-on experience equips you with both critical analytical skills and the ability to communicate your insights effectively, ensuring you remain competitive in the dynamic world of business consulting.

In summary, this module aims to:

1. Develop your diagnostic ability to identify and clarify root issues within an organisation;
2. Hone your skill in applying appropriate methods to solve complex consultancy challenges;
3. Strengthen your ability to combine analytical frameworks, AI-supported insights and independent analysis to assess market opportunities and formulate actionable recommendations, and
4. Cultivate the capability to critically interpret statistical outputs and effectively communicate your findings to support robust, evidence-based decision making.

Airline Commercial Planning

The module introduces the role of commercial planning for commercial airlines and in particular the evaluation of new air route development. The importance of route development cannot be underestimated for commercial airlines, but this can only be achieved by the careful evaluation of airline aircraft operations and fleet management.
Commercial planning requires all departments to engage with the objective of growing the airline network as follows-

1. Commercial airline planning requires and understanding of airlines see the growth prospects for their route networks
2. Forecasts of passenger demand are critical to the evaluation of the development of new routes at both the macro-scale and micro-scale.
3. Fleet management and the development of a long-term fleet acquisition is critical for long term objectives.
4. A focus on network development versus point-to-point networks or hub and spoke versus linear development.
5. The steps of route planning process are critically important to the development of profitable route networks, and this is central of the commercial airline sustainability.
6. Aircraft fleet management and aircraft performance features are again critical to the development of sustainable commercial airline operations and the module will evaluate these issues.

Fundamentals of Project Management

Projects come in many shapes and forms, from small to large, familiar to unfamiliar, simple to complex, urgent to non-urgent and widely supported to strongly resisted. Anyone undertaking the sponsorship, governance or management of a project needs to recognise that there are risks to its completion on time, to budget and to the customer’s satisfaction. They should therefore know that it may be unsuccessful in some way, or even fail completely.

It is easy to find examples of such failures; the current Crossrail project, the delayed opening of the Berlin International Airport, the chaos when Heathrow Terminal 5 opened, the government’s failure to meet its targets for Corona Virus testing, and the countless software development projects that have been late, failed to meet user needs or been riddled with bugs.

There are various bodies of knowledge specific to managing Programmes, Projects and Portfolios of Projects that seek to provide the methods and tools to manage projects successfully. These are necessary but not sufficient; they do however go a long way towards improving project success rates. Organisations like the Association for Project Management and the Project Management Institute continue to work to improve the status and competency of project managers, as well as the competency of organisations.

This module introduces students to the role of the project manager, the nature of projects and how to manage them successfully, focusing on the linear project in which the project output is clearly defined at the commencement of the project. Such projects are typical in the construction industry but can be found widely in business organisations. You will also look at the way Agile projects change the approach to project delivery to deal with uncertainty in the product to be delivered and to accept changes in requirements or circumstances.

The module aims to enable students to:

• assess projects to determine the approach most likely to succeed
• contribute to the design and development of effective project organisations that provide governance, assurance, support and direction to the project team
• plan and manage simple projects using both linear and agile methods
• prepare key project documents
• create project plans using project management software including the use of Gantt charts
• communicate project management plans, risks and issues effectively.

Professional Experience Year Placement

A Year in Industry (‘sandwich placement’) module is often one of the most effective ways to secure a professional career following graduation.
This module provides an additional 30 credits between Levels 5 and 6, offering a four-year course programme. It is specifically designed to enhance your employability and improve your future prospects by undertaking a minimum of 44 weeks of full-time, professional-level employment related to your graduate career goals.

Pre-placement preparation workshops and one-to-one support will assist you in your search for a suitable placement. Year-long placements are advertised by a wide range of organisations, and we will support you in accessing these opportunities.

During the placement year, you will be supported by a Placement Tutor who will provide guidance on all aspects of your workplace experience and module assessments.

Placement employers will be asked to complete a feedback form evaluating your performance in the role.

The module aims to enable you to:
• Apply the knowledge gained through your course and any previous employment in a practical, professional work environment.
• Gain in-depth insight into a particular industry, including analysing work-based problems and proposing solutions.
• Develop industry-focused, graduate-level employability skills.
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practices.
• Articulate industry-specific and transferable skills to support your future career—whether through recruitment processes, self-employment, or further professional/postgraduate study.

Please note:
• You will receive support well in advance of the placement year to help secure a suitable placement in good time.
• You are responsible for applying for appropriate opportunities and engaging with the Module and Placements Team for assistance.
• The suitability of any placement will be assessed by the Module and Placements Team, and all placements must meet Health and Safety requirements for Higher Education placements.
• Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours.
• Submission of timesheets signed by a line manager or supervisor.

