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Why study this course?

Our Digital Media MA course will enable you to take advantage of the dramatic rise in career opportunities within the digital media sector. You’ll learn skills in interactive media content creation, interactive design, digital media production, social media management, digital media project management and much more.

You might be an experienced professional from the design, media, public relations or marketing sectors who's looking for a career change or promotion. You could be a graduate who would like to progress towards research and PhD studies. Or maybe you’re simply someone who has an interest in digital media. Whatever your background or future ambitions, our professionally-oriented course will help you work towards your goal.

As the interactive media industry reaches its maturity, employers are searching for qualified professionals with a diverse range of skills and knowledge. Our master’s course will help you develop the expertise employers are looking for.

What you'll study

You’ll study current topics in areas of design including:

  • interactive media
  • the internet and its applications
  • digital solutions for private industry and the public sector
  • usability design
  • effective digital media project management
  • digital audiences and audience research
  • social media management
  • digital media strategy
  • digital interactive television
  • mobile communications and new media ownership

You’ll develop skills in relevant multimedia software including Adobe Creative Cloud to ensure your practical skills are in line with the latest thinking and practices in digital media.

Learn how to manage projects

We’ll teach you how to manage successful projects. This will begin with the assessment and selection of the appropriate tools and software applications for producing a digital media project. You'll also learn how to develop digital media and social media strategies.

You’ll then study how to manage production teams and communicate effectively in a professional media environment. By the end of the programme you should be able to confidently navigate the complexity of the international digital media and creative industries.

Develop your knowledge in every area of digital media

You’ll learn skills in interactive media content creation, interactive design, digital media production, social media management, digital media project management and much more

Push your career in the right direction

Whatever your background or future ambitions, our professionally-oriented course will help you work towards your career goals

Develop your technical skills

You’ll develop skills in relevant multimedia software including Adobe Creative Cloud to ensure your practical skills are in line with the latest thinking and practices in digital media

Student reviews

Our real, honest student reviews come from our own students – we collect some of these ourselves, but many are also collected through university comparison websites and other nationwide surveys.

I enjoyed the full-time postgraduate course and met amazing people, made friends from across the globe and studying at London Met made me realise that there could be a place for me in academia.

Cinar Aydogan

The teacher is awesome. She’s really passionate and I’ve learnt a lot from her. She guided me in the right direction and gave me lots of useful advice. Before I graduated I got an internship with JP Morgan as an UI and UX designer so I’m continuing on to my future job and I’m really grateful.

Yu Hsuan Chen

The most valuable thing I took from the course was the professional approach to creative work. Sometimes it’s easy to forget how to be professional in a competitive environment and the London Met brought that back to me. The course prepared me to be able to present my concepts, ideas and treatments with a much more solid rationale and strong arguments, with the right research etc, which I believe are basic best practices when you aim to be a competent professional.

Alejandro Negueruela

I had the opportunity to meet people from South Korea and Russia, and I’m still friends with many of them. The study experience was really good and the lecturers were all very approachable. The type of subjects we were studying were really interesting and there were a lot of opportunities to research and to create our own paths.

Silvia Destefanis

The best aspect is teaching - all the modules are based on applying knowledge to practice to prepare students for real world challenges.


Course modules

The modules listed below are for the academic year 2024/25 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules

Digital Media Project Management

This module currently runs:
spring semester - Friday afternoon

(core, 20 credits)

You will develop professional skills in: the management of digital projects; digital media project management methodologies; digital project planning and production life-cycle; the selection, recruitment and management of digital media teams; managing creativity; crisis management; hardware and software requirements for digital media projects; outsourcing; client handling, digital media asset management, copyright and legal issues, quality assurance procedures and localisation.


  • To enable students to critically evaluate best practice in digital media project management.
  • To enable students to effectively manage all the stages in the production of digital media projects.
  • To research, produce and apply appropriate solutions in relation to digital media project management.

Read full details

Digital Media Research Project

This module currently runs:
spring semester - Monday afternoon
summer studies - Monday evening
autumn semester - Monday afternoon

(core, 60 credits)

This module will enable you to develop postgraduate research skills and to research, plan and develop your final Digital Media Research Project. The module addresses issues about the research tradition in digital media, which might include the design-led research tradition in digital media production. You will acquire research skills, including research project planning, evaluation of relevant literature, research and project evaluation methodologies, data analysis and, when relevant, planning of the production of digital research-led digital projects and the process of managing research and development in digital media productions.

