Advertising, Marketing Communications and Public Relations - BA (Hons) - Undergraduate course | London Metropolitan University
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Advertising, Marketing Communications and Public Relations - BA (Hons)

Add to my prospectus Why study this course? More about this course Entry requirements Modular structure What our students say After the course How to apply Meet the team Visit us

Why study this course?

Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply).

More about this course

This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree.

This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.

The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available.

As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree.

Assessment

You'll be assessed through reports, essays, exams, group work and individual portfolio work.

Professional accreditation

You may be given the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (CIM).

Fees and key information

Course type Undergraduate
UCAS code N5P2
Entry requirements View
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Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Accelerated study

If you have relevant qualifications or credit from a similar course it may be possible to enter this course at an advanced stage rather than beginning in the first year. Please note, advanced entry is only available for September start. See our information for students applying for advanced entry.

Modular structure

The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • autumn semester - Wednesday morning

    The module is designed to develop students’ knowledge and understanding of the marketing environment with a particular focus on interpretation of economic and financial information to inform marketing decisions. It enables students to gain a good understanding of how economic factors and the market structure influence operations of marketing firms.

    The module reviews and interprets the marketing mix in a financial context including selected financial accounting information and cost and management accounting information relevant for marketers. It also provides students with the practical experience of using the latest version of Excel to compute, describe and interpret accounting/financial information of relevance to marketing organisations. The module lays the foundation for level 5/6 modules, as appropriate.

    Aims of the module: what key skills and knowledge will it enable students to develop?

    The module aims to develop students understanding and application of knowledge of the nature and scope of the marketing environment and the significance of economic and financial information for marketing decision making within the organisational and industry context.

    The module also provides opportunities for developing the following range of key skills: analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, self-assessment / reflection, digital literacy and IT skills, and numeracy / quantitative skills. Therefore, the module addresses partly two of the QAA subject knowledge and understanding benchmarks for business and management, namely:

    1. Markets: the development, access and operation of markets for resources, goods and services.(Addressed in LO1)

    2. Finance: the sources, uses and management of finance and the use of accounting and other information systems for planning, control ,decision making and managing financial risk (addressed partly in LO2)

    Read full details.
  • This module currently runs:
    • all year (September start) - Monday morning

    In an age of mass communication we are constantly bombarded by messages through advertising, the press, television, film and the internet. Media is a powerful dynamic force and cuts through gender, class, race, creed, and nationality to form bonds between groups of people who may exist in totally different circles, bringing us closer to a global culture. Social & cultural values are largely shaped and reflected by the consumption of media. This module seeks to provide students with an insight into the media industry and to provide students with an introduction to models and tools to enable them to engage in an informed debate on this constantly changing subject.
    The module aims to introduce students to the nature and make-up of the media industry and undertakes a critical examination of the role of culture and society in determining its development. It will examine both traditional and new media/digital platforms as part of a wider analysis of its influence on culture & society. Additionally the module aims to provide an introduction to the learning strategies students will need to successfully study in higher education.

    The module also aims to assist students in the acquisition and development of the following skills:
    1. Academic Reading
    2. Researching
    3. Application of Knowledge and Presenting Data
    4. Communicating/presenting – orally & collaborating / working with others
    5. Critical Thinking and academic Writing
    6. Self- assessment/reflection

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    The module introduces students to the study of marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing in the 21st century as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision-making based on the application of the marketing mix.

    The module aims to:
    1. Critically evaluate the holistic marketing concept and its impact on the marketing mix of products and services, with a view to creating superior customer value.
    2. Explore how changes in our modern society including cultural and rapid technological advances have created new challenges and opportunities for all organisations.
    3. Develop knowledge of a wide range of theoretical and practical techniques used in marketing and communications.
    4. Assess how to employ marketing theories, techniques and tools in solving business and marketing challenges across a range of organisations.

    Read full details.
  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    This module will develop an understanding of the role and purpose of Public Relations (PR) together with an appreciation of the societal context and global business environment within which PR operates. From a practical perspective, it will also aim to develop students’ writing skills with a specific focus on public relations content copywriting for both analogue & digital media platforms.

    The module provides an introduction to the breadth of oral, written and graphic public relations material, such as press releases, articles, photography, video, social media and related digital content, press notices that are key creative elements of public relations campaigns. The module also considers how the media interacts with public relations practitioners via such forms of communication material and how the media goes on to use various platform contributions from the public relations sector.

    Additionally, in recognition of the huge increase in global social media usage, the module will examine how this has resulted in an explosion of user-generated content that is significantly influencing how PR is practiced in the 21stC.

