Why study this course?

Study in one of the most talked-about cities for fashion, learning about current and future trends, fast fashion, sustainability, counterfeiting  and consumption. But with a business focus.

You’ll explore fashion from a business perspective and learn how to make strategic decisions to meet marketing goals.

Our Fashion Marketing and Management MA is accredited at level 7 by the Chartered Management Institute (CMI), an internationally renowned professional body. While studying on this course you'll gain membership to CMI and will be able access its facilities, attend events, join a mentoring scheme and access over 200,000 live management job postings.

More about this course

London is one of the world’s global hubs for fashion. The city has its own fashion week, is home to hundreds of designers, the UK’s fashion magazines and world-renowned fashion schools. It’s one of the best places to study and immerse yourself in fashion.

This Fashion Marketing and Management master’s degree will investigate consumer behaviour, consumption, ethics in fashion and sustainability, among other trending topics.

You’ll be taught about marketing theory and practice, learning about marketing tools such as social and digital advertising, Artificial Intelligence (AI), omni-channel communication, content marketing and multi-sensory marketing.

Our lecturers bring the workplace to the classroom, teaching you the academic fundamentals as well as real life skills through key models, concepts and tools. We regularly have guest speakers from the industry come and speak about working in the fashion business, current trends and issues, plus share their expertise with you.

We’ve designed this course to give graduates a broad understanding of the latest developments, contemporary issues and industry trends.

This course is suitable if you’re looking to start out in the fashion business, or if you’re already in the industry and looking to progress into senior roles. At London Met, we place a huge emphasis on applying theory to practical scenarios and giving you the skills you need to succeed in the working world.

It’s also possible for you to study a postgraduate diploma (PG Dip) or postgraduate certificate (PG Cert) version of this course. These qualifications don't hold the same academic weighting as a master’s degree, but can be looked at as more of a CPD style qualification for people already working in the fashion marketing industry. If you’d like to know more about the PG Dip or PG Cert versions of this course, please scroll to the ‘Other qualifications’ section of this page.


You’ll be assessed through a variety of methods including coursework, reports, essays, case studies, examinations, presentations, portfolios, proposals and a business consultancy project.

Fees and key information

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Entry requirements

You'll be required to have:

  • a minimum of a lower second-class (2.2) honours degree in a broadly related degree such as marketing, management, psychology, international business strategy (or equivalent international qualification).
  • an IELTs score of 6.0 as standard.

If your degree is outside of these subjects, you may still be considered.

For mature applicants without a degree you may be considered on merit of 2+ years appropriate work experience and other professional development or professional qualifications.

Applicants from more diverse backgrounds and/or work experience are encouraged to send their CV for consideration.

English language requirements

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. This course requires you to meet our standard requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2021/22 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Modules include:

  • Understanding Consumer Behaviour (core, 20 credits)
  • Digital Marketing and Social Media (core, 20 credits)
  • Business Insights and Problem Solving (core, 20 credits)
  • Fashion Sales, Negotiations and Procurement (core, 20 credits)
  • Contemporary Issues in Fashion and Sustainability (core, 20 credits)
  • Fashion Business Market Practice (core, 20 credits)
  • Retail Management and Marketing (option, 20 credits)
  • Major Account Marketing Management (option, 20 credits)
  • Business Consultancy Project (alternative core, 60 credits)
  • Dissertation – Fashion Marketing (alternative core, 60 credits)
  • Professional Development and Work Placement (alternative core, 60 credits) (two-year programme)

Where this course can take you

This course is a great way to get into the fashion marketing industry, either working in-house at a fashion brand or working at a marketing agency with fashion clients. You could also go on to work in the business development side of fashion buying and merchandising.

If you’re already working in fashion, this course could serve as a platform to boost your career and allow you to move up into a management role.

After the course, you’ll be able to explore various other professional courses and qualifications in marketing topics such as social media, Google ads, search engine optimisation (SEO) and other marketing skills.

Other qualifications

In addition to the master’s degree version of this course, you can also choose to study this topic as a postgraduate diploma. Please note, this version of the course is shorter and doesn’t hold the same academic weighting as a master’s degree but it’s a good way to build on your existing knowledge.

Postgraduate diploma

It’s also possible to study this course as a PG Dip, which is 120 credits out of the full 180 credits for the master’s degree.

You’ll need to choose/take six modules from the master’s degree.

The costs for the PG Dip qualification are:
Home FT: £6,210 per year
Overseas FT: £9,180 per year
Home PT: £1,035 per 20 credit module
Overseas PT: £1,530 per 20 credit module

If studied full-time, this course takes two terms to complete, and if studied part-time this course can take four terms to complete.

Postgraduate certificate

It’s also possible to study this course as a PG Cert, which is 60 credits out of the full 180 credits for the master’s degree.

You’ll need to choose/take three modules from the master’s degree.

The costs for the PG Cert qualification are:
Home FT: £3,105 per year
Overseas FT: £4,590 per year
Home PT: £1,035 per 20 credit module
Overseas PT: £1,530 per 20 credit module

If studied full-time, this course takes one term to complete, and if studied part-time this course can take two terms to complete.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

How to apply

Please select your entry point and use the apply button to begin your application for the Fashion Marketing and Management MA. Please note, the following PG Cert and PG Dip options are also available:

Apply for the PG Cert

UK students: UK full-time PG Cert September entry / UK part-time PG Cert September entry.

Overseas students: Overseas full-time PG Cert September entry / Overseas part-time PG Cert September entry.

Apply for the PG Dip

UK students: UK full-time PG Dip September entry / UK part-time PG Dip September entry

Overseas students: Overseas full-time PG Dip September entry / Overseas part-time PG Dip September entry

If you require a Student visa and wish to study on a part-time basis, please read our how to apply information for international students.

When to apply

We advise applying as early as possible as applications will only be considered if there are places available on the course.

To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.

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