Sustainability, Business and Responsibility

‘Sustainability, Business and Responsibility’ addresses the critical issue of sustainability, explaining why the current human lifestyle is unsustainable. It shows the consequences of humanity’s exploitation of planetary resources and the impact it has on humans, the planet, and businesses. The module focuses on understanding how businesses affect sustainability and how sustainability affects businesses, in order to recognise the fundamental need to change business models into more sustainable ones.

Sustainability has become the essential focus of governments, global financial institutions, and international organisations. Post COP-21 in Paris (2015), organisations, businesses, communities, and individuals are expected to understand and take responsibility for their economic, environmental, and social impacts. It isn’t a “nice to know about” subject anymore; it is an essential aspect of business education, growing in importance to recruitment, career prospects, and professional development

The module tries to shift the focus from the negative, overwhelming inertia to the positive changes leading to a more sustainable future, learning how multiple individuals, entrepreneurs, and businesses innovate to reach the set sustainability goals of Net-Zero by 2050.

Aim of the module:
You will develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles, and how these principles are applied.
You will recognise perspectives of governments, business, and communities, and the challenges and conflicts these present.
You will explore the varied tools and techniques used to assess sustainability in business.

The Event Experience

This module aims to equip students with the theoretical knowledge and practical skills necessary to evaluate events experiences across a range of settings, including entertainment, cultural, business, and tourism. It introduces key concepts from experiential marketing and consumer behaviour theory as they relate to event management and explores principles and frameworks of event design, with particular emphasis on understanding and enhancing the attendees’ experience. Students will have the opportunity to apply their knowledge in a real-world events context by conducting a small-scale observational research project on a ‘live case study’ aimed at evaluating an event. The module encourages critical reflection on the relationship between theory and practice, providing deeper insight into what it takes to design, evaluate, and manage meaningful and engaging event experiences.

Aims of the module:
1. You will be equipped with the knowledge and skills necessary to evaluate a wide range of event types.
2. You will apply concepts and theories of experience management and experiential marketing to real-world events.
3. You will understand the significance of interactive elements and experience design in staging memorable events and in shaping the attendees’ experience.
4. You will develop confidence in using appropriate research, analytical, and discursive skills to investigate various aspects of the event experience across a range of event types and industry contexts.

Contemporary Issues in Tourism

‘Contemporary Issues in Tourism’ is centred around the most up-to-date issues and challenges emerging in the tourism and travel industries. The curriculum is flexible and student-interest driven, with a variety of topics emerging from research, media, and discussions. The module uses ethics, responsibility, and sustainability frameworks to understand and challenge the nature of contemporary tourism in all its forms, incl. questions of technology and media, risk and crisis, consumerism, human encounters, climate change and education. The module uses the most recent research and business/media insights to improve students' cognitive literacy and open pathways towards MA degrees in related topics.
In line with guidance from Subject Benchmark Statements (2019), the module provides students with ability to research issues surrounding sustainability, ethics and well-being in tourism, security, safety, risk, resilience and crisis management on regional, national and international scales, the role of technology, media and data in tourism production and consumption, etc.

Aim of the module:
You will recognise the range of challenges facing tourists, tourism businesses, and tourism destinations in the contemporary world
You will demonstrate awareness of various perspectives and approaches to challenging issues
You will analyse how the tourism and travel industry responds to change

Responsible Tourism

Tourism has evolved to be more than just a leisure activity of the privileged few, but alongside its exponential growth, contemporary nature, and increasing availability, a series of questions around negative impacts, unequal benefits, and the consumerist nature of tourism encounters arose.

‘Responsible Tourism’ introduces the complex issues related to contemporary mass tourism that overuses resources and diminishes the value of destinations, businesses, and human encounters in the name of never-ending growth. Responsible tourism philosophy offers a new perspective at tourism destinations that in first place aim to be great places to live, and only secondly a great place to visit. This balancing of the needs of all communities of interest, within the constraints of resources available within them is the key agenda in responsible travel.

This module will look at responsibility through the eyes of visitors (responsible tourists), business (responsible business management) and destinations (destination stewardship) to explore perspectives and tools that ensure all stakeholders benefit from tourism in all possible ways: ensuring that it is a viable source of income and employment opportunities for its residents; or that it drives investment in public utilities and transport infrastructure. Business owners would hope to sustain long-term profitable operations, supported by a network of linkages with other economic sectors. Women, young people, and indigenous communities in destinations should be empowered by tourism that stimulates pride in their own heritage and preserves and protects natural and cultural assets.

