Digital Media - MA

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Why study this course?

Our Digital Media MA course will enable you to take advantage of the dramatic rise in career opportunities within the digital media sector. You’ll learn skills in interactive media content creation, interactive design, digital media production, social media management, digital media project management and much more.

You might be an experienced professional from the design, media, public relations or marketing sectors who's looking for a career change or promotion. You could be a graduate who would like to progress towards research and PhD studies. Or maybe you’re simply someone who has an interest in digital media. Whatever your background or future ambitions, our professionally-oriented course will help you work towards your goal.

In the most recent Destinations of Leavers from Higher Education (DLHE) survey, 100% of all 2017 graduates from this course were in work or further study within six months.

More about this course

As the interactive media industry reaches its maturity, employers are searching for qualified professionals with a diverse range of skills and knowledge. Our master’s course will help you develop the expertise employers are looking for.

What you'll study

You’ll study current topics in areas of design including:

  • interactive media
  • the internet and its applications
  • digital solutions for private industry and the public sector
  • usability design
  • effective digital media project management
  • digital audiences and audience research
  • social media management
  • digital media strategy
  • digital interactive television
  • mobile communications and new media ownership

You’ll develop skills in relevant multimedia software including Adobe Creative Cloud to ensure your practical skills are in line with the latest thinking and practices in digital media.

Learn how to manage projects

We’ll teach you how to manage successful projects. This will begin with the assessment and selection of the appropriate tools and software applications for producing a digital media project. You'll also learn how to develop digital media and social media strategies.

You’ll then study how to manage production teams and communicate effectively in a professional media environment. By the end of the programme you should be able to confidently navigate the complexity of the international digital media and creative industries.

Assessment

Assessment methods on our course include interactive projects, design portfolios, presentations, essays, reports and a final dissertation and / or project.

Fees and key information

Course type Postgraduate
Entry requirements View
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Entry requirements

You will be required to have:

  • a good honours degree (or equivalent)

If you have a lower qualification grade but substantial relevant experience in the design, media or communications industries you're still encouraged to apply. You’ll be asked to provide a written summary of your work history demonstrating its relationship to the aims of the course.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Modular structure

The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • spring semester

    This module introduces students to good practice in the management of interactive projects and explores issues in team management, client handling, outsourcing and asset management, copyright and legal issues, the planning and production life-cycle, budgets and marketing.


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  • This module currently runs:
    • autumn semester - Friday afternoon

    CODE: CMP007N
    TITLE: Principles of Digital Media
    BRIEF DESCRIPTION: This module will provide students with a detailed understanding of the
    contexts and practices of multimedia; introduce them to the production of a multimedia project;
    and develop awareness of the communicative possibilities of multimedia.
    SEMESTER: Autumn
    PREREQUISITE: None
    ASSESSMENT: Interactive image series(50%)+2,000 word essay (50%)

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  • This module currently runs:
    • autumn semester - Monday afternoon
    • spring semester - Monday afternoon
    • summer studies - Monday afternoon

    CODE: new module
    TITLE: Digital Media Dissertation
    BRIEF DESCRIPTION:This module aims at enabling students to research, plan and develop their Digital Media Dissertation. The module addresses issues about the research tradition in digital media, the process of planning and managing research and the appropriate research methods to ivestigate Digital Media topics.
    The module will allow students to develop theoretical and research skills in the area of interactive media and digital communications.
    PREREQUISITE: None
    ASSESSMENT: Proposal (20%)+Dissertation (80%)

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  • This module currently runs:
    • autumn semester - Monday afternoon
    • spring semester - Monday afternoon
    • summer studies - Monday afternoon

    This module is taken by students who wish to develop an interactive final project rather than a dissertation. This module aims at enabling students to research, plan and develop their final Digital Project. The module addresses issues about the research tradition in digital media, the main issues in the production of interactive projects and the process of managing research and development in digital media productions.
    The module will allow students to develop both theoretical and research skills in the area of interactive media and digital communications.

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  • This module currently runs:
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning

    This module is designed for Master’s students to advance their academic English language. The module focuses on improving students’ English language skills in academic writing and reading as well as oral presentation. There is also a focus on enhancing their English language accuracy.

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  • This module currently runs:
    • spring semester

    This module explores the use of digital media technologies and digital media applications for business

    and society. The module also focuses on best practices in digital media consultancy and on how to

    develop digital media strategies for a client group.

    Students will evaluate and analyse current and future trends in the digital media industries and identify

    the application of communication technology to business and everyday life. Students will learn to

    evaluate and address the needs of a client group and produce e-solutions appropriate for such needs.

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  • This module currently runs:
    • spring semester - Wednesday morning

    This module explores how the forms of written narrative, historically rooted in printed literature, may now be reimagined through the exciting potentials of digital media. It stimulates students to experiment with how their own writing practice and ideas about literature, storytelling and persuasive communication might take new directions in response to the many ongoing innovations in online and electronic platforms for textual production and publication. The module supports students to enhance their individual profile, range and critical self-awareness as a writer in contemporary creative and/or professional domains.

    The module will provide opportunities for students to develop their own writing practice in relation to digital transformations of narrative and rhetorical technique, form and effect. It will also develop students' conceptual, critical and experiential understanding of the current state of the field of electronic literature and digital forms of narrative writing.