    Project/event management skills will also be considered within this PR context. Delivery consists of 3-hour CCT using a combination of lectures (including guest speakers) seminars and industrial visits. Assessments comprise a group presentation, an individual coursework and an unseen exam.

    The module will promote various graduate attributes, in particular the application of knowledge; communicating and presenting (including inter-cultural communication); critical thinking and writing; reflective professional skills; project and event management; and business and political awareness - together with various other elements in the LMBS Skills Framework.

    In response to the changing nature of PR practice the module will:

    • Offer a perspective on the nature of the societal context in which business (and PR in particular) operates.
    • Consider the practice of PR (including writing and wider communication skills, project/event management) and its role in meeting strategic communications objectives
    • Examine and analyse the various specialisms within PR practice as set out by the CIPR
    • Develop an understanding of the wide range of career options within public relations and more broadly, communications management.

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday morning

    The module introduces students to a range of quantitative methods useful for understanding and describing marketing data supporting decision-making. It provides students with the practical experience of using the latest version of Excel and/or SPSS to describe and interpret marketing data of relevance to students taking the module. The module lays the foundation for level 5/6 modules as appropriate.

    The module adopts an applied, problem-solving approach and aims to equip students with the relevant quantitative and information management skills required by employers within the marketing industry. The module also aims to enhance the employability of marketing students by providing opportunities for developing the following range of key skills: analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, self-assessment / reflection, digital literacy and IT skills, and numeracy / quantitative skills. Therefore, the module addresses partly three of the QAA subject knowledge, understanding and skills benchmarks for business and management, namely:

    1. Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.(addressed partly in LO1 and LO2)

    2. Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making. (addressed partly in LO1 and LO2)

    3. Marketing and sales: different approaches for segmentation, targeting, positioning and generating sales. (addressed in LO2)

    Read full details.

Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Thursday morning

    This module is designed to introduce students to the advertising process and the role it plays within the changing global technological environment of marketing communications. The module presents theoretical frameworks and models which are relevant to brand advertising and explores traditional and on line advertising practice. The content includes advertising theories and models; the strategic advertising brief; how agencies work with clients; how advertising is developed and produced; how advertising is evaluated and measured, (the metrics); the development of offline and online media; how advertising works within the regulatory framework in which advertising operates across markets and international cultures.

    This module has been designed to build on Level 4 modules knowledge with a focus on the understanding of advertising theory and principles. This module aims to provide students with the relevant skills in developing strategic creative briefs and advertising campaigns.

    Read full details.
  • This module currently runs:
    • all year (September start) - Friday morning

    This module introduce students to fundamentals of digital marketing and the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives . The changing environment and impact of technology are explained as background for synthesis of the communications process. The content includes an examination digital marketing tools, formats and platforms, designing traffic generation techniques and consumer digital experiences. The module will explore communication theory and models; Digital & integrated marketing communications plan; the marketing communications mix and tools; evaluation and control of plans and the regulatory framework in which marketing communications operate.

    To module aims to provide an understanding of:
    • The concept of Integrated Marketing Communications (IMC), the role of communications tools and communications theory and models
    • The SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development
    • How to select the relevant tools and develop a fully integrated marketing communications and how the plans are controlled and evaluated.
    • The characteristics of digital marketing and techniques used in managing a digital presence
    Acquisition, Conversion and retention & growth strategy to build customer advocacy & loyalty

    On completion of this module students should develop the following skills.
    Being creative, Analysing data/research, Application of knowledge and presenting data, Communicating/Presenting, orally and in writing, Interpersonal including working together in teams, cross cultural awareness, having a positive attitude, referencing, negotiation and persuasion.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday morning

    Effective marketing management requires the ability to understand the needs, influences and predict how consumers will behave both online and off line and within a given market situation. The module examines the various determinants of e-consumer/consumer behaviour, in different contexts settings insight in to global consumer. This module introduces and examines the theories and influences of buyer behaviour and their application to managerial decision-making. In addition, the module builds on an appreciation of the market research processes and methods used for researching and understanding consumer buyer behaviour within an integration of offline and on line digital channels. The module will deal with a range of theoretical, practical techniques in understanding and researching consumer consumption behaviour.
    This module aims to develop a critical understanding of the importance of studying and understanding buyer behaviour in both cross cultural and national perspectives. The development of market research, their role, and its contribution to the marketing function. Thus enable and develop student’s technical skills and knowledge in applying market research methods

