Our Tourism and Travel Management (including foundation year) BA (Hons) degree is a four-year course with a built-in foundation year (Year 0).
It provides a gateway to a career in one of the world’s biggest service sectors and is the perfect start to your university education if you don’t meet the entry requirements to start our standard three-year degree programme. The degree will offer you close links with tourism businesses and public organisations through membership of the Tourism Management Institute.
In the 2020 National Student Survey, 97% of our Tourism and Travel Management students said the resources at London Met supported their learning positively.
Our Tourism and Travel Management (including foundation year) BA (Hons) degree is ideal if you’re looking to enter a managerial career in the tourism and travel industry.
During your foundation degree you will learn key business skills and increase your academic confidence. You’ll share this introductory year with students studying some of our other business-related degrees, allowing you to share perspectives and gain a broad knowledge of business and management.
As you progress into the second year of the course, you will study the same course content and get the same choice of modules as those who study our three-year Tourism and Travel Management BA course.
Our course is continually evolving and improving to take into account the latest challenges in the industry. You'll learn about cultural heritage, sustainable tourism and tourism-led regeneration as well as having the opportunity to examine niche tourism products.
Outside of the classroom, our students have access to Accelerator, which provides advice, support, networks, knowledge and resources to help you start your own business. Together with our lecturers’ wealth of experience you’ll be well-equipped for a career in tourism or travel.
The graduate job market is competitive and graduates with work experience are more likely to enter the desired career. In Year 2 or 3, you’ll be required to select a work-related learning module. Although we can’t guarantee you a work experience placement, we will advertise suitable positions and support you through the application process.
You'll graduate from our Tourism and Travel Management (including foundation year) BA (Hons) degree with a full undergraduate qualification with the same title and award as students who studied the traditional three-year course.
You’ll be assessed through independent and group research, survey-based projects, portfolios, posters and videos, as well as traditional essays, reports, case studies, presentations, tests and a final dissertation.
You'll benefit from links to employers in the tourism and travel sector through membership of the Tourism Management Institute.
In addition to the University's standard entry requirements, you should have:
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 0 modules include:
This module focuses on the skills needed for success in business. It provides students with opportunities to become aware of the essential communication,
problem-solving, decision-making, commercial awareness, and the various other skills needed for succeeding in business. It is also designed to introduce and reinforce essential transferable skills with a focus on personal development, planning and reflective learning. The module aims to:
• enhance and develop students’ communication and study skills in preparation for an undergraduate degree in Business
• develop self-awareness, and reinforce the concept of reflective practice to allow students to develop into effective reflective practitioners
• introduce students to researching subject material from a wide variety of sources
• create in students a keen awareness of the business environment and to develop creative and dynamic approaches to contemporary business problems
The module aims include helping students to improve their:
• academic reading and Writing
• researching and report writing
• application of knowledge
• communicating and presenting orally and in writing
• problem solving and decision making
• self-assessment and reflection
This module introduces students to how universities work and how they can be successful in their studies. It provides an overview of the opportunities and challenges at university. The module is designed to provide students with the main elements of the learning process. An important distinction is that students enter university to learn, not to be taught, and this module is designed to provide students with guidance in the learning process. It introduces the concept of the learning cycle and learning styles. It provides students with an overview of how memory to store information as well as enabling recall of previously encountered information, so that students can build on it and re-store it as new information.
This module also introduces students to the different courses offered by the university
to prepare them for their decision regarding which course they wish to take following successful completion on this foundational course. In addition, students are introduced to, and will practice, a wide range of skills necessary for successful academic study, such as exam technique, academic literacy, creativity and critical thinking.
The module aims to:
provide students with a sound understanding of what is required to succeed when studying at university level;
provide a framework for the development of a range of academic, research, and attributes that will contribute to life-long learning and employability;
provide students with ‘tasters’ (that is introductions) to all Guildhall School of Business and Law’s programmes of study to enable them to make informed decisions regarding their future study.