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  • This module currently runs:
    • autumn semester - Monday afternoon

    This module provides students with practical experience in the production
    of digital video and relevant digital media theory with specific reference to current trends and
    developments in broadcast, cinema and online media.
    Students will be encouraged to expand the critical and conceptual framework in which they
    develop their own work by applying and challenging existing conventions and theories of digital
    video production in their own work.

    SEMESTER: Autumn
    PREREQUISITE: None
    ASSESSMENT:Presentation (10%)+Digital Video Project(50%)+Critical Report(30%)

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  • This module introduces debates around global communications and the critical role played by international policy and regulatory organisations, for example the World Trade Organisation, International Telecommunications Union, and UNESCO. A critical analysis of theoretical debates around globalisation, cultural imperialism and development as well as the economic and political factors, which underlie the communications structure of specific countries, is also covered.

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  • This module currently runs:
    • spring semester

    Interaction design is an expanding field increasingly concerned with end user requirements, user experiences and their everyday practice. Digital networks and portable devices have changed the way we work, play and interact with each other. This module provides an introduction to the theoretical and practical issues that underlie interaction design for end users of digital products. Students will be introduced to the key concepts of Human Computer Interaction (HCI), user-centred design approaches and design research methods as well as practically implementing these principles and methods. From gathering use requirements to assembling high fidelity prototypes this module will enable students to develop practical as well as analytical skills necessary for digital project development on different platforms.

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  • This module currently runs:
    • spring semester - Thursday afternoon

    Students will learn to place their skills in, and understanding of, journalism in relation to today’s multimedia digital environment. They will develop their writing, production and design skills to a professional level, learning how to adopt creative approaches to creating journalistic stories across platforms, including social networking services such as Twitter, blogs and online journalism. Students will be asked to build multimedia applications, blogs, websites and ways of working that engage the audience in more interactive and participatory ways.

    Specifically, the module will introduce students to the writing skills and technical demands of online, audio and visual journalism. Students will be asked to develop and deliver news stories working individually and as part of a team.

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  • This module currently runs:
    • autumn semester

    This module will provide students with a detailed understanding of the contexts and practice of internet publishing and will introduce them to the production of a website. The module will examine questions of internet technologies, social context, and the production process.

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  • This module currently runs:
    • spring semester - Wednesday afternoon
    • autumn semester - Wednesday afternoon

    The module enables students to undertake an appropriate short period of professional activity, related to their course at level 7, with a business or community organisation and to gain credit for their achievements. The activity can be a volunteering activity, employment activity, an activity within the Faculty of Computing Virtual Business Environment (VBE), placement or business start-up activity. For the purpose of this module – the FOC VBE will be also be recognised as ‘an employer’.

    It is expected student should work for 200 hours which should be recorded clearly (in a learning log for instance) in the portfolio. The 200 hours can be completed in a FT mode, or spread over a semester in a PT mode.

    Students should register with the module leader to be briefed on the module, undergo induction and work related learning planning and to have the work related learning agreement approved, before they take up the opportunity. It is essential that students are made aware that both the “work related learning agreement” and relevant “health and safety checklist” where applicable need to be approved before starting the placement.

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The course consists of two core modules, four optional modules, and a compulsory triple-module project or dissertation. One of the optional modules can be a free module taken from another Master's degree in the University.

Core modules:

  • Principles of Digital Media
  • Digital Media Project Management
  • Digital Project/Dissertation

Optional modules currently offered:

  • Digital Media Work Placement
  • Design for the Internet
  • Digital Media Strategy and Consultancy
  • Digital Video Production
  • Principles of Game Design
  • 3D Animation for Multimedia

The Project/Dissertation is equivalent to three modules and is submitted at the end of the course. Research sessions and Project/Dissertation workshops are provided.

Teaching methods

Teaching methods include lectures and seminar discussions, computer lab workshops, online learning materials and tutorials.

What our students say

“The teacher is awesome. She’s really passionate and I’ve learnt a lot from her. She guided me in the right direction and gave me lots of useful advice. Before I graduated I got an internship with JP Morgan as an UI and UX designer so I’m continuing on to my future job and I’m really grateful.”
Yu Hsuan Chen, Digital Media MA graduate

“Whilst I was studying I found a job. I’m now a senior editor at a production company.”
Alejandro Negueruela, Digital Media MA graduate

“I had the opportunity to meet people from South Korea and Russia, and I’m still friends with many of them. The study experience was really good and the lecturers were all very approachable. The type of subjects we were studying were really interesting and there were a lot of opportunities to research and to create our own paths.”
Silvia Destefanis, Digital Media MA graduate

After the course

Our graduates have gone to work for companies including Red Bull Media House and Miniclip. There roles have included digital media producer, digital media manager, freelance graphic designer and junior account manager.

As a graduate of our Digital Media MA, you'll be well suited to work in:

  • web design
  • user experience design
  • interactive media production
  • digital video production
  • new media project management and account handling
  • consultancy and policy advice in the area of digital media and communication technology
  • social media management
  • digital media strategy
  • training and research in related fields
  • electronic publishing
  • online journalism and broadcasting
  • administration, management and research in digital media
  • digital advertising and marketing
  • digital information industries

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

How to apply

Use the apply button to begin your application.

When to apply

You are advised to apply as early as possible as applications will only be considered if there are places available on the course.

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