    The module also aims to assist students in the acquisition of the following skills:
    1. Digital literacy and IT skills
    2. Researching & analysing
    3. Inter-personal/Inter-cultural communication
    4. Application of knowledge and presenting data
    5. Critical thinking
    6. Academic writing

    Read full details.
  • This module currently runs:
    • spring semester - Tuesday morning

    This module focuses on the role of public relations (PR) in the commercial activities of consumer facing organisations. In particular, it addresses the importance of winning (and maintaining) customers, and with meeting competitive challenges in consumer marketing scenarios. The module discusses how PR and media relations interfaces with consumer marketing, together with the manner in which organisations use PR tools to interact with consumers in a trading environment. Delivery consists of 3-hour CCT using a combination of lectures (including guest speakers) and seminars. Assessments comprise a group presentation of a Consumer PR campaign plan (40%) and an exam (60%).

    This module will also explore PR-related aspects of the media environment and is designed to provide students with the understanding and skills required to exploit digital and non-digital media within the context of designing and delivering consumer-facing public relations campaigns.

    The module also calls on students to deploy traditional and digital communications skills as part of a personal strategy to enhance their own employability.

    The module also aims to assist students in the acquisition of the following skills:
    • Researching
    • Communicating/presenting – orally and in writing, including inter-cultural communication
    • Being creative
    • Academic writing/literacy
    • Digital literacy and IT skills
    • Career Management

    Read full details.
  • This module currently runs:
    • spring semester - Tuesday afternoon
    • autumn semester - Monday morning
    • autumn semester - Tuesday afternoon
    • spring semester - Monday morning

    This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.

    Aims of the module:
    • To explore the role of branding from a corporate and consumer perspective.
    • To introduce students to the theory of branding.
    • To develop students' understanding of the role played by marketing communications in the building and maintenance of brands.
    • To develop students' skills particularly communication skills including writing, oral and interpersonal skills.

    On completion of this module students should develop the following skills:
    • Researching and Analysing Data
    • Application of Knowledge and Presenting Data
    • Critical Thinking and Writing
    • Communicating/Presenting – orally and in writing, including inter-cultural communication
    • Problem Solving and Decision Making
    • Interpersonal, including collaborating/working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion

    Read full details.
  • This module currently runs:
    • autumn semester - Monday afternoon

    In the current business environment it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. This module introduces students to the fast-moving world of digital marketing technologies and their applications. It presents theoretical frameworks and models which are relevant to digital marketing practice. It examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and off line marketing programmes and campaigns. Search Engine Optimization (SEO), customer acquisition and retention, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and multichannel marketing are all explored in detail. It introduces students to digital marketing metrics and related legislation, regulation and codes of practice related to digital marketing.
    The module aims to –
    • Develop students' understanding and knowledge of the issues in digital marketing.
    • Provide and develop students the technical skills and knowledge in applying the key technologies, tools and techniques for digital marketing, thus enhancing technical employability skills
    • Provide students an understanding of the nature of digital marketing concepts and techniques, and the role of digital marketing in improving an organizations marketing effectiveness
    The module builds on the acquisition of the following Skills
    • Analysing data & problem solving
    • Application of Knowledge and Presenting Data
    • Digital literacy and IT skills

    Read full details.
  • This module currently runs:
    • spring semester - Wednesday morning
    • autumn semester - Wednesday morning

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)

    Read full details.
  • This module currently runs:
    • spring semester - Tuesday morning

    The module that aims to introduce students to the social media technologies being used in organisations for business and social purposes. Students will explore various tools that enable rapid communication, collaboration and engagement with customers, government institutions, private institutions and the wider society, in different domains, e.g. community, entertainment, publishing and commerce. The module explores the role of social technologies in organisations, models and frameworks of online participation to understand meaningful approaches to online engagement. Ethical concerns and changing expectations of using social technologies in organisation will be explored through practical activities.
    The module will equip students with skills to engage online including online marketing strategies, management, risk, and governance issues. They will develop subject-specific skills, which will enhance their career opportunities in international as well as domestic marketing and at the same time allow them to explore their entrepreneurial talent and creativity.

    Read full details.

Year 3 modules include:

  • This module currently runs:
    • all year (September start) - Friday morning

    The module will consider what is meant by “communication” and why a study of the subject is especially important for communication professionals. A range of methods for evaluating communication will be discussed together with the theories of the main authorities in the field.
    Current affairs will be a key feature in the module to illustrate the application of various theories and concepts.
    The aim of the module is to engage students in critical and evaluative considerations using key theories, concepts; this will be through consideration and engaging with the language and discourse related to the subject area. The module will discuss the key theories, concepts, and approaches within the field of communication. Students will be introduced to the problems inherent in defining communication, and the different approaches to the topic. Students will also develop further the practical communication skills addressed in earlier modules.