This module introduces students to the contexts of business. Business functions including innovation, operations, marketing, human resource management, finance and accounting, all of which interact with one another, can only be fully understood when the environmental, organisational, and strategic contexts within which the business operates are also understood. The focus of this module is the development of students’ understanding of how business organisations work and operate in the wider environment. Students’ have opportunities to examine the various functions of businesses and their relevant environments. They will analyse a variety of business situations and cases. This module introduces students to the concept of globalisation in terms of its impact on socio-cultural, political, economic and technological factors. The main aim of the module is to introduce students to the impact of various contexts on business itself, and to provide them with opportunities to enhance a wide range of academic and business skills such as commercial awareness, and sensitivity in terms of people and cultures.
This module aims to provide students with a thorough overview of the numerical and Excel/spreadsheet skills needed to analyse data in the business context as well as dealing with the numerical aspects of business and management. The module encompasses aspects of mathematics, statistics and information technology relevant to not only the business management course but also to all other UG courses. The module focuses on numbers and data and their computational and analysis techniques that leads to the understanding of Accounting, Finance, Business, Aviation and Economics related information. Students will make use of a range of facilities on Excel to calculate, analyse and present numerical data efficiently.
Year 1 modules include:
Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).
Aims of the module:
1. To equip students with the knowledge and skills necessary to research, plan, design and implement a range of event types in diverse settings.
2. To develop student knowledge/ability to apply key events management (and marketing) principles and theories to real world professional industry contexts - through either-or, working, planning, running/organising a live event.
3. To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.
4. To enable students to develop their knowledge and practice relevant com-petencies in a real-life events management environment.
This Professional Practice module will enhance the students’ understanding of what it means to be a business professional within the Tourism and Travel Industry. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.
The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.
In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,
1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.
2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.
*A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.
** The growth and productivity E-portfolio is a digital internet-based tool within which they can store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.
London’s Visitor Economy aims to showcase the extent of visitor economy in London and encourage tourism and events students to examine its potential with regards to their studies, professional development and employability. The module will explore different dimensions of global city’s visitor economy, both in class and in the field.
With over 19 million international tourists per year, some 12 million domestic tourists in addition to over 200m day visitors, London is one of the major city destinations globally. However this poses problems for tourism managers in terms of spreading visitors temporally and geographically within the capital, catering for very diverse visitor groups and maintaining its competitive position vis a vis rivals for leisure, events and business tourists in an uncertain international environment.
The module aims are as follows:
• To develop a practical knowledge of London’s evolving visitor offer for leisure, business and events tourists.
• To facilitate students ability to identify the needs and preferences of London’s diverse visitor groups
• To enable students to identify specific visitor experiences to suit specific tourist audiences
• To gain insight into the challenges faced by visitor managers in providing strategies, services, experiences and events for diverse visitor groups
• To become familiar with the market intelligence, tourism and events reports and strategies produced by London’s Destination Marketing Organisation to guide London’s Visitor economy.
This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.
In an age of mass communication we are constantly bombarded by messages through advertising, content marketing, editorial, programming and other forms via the press, television, radio, film, music and the internet.
As such, the media is a powerful dynamic force and cuts through gender, class, race, creed, and nationality to form bonds between groups of people who may exist in totally different circles, potentially bringing us closer to a global culture. Social & cultural values are largely shaped and reflected by the consumption of media and this module seeks to provide students with an insight into the media industry and also act as introduction to models and tools designed to enable them to engage in a more deeply informed debate on this constantly changing subject.
The module aims to introduce students to the nature and make-up of the media industry and undertakes a critical examination of the role of culture and society in determining its development. It will examine both traditional and new media/digital platforms as part of a wider analysis of its influence on culture & society. Additionally the module aims to provide an introduction to the learning strategies that students will need to successfully study in higher education.
The module also aims to assist students in the acquisition and development of the following skills:
1. Academic Reading
3. Application of Knowledge and Presenting Data
4. Communicating/presenting – orally & collaborating / working with others
5. Critical Thinking and academic Writing
6. Self- assessment/reflection
The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.
The module aims to:
● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
● Provide an understanding of contemporary issues in marketing.
● Develop students’ academic writing, application of knowledge and interpreting data skills.
● Develop students’ researching and analysing skills.
Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.
The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.
Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.
The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.
