Taught in the heart of London – one of the world’s great event capitals – this undergraduate degree will provide you with an in-depth understanding of the key principles of events management and the specialist skills required for a range of different roles. Taught by experts, you’ll also be mentored by leading industry figures and develop the experience and contacts you need for a successful career in events management.
In the most recent Destinations of Leavers from Higher Education (DLHE) survey, 100% of all 2017 graduates from this course were in work or further study within six months.
This degree has been designed to offer you a range of choices. Whether you want to focus on the academic study of events management or gain more practical skills as an entrepreneur or employee in the industry, you can create a programme that suits you. The course is recognised by ABPCO (the Association of British Professional Conference Organisers), who are the UK’s leading professional body for conference and event organisation. ABPCO recognition gives the course access to exclusive networking opportunities and guest speakers for students and staff.
You’ll be taught by our experienced team and benefit from their years of experience in research and hands-on events management. Taught in the heart of London, you’ll also be perfectly placed to take advantage of the countless events opportunities on our doorstep. Throughout the course, you’ll study all aspects of events management – legal, human resources, logistics, marketing and finance – and gain the skills and know-how to create events from conception to conclusion, whether you're party-planning as an individual or playing a role in a wider organisation.
You’ll also work closely with our industry partners across a range of fields including music, arts, fashion and corporate events. These partners will not only offer guest lectures throughout the course, they’ll also be actively involved in your development and act as mentors on practical modules and as recruiters, often employing interns and new graduates from our student/alumni pool.
On graduation, you’ll have the experience and qualifications to forge a successful career in events management. You’ll also have a range of transferable skills in research, presentation, collaboration and self-management, which are highly sought-after in many industries.
Your knowledge and skills will be assessed through individual and group presentations, case studies, exams, coursework (reports, essays, portfolios and reflective blogs) and a final dissertation in the final year.
The course is recognised by ABPCO (the Association of British Professional Conference Organisers), who are the UK’s leading professional body for conference and event organisation.
London Metropolitan University is a member of the Association of Event Management Educators, an organisation that shares best practice in teaching events management and provides industry networking opportunities for students and teachers.
In addition to the University's standard entry requirements, you should have:
If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing the Business Management Extended Degree.
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you have relevant qualifications or credit from a similar course it may be possible to enter this course at an advanced stage rather than beginning in the first year. Please note, advanced entry is only available for September start. See our information for students applying for advanced entry.
The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology, data are generated at an ever increasing rate. As such, it not surprising business data analysis and Excel skills are among the top graduate skills sought by employers today. BA4006, Business Decision Making, responds to these market demands by providing the underpinning skills required to make effective use of the mathematical and statistical methods of data analysis and develops students’ interpretation and reporting skills.
The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into information. It further introduces students to forecasting and target setting, budgeting and project management. In other words, it provides students with an understanding of the fundamentals of statistical methods for business. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation, that develop and evaluate the quantitative and qualitative aspects of business management.
The module also introduces the principles of accounting and finance. Financial statements are interpreted and analysed to review the financial position and condition of a company. Activity-based costing and budgeting methods are introduced to facilitate planning and performance measurement.
Overall, this module develops the analytical and communication skills relevant to understanding business Information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.
Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. The module will also offers students the opportunity to either-or, work, run, plan, organise and hold an event, if possible in a sector of their choice (e.g. student union activities, university student ambassador, music, business, arts, cultural, and the like).
Aims of the module:
1. To equip students with the knowledge and skills necessary to research, plan, design and implement a wide range of event types in a diverse range of settings.
2. To develop student knowledge/ability to apply key events management (and marketing) principles and theories in real world professional industry contexts - in particular through either-or, work, plan, run/organise a live event.
3. To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.
4. To enable students to develop their knowledge and practice relevant competencies in a real life events management environment.