    The module content is broken in to three distinct sections throughout the year
    1) Communication models & Measurements
    2) Codes signs and public communication
    3) News propaganda and the public sphere

    The module aims to assist in the building of the following specific skills:
    • Critical Thinking and Writing
    • Academic Reading & Academic writing and literacy
    • Researching
    • Analysing data & problem solving
    • Commercial Awareness
    • Interpersonal, including collaborating / working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion
    • Communicating/presenting – orally and in writing, including inter-cultural communication

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday morning

    This module encourages students to critically analyse the nature, value, and techniques of effective corporate relations.

    The module also covers the analysis and evaluation of theories, models and issues relating to corporate strategy and more specifically the subsequent implications for corporate communications. It applies a national and international perspective to the topic and enables students to critically analyse and evaluate, emerging issues and trends in contemporary corporate relations. These include corporate strategy, leadership and management, international corporate relations, corporate social responsibility, investor relations, internal communications, communications audits, public affairs issues and crises management.

    Key to the module’s focus is the examination of corporate strategy and the inter-relationships between corporate strategy, leadership and corporate communications.

    Delivery Weekly 3-hour CCT using a combination of 1.5 hour lectures, including presentations from outside speakers, and 1.5 hour seminars or 2 hour workshops depending on the learning outcomes of the sessions.

    Assessment 1) Corporate Strategy Group presentation.
    2) Individual Corporate Communications campaign recommendations with detailed stakeholder prioritisation and justification.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon

    For most of the undergraduate students, this final document submitted for assessment represents the most extensive piece of written academic work that you will ever have attempted! The choice for topic largely rests with you. It is important that the chosen topic should be feasible, interesting and stimulating. The project should conform to the specifications set out in this handbook and be submitted by the required deadline.
    The aim of this module is to equip you with a thorough understanding of applied research methodology and to enable you to apply your knowledge in a practical way through the project. The key areas emphasised are research methods and methodology.
    The module therefore has three main objectives:
    1. To teach you how to work on a complex assignment that will be of value and interest to you and others, e.g. academia, businesses, over an extended period of time
    2. To teach you how to collect information from a variety of sources, apply investigatory and analytical skills, present meaningful outcomes and draw relevant conclusions and recommendations
    3. To teach you how to draw selectively and critically upon a body of knowledge, wisdom and information to produce new insights, ideas and perspectives.

    Read full details.
  • This module currently runs:
    • autumn semester - Friday afternoon

    This module introduces students to the range of skills and competencies of public relations (PR) and to the different areas of PR practice in which they are used. In particular, the module examines public relations consultancies, the role of in-house practitioners and the nature of the discipline in a work-related context.

    After examining these different employment contexts for PR practice, students are encouraged to build on their own employability. This is explored through a combination of initiatives, based on a series of workshops and lectures which will result in the development of PR consultancy-related proposals. In addition, students will also gain greater self-awareness of their professional skills/knowledge and improve their ability to articulate this professionalism in order to assist in achieving their career goals.

    This module is designed to provide final year students with the opportunity to gain a clear awareness of the structure of the public relations sector, an understanding of the different contexts in which public relations is practised and to provide evidence of competence in the range of practical skills required in public relations workplaces.

    In addressing QAA skill benchmarks for business and management, the module specifically focuses on the following areas:

    1) Ability to conduct research into business and management issues
    2) Effective problem solving and decision making using appropriate quantitative and qualitative 3) Developing skills including identifying, formulating and solving business communication challenges.

    More broadly, the module aims to assist students in the acquisition of the following skills:

    • Self/time management including efficacy
    • Academic writing/literacy
    • Self-assessment/reflection
    • Interpersonal attributes including collaborating, having a positive attitude
    • Enterprise skills, including taking initiative, being creative, leadership, completing tasks and projects, taking calculated risks
    • Commercial awareness, including vision corporate social responsibility and governance
    • Career development

    Read full details.
  • This module currently runs:
    • spring semester - Monday afternoon

    This module explores the concept of engaging and effective creative advertising, and aims to develop the fundamental skills required for those students interested in pursuing a career in advertising or communications and related disciplines.

    The module explores the relationship between conceptual thinking and effective advertising. It will cover creative writing, visual and media literacy, including both traditional and digital platforms. Key channels on which we will focus will include television, print, radio, cinema, out-of-home, web, social media. Topical forms of advertising will also be explored including traditional, digital, guerrilla and ambient.