Year 2 modules include:
‘Culture, Tourism and Regeneration’ explores the growth and increasing diversity of cultural tourism, the role it plays in urban centres and their regions, and the ways in which cities have reinvented themselves as centres of leisure and recreation consumption using major cultural infrastructure investment, heritage commodification, events and festivals.
The module considers how cultural tourism utilises notions of identity, authenticity, memory, tradition, heritage and intangible heritage for the entertainment of tourists. At the same time destinations are looking for new ways of presenting their existing cultural assets while developing new experiential and creative products to an increasingly sophisticated audience. The module explores the way in which culture and tourism have become a central part of regeneration strategies as cities try to adapt to the far-reaching social and economic changes that have transformed them over the last 60 years. London is a prime example of these processes, but the module will also consider examples from other parts of the UK and beyond.
The module is designed to enhance students’ understanding of cultural tourism by developing their analytical and creative skills by employing photography, product design and case study analysis. The assessment programme consists of three components: a photo essay analysing an aspect of cultural tourism (30%); a design and prototype for a visitor trail (30%) and finally an analytical case study of an urban regeneration project (40%).
‘Service Excellence for Tourism’ investigates practices and strategies used in managing exceptional relationships between customers and service providers. Consistent delivery of high quality service in tourism and travel industries increases customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of three aspects of excellent service delivery: visitor management techniques, quality management and digital marketing.
The aim of the module is to provide students with understanding of the importance of service excellence, including reflection on their own professional conduct practices, and equip them with analytical ability to assess and improve service delivery.
‘Skills, Methods and Analysis’ aims to equip students with knowledge and elementary skills of data collection, presentation and analysis utilised in management research. The module will be divided into three short parts focusing on skills (writing, referencing and research ethics), methods (sampling, qualitative and quantitative research methods) and analysis (coding and data presentation).
Through the series of practical exercises students will become familiar with the concept and variety of research methods available in the business and social research area. The module serves as an underpinning for the dissertation or consultancy projects in level 6. Additionally, on successful completion of the module, students who would like to try using research methods in practical setting, can choose an optional and self-funded ‘Applied Research with Field Course’ module in the Spring semester.
‘Sustainability, Business and Responsibility’ module addresses the critical issue of how current thinking on sustainability will impact on businesses and organisation. The need to create more sustainable organisations and businesses is fundamental to current and future organisational development strategies, and it is necessary for students to understand the growing influence of the sustainability agenda on industry. This influence takes on many forms, from government policies and international agreements to the measuring the impacts of organisational practices on the ecology and communities.
It is unavoidable that in the future, organisations, businesses, communities and individuals will be expected to understand and take responsibility for their economic, environmental and social impacts. This module henceforth will examine the current and future challenges and it will equip students with knowledge to deal with the challenge of creating sustainable forms of business that operate within ecological and socio-economic limits. It will explore the sustainability context, and how business practices will need to evolve to reflect the realities of operating within a globalised trading system that is striving to apply sustainability principles.
The overarching aim of the module is to ensure that students develop a full understanding of what is meant by sustainability, who decides, what constitutes sustainability principles and how these principles are applied. It will explore varied tools and techniques used to apply sustainability principles, by governments, business and communities, and the challenges and conflicts these present. Such appreciation will be developed progressively via more specific aims which are:
• To engage with the growing international debate and practice around sustainability, business and corporate social responsibility (CSR);
• To evaluate how this will challenge organisations and businesses;
• To examine tools and techniques for evaluating and implementing of sustainability;
• To analyse the evolving policy frameworks within which business operates;
• To understand how changing environmental realities may affect business practice.
The module also aims to assist students in the acquisition of the academic skills such as academic reading, researching, problem-solving and decision making, critical thinking and writing and finally application of knowledge and presenting data.
‘The Applied Research with Field Course’ is designed around the model of research-informed teaching, with emphasis on learning through problem-solving and self-managed projects. The module serves as an optional continuum to ‘Skills, Analysis and Methods’ module and aims to stimulate development of students’ ability to relate theoretical material to real world case study, making clear links between theory, research methodology, data collection and analysis.
