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Media and Marketing - BA (Hons)

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Why study this course?

The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.

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More about this course

The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.

You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.

You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.

The course is also supported by trips and visits, guest lectures and various other activities.

Assessment

You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.

Fees and key information

Course type
Undergraduate
UCAS code N500
Entry requirements View
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Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades BBC in three levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language GCSE at grade C/grade 4 or above (or equivalent)

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Media and Communications (including foundation year) BSc (Hons).

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Monday morning
    • all year (January start) - Monday morning

    The module focuses on the role of genre in media production and consumption. Each delivery will explore two different genres, provide an introduction to the history of each, an overview of its conventions, a discussion of significant media texts within that genre, and opportunities for students to critically engage with genre texts. The module will address genre issues across a range of media forms, including film, television, radio, advertising, literature, mass publishing, and video games. The specific types of genre media addressed each year will change to reflect the changing media marketplace, and the changing critical tradition of media and cultural studies. Typical indicative genre forms covered by the module may include: science fiction, crime drama, heist movies, romantic comedies, situation comedies, soap operas, specific genres of documentary (such as biographical documentaries or science documentaries), the thriller, film noir and neo-noir, or martial arts movies. The module aims to:


    ● Facilitate the transition into undergraduate media, culture and communications studies and related disciplines by focussing on critical engagement with selective media texts;
    ● Introduce the range, diversity, and marketplace for genre based media texts;
    ● Provide an in-depth introduction to particular genre forms, such as soap opera or science fiction and genre conventions for those specific genre forms.

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  • This module currently runs:
    • all year (September start) - Tuesday morning

    This module provides an introduction to the history of the mass media, and to key theoretical arguments and debates that have emerged in response to the rise of mass media. It explores the development of press and publishing industries, photography, cinema, television, radio, the music industry and digital media by relating the technological changes to both their socio-cultural contexts and emerging theoretical perspectives. The module also provides grounding in key academic skills as part of the extended induction programme including research, academic reading, and presentation of learning.

    The module aims to:

    ● Provide an introduction to the study of media and its various rationales and methodologies.
    ● Promote a critical understanding of the history, content and structures of the media industries and examine the social, political and economic factors which shape them.
    ● Develop an understanding of the development of debates and theoretical contexts related to the media and media technologies.
    ● Develop and encourage confidence in the use of appropriate learning, analytical and discursive skills in both oral and written argument. To help students acquire key bibliographic research skills.

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  • This module currently runs:
    • autumn semester - Monday afternoon

    The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing in contemporary and technology driven organisations at local, national, regional and in a global context. In this module, students explore how different types of organisations deploy the marketing mix tools to implement their marketing strategy and to develop a competitive edge.


    The module aims to:

    ● Provide an understanding of the theories involved in creating and delivering value to customers using the tactical tools of marketing.
    ● Explore the practical application of the marketing mix in product/services, public sector/non-profit sectors marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

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  • This module currently runs:
    • spring semester - Monday afternoon
    • spring semester - Thursday afternoon
    • spring semester - Thursday morning

    The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.

    The module aims to:
    ● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
    ● Provide an understanding of contemporary issues in marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

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  • This module currently runs:
    • all year (September start) - Thursday afternoon

    This Level 4 module introduces students to debates around the use of social media in business contexts. The module contextualises the understanding of social media with reference to the history, theory and practice of social media in corporate contexts, as well as setting out social media practice. The module combines theory-based learning of the contexts and uses of social media with practice-based learning around the use of social media in specific employability-oriented contexts.

    The module aims to

    1. introduce students to a range of debates about the role of social media in society and in business;
    2. encourage students to employ critical methods in the understanding of and analysis of social media,
    3. allow students to learn from practice in developing a multi-modal social media campaign.

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Year 2 modules include:

  • This module currently runs:
    • all year (September start) - Friday morning

    This module introduce students to fundamentals of digital marketing and the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives . The changing environment and impact of technology are explained as background for synthesis of the communications process. The content includes an examination digital marketing tools, formats and platforms, designing traffic generation techniques and consumer digital experiences. The module will explore communication theory and models; Digital & integrated marketing communications plan; the marketing communications mix and tools; evaluation and control of plans and the regulatory framework in which marketing communications operate.