Module aims:

  • To enable students to research into a particular topic or issue within the chosen field of study.
  • To enable students to acquire research methods skills, which might include research methods skills applied to a practice-led project.
  • To enable students to produce a research project proposal and plan for their research project.
  • To consolidate and advance skills and knowledge in the research, execution and presentation of a Digital Media Research Project.
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Principles of Digital Media

This module currently runs:
autumn semester - Friday afternoon

(core, 20 credits)

This module will provide students with a detailed understanding of the
essential changes new media bring about to society and culture; it will introduce them to the principles constituting new media functionality and will raise awareness of the operative structures new media enact and work through. This module will also help students develop a concept for and produce a new media project.

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Digital Journalism

This module currently runs:
spring semester - Monday morning

(option, 20 credits)

Students will learn to place their skills in, and understanding of, journalism in relation to today’s digital environment. They will develop their writing, production and design skills to a professional level, learning how to adopt creative approaches to creating journalistic stories across different media platforms, (including social networks, such as Twitter TikTok, Facebook Live, Snapchat). Students will be asked to build multimedia packages, blogs, websites and develop ways of working that engage the audience in interactive and participatory ways.

Specifically, the module will introduce students to the writing skills and technical demands of online, audio and visual journalism. Students will be asked to develop and deliver news stories working individually and as part of a team.

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Digital Media Strategy and Consultancy

This module currently runs:
spring semester - Monday afternoon

(option, 20 credits)

This module explores the use of digital media technologies and digital media applications for business and society. The module also focuses on best practices in digital media consultancy and on how to develop digital media strategies for a client group.
Students will evaluate and analyse current and future trends in the digital media industries and identify the application of communication technology to business and everyday life. Students will learn to evaluate and address the needs of a client group and produce e-solutions appropriate for such needs.

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Digital Storytelling

This module currently runs:
spring semester - Tuesday morning

(option, 20 credits)

This module explores the creative potentials of digital platforms and tools for writers within the postdigital era. It stimulates students to experiment with how their own writing practice and ideas about literature, storytelling and persuasive communication might continue to take new directions in response to the many ongoing innovations in digital media and their cultural impacts.


• You will extend your own writing practice in relation to digital innovations of narrative and rhetorical technique, form and effect.
• You will develop your technical, theoretical and experiential understanding of the current state of the field of digital forms of creative and professional writing.
• You will think critically about dominant cultures associated with various digital tools and platforms.
• You will enhance your range and critical self-awareness as a writer in contemporary creative and/or professional domains.

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Digital Video Production

This module currently runs:
autumn semester - Monday afternoon

(option, 20 credits)

This module provides students with practical experience in the production of digital video. It will serve as an introduction to the topic but is also suitable for those with some experience in this area.
Students will develop professional practices working individually or in small groups to produce a short documentary, promotional video, or mockumentary. They will be required to research, pitch, and develop a documentary proposal following industry guidelines and legal frameworks.
The module will give an overview of the commissioning process and will include input from industry professionals.
There will be an emphasis on how to film and work with documentary subjects (or characters) in an ethical way.
Students will learn about a range of documentary modes, genres and techniques via screenings, discussion, and practice. Key figures and films will be explored as well as emerging styles and formats.

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Games and Gamification

This module currently runs:
autumn semester - Tuesday afternoon

(option, 20 credits)

This module introduces students to the role of digital games in the digital media industry. It explores various applications of digital games in entertainment, education, business, marketing and advertising, analysing gamification practices as well as key game design practices and game design theories.

The module addresses issues in game ethics, game genres and gaming cultures, the evolution of technologies and delivery platforms, and the impact of the games industry on interaction design practices. Students will explore current trends in game design and game research, gamification approaches and applications. They will evaluate game designs and gamification methods in relation to specific applications. Students will apply these principles and theories to the design and conceptualisation of an interactive game or a gamified experience.