‘London’s Visitor Economy’ aims to showcase students the extent of visitor economy in London and encourage them to examine its potential with regards to their studies, professional development and employability. The module will explore different dimensions of global city’s visitor economy, both in class and in the field. Tourist experience is shaped by a variety of supply elements such as accessibility, quality and availability of services, range and value of attractions, experiences and events. International and socio-culturally diverse cohort of students allows the opportunity to employ and interrogate personal perspectives and engage in discussion on the meaning of satisfactory tourist experience.
The service sector has been growing significantly for more than fifty years to the extent that in the developed world, most people earn their living from producing services than making manufactured goods. In fact, well over three-quarters of the active population in the developed world work in service-related industries, including aviation and creative industries. Services therefore have a major impact on national economies.
The subject of Services Marketing has grown in response to this. Latterly, however, manufacturing and technology industries have also recognised the need to provide services not only as a means of adding value to the physical products they market, but also as the basis for a different orientation to the management of their businesses.
This module will address the key issues, concepts and models, which form the core of services marketing management theory and practice, focusing on aviation and creative industries.
The module aims to provide an understanding of the marketing management process in the context of aviation and creative industries. The module also aims to assist students in the acquisition of the following skills:
• Academic writing & reading
• Application of knowledge and presenting and interpreting data
• Communicating/Presenting, orally and in writing
• Inter-personal/Inter-cultural communication
This module aims to give to students an overview introduction and an initial and academic conceptual understanding of the events management industry, by providing and introduction to the main themes of the events sector. An element of a generic foundation to Higher Education studies could also be regarded as been embedded in this module.
Students are encouraged to acquire the necessary sound foundations (key theories and concepts) of the Events sector, grounded in solid academic underpinning. This will enable them in the following years to become critical, reflective learners who can communicate effectively and understand different types of information, as well as syntheses and evaluate it. Thus the module also partially provides a foundation for research, relevant to higher education studies. With an emphasis on a co-creation of knowledge, the module engages students in an exploration of themes and topics that are appropriate to their field of study, and to themselves as learners.
Aims of the module:
The over-arching aim of the module is to provide a comprehensive foundation of the principles and nature of the Events Industry in preparation for subsequent study and ultimately employment within the sector and other related industries (specifically Events, Leisure, Music, Tourism, Hospitality, Sport, Charity, etc.).
The module aims to:
1. To develop an understanding of the nature, significance and development of the Events industries as a phenomenon in modernity, with a particular focus on Events, as well as, to develop a solid base for acquiring further knowledge related with the sector.
2. To introduce students to the basic events environment, key issues, key tools, key stakeholders and key sectors in the Events industries.
3. To introduce students to both the positive and negative impacts generated by activities and development in the Events sector.
4. To introduce core concepts and models useful in the interpretation of the dynamics of the Events industries.
Year 2 modules include:
This module seeks to equip students with theoretical knowledge and practical skills necessary to evaluate a range of events types in the exhibition and corporate sectors. It introduces experiential marketing and consumer behaviour theory in the context of event management and aims to enables students to apply their knowledge and consultancy skills in a real world events context. The module also seeks to provide students with an in-depth insight into how the conference industry works on both the supply and demand sides and develop students’ understanding of the organisational and managerial skills needed to create, design and operate conferences.
The first part of the module centres on a ‘live case study’ whereby students will conduct a consultancy project which will involve designing a small scale research project aimed at evaluating an event. Students will prepare and give a poster presentation of how they intend to research the event given in the case study and then write up their findings in an individual report.
The second part of the module will examine the role of organisers, venues, facilities and the range of activities, which take place before, during and after a conference. Analytical and evaluative skills will be needed in order to consider a range of patterns of supply and demand within the conference and events business and to review the operational and planning requirements.
Overall the module aims to encourage students confidence in the use of appropriate learning, analytical, discursive skills in business contexts.