For the length of the module, students cooperate and work in groups, to gather amount of data sufficient to complete their independent projects. Given the case study destination, students research relevant to their discipline aspects of the destination and decide on subject-specific problem to be investigated using primary research. In the next stage, students design research framework focusing on research question, suitable methodology and sampling. In the process, the encouragement is given to the use of mixed methodologies (interviews, surveys, audits, participant observation and visual methodologies) to enable students to practice in field a range of tools and develop skills of independent researcher. During the field course, students are expected to conform to the professional code of conduct.
Additionally, the module aims to create group cohesion and the sense of course belonging, which is fundamental to improving retention rates as well as overall levels of student satisfaction.
The aim of the module is to provide students with an opportunity to design research project and practice research skills in an unfamiliar environment, via residential field course. This serves as a practical underpinning for the dissertation module and ability to verify and address student’s individual strengths and weaknesses as a researcher.
The aviation industry is one of the highest profile industries that are subject to extreme environmental constraints. There are many reasons for this situation but airlines and airports must adapt policies that allow them to thrive in the long term and achieve goals linked to sustainability. The module aims to give students an appreciation of just how critical environmental management is to the aviation business for long-term sustainability. The reality is that already airlines and airports are constrained in an operational setting because of their negative environmental impacts and the industry sector is now engaged in a vital campaign to re-assure the public that they have their house in order. The module therefore highlights the current approaches needed to manage the expectations of society as far as the environment and sustainability are concerned.
This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.
Aims of the module:
• To explore the role of branding from a corporate and consumer perspective.
• To introduce students to the theory of branding.
• To develop students' understanding of the role played by marketing communications in the building and maintenance of brands.
• To develop students' skills particularly communication skills including writing, oral and interpersonal skills.
On completion of this module students should develop the following skills:
• Researching and Analysing Data
• Application of Knowledge and Presenting Data
• Critical Thinking and Writing
• Communicating/Presenting – orally and in writing, including inter-cultural communication
• Problem Solving and Decision Making
• Interpersonal, including collaborating/working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion
‘Niche Tourism’ studies wide range of forms of tourism increasingly vital in the tourism industry due to the growing importance of experience economy. Contents cover an overview of niche tourism concept and distinctiveness of niche marketing approach, to be able to explore various areas of niche tourism, covering the scope of culture- and nature-related forms, together with niche tourism forms of ethical concern such as sex tourism.
Teaching uses many case studies throughout, aiming to provide students with a realistic understanding of challenges faced by small and medium enterprises and destinations seeking to establish or improve their destination product through niche tourism. Study of niche marketing techniques prepares students to recognise and apply strategies appropriate for particular circumstances and successfully compete for visitors in today's global marketplace. Knowledge of growing in popularity forms of niche tourism enables students to practice application of ‘fresh’ strategic approaches to destination’s planning and entrepreneurship.
Module is delivered as part of the BA Tourism and Travel Management curriculum; however it is also suitable for students with some marketing background, interested in innovative tourism products and niche marketing principles. It also serves as basis for research ideas useful in the dissertation module, and as an opportunity for entrepreneurial activity of alumni.
The aim of the module is to enhance students’ understanding of the scope and role of niche tourism forms in destinations’ development and as an entrepreneurship option, at the same time equipping students with essential transferable skills of social media creation, cross-cultural awareness and creativity and innovative thinking.
Year 3 modules include:
‘Destination Management and Marketing’ guides students through principles of tourism destinations management and marketing, opening prospective career pathway into planning and developing tourism destination’s portfolio. Realistic understanding of obstacles facing destinations that seek to establish or improve destination product and image will be explored critically with reference to current issues and case studies from range of destination types: urban and rural, led by events, culture, business or niche tourism products.
As core module for Tourism and Events pathway, it aims to utilise links with Tourism Management Institute and develop graduates able to meet industry needs and pursue career in this, mostly public, sector of tourism industry.
Design is based on the model of work-simulation, as the module aims to offer students an opportunity to practice industry-specific skills and competencies; apply so far attained knowledge and develop teamworking and communication skills. During the course of the module, students apply principles to practice through ‘live’ examples, advising a particular British destination on improving its competitive advantage via typical for destination manager's practice tools: poster, business pitch and project bid.