    To module aims to provide an understanding of:
    • The concept of Integrated Marketing Communications (IMC), the role of communications tools and communications theory and models
    • The SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development
    • How to select the relevant tools and develop a fully integrated marketing communications and how the plans are controlled and evaluated.
    • The characteristics of digital marketing and techniques used in managing a digital presence
    Acquisition, Conversion and retention & growth strategy to build customer advocacy & loyalty

    On completion of this module students should develop the following skills.
    Being creative, Analysing data/research, Application of knowledge and presenting data, Communicating/Presenting, orally and in writing, Interpersonal including working together in teams, cross cultural awareness, having a positive attitude, referencing, negotiation and persuasion.

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  • This module currently runs:
    • autumn semester - Tuesday afternoon

    This module critically examines the history of media audience research focusing on theoretical, methodological and ethical questions. Students study different ways of conceptualising and researching the relationship between media and audiences. They learn to evaluate and apply key concepts, theories and methods in designing and conducting their own piece of audience research.

    The module aims to equip students to:

    ● develop a critically understanding of different approaches to conceptualising media audiences and available research strategies
    ● examine and evaluate existing audience research, its history and context, and the methods that have informed it
    ● conduct a short piece of audience research

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  • This module currently runs:
    • all year (September start) - Friday afternoon

    This module provides a thorough overview of institutions, economics, technologies, texts, audiences and production practices, relating to television broadcasting and its contemporary online successors. The module combines theoretical discussion of the television medium, with practice-based learning in television production.

    The aims of this module are to:

    1. Introduce students to a range of a range of debates about the role of television in everyday life.
    2. Encourage students to deploy critical methods of analysis from previous modules to television and develop these skills through examination of specific case studies.
    3. Enable students to gain experience of television production and develop skills in television practice
    4. Enable students to develop a range of transferable skills relevant to audio-visual production.

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  • This module currently runs:
    • spring semester - Wednesday afternoon
    • spring semester - Thursday afternoon
    • autumn semester - Thursday afternoon
    • spring semester - Thursday morning
    • autumn semester - Wednesday afternoon

    The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.

    The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
    These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

    For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.

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  • This module currently runs:
    • spring semester - Thursday morning
    • spring semester - Wednesday afternoon
    • autumn semester - Wednesday afternoon
    • autumn semester - Thursday morning

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)

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  • This module currently runs:
    • spring semester - Tuesday afternoon
    • autumn semester - Tuesday afternoon
    • autumn semester - Monday morning

    This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.

    Aims of the module:
    • To explore the role of branding from a corporate and consumer perspective.
    • To introduce students to the theory of branding.
    • To develop students' understanding of the role played by marketing communications in the building and maintenance of brands.
    • To develop students' skills particularly communication skills including writing, oral and interpersonal skills.

    On completion of this module students should develop the following skills:
    • Researching and Analysing Data
    • Application of Knowledge and Presenting Data
    • Critical Thinking and Writing
    • Communicating/Presenting – orally and in writing, including inter-cultural communication
    • Problem Solving and Decision Making
    • Interpersonal, including collaborating/working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion

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  • This module currently runs:
    • spring semester - Thursday morning

    This module examines the relationship between the media, crime and criminal justice. It examines the way crime and the law – and our understandings of them – are produced, reproduced and challenged in and through the contemporary media. The module considers how crime and criminals have been portrayed by the media over time, and assesses the different theoretical perspectives applied to media representations of crime and criminality. It examines the various ways the media actively work to construct crime as a news story, analysing the way the media sift and select crime stories, prioritizing some and excluding others, editing words and pictures and selecting particular tones and styles in their reports to create particular interpretations and viewpoints. The module also considers media portrayals of crime, criminals, victims and criminal justice agencies in a range of fictional and factual representations across TV, film and popular fiction. The social and cultural impact of these media representations is also discussed, with attention is given to the ways they may contribute to escalating fears of crime and how far they may contribute, themselves, to violence and criminal behaviour. Focusing on cultural, critical, and qualitative understandings of the relationships between crime and the media, the module draws on ideas and theories developed not only in the field of Criminology, but also the disciplines of in Sociology, Media, Communications and Cultural Studies.