This module aims to give students a more conceptual understanding of events management by considering the nature and role of events within a wider societal context. As well as exploring contemporary issues currently being faced by event organisers, stakeholders and policy makers, the module might also considers indicatively some of the key theories and concepts that have influenced the development of events as an area for academic research. As well, this module will enable students to more effectively understand the link between Events and Society issues, and academic research, in addition to making them more rounded event professionals.
Aims of the module:
The overall aim of the module is to equip students with a broad understanding of how events interact with the rest of the economy and society. The module aims to:
1) Introduce students to some of the key theoretical concepts and contemporary issues facing Event Management.
2) Enable students to critically explore events from a socioeconomic perspective, as well as acknowledging the influences of urban geography and tourism.
3) Empower students with knowledge and understanding of the issues, to possible help inform their choice of dissertation topic at level 6.
4) Help to equip students to relate theory to practice through the incorporation of teaching aids, such as: real event examples, case studies and empirical research.
This module aims to introduce students to key elements of Human Resource Management and Legal issues relevant to Events Management.
The module will explore how organisational culture and organisational structure contribute to the effectiveness of events. Students are also introduced to the major principles involved in the management of people in the Event Industry. Exploring issues such as flexibility, commitment and control, culture, and strategic HR, this module will help students understand how organisations in the event industry approach some of the key challenges in their field of work.
The module applies a practical approach to the legal issues involved in the planning and execution of an entertainment or media event. In this context the module will encourage students to identify and explore legal elements relevant to the events and leisure industry. Legal issues covered will include: licensing, health & safety, marketing and forms of contracts created in organising and performing an event.
‘Skills, Methods and Analysis’ aims to equip students with knowledge and elementary skills of data collection, presentation and analysis utilised in management research. The module will be divided into three short parts focusing on skills (writing, referencing and research ethics), methods (sampling, qualitative and quantitative research methods) and analysis (coding and data presentation).
Through the series of practical exercises students will become familiar with the concept and variety of research methods available in the business and social research area. The module serves as an underpinning for the dissertation or consultancy projects in level 6. Additionally, on successful completion of the module, students who would like to try using research methods in practical setting, can choose an optional and self-funded ‘Applied Research with Field Course’ module in the Spring semester.
The live entertainment sector is the fastest growing part of the entertainment industries at present, and this trend is set to continue in the foreseeable future. The scale of mergers and acquisitions that have created global live entertainment giants such as Live Nation has contributed to this trend. Moreover, the trend of blending experiences across sectors, formats, genres and media has led to the growth in new types of blended events such as interactive streaming for theatre, special events, festivals, talent shows, competitions, and awards ceremonies (Google/YouTube music video awards) amongst others – a growing area of industry practice beyond music and events and encompassing fashion, culture, PR etc.
As one of the world’s entertainment industry capitals, London has a lot to offer students willing to embark on the practical training and learning in this area. To boost employability and enhance student experience, we have partnered with one of the most prestigious music venues in London and the world to create the means for enabling students to connect theory and practice in live and blended events environment. Whilst testing their knowledge and understanding, students develop entrepreneurial skills and learn the key aspects of the law, branding, marketing and management of live entertainment events, merchandising and venue- or set management. This module contains significant practice and team work will be at the centre of setting up real life events to network and present work to real industry clients, panels and investors with the aim of honing you skills to professional level and testing them in a market environment.
We attained considerable synergies already through existing partnerships with industry partners such as Club Fandango, Concert Live and MMF, enhancing employability and skills. We are set to continue broadening this collaborative approach that benefits students.
1. To introduce and apply the knowledge of venue management practice, live promotion, concert touring and booking methods.
2. To explore the live sector as a growth area of the international entertainment industry and explain the roles of agents and promoters in the UK and internationally.
