Events Management - BA (Hons)

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Why study this course?

Taught in the heart of London – one of the world’s great event capitals – this undergraduate degree will provide you with an in-depth understanding of the key principles of events management and the specialist skills required for a range of different roles. Taught by experts, you’ll also be mentored by leading industry figures and develop the experience and contacts you need for a successful career in events management.

More about this course

This degree has been designed to offer you a range of choices. Whether you want to focus on the academic study of events management or gain more practical skills as an entrepreneur or employee in the industry, you can create a programme that suits you. The course is recognised by The Association of British Professional Conference Organisers (ABPCO), who are the UK’s leading professional body for conference and event organisation. ABPCO recognition for this course gives you access to exclusive networking opportunities and guest speakers.

You’ll be taught by our experienced team and benefit from their years of experience in research and hands-on events management. Taught in the heart of London, you’ll also have the advantage of countless event opportunities available in the city. Throughout the course, you’ll study all aspects of events management – legal, human resources, logistics, marketing and finance – and gain the skills and know-how to create events from conception to conclusion, whether you're party-planning as an individual or playing a role in a wider organisation.

You’ll also work closely with our industry partners across a range of fields including music, arts, fashion and corporate events. These partners will not only offer guest lectures throughout the course, they’ll also be actively involved in your development and act as mentors on practical modules and as recruiters, often employing interns and new graduates from our student/alumni pool.

On graduation, you’ll have the experience and qualifications to forge a successful career in events management. You’ll also have a range of transferable skills in research, presentation, collaboration and self-management, which are highly sought-after in many industries.

Assessment

Your knowledge and skills will be assessed through individual and group presentations, case studies, exams, coursework (reports, essays, portfolios and reflective blogs) and a dissertation in the final year.

Professional accreditation

The course is recognised by ABPCO (the Association of British Professional Conference Organisers), who are the UK’s leading professional body for conference and event organisation.

London Metropolitan University is a member of the Association of Event Management Educators, an organisation that shares best practice in teaching events management and provides industry networking opportunities for students and teachers.

Fees and key information

Course type
Undergraduate
UCAS code NN85
Entry requirements View
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Our teaching plans for autumn 2021

We are planning to return to our usual ways of teaching this autumn including on-campus activities for your course. However, it's still unclear what the government requirements on social distancing and other restrictions might be, so please keep an eye on our Covid-19 pages for further updates as we get closer to the start of the autumn term.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum grade C in three A levels or minimum grades BC in at least two A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C/4 or above (or equivalent)

If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Events Management (including foundation year) BA (Hons) degree.

Accelerated study

If you have relevant qualifications or credit from a similar course it may be possible to enter this course at an advanced stage rather than beginning in the first year. Please note, advanced entry is only available for a September start. See our information for students applying for advanced entry.

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).

English language requirements

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • autumn semester - Wednesday afternoon

    Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).

    Aims of the module:
    1. To equip students with the knowledge and skills necessary to research, plan, design and implement a range of event types in diverse settings.
    2. To develop student knowledge/ability to apply key events management (and marketing) principles and theories to real world professional industry contexts - through either-or, working, planning, running/organising a live event.
    3. To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.
    4. To enable students to develop their knowledge and practice relevant com-petencies in a real-life events management environment.

    Read full details
  • This module currently runs:
    • spring semester - Tuesday morning

    This Professional Practice module will enhance the students’ understanding of what it means to be a business professional within Events and in the Music industry. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

    The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

    In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

    1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

    2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

    *A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

    ** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.

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  • This module currently runs:
    • autumn semester - Wednesday morning

    London’s Visitor Economy aims to showcase the extent of visitor economy in London and encourage tourism and events students to examine its potential with regards to their studies, professional development and employability. The module will explore different dimensions of global city’s visitor economy, both in class and in the field.