Module Aims

  • To enable students to evaluate the ethical, technological and theoretical frameworks in game design and gamification theory and practice.
  • To enable students to plan and conceptualise a digital game or a gamified experience.
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Interaction Design

This module currently runs:
spring semester - Friday morning

(option, 20 credits)

Interaction design is an expanding field increasingly concerned with end user requirements, user experiences and their everyday practice. Digital networks and portable devices have changed the way we work, play and interact with each other. This module provides an introduction to the theoretical and practical issues that underlie interaction design for end users of digital products. Students will be introduced to the key concepts of Human Computer Interaction (HCI), user-centred design approaches and design research methods as well as practically implementing these principles and methods. From gathering use requirements to assembling high fidelity prototypes this module will enable students to develop practical as well as analytical skills necessary for digital project development on different platforms.

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Web Design

This module currently runs:
autumn semester - Friday morning

(option, 20 credits)

This module will provide students with a detailed understanding of the contexts and practice of internet publishing and will introduce them to the production of a website. The course will examine internet technologies and the production process. You will develop industry- ready skills to develop and design in the web and mobile industry.
The module aims to identify the nature of the web as a medium and introduces a range of design concepts. In particular it focuses on the key issues of usability and simplicity on the web and the implementation of web-based multimedia with the advent of broadband consumer networks. It also focuses on a range of technical skills including basic text formatting; working with images and interactive programming. This module aims to:

  • To examine and evaluate the major technologies involved in website production.
  • To enable students to design & produce a web design project which also works on mobile.
  • To encourage innovative design of applications for web and mobile environments
  • To gain experience of the techniques involved in web design within a professional context.
  • To survey and critically analyse the methodologies, design conventions and technical considerations involved in web design
  • To analyse current trends in usability, accessibility, technological change and experimental practice in web design, in the context of current social communications, design theory and practice.  
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Work Related Learning

This module currently runs:
autumn semester - Wednesday afternoon
spring semester - Wednesday afternoon

(option, 20 credits)

The module enables students to undertake an appropriate short period of professional activity, related to their course at level 7, with a business or community organisation and to gain credit for their achievements. The activity can be a volunteering activity, employment activity, or an activity within the University or its entrepreneurship facility, Accelerator.

It is expected that students should work for 200 hours which should be recorded clearly (in a learning log for instance) in the portfolio. The 200 hours can be completed in a FT mode, or spread over a semester in a PT mode.

Students should register with the module leader to be briefed on the module, undergo induction and work related learning planning and to have the work related learning agreement approved, before they take up the opportunity. It is essential that students are made aware that both the “work related learning agreement” and relevant “health and safety checklist” where applicable need to be approved before starting the placement.

It is the student's responsibility to apply for opportunities and to engage with the University to assist them in finding a suitable placement.
The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
Those studying on a Student Visa will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet requirements. These will need to be signed by their line manager/supervisor.

The module aims to provide students with the opportunity to:

  • Gain a useful experience of the working environment and the career opportunities available on graduation.
  • Undertake a work related project appropriate to their academic level.
  • Enhance and extend their learning experience by applying and building on their academic skills and abilities by tackling real life problems in the workplace.
  • Enhance professional and personal development.
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Course details

You will be required to have:

  • an upper second class (2.1) Honours degree (or equivalent)

If you have a lower qualification grade but substantial relevant experience in the design, media or communications industries you're still encouraged to apply. You’ll be asked to provide a written summary of your work history demonstrating its relationship to the aims of the course.

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).

English language requirements

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa (previously Tier 4) you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. This course requires you to meet our standard requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Assessment methods on our course include interactive projects, design portfolios, presentations, essays, reports and a final dissertation and / or project.

Our graduates have gone to work for companies including Red Bull Media House and Miniclip. Their roles have included digital media producer, digital media manager, freelance graphic designer and junior account manager.

As a graduate of our Digital Media MA, you'll be well suited to work in:

  • web design
  • user experience design
  • interactive media production
  • digital video production
  • new media project management and account handling
  • consultancy and policy advice in the area of digital media and communication technology
  • social media management
  • digital media strategy
  • training and research in related fields
  • electronic publishing
  • online journalism and broadcasting
  • administration, management and research in digital media
  • digital advertising and marketing
  • digital information industries

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

How to apply

Use the apply button to begin your application.

If you require a Student visa and wish to study a postgraduate course on a part-time basis, please read our how to apply information for international students to ensure you have all the details you need about the application process.

When to apply

You are advised to apply as early as possible as applications will only be considered if there are places available on the course.

To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.

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