3. To place the live entertainment and venue management within the context of the music, events and related creative businesses within the UK, Europe and worldwide
4. To assess budgetary and marketing priorities in promotion, exploring ticketing and booking procedures in use today
5. To address PR implications within the live sector, together with merchandising concepts, sponsorship and brands in live entertainment and venue management
6. To understand the use of technology in events promotion, dissemination and delivery: e.g. digital events marketing, live streaming and on-site creative entertainment (on set)
‘The Applied Research with Field Course’ is designed around the model of research-informed teaching, with emphasis on learning through problem-solving and self-managed projects. The module serves as an optional continuum to ‘Skills, Analysis and Methods’ module and aims to stimulate development of students’ ability to relate theoretical material to real world case study, making clear links between theory, research methodology, data collection and analysis.
For the length of the module, students cooperate and work in groups, to gather amount of data sufficient to complete their independent projects. Given the case study destination, students research relevant to their discipline aspects of the destination and decide on subject-specific problem to be investigated using primary research. In the next stage, students design research framework focusing on research question, suitable methodology and sampling. In the process, the encouragement is given to the use of mixed methodologies (interviews, surveys, audits, participant observation and visual methodologies) to enable students to practice in field a range of tools and develop skills of independent researcher. During the field course, students are expected to conform to the professional code of conduct.
Additionally, the module aims to create group cohesion and the sense of course belonging, which is fundamental to improving retention rates as well as overall levels of student satisfaction.
The aim of the module is to provide students with an opportunity to design research project and practice research skills in an unfamiliar environment, via residential field course. This serves as a practical underpinning for the dissertation module and ability to verify and address student’s individual strengths and weaknesses as a researcher.
Year 3 modules include:
‘Destination Management and Marketing’ guides students through principles of tourism destinations management and marketing, opening prospective career pathway into planning and developing tourism destination’s portfolio. Realistic understanding of obstacles facing destinations that seek to establish or improve destination product and image will be explored critically with reference to current issues and case studies from range of destination types: urban and rural, led by events, culture, business or niche tourism products.
As core module for Tourism and Events pathway, it aims to utilise links with Tourism Management Institute and develop graduates able to meet industry needs and pursue career in this, mostly public, sector of tourism industry.
Design is based on the model of work-simulation, as the module aims to offer students an opportunity to practice industry-specific skills and competencies; apply so far attained knowledge and develop teamworking and communication skills. During the course of the module, students apply principles to practice through ‘live’ examples, advising a particular British destination on improving its competitive advantage via typical for destination manager's practice tools: poster, business pitch and project bid.
The module examines various marketing and funding practices used in the events industry and the role events can play in the marketing of other organisations, products and services.
The module explores the relevance of sponsorship in events marketing and its strategic use in marketing communications and branding. It build on students’ existing knowledge and understanding of marketing principles and aims to provide students with the knowledge and skills necessary to develop and market sponsorship ready events.
‘Research methods for dissertations and consultancy projects’ teaches social science research methods from a real-world perspective. Students can follow the dissertation or consultancy project pathway so to apply their understanding of research methods to a substantial piece of independent research.
‘Business innovation through events’ will expose students to some of the challenges facing event entrepreneurs and freelancers in the 21st century.
The module seeks to develop students’ ability to evaluate business models and articulate proposals that capitalise on current and advanced business innovation. It aims to facilitate students in developing new business ideas and solutions and enhance their ability to communicate these in a variety of mediums.
Students will undertake an analysis of a given business or industry context, supported by evidence of innovation and best practice. By drawing collectively on learning from other modules, and through evaluation and synthesis, students will then develop a plan for a new business or event start-up; this needs to reflect class leading industry innovation as well as commercial viability.
The module offers a work-related learning component that builds on previous learning form level 4 and 5 by actively engaging the students with real business environments.
This module looks at the relationship between the creative industries, events and cultural policies. It critically discusses notions of the creative class, the creative city and the experience economy which have been used to inform and support strategies in cultural and creative industries policies. It further investigates the role the creative industries play in urban as well as rural areas and it also explores ways in which cities have reinvented themselves as centres of leisure and culture consumption using major cultural infrastructure investment, events and festivals.