    With over 19 million international tourists per year, some 12 million domestic tourists in addition to over 200m day visitors, London is one of the major city destinations globally. However this poses problems for tourism managers in terms of spreading visitors temporally and geographically within the capital, catering for very diverse visitor groups and maintaining its competitive position vis a vis rivals for leisure, events and business tourists in an uncertain international environment.

    The module aims are as follows:

    • To develop a practical knowledge of London’s evolving visitor offer for leisure, business and events tourists.
    • To facilitate students ability to identify the needs and preferences of London’s diverse visitor groups
    • To enable students to identify specific visitor experiences to suit specific tourist audiences
    • To gain insight into the challenges faced by visitor managers in providing strategies, services, experiences and events for diverse visitor groups
    • To become familiar with the market intelligence, tourism and events reports and strategies produced by London’s Destination Marketing Organisation to guide London’s Visitor economy.

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  • This module currently runs:
    • spring semester - Wednesday morning
    • spring semester - Friday morning
    • spring semester - Thursday afternoon
    • spring semester - Thursday morning
    • spring semester - Wednesday afternoon
    • spring semester - Friday afternoon
    • spring semester - Tuesday afternoon
    • spring semester - Tuesday morning
    • spring semester - Monday afternoon
    • spring semester - Monday morning

    This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.

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  • This module currently runs:
    • autumn semester - Monday morning

    In an age of mass communication we are constantly bombarded by messages through advertising, content marketing, editorial, programming and other forms via the press, television, radio, film, music and the internet.

    As such, the media is a powerful dynamic force and cuts through gender, class, race, creed, and nationality to form bonds between groups of people who may exist in totally different circles, potentially bringing us closer to a global culture. Social & cultural values are largely shaped and reflected by the consumption of media and this module seeks to provide students with an insight into the media industry and also act as introduction to models and tools designed to enable them to engage in a more deeply informed debate on this constantly changing subject.

    The module aims to introduce students to the nature and make-up of the media industry and undertakes a critical examination of the role of culture and society in determining its development. It will examine both traditional and new media/digital platforms as part of a wider analysis of its influence on culture & society. Additionally the module aims to provide an introduction to the learning strategies that students will need to successfully study in higher education.

    The module also aims to assist students in the acquisition and development of the following skills:

    1. Academic Reading
    2. Research
    3. Application of Knowledge and Presenting Data
    4. Communicating/presenting – orally & collaborating / working with others
    5. Critical Thinking and academic Writing
    6. Self- assessment/reflection

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  • This module currently runs:
    • spring semester - Thursday morning
    • spring semester - Thursday afternoon
    • spring semester - Monday afternoon

    The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.

    The module aims to:
    ● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
    ● Provide an understanding of contemporary issues in marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

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  • This module currently runs:
    • autumn semester - Monday afternoon
    • autumn semester - Friday morning
    • autumn semester - Thursday afternoon
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    • autumn semester - Wednesday afternoon
    • autumn semester - Wednesday morning
    • autumn semester - Tuesday afternoon
    • autumn semester - Tuesday morning
    • autumn semester - Monday afternoon
    • autumn semester - Monday morning
    • autumn semester - Friday morning
    • autumn semester - Thursday afternoon
    • autumn semester - Thursday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Wednesday morning
    • autumn semester - Tuesday afternoon
    • autumn semester - Tuesday morning
    • autumn semester - Friday afternoon
    • autumn semester - Monday morning

    Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.

    The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.

    Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.

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  • This module currently runs:
    • spring semester - Monday morning

    The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
    The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

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Year 2 modules include:

  • Cities, Tourism and Eventfulness is designed to equip students with an understanding of the significance of events for the management of cities, and of cities for the management of events. The rise of the ‘eventful’ city in recent years demonstrates how cities have been using events strategically to tackle a range of post-industrial urban challenges – to boost the urban economy, as part of their regeneration strategies, to attract visitors and tourists, to rebrand the city, and to make it an attractive proposition for investment. In the words of many boosterist slogans ‘a place to live, work, study and visit’. The events in question can be cultural events or business events. They can be recurring events such as annual festivals, or one-off events that require competitive bidding (such as an Olympics or European Capital of Culture) and which may involve considerable investment in infrastructure. Such event-led regeneration and the associated legacy-planning is typical of mega-events. But this approach has spread to the local level as the case of the London Borough of Culture programme where London Boroughs compete for GLA funding to stage a year-long festival. To be successful in this, cities need to nurture their creative sectors and work in partnership with events organisations and cultural organisations.