Tourism Destination Management

‘‘Tourism Destination Management’ guides students through principles of tourism destination management, opening a prospective career pathway into planning and developing a tourism destination’s portfolio. Realistic understanding of opportunities and obstacles faced by destinations seeking to establish or improve destination product and image will be explored critically with reference to current issues and range of destination case studies: urban and rural, led by events, culture, business or niche tourism products. During the module, students will apply principles to practice through ‘live’ examples, advising British destinations on improvements available and actions strengthening their competitive advantage.

Visitor Attraction Management

‘Visitor Attraction Management’ considers visitor attractions from the perspective of the tourism industry, as a product managed and marketed to tourists to meet visitor expectations and maximise visitor satisfaction while ensuring financial security in a dynamic external environment.
The module covers visitor attractions in the commercial, public, and not-for-profit sectors. In order to understand the operation of these attractions, consideration is given to the main management functions: finance, marketing, visitor experience management, facilities management, interpretation, health and safety, and education. Specific issues related to the management of sensitive sites (such as sacred sites and dark heritage sites) are considered. Ethical issues in the management of visitor attractions are dealt with in areas such as the handling of live collections (zoos and aquaria), the treatment of human remains, the provenance of collections, restitution and repatriation.
Whatever the attraction (theme park, museum, temple, or battlefield), they all need to maintain the appropriate balance of visitor engagement, enjoyment, excitement, and enlightenment. In addition, they need to continually adapt to the dynamic social, economic, and political environment in which they operate. To that end, the module emphasises the need for organisations to think ahead strategically and develop plans to build on their strengths and exploit the opportunities in the wider environment, in order to retain and improve their market position.

The module aims to:
1. Provide students with a comprehensive account of natural and man-made visitor attractions that catalyse tourism activity by drawing from case studies from the world tourism landscape.
2. Give students the analytical skills to evaluate a visitor attraction and apply management principles to devise strategic options for these organisations in line with the environment they operate in.
3. Allow students to demonstrate critical skills when evaluating the external and internal factors that impact the management and operations of visitor attractions.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Dissertation for Marketing and Creative Enterprise

In this module, which will be taught in the final term of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in MC6P02S and continue their research by deepening their knowledge further through data collection, analysis, and the write-up of a dissertation.
Student research in MC6P02S will have already involved the review of a wide range of publications (secondary data sources) around the broad area of investigation, and this will have led to the formulation of a research proposal for their dissertation.

In this module, students will pursue a robust enquiry using the research methodologies with appropriate methods of data collection, data processing, and analysis designed. Both the process, the knowledge, and the skills gained will inform their approach to this module. Completion.
The ability to critically analyse, synthesise and present data in a usable format will contribute to their management capability. Students' ability to undertake an investigation into a marketing and creative industry topic, analysis of data evaluation and synthesis will make a practical and theoretical important contribution to their field and help them to prepare for a graduate job market or postgraduate studies.

Specifically, the module aims to allow students to:

1. Conduct the study accordingly by analysing and interpreting data
2. Report their investigation in the form of a professional dissertation

Dissertation for Marketing and Creative Industries

In this module you will have the opportunity to undertake in-depth and independent study of a topic from your course that has most inspired you. Using the research skills you learned in level five, you will undertake a marketing or creative enterprise dissertation. The overall aim of this module is for you to execute a research project that makes a practical and theoretical important contribution to your field. Specifically, the module aims:

1. To teach you how to execute a research project
2. To teach you how to write up a research project.
3. To provide you with a project to be used as an example of your abilities in the job market.
4. To reflect on the skills demonstrated through producing the research and on your broader graduate career development.

Dissertation for Marketing and Creative Industries

In this module you will have the opportunity to undertake in-depth and independent study of a topic from your course that has most inspired you. Using the research skills you learned in level five, you will undertake a marketing or creative enterprise dissertation. The model aims to allow students to:
-Decide on a suitable research area
-Propose a feasible study investigating their field of interest
-Present their plan and defend it accordingly
-Conduct extensive literature research into their chosen topic
-Develop a suitable proposal including a literature review and methodology

Airline and Airport Strategic Management

The role of this module is to introduce the role of strategic analysis and planning for airlines and airports to determine a sustainable future for these partners. The module will explore the academic literature on the concepts in particular of Professor Michael Porter and his conceptual analysis of industry sectors linked to competition. In addition, there will be a focus on the alternative academic strategic thinking linked to the resourced based view of strategic management.

At its heart the nature of understanding the external environment and the opportunities for growth and development depending on internal capabilities and the external environment.