1. To critically assess and analyse the relationship between events, cultural policy and the creative industries
2. To provide students with an understanding of the role strategy and policy-making play in event-led and culture-led regeneration projects
3. To further develop students’ analytical and critical abilities and prepare them for the completion of an individual essay based on independent research
This module is a 15 credit option module on the Undergraduate Scheme.
Increasingly managers at all levels of an organisation are required to manage projects, temporary endeavours undertaken to create a unique product or service. This module uses the Association of Project Management Body of Knowledge (APMBOK), https://www.apm.org.uk/body-of-knowledge/ - and therefore prepares students in the capabilities required for effective project management: managing resources, time, people, and the project as a whole. The module includes both the use of computer programmes for project management and approaches to managing people and leading and motivating teams.
Aims of the module:
The module will equip the student with an understanding of the complexities of managing projects in an uncertain world. The student will become familiar with the project business case, the detailed planning and the use of ‘WBS’ and the ’OBS’, resources issues and their management, the timeline, budgeting and cash flow as well as the eventual monitoring and control of the project through methods of tracking and monitoring. The student will study methods of managing people in the project with appropriate models of leadership, team behaviours and motivation and methods of conflict management and resolution.
‘Visitor Attraction Management’ considers visitor attractions from the perspective of the tourism industry – as a product that is managed and marketed to tourists to meet visitor expectations and maximise visitor satisfaction while ensuring financial security in a dynamic external environment.
The module covers visitor attractions in the commercial, pubic and not for profit sectors. In order to understand the operation of these attractions, consideration to the main management functions including finance, marketing, visitor experience management, facilities management, interpretation and education is given. Specific issues related to the management of sensitive sites (such as sacred sites and dark heritage sites) are considered. Ethical issues in the management of visitor attractions are dealt with in areas such as the handling of live collections (zoos and aquaria), the treatment of human remains, the provenance of collections, restitution and repatriation.
Whatever the attraction (theme park, museum, temple or battlefield) - they all need to maintain the appropriate balance of visitor engagement, enjoyment, excitement and enlightenment. In addition, they need to continually adapt to the dynamic social, economic and political environment in which they operate. To that end, the module emphasises the need for organisations to think ahead strategically and develop plans to build on their strengths and exploit the opportunities in the wider environment in order to retain and improve their market position.
The module aims to give students the analytical skills to evaluate a visitor attraction and apply management principles to devise strategic options for organisations that will address internal and external challenges.
This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.
The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.
During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.
Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.
Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.
The module is open to all Business and Management undergraduate course programmes.
Modules for this course are to be confirmed. Please check back at a later date or call our course enquiries team on +44 (0)20 7133 4200 for details.
"What I enjoy most about the events management course is how multifaceted it is. By this I mean that it isn’t about the managing of an event alone. The course offers many aspects involving marketing, law, consultancy and human resources. For individuals who aren’t sure about what route to take within the events industry after graduating, the many different aspects the course offers can help students gain little insight into each of the paths that are involved with events management and can therefore help narrow down the pathway someone may be inspired to take." Wiebke Redinger
On completion of this degree you’ll have received not just a practical education but also opportunities to get involved, to get employed, to develop networks and connections and to discover just how much you're capable of as an events management professional.
Past graduates have gone on to have successful careers in some of the leading companies in the industry, including BlueGlass Interactive, C Squared, Chillisauce, Diageo, Heart Productions, TripAdvisor and Upper Street Events.
Others have launched their own enterprises, gone on to have successful international careers in their home countries or continued their education at postgraduate level.
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
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If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.
UK/EU applicants for part-time study should apply direct to the University.
Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.
The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.
If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.
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Pitching experience for Guildhall students
Pitching experience for Guildhall students
Guildhall events students present seven entertaining nights at Club Fandangos.
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MA Events Marketing Management students get a lesson in experience management, branding and relationship building.