    Cities Tourism and eventfulness explores the conceptual basis for eventfulness, the ‘festivalisation’ of cities at different temporal and spatial scales and the implications of events and tourism for urban development, revitalization and sense of place, with particular reference to urban spaces and ‘quarters’ that are developed as a focus for events and tourism.

    This module is a core for BA Tourism and Travel Management and BA Events Management, students and an option for BA Events and Marketing students. As such it provides an understanding of the key role that events and events tourism play in the cultural and creative industries of cities and how they are used in eventful strategies to address key urban challenges which can be economic, social, cultural, planning or environmental. The result is an array of events that are used to regenerate cities, animate public spaces and enrich the lives of residents and visitors.


    This module aims to:

    1. Equip students with an understanding of the current debates and explanations of the reasons why cities aspire to become eventful.
    2. Increase awareness of the ways in which cultural events and cultural organisations can be used instrumentally to address urban problems
    3. Examine critically the notions of urban entrepreneurialism, creativity, festivalisation, place-making, event-led regeneration and legacy,
    4. Increase awareness of the positive and negative impacts of using events, creativity and tourism in the revitalization of urban spaces and ‘quarters’
    5. Develop skills of research and analysis in developing an original case study of an eventful city.
    Read full details
  • This module currently runs:
    • spring semester - Wednesday afternoon

    The live entertainment sector is the fastest growing part of the entertainment industries at present, and this trend is set to continue in the foreseeable future. As one of the world’s entertainment industry capitals, London has a lot to offer students willing to embark on the practical training and learning in this area. To boost employability and enhance student experience this module seeks to enable students to connect theory and practice in live and blended events environment within the live entertainment sector and beyond.

    This module contains significant practice and teamwork will be at the centre of setting up real life events to network and present work to real industry clients, panels and investors with the aim of honing your skills to professional level and testing them in a market environment.

    We attained considerable synergies already through partnerships with industry partners such as Club Fandango, Concert Live and MMF, enhancing employability and skills. We are set to continue broadening this collaborative approach that benefits students.

    Module aims:

    1. To explore the live sector as a growth area of the international entertainment industry and place it within the context of the music, events and related creative and other businesses.
    2. To enable students to apply knowledge of event planning and management, venue management practices, live promotion, ticketing and booking methods (as appropriate) in real world contexts and gain hands-on experience.
    3. To develop student ability to assess budgetary and marketing priorities in event management and promotion well as PR and other implications (merchandising, sponsorship, branding and the likes)
    4. To examine the practical challenges of providing and evaluating successful events
    5. Empower students to relate academic learning to industry practice in specific contexts and identify their own competencies in a real-life live events environment.
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  • This module introduces students to fundamentals of the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives. The changing environment and impact of technology are explained as background for synthesis of the communications process.

    The module aims to:

    • Develop a deeper knowledge and understanding of relevant concepts, theories and context of Integrated Marketing Communications as the relate to B2B and B2C customers.
    • Understanding of the SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development.
    • How to select the relevant communications tools and develop a fully integrated marketing communications campaign and how the plans are controlled and evaluated.
    • Foster a critical awareness and understanding of the latest developments in marketing communications and the regulatory & ethical framework in which marketing communications operate and responsible communications.