The module aims to provide students with an:
• understanding of the importance of strategic management opportunities for airlines based on environmental scanning and analysis
• appreciation of the internal factors that allow companies to capitalise on external market opportunities
• understanding of the vital nature of ‘vision’ and ‘mission’ and ‘market positioning’ features for airlines for strategic development
• review the concepts of simulation of the commercial airline environment using an airline simulation tool
• creatively design and evaluate the creation of a new commercial airline operation using software approved for this purpose
• show creativity and innovation in managing the costs and revenues of airline simulation tool to create a profitable airline operation

Airport Planning and Development

The module introduces the key themes and understanding for airport planning and development which is a complex agenda that requires strategic over-sight. Airports are unique businesses that have many stakeholders and uniquely require local support as well as government support to succeed. They also have a unique relationship with airlines as they are symbiotic operators with airlines
The module aims for students to be able to:
1. An understanding of the context for airport planning and development
2. The role of master planning and reasons for this process
3. The importance of stakeholders in the aviation airport planning process

Conference Management

The principal aim of this module is to provide students with insight into and appreciation of how conferences and the wider corporate events sector operate, with a focus on the design and management of events across various industries, as well as their complexities—particularly i the roles they play within the broader tourism and events sectors.
To this end the module seeks to explore both the supply and demand sides of the industry, including examining the roles of organisers, venues and suppliers along with the full spectrum of activities that take place before, during, and after a conference as well as the importance of technology in conferencing experiences. Students will also explore the purpose of these events, their scope and value within the broader business tourism landscape and consider current trends and emerging issues that influence how such events are planned, hosted, and managed in an evolving global context.
Aims of the module:
1. You will develop an in-depth and critical understanding of the conference sector within the events industry, including its purpose, structure, and role within the broader events and tourism contexts.
2. You will critically explore current issues and trends affecting the conference and business events sector and engage with these critically to generate informed ideas and potential solutions.
3. You will gain insight into the organisational and managerial skills required to design, plan, and operate conferences and other corporate events effectively.

Event Sponsorship and Fundraising

The module examines various marketing and funding practices used in the events industry and the role events can play in the marketing of other organisations, products and services. It explores the relevance of sponsorship in events marketing and its strategic use in marketing communications and branding. It also considers both the use of events as part of organisations’ fundraising efforts and looks at ways in which events can secure funds and support from a range of stakeholders.

Building on students’ existing knowledge and understanding of marketing and marketing communication concepts and theories gained developed earlier in the course the module will explore the principles and practice of sponsorship and fundraising in an event context.

Aims of the module:
1. You will explore the nature, role and application of sponsorship and fundraising in the events industry and the role events play in sponsorship and fundraising strategies for various organisations in sectors including commercial, cultural and not for profit.
2. You will develop an in-depth understanding of current sponsorship and fundraising theories and practices and the ability to apply these in an events context.
3. You will gain the theoretical knowledge as well as practical skills necessary to develop and market sponsorship ready events.
4. You will learn strategies to secure financial/marketing support for events from partners and other stakeholders.
5. You will enhance key professional competencies that are highly valued in the industry, including research, applied analysis, critical thinking, problem-solving, and effective communication.

Leading Innovation

By the end of this final-year core module “Leading Innovation”, you will have studied, and applied in practice:
• a range of leadership theories and techniques to critically evaluate and develop your own personal leadership style
• a range of leadership theories and techniques to critically evaluate contemporary innovation practice in organisations in a range of companies and industries engaged with innovation
• a range of innovation theories and techniques to critically evaluate contemporary innovation processes in organisations in a range of industries that innovate
• the synergies between leadership and innovation in a range of business contexts

The Module will be based around two themes:
(i) Theme 1: Leadership, where students will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.

(ii) Theme 2: Innovation, where students will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples).

In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice. By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by leadership theories and techniques, covered in Theme 1.

Each theme will conclude with a task / assignment: Theme 1 will conclude with a team-based Seminar Task, and Theme 2 will conclude with a pairs-based summative assignment.

Once complete, this Module aims to enable students to understand a long-term timeline.
• Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style.
• Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.

In addition, this Module has been designed following University guidelines and policies on:

- Artificial Intelligence:
https://student.londonmet.ac.uk/your-studies/student-administration/guidance-on-the-use-of-artificial-intelligence/#
- Education for Social Justice Framework (ESJF):
https://www.londonmet.ac.uk/about/centre-for-equity-and-inclusion/a-fair-outcomes-approach-to-teaching-and-learning/the-degree-awarding-gap/education-for-social-justice-framework/
Sustainability:
https://www.londonmet.ac.uk/about/sustainability/