    This module aims to:

    1. Examine the relation between media portrayals of crime and their broader social, economic and political context.
    2. Examine historical shifts in the way the media represent crime and criminal behaviour.
    3. Familiarise students with theoretical debates about the media’s effects on crime and criminal behaviour.
    4. Examine the connections between media portrayals of crime and criminal justice policy.

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  • This module currently runs:
    • autumn semester - Thursday afternoon

    This module aims to provide students with a rigorous understanding of the history, theory and practices of documentary photography, and to enable them to develop key photographic skills pertinent to the practice of documentary photography. The module will introduce students to the history, theory and practice of contemporary documentary photography. The module is slanted towards practice, and provides an opportunity for students to develop photographic skills or enhance their existing photographic skills, as well as their understanding of documentary photography. The module will provide practical tuition in the skills of street photography, portraiture, photographing objects in motion, and narrative photography, and will encourage and support students in the conception and development of their own documentary photographic projects. The module will also provide historical and theoretical contexts for students’ developing photographic practices, enabling them to critically reflect on their own practice as documentary photographers.

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  • This module currently runs:
    • spring semester - Wednesday morning

    This module provides aims to develop students’ independent critical and analytical skills by exploring the relationship between situation comedy and the socio-cultural context of comedy production. The module will examine the history of situation comedy, and the development of the genre, focusing on both television and radio forms. The module will incorporate screenings of significant examples of British and US situation comedies, and analyse their relationship to the socio-cultural context of their production. The module will discuss key themes in the development of situation comedy including the representation of gender, ethnicity, sexuality, family, and modes of production including studio-based production, mockumentary, and documentary style. The module aims to:

    1. Develop an understanding of the history and development of British and American situation comedy, including significant examples of situation comedy.
    2. Enable students to understand and analyse the relationship between situation comedy and the socio-cultural context of its production
    3. Encourage students to analyse the representations, ideologies and political ideas inherent in situation comedy.

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  • This module currently runs:
    • autumn semester - Thursday morning

    There has never been a more exciting time to study social media strategies. Social media strategies now play out in every aspect of business, government and society today. This module offers a critical eye on social media strategies, identifying those that worked as intended and those that didn’t. Through looking at current examples of social media and social media strategies, you will learn what a strategy is and how best to deploy it for the particular agenda and goals of an organisation. Teaching methods include formal lectures, seminar discussion, student-presentations and online material. Students will be expected to attend formal lecturers and take notes, read from primary and secondary source material and comment on their readings. They are expected to creatively engage with social media content creation as it embeds within an overall strategy of a particular industry. This module aims to:
    ● Enable students to evaluate key approaches to understanding current social media and strategy.
    ● Encourage students to develop critical awareness of their everyday experience of social media.
    ● Establish links between theoretical, technological, social and ethical aspects of social media.

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  • This module currently runs:
    • autumn semester - Thursday morning

    This module explores the important relationships between the media and young people’s cultural experiences and expressions. The media are a ubiquitous presence in the lives of contemporary youth - the television shows they watch, the music they listen to, the video games they play, and the websites they visit all play a major part in young people’s lives, offering them a stream of different experiences, ideas and knowledge. This module considers the broad body of interdisciplinary scholarship that analyses youth’s relationship with media, and the nature of media texts aimed at young people. Attention is given to the way the media represent youth and target young people as a specific market for goods and entertainment, and also to the development of particular media forms aimed at young audiences – for example, specific kinds of advertising, distinctive film genres and TV formats, and particular kinds of social networking website. Consideration is also given to the possible influence of the media on youth’s behaviour, and to the ways young people actively engage with the media and make it meaningful in their lives. Here, particular attention is given to issues of gender, ethnicity, sexuality and social class, and the role they play in patterns of young people’s media usage and their practices of cultural expression.