    The module also aims to assist students in the acquisition of the following skills:

    • Academic and highly specialist writing and reading
    • Analysing data/research
    • Critical thinking and being creative
    • Communicating/presenting, orally and/or in writing
    • Digital Literacy and IT skills
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  • This module currently runs:
    • autumn semester - Monday morning

    This module will address the critical issue of how current thinking on climate change and sustainability will impact on businesses and organisation. The need to create more sustainable organisations and businesses is fundamental to current and future organisational development strategies. It is necessary for students to understand the growing influence of the sustainability agenda on industry. This influence takes on many forms, from government policies and international agreements to the measuring the impacts of organisational practices on the ecology and communities. In the future, organisations, businesses, communities and individuals will be expected to understand and take responsibility for their economic, environmental and social impacts. This module will examine the current and future challenges. It will equip students to deal with the challenge of creating sustainable forms of business that operate within ecological and socio-economic limits.

    It will explore the sustainability context, and how business practices will need to evolve to reflect the realities of operating within a globalised trading system that is striving to apply sustainability principles.

    The overarching aim of the module is to ensure that students develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles and how these principles are applied. It will explore the varied tools and techniques used to apply sustainability principles, by governments, business and communities, and the challenges and conflicts these present. Such appreciation will be developed progressively via more specific aims which are:

    1. To engage with the growing international debate and practice around sustainability, business and corporate social responsibility (CSR).
    2. To evaluate how this will challenge organisations and business.
    3. To examine tools and techniques for evaluating and implementing of sustainability
    4. To analyse the evolving policy frameworks within which business operates.
    5. To understand how changing environmental realities may affect business practice.

    The module also aims to assist students in the acquisition of the following skills:
    1. Academic reading
    2. Researching
    3. Problem-solving and decision making
    4. Critical thinking and writing
    5. Application of knowledge and presenting data
    6. Academic writing

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  • This module seeks to equip students with theoretical knowledge and practical skills necessary to evaluate events in the exhibitions and corporate sector as well as in other business, leisure, cultural and tourism settings.

    It introduces experiential marketing and consumer behaviour theory in the context of event management and provides and students with the opportunity to apply their knowledge in a real-world events context by conducting a small-scale consultancy/research project on a ‘live case study’ aimed at evaluating an event.

    The overall aims of the module are:

    • To equip students with the knowledge and skills necessary to evaluate a wide range of event types
    • To enable students to apply a range of research and consultancy skills within the event industry context
    • To develop student ability to apply experiential marketing and other relevant theories and academic learning in real world contexts
    • To encourage student confidence in the use of appropriate research, analytical, discursive skills in business contexts.
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  • This module currently runs:
    • spring semester - Thursday morning

    This module aims to develop students’ ability to understand and apply problem solving methods and analysis in relation to issues that may arise in business and management subject areas.

    The module offers an opportunity for students to collect, present, analyse and interpret qualitative and quantitative data from a variety of data sources such as ONS and other sources. It seeks to enhance students’ knowledge and understanding of the business environment and develop their data management and data analysis skills using IT packages as appropriate.

    The module provides the quantitative and qualitative data analysis skills that underpin the success of an empirical research project. This module helps to build the sound foundation required to undertake a final year project / dissertation module.

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  • This module currently runs:
    • autumn semester - Monday afternoon
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    No module details available
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  • This module currently runs:
    • spring semester - Tuesday morning

    This module focuses on the role of public relations (PR) in the commercial activities of consumer facing organisations. In particular, it addresses the importance of winning (and maintaining) customers, and with meeting competitive challenges in consumer marketing scenarios. The module discusses how PR and media relations interfaces with consumer marketing, together with the manner in which organisations use PR tools to interact with consumers in a trading environment. Delivery consists of 3-hour CCT using a combination of lectures (including guest speakers) and seminars. Assessments comprise a group presentation of a Consumer PR campaign plan (40%) and an exam (60%).

    This module will also explore PR-related aspects of the media environment and is designed to provide students with the understanding and skills required to exploit digital and non-digital media within the context of designing and delivering consumer-facing public relations campaigns.

    The module also calls on students to deploy traditional and digital communications skills as part of a personal strategy to enhance their own employability.