    The module aims to provide an understanding of, and a practical insight into:
    1. The creative process, its influences and role in the development of advertising
    2. The role of strategy development, advertising creation and delivery across online and offline
    3. The skills and practice of copywriting and art direction
    4. How to critique and evaluate a range of creative advertising stimuli, both online and offline

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning
    • autumn semester - Thursday morning
    • spring semester - Thursday morning

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.

    Read full details.
  • This module currently runs:
    • autumn semester - Monday morning
    • spring semester - Monday afternoon
    • autumn semester - Monday afternoon

    This module explores the importance of corporate reputation (and corporate communications), what it is, how and why it is managed it, how it affects the organisation’s performance, and how it may be perceived by an often complex group of internal and external stakeholders, including the media. Maintaining a strong corporate image, identity, and reputation is a strategic priority for most CEOs. Organisations which enjoy a strong corporate reputation in the market see this as a competitive advantage and crucial to improving financial returns, shareholder value and improved competitiveness. External forces, often globally driven, can quickly change the way stakeholders view the organisation, often as a result of sudden, often unforeseen and relatively unmanageable forces, leading to destabilisation, leadership change, criticism in the media, damage to the corporation’s reputation, and a fall in market value. Understanding and managing corporate reputation is complex, as it is not just the responsibility of the corporate communications team, or the CEO - it is the responsibility of all employees.

    This up-to-date contemporary Module is a 15-credit ‘Option’ Module at Level 6 (Year 3), aimed at students who are interested in developing expertise in corporate reputation management and associated areas, such as corporate communications, branding, liaising with the media, and responding to reputational crises.

    Employability in corporate communications continues to grow (see for example: http://careers.marksandspencer.com/career-areas/head-office/corporate-communications), its international dimensions are growing in importance (see for example https://www.warnermusiccareers.com/categories/corporate-communications), and many corporations see equality, diversity, and inclusion as a key part of their corporate strategy and corporate image, identity, brand and reputation (see for example https://www.btplc.com/Careercentre/lifeatbt/diversityandinclusion/index.htm).
    Students will study a range of theories, models, concepts, and techniques in corporate reputation management, will work in small teams to analyse a range of high-profile companies and their corporate reputation management, and will therefore develop their own expertise in business communication and reputation management.

    Read full details.
  • This module currently runs:
    • all year (September start)

    This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.

    The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.

    During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.

    Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.

    The module is open to all Business and Management undergraduate course programmes.

    Read full details.
  • This module currently runs:
    • autumn semester - Monday morning
    • spring semester - Tuesday morning

    The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to have an in-depth understanding of the subject of Services Marketing. In this module, students are introduced to a range of services marketing concepts, models, techniques and online activities applicable to service organisations.

    The module aims to:
    • Provide an understanding of the theoretical foundations and practical application of services marketing in the private and public sectors.
    • Provide an understanding of contemporary issues in services marketing.
    • Enhance the transferability of students’ knowledge in developing marketing competences across organisational, national and sector boundaries.
    • Develop students’ academic writing, communication and interpersonal skills, including oral presentation.

    On completion of this module students should develop the following skills:
    • Researching and Analysing Data
    • Application of Knowledge and Presenting Data
    • Critical Thinking and Writing
    • Communicating/Presenting – orally and in writing, including inter-cultural communication
    • Problem Solving and Decision Making
    • Interpersonal, including collaborating/working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion

    Read full details.

Modules for this course are to be confirmed. Please check back at a later date or call our course enquiries team on +44 (0)20 7133 4200 for details.

What our students say

"It's not been just a degree, it's actually been an experience. It's been an adventure."

Christopher Bird, former student

"All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules."

Natalie Lewkowicz, former student

After the course

This course prepares you for a career in one of the many sectors of the marketing and advertising industry, and also makes excellent preparation for postgraduate study.

Our previous graduates have gone on to work at companies such as AOL, Ambient Media Worldwide, JCDecaux and Ogilvy & Mather. Popular roles include copywriter, marketing executive, press officer and PR manager.

Moving to one campus

If you're starting your course in September 2018 or January 2019 your teaching location will change in summer 2019 when students studying at our Moorgate campus move to our campus in Islington.

At our Islington campus you'll benefit from state-of-the-art facilities, flexible teaching areas and a wide range of social spaces.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats - key information set

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

Apply to us for September 2018

It's not too late to start this course in September.

Applying for a full-time undergraduate degree starting this September is quick and easy - simply call our Clearing hotline on .

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from on year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

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