    This module aims to:

    1. Examine the historical development of media forms geared to the youth market.
    2. Critically consider key theoretical perspectives developed in relation to the analysis of young people’s engagement with the media.
    3. Examine the nature, significance and impact of media representations of young people.
    4. Familiarise students with theoretical debates about the media’s effects on young people’s behaviour.

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Year 3 modules include:

  • This module currently runs:
    • all year (September start) - Wednesday morning

    This module encourages students to critically analyse the nature, value, and techniques of effective corporate relations.

    The module also covers the analysis and evaluation of theories, models and issues relating to corporate strategy and more specifically the subsequent implications for corporate communications. It applies a national and international perspective to the topic and enables students to critically analyse and evaluate, emerging issues and trends in contemporary corporate relations. These include corporate strategy, leadership and management, international corporate relations, corporate social responsibility, investor relations, internal communications, communications audits, public affairs issues and crises management.

    Key to the module’s focus is the examination of corporate strategy and the inter-relationships between corporate strategy, leadership and corporate communications.

    Delivery Weekly 3-hour CCT using a combination of 1.5 hour lectures, including presentations from outside speakers, and 1.5 hour seminars or 2 hour workshops depending on the learning outcomes of the sessions.

    Assessment 1) Corporate Strategy Group presentation.
    2) Individual Corporate Communications campaign recommendations with detailed stakeholder prioritisation and justification.

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  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    This module addresses the role of mediated representation and communication in the development and reproduction of cultural and social identities. Drawing on a range of recent critical theories, it considers a broad spectrum of symbolic forms from the fields of film, TV, magazines, popular literature and advertising, and relates them to the social construction of social identities including ethnicity, class, gender and sexuality. The module has a particular emphasis on anti-essentialist notions of identity, and on the influence of post-structuralism on identity and subjectivity. The module aims to:

    ● Encourage informed engagement with theories of the nature of cultural identity in contemporary societies.
    ● Facilitate the critical analysis of the relationship between cultural identities and the meanings of media texts and cultural practices.
    ● Provide a supportive environment for the development of competence in discussion and presentation

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  • This module currently runs:
    • all year (September start) - Thursday afternoon

    For most of the undergraduate students, this final document submitted for assessment represents the most extensive piece of written academic work that students will ever have attempted! The choice for topic largely rests with each student. It is important that the chosen topic should be feasible, interesting and stimulating. The project should conform to the specifications set out in this handbook and be submitted by the required deadline.
    The aim of this module is to equip students with a thorough understanding of applied research methodology and to enable them to apply their knowledge in a practical way through the project. The key areas emphasised are research methods and methodology.
    The module therefore has three main objectives:
    1. To teach students how to work on a complex assignment that will be of value and interest to them and others, e.g. academia, businesses, over an extended period of time
    2. To teach students how to collect information from a variety of sources, apply investigatory and analytical skills, present meaningful outcomes and draw relevant conclusions and recommendations
    3. To teach students how to draw selectively and critically upon a body of knowledge, wisdom and information to produce new insights, ideas and perspectives.

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  • This module currently runs:
    • all year (September start) - Wednesday afternoon

    This module is focused around the production of an engaged and lengthy piece of independent research and academic writing. It provides students the opportunity to specialise in one area of the curriculum in their Honours year. Students may choose to develop a structured dissertation describing an independent primary research project (Route A), or a semi-structured extended literature review based on an independent secondary research project (Route B). This module aims to:
    ● To enable students to conduct a piece of independent primary or secondary research.
    ● To encourage students to draw on their previous studies in synthesising their personal perspective on a topic related to Media and Communications, and to develop their individual academic interests.

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  • This module currently runs:
    • autumn semester - Wednesday morning

    The focus of this module is the examination of Popular Music with respect to culture and society, as well as the identification of Popular Music as a commercial enterprise.

    The module introduces key critical analyses of the nature and development of popular music as a cultural form. In doing so it explores the key social and cultural factors that shape our experience of music and the way we give it meaning within our lives, giving particular attention to issues such as gender, ethnicity, sexuality and social class.