    The module also aims to assist students in the acquisition of the following skills:
    • Researching
    • Communicating/presenting – orally and in writing, including inter-cultural communication
    • Being creative
    • Academic writing/literacy
    • Digital literacy and IT skills
    • Career Management

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  • This module currently runs:
    • spring semester - Friday afternoon
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    • autumn semester - Thursday morning
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    • autumn semester - Thursday afternoon

    The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.

    The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
    These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

    For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.

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  • International tourist arrivals reached 1.5bn in 2019 and the proportion of these said to be cultural tourists is 40% and rising. Many more are incidental cultural tourists, engaging with culture on a more casual level. Most governments have specific cultural tourism strategies and are looking to develop their cultural tourism offer and find new ways of communicating that to potential visitors. Cultural Tourism Management explores the growth and increasing diversity of this cultural tourism market, and the governance of cultural tourism at different spatial levels from the global to the local. It examines critical issues related to the cultural tourism product including tangible and intangible cultural heritage, contemporary culture, contested meanings, authenticity, identity and the commodification of culture. It identifies the current trends in creative and experiential tourism and how this impacts communities. It considers the ways in which many cities have reinvented themselves as centres of leisure and recreation consumption using cultural infrastructure investment, heritage commodification, events and festivals to boost cultural and creative industry investment and the potential for cultural tourism.

    This module is a core for BA Tourism and Travel Management students and an option for BA Events Management, and BA Events and Marketing students. As such it provides an understanding of the key role that tourism plays in the cultural and creative industries, how culture is turned into tourism products and how destinations attempt to package those products for the growing cultural tourism market.
    This module aims to:

    1. Equip students with a basic understanding of the interplay of culture and tourism, the motivations of cultural tourists and trends in their patterns of consumption and the cultural tourism product
    2. Demonstrate how the arts, museums, galleries, heritage sector, contemporary and local cultures are mobilised for the leisure economy and international tourism
    3. Increase awareness of the sensitive issues surrounding the commodification of culture
    4. Provide an understanding of the practical problems of ‘managing’ cultural tourism in dynamic urban and semi-urban contexts
    5. Develop skills in practical research, observation, creative thinking, fieldwork. recording and communicating findings
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  • This module currently runs:
    • autumn semester - Wednesday morning
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    No module details available
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  • This module currently runs:
    • autumn semester - Monday afternoon

    In the current business environment it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. This module introduces students to the fast-moving world of digital marketing technologies and their applications. It presents theoretical frameworks and models which are relevant to digital marketing practice. It examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and off line marketing programmes and campaigns. Search Engine Optimization (SEO), customer acquisition and retention, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and multichannel marketing are all explored in detail. It introduces students to digital marketing metrics and related legislation, regulation and codes of practice related to digital marketing.
    The module aims to –
    • Develop students' understanding and knowledge of the issues in digital marketing.
    • Provide and develop students the technical skills and knowledge in applying the key technologies, tools and techniques for digital marketing, thus enhancing technical employability skills
    • Provide students an understanding of the nature of digital marketing concepts and techniques, and the role of digital marketing in improving an organizations marketing effectiveness
    The module builds on the acquisition of the following Skills
    • Analysing data & problem solving
    • Application of Knowledge and Presenting Data
    • Digital literacy and IT skills

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  • This module currently runs:
    • spring semester - Thursday morning
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    No module details available
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  • This module currently runs:
    • autumn semester - Wednesday morning
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    No module details available
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  • This module currently runs:
    • spring semester - Wednesday afternoon
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    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)

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  • This module begins by considering the contractual environment within the music business and associated sectors. Important contractual areas will be critically examined including; management agreements, recording agreements, digital distribution, self-release, 360 degree deals, publishing agreements, producer agreements, live performance agreements, licensing and sponsorship. The emphasis will be on enhanced practical understanding of contractual frameworks, contract law principles, best deal negotiating practice, and the role and use of legal agreements to meet the business imperatives of music companies and the career strategies of artists, managers and industry stakeholders. In addition, the broader “entertainment” business will be explored in relation to its evolving legal framework.