‘Research methods for dissertations and consultancy projects’ teaches social science research methods from a real-world perspective. Students can follow the dissertation or consultancy project pathway so to apply their understanding of research methods to a substantial piece of independent research.
This module critically analyses the theories and models that guide the development of business strategy for the travel sector with reference to current issues and case studies. Students will apply principles to practice through ‘live’ examples, for example strategies of start-up airlines entering scheduled routes.
The aim of the module is to apply theories and models of sustainable competitive advantage to the travel sector with particular reference to liberalization of travel markets, and continuing barriers to market entry. It also aims to examine the significance of organizational structure and people management for business strategy in the travel sector.
The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 1 (Level 5) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.
This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.
The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.
For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.
This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.
The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.
Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.
The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.
This module is designed to provide students with an opportunity to prepare for entering the workplace as a graduate, as well as preparing them for success in their future career. It will help students to develop a clearer understanding of themselves, identify and develop their strengths and abilities as well as support their CV, application writing and interview skills.
The aim of the module is to
• prepare students for the graduate employment market;
• prepare students for their future career by helping them to identify their preferences and career anchors;
• raise students’ awareness of themselves and their personality type;
• provide students with a narrative to describe themselves at interview;
• practice required skills needed to be successful including networking, assessment centre exercises, interviewing skills;
• help students to develop their CV, and application writing as well as interview skills.
This module looks at the relationship between the creative industries, events and cultural policies. It critically discusses notions of the creative class, the creative city and the experience economy which have been used to inform and support strategies in cultural and creative industries policies. It further investigates the role the creative industries play in urban as well as rural areas and it also explores ways in which cities have reinvented themselves as centres of leisure and culture consumption using major cultural infrastructure investment, events and festivals.
1. To critically assess and analyse the relationship between events, cultural policy and the creative industries
2. To provide students with an understanding of the role strategy and policy-making play in event-led and culture-led regeneration projects
3. To further develop students’ analytical and critical abilities and prepare them for the completion of an individual essay based on independent research
The creative industries have grown substantially in the UK in recent years. They are known for their uniqueness – high-pressure environments, fragmentation and diversity. The module identifies a number of players within the industry including film, fashion, photography, print, music and advertising and examines the particular working experience of ‘the creative’. Firms within the industry are heavily project-based – meaning they operate very short project cycles, against numerous rivals, with relatively easy entry and exit strategies. The module highlights issues within the industry including a shortage of managers, fierce competition and working in a fast moving industry. The main aims of the module are to:
1. Broaden the students’ understanding of what constitutes creative industries and the contribution creative industries make within UK and in the world.
2. Provide students with sound understanding of the management of creative people/firms.
3. Provide students with an over view of project management from project planning, managing a project and evaluation of the project performance.
The module will enable students to enhance their analytical, problem solving, critical, planning and reflective thinking abilities. This would assist the students with their employability skills within the creative industries and beyond.
This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.
The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.
During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.
Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.
Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.
The module is open to all Business and Management undergraduate course programmes.
This module is a 15 credit option module on the Undergraduate Scheme.
Increasingly managers at all levels of an organisation are required to manage projects, temporary endeavours undertaken to create a unique product or service. This module uses the Association of Project Management Body of Knowledge (APMBOK), https://www.apm.org.uk/body-of-knowledge/ - and therefore prepares students in the capabilities required for effective project management: managing resources, time, people, and the project as a whole. The module includes both the use of computer programmes for project management and approaches to managing people and leading and motivating teams.
Aims of the module:
The module will equip the student with an understanding of the complexities of managing projects in an uncertain world. The student will become familiar with the project business case, the detailed planning and the use of ‘WBS’ and the ’OBS’, resources issues and their management, the timeline, budgeting and cash flow as well as the eventual monitoring and control of the project through methods of tracking and monitoring. The student will study methods of managing people in the project with appropriate models of leadership, team behaviours and motivation and methods of conflict management and resolution.