    Drawing on studies produced within a range of theoretical fields, the module includes discussion of the relationship between popular music and processes of globalisation, the construction of star personas and celebrity culture, and the nature of audiences, fans and subcultures.

    By also examining examples of the historical development and the contemporary organisation of the music industry, the module encourages students to reflection upon the social production of popular music, and the impact of technological change on its creation and distribution.

    Students will be introduced to the important ways in which digital technologies in particular currently impact upon Popular Music and its audiences. This includes the roles of digital distribution and streaming in Popular Music, along with the use of social media and the creation of global audiences.

    This module aims to:

    1. Critically consider key theoretical perspectives developed in relation to the analysis of popular musical forms and genres.
    2. Examine historical shifts in the nature and operation of the popular music industry.
    3. Examine the impact of new technologies on the production, circulation and consumption of popular music.
    4. Familiarise students with theories regarding the social and cultural significance of popular music.

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  • This module currently runs:
    • autumn semester - Monday afternoon

    This module focuses on: international communications and debates around globalisation and cultural imperialism; development and modernisation; the role of transnational regulatory bodies such as the WTO; the structure of the global media industries and centres of power; the development of contra flow in media and culture; Media Systems models; and de-westernising of media studies. The module includes engagement with studies of media in various countries and regions, analysing developments in telecommunications and the cultural industries. It draws on economics, politics, and sociology in considering the contemporary debates around shifts in power and the potential role of social and new media.

    The module aims to:

    ● Introduce students to current theories of globalisation
    ● Critically investigate different theories and explanations for the imbalances in global communication
    ● Examine the structure of global media and their content and evaluate the current debates around the perceived implication of the dominance of a small number of countries over communication and culture
    ● Introduce students to Media Systems models and ideas involved in the debates on de-westernising media studies
    ● Examine Hollywood in the context of the WTO and the liberalisation of trade in the cultural industries.

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  • This module currently runs:
    • spring semester - Monday afternoon

    This module presents a critical review of key aspects of contemporary theory, research and practice in political communication and the mediatisation of politics. It considers how these may be challenged and transformed by new technologies and methods for shaping personalised messages. Using an inter-disciplinary perspective, the module examines key theoretical concepts pertaining to political communication as normally understood in the West, then goes on to pose normative and empirical questions on how they can be assessed outside those contexts.

    The module aims to:

    ● explore social and political theory in the areas of power and policy-making;

    ● introduce students to key developments in political communications in the UK and internationally;

    ● introduce students to alternative political communication systems and comparative work;

    ● examine political communication issues at the global level and related debates about transnational communications, citizenship, identity, nation branding and soft power.

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  • This module currently runs:
    • autumn semester - Tuesday morning
    • spring semester - Tuesday morning

    The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to have an in-depth understanding of the subject of Services Marketing. In this module, students are introduced to a range of services marketing concepts, models, techniques and online activities applicable to service organisations.

    The module aims to:
    • Provide an understanding of the theoretical foundations and practical application of services marketing in the private and public sectors.
    • Provide an understanding of contemporary issues in services marketing.
    • Enhance the transferability of students’ knowledge in developing marketing competences across organisational, national and sector boundaries.
    • Develop students’ academic writing, communication and interpersonal skills, including oral presentation.

    On completion of this module students should develop the following skills:
    • Researching and Analysing Data
    • Application of Knowledge and Presenting Data
    • Critical Thinking and Writing
    • Communicating/Presenting – orally and in writing, including inter-cultural communication
    • Problem Solving and Decision Making
    • Interpersonal, including collaborating/working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion

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After the course

Graduates typically enter careers in media-related roles in the corporate and third sectors, including media relations work, public relations work, marketing work and media management roles. Students often pursue further study opportunities at master's level specialising in either media or marketing roles.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

Clearing 2020: If you’re a UK or EU student applying for a full-time degree starting this autumn, you’ll need to apply through Clearing. If you're an international applicant or wanting to study part-time, select the relevant entry point and click the "Apply direct" button.

Applying for 2021

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.



When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

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