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Year 3 modules include:

  • The principal aim of this module is to provide students with an insight into and appreciation of how conferences industry work in terms how these events are designed and managed in a range of sectors as well as in terms of their broader complexities including the role these events plays within the wider business tourism and events sectors.

    To this end the module seeks to explore both the supply and demand sides of the events including examining the role of organisers, venues, facilities and the range of activities, which take place before, during and after a conference as well as the importance of technology in conferencing experiences.

    The module also examines the purpose of these events, their scope within the events and business tourism sector as well as discussing issues and trends that impact the way these events are hosted and managed.

    The module overall aims are:

    1. To provide an in-depth critical overview of the conference sector of the events industry, its purpose, structure and and role within the wider events/tourism contexts
    2. To examine current issues and trends that impact the sector and encourage students to explore these to develop ideas and solutions.
    3. To develop an understanding of the organisational and managerial skills needed to create, design and operate conferences (and other corporate events and similar).
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  • This module will explores contemporary issues being faced by event organisers, stakeholders and policy makers in the UK and across the world. It also aims to give students a more conceptual understanding of events management by considering the nature and role of events within a wider societal context as well as considering some of the fundamental theories and concepts that have influenced the development of events as an area for academic research and emerging themes in the study of events. The overall aim is to equip students with a broader critical understanding of the events management field both from a theoretical and industry perspective. Specifically, the module aims to:

    1. Examine some of the key theoretical concepts and contemporary issues facing events and their implications for practice
    2. Develop students critical understanding of the role of events in contemporary society.
    3. Enable students to critically explore events from a sociological and anthropological perspective and from socio-economic and cultural angles and including acknowledging the influences of urban geography and tourism
    4. Empower students to relate theory to practice and become more rounded event professionals.
    5. Further develop and enhance students’ analytical and critical abilities and communication skills
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  • This module currently runs:
    • autumn semester - Friday morning

    The module examines various marketing and funding practices used in the events industry and the role events can play in the marketing of other organisations, products and services. It explores the relevance of sponsorship in events marketing and its strategic use in marketing communications and branding. It also considers both the use of events as part of organisations’ fundraising efforts and looks at ways in which events can secure funds and support from a range of stakeholders.

    Building on students’ existing knowledge and understanding of marketing and marketing communication concepts and theories gained previously on the Course (L4 and L5) the module will explore the principles and practice of sponsorship and fundraising in an event context.

    The module aims are:

    1. Examine the nature, role and application of sponsorship and fundraising in the events industry and the role events play in sponsorship and fundraising strategies for various organisations in sectors including commercial, cultural and not for profit.
    2. To develop student’s in-depth understanding of current sponsorship and fund-raising theories and practices and the ability to apply these in an events context
    3. To provide students with the theoretical knowledge as well as practical skills necessary to develop and market sponsorship ready events
    4. To explore ways to secure financial/marketing support for events from partners and other stakeholders
    5. To develop students’ competences that are relevant to industry practice including research, applied analysis, critical thinking, problem solving and communication.
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  • This final-year core module “Leading Innovation” aims to enable students to study and apply in practice:

    a range of leadership theories and techniques to critically evaluate and develop their own personal leadership style
    a range of leadership theories and techniques to critically evaluate contemporary innovation practice, and organisations in a range of industries engaged with innovation practice
    a range of innovation theories and techniques to critically evaluate contemporary innovation processes, and organisations in a range of industries that innovate
    the synergies between leadership and innovation in a range of contexts

    The Module will be based around two themes:
    Theme 1: Leadership, where they will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.

    Theme 2: Innovation, where they will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples). In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice. By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by the leadership theories and techniques covered in Theme 1.

    Each theme will conclude with an assignment: Theme 1 will conclude with a team- based formative assignment, and Theme 2 will conclude with a pairs-based summative assignment. Once complete, this Module aims to enable students to understand a long-term time line. Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style. Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.