The aviation and travel industry have a huge number of interdependent factions within it and this leads to vast operational complexities. This together with a highly regulated industry, a competitive and dynamic external environment and a substantial level of Government involvement has the potential expose this sector and, airlines and airports alike, to a vast array of risks and uncertainties, both internally and externally.
This module aims to explore the types of risk that the aviation and travel sector generally sector are exposed to and, what possible solutions might be put forward to mitigate against these.
More specifically the module will help develop the students understanding of how to assess, evaluate, mitigate and monitor risks as they pertain to the sector. This can be further broken down into developing an understanding of the areas such as;
• financial risk
• operational risk
• HR and outsourcing risks
• Strategic and commercial risks
The module aims to develop a students understanding of theoretical modules for risk and business continuity and identify good practice and lessons learnt from both the sector itself and, related industries.
The aim of this module is to build a practical knowledge base of the operational requirements for airlines and airports and the travel industry, to operate as effectively and efficiently as possible in sub optimal business environments or, due to unforeseen or unstoppable events.
‘Visitor Attraction Management’ considers visitor attractions from the perspective of the tourism industry – as a product that is managed and marketed to tourists to meet visitor expectations and maximise visitor satisfaction while ensuring financial security in a dynamic external environment.
The module covers visitor attractions in the commercial, pubic and not for profit sectors. In order to understand the operation of these attractions, consideration to the main management functions including finance, marketing, visitor experience management, facilities management, interpretation and education is given. Specific issues related to the management of sensitive sites (such as sacred sites and dark heritage sites) are considered. Ethical issues in the management of visitor attractions are dealt with in areas such as the handling of live collections (zoos and aquaria), the treatment of human remains, the provenance of collections, restitution and repatriation.
Whatever the attraction (theme park, museum, temple or battlefield) - they all need to maintain the appropriate balance of visitor engagement, enjoyment, excitement and enlightenment. In addition, they need to continually adapt to the dynamic social, economic and political environment in which they operate. To that end, the module emphasises the need for organisations to think ahead strategically and develop plans to build on their strengths and exploit the opportunities in the wider environment in order to retain and improve their market position.
The module aims to give students the analytical skills to evaluate a visitor attraction and apply management principles to devise strategic options for organisations that will address internal and external challenges.
Our Tourism and Travel Management (including foundation year) BA (Hons) degree is a career-focused course designed to offer you the best possible prospects on graduation.
The course has previously propelled our graduates into a wide range of successful and rewarding careers. We’ve had graduates who have gone on to work in managerial roles with tour operators, in road, rail, sea and air transport and in research and consultancy.
This is a four-year degree course with a built-in foundation year (Year 0). It's the perfect route into university if you don't meet the necessary entry requirements for the standard undergraduate degree. You'll graduate with a full undergraduate degree with the same title and award as those who studied the three-year course.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.
January 2021: This course is available to start in January. UK/EU applicants: Call our hotline on 0800 032 4441 or complete our fast-track application form. International applicants: Select the relevant entry point and click 'apply direct'.
UK/EU applicants for September full-time entry must apply via UCAS unless specified otherwise.
Applicants for September part-time entry should apply direct to the University using the apply online button.
Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.
Please select when you would like to start:
Tourism and Travel Management students participated in this year’s World Travel Market London business fair.
Four academics from the University met with overseas partner to support international programme.
London Met is one of only three London universities to be officially recognised by the Tourism Management Institute.
Employability seminar from the experts
Tourism and Travel Management BA students were visited by a team of recruiters and training associates from Booking.com.
Alumna delivers seminar to tourism students
London Met alumna Patricia Mediavilla who is now working for London and Partners delivers seminar to tourism students.
Tourism students see the industry in action
As part of course focus on employability, every year we use one week of the Autumn semester as field work. Instead of campus-based classes all students visit World Travel Market (WTM).
A strong team of Year 1 students have managed to search the Moorgate building top to bottom for answers to 30 tricky questions.
London Met records its highest ever student satisfaction score, climbing six places in the National Student Survey.
Students experience fine dining at 'Alyn Williams at The Westbury’ in Mayfair
Our travel and tourism students have just returned from the long-awaited study trip to Malta.