    Within the context of Events and Events Management the module will examine examples of leadership, innovation and best practice and explore some of the challenges facing event managers, entrepreneurs and freelancers in the 21st century

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  • No module details available
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  • This module aims to enable students to complete a research focused dissertation on a chosen topic or issue appropriate to their undergraduate degree. Students are required to reflect on relevant research questions, theoretical concepts/hypotheses, prior literature, ethical approaches, research methodologies and data analyses in an independent and disciplined manner. Students are expected to develop an in-depth understanding of their chosen research topics, research methods/approaches and the ability to appropriately seek out data samples required for research in a selected topic. The module aims to develop analytical, critical thinking, referencing and time management skills in independently undertaking and reporting on a research project.

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  • No module details available
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  • The module explores how creatives, celebrities, and performing artist rights’ are impacted by the business environment, and examines the impact of the law and the litigation process upon them. This module provides the key skills necessary to understand the legal concepts, case law, and legal disputes underpinning a career in the entertainment sectors.

    Module aims:

    • Understand the legal, business, and cultural context underpinning creative artist rights and the enforcement of these rights through contract, litigation and legal procedure
    • Understand the relevant boundaries between civil rights, criminal offences and government regulation of the entertainment industries.
    • Understand the legal issues underpinning legal disputes and case strategy and conduct
    • Understand the commercial impact of the various rights considered
    • Consider the implications of new technology, social media platforms and related issues on artist rights
    • Develop skills of legal academic reading, and research
    • Critical Thinking and Writing
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  • ‘Service Excellence for Creative Industries and Aviation’ investigates practices and strategies used in managing exceptional relationships between customers and service providers. Consistent delivery of high-quality service increases customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of all aspects of excellent service delivery.

    The aim of the module is to provide students with understanding of the importance of service excellence, including reflection on their own professional conduct practices, and equip them with analytical ability to assess and improve service delivery.

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  • ‘Tourism Destination Management’ guides students through principles of tourism destinations management, opening prospective career pathway into planning and developing tourism destination’s portfolio. Realistic understanding of obstacles facing destinations that seek to establish or improve destination product and image will be explored critically with reference to current issues and case studies from range of destination types: urban and rural, led by events, culture, business or niche tourism products. During the course of the module, students apply principles to practice through ‘live’ examples, advising a particular British destination on improving its competitive advantage.

    As core module for Tourism and Events pathway, it aims to utilise links with Tourism Management Institute and develop graduates able to meet industry needs and pursue career in this, mostly public, sector of tourism industry.

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  • This module currently runs:
    • all year (September start)

    This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.

    The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.

    During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.

    Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.

    The module is open to all Business and Management undergraduate course programmes.

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What our students say

"What I enjoy most about the events management course is how multifaceted it is. By this I mean that it isn’t about the managing of an event alone. The course offers many aspects involving marketing, law, consultancy and human resources. For individuals who aren’t sure about what route to take within the events industry after graduating, the many different aspects the course offers can help students gain little insight into each of the paths that are involved with events management and can therefore help narrow down the pathway someone may be inspired to take." Wiebke Redinger

Where this course can take you

On completion of this degree you’ll have received not only a practical education but also opportunities to get employed, to develop networks and connections and to discover just how much you're capable of as an events management professional.

Past graduates have gone on to have successful careers in some of the leading companies in the industry, including BlueGlass Interactive, C Squared, Chillisauce, Diageo, Heart Productions, TripAdvisor and Upper Street Events.

Others have launched their own enterprises, gone on to have successful international careers in their home countries or continued their education at postgraduate level.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

If you're a UK applicant wanting to study full-time starting in September, you must apply via UCAS unless otherwise specified. If you're an international applicant wanting to study full-time, you can choose to apply via UCAS or directly to the University.

If you're applying for part-time study, you should apply directly to the University. If you require a Student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.

If you're applying for a degree starting in January/February, you can apply directly to the University.



When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.

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