MarketingBA (Hons)

Academic Skills

This module will orientate you to Higher Educations and early employability planning. This module will introduce you to how the university works and how you can adapt and be successful in your studies by mastering key academic skills & employability skills; the module is designed to provide you with guidance to building core academic and professionals skills.

Running alongside the module requirements & in collaboration with the Gateway to Success a business school resource, we will set you on your way in career development and skill enhancement. The resource will support you in the tools, insights, and support needed to achieve your professional goal and build evidence of personal development and employability skills. Additionally students earn points for completing activities across learning and careers areas. Achieving the required points by graduation signals strong engagement and commitment to professional growth, which is formally recognised on the degree transcript.

You will be equipped with the knowledge to quickly navigate the university systems and locate information essential to your learning; the module does this by introducing and delivering an overview of the university literacy, opportunities and challenges. The module will also support you in developing digital literacy and effective communication, recognising the importance of these skills in academic and professional contexts. Key study techniques and skills to be covered will stretch from preparation for class, to time management, teamwork, academic reading and writing, research, the use of Artificial Intelligence and reflective thinking, to encourage and help you for your academic ability and professional career development. This will not only equip you with a solid foundation of the skills you need to progress to the subsequent levels of your study and ultimately to finish your course successfully, but it will also equip you with the soft and transferable skills you need to excel in your career progression, beyond the university.

The module aims to:
- Provide information and guide you on where to find study and module information.
- Provide you with a sound understanding of what is required to succeed when studying at the university.
- Development a range of academic, professional, and personal skills that will contribute to university learning, life-long learning and employability.
- Support your adoption of techniques and skills to help to improve your performance at the university.
- Use digital tools to effectively support learning and professional collaboration.
You will find, reflect on and further develop the following aspects:
- Management skills.
- Team work and presentation skills.
- Learning skills & styles
- Academic reading and critical thinking.
- Research skills and research methods.
- Academic writing and academic integrity.
- Use of Artificial Intelligence.
- Employability planning & development – The degree specialism & the Graduate labour market. Graduate employability skills, transferable skills, Skills development & planning. Developing a live CV to record the skills that you have developed through your course, work experience and in your extra-curricular activities.

Assessing the Marketing Environment

The module is designed to enable you to develop your knowledge and understanding of the marketing environment with a particular focus on interpretation of economic and financial information to inform marketing decisions. It enables you to gain a comprehensive understanding of how stakeholders and internal and external factors influence marketing practices and decision-making processes.

The module will enable you to review and interpret the marketing mix in an economic and financial context relevant for marketers. It also provides you with the practical experience of using the latest version of Excel software to compute, describe and interpret data of relevance to marketing organisations. The module lays the foundation for level 5/6 modules, as appropriate.

The module aims to develop your understanding and application of knowledge of the nature and scope of the marketing environment and the significance of economic and financial information for marketing decision making within the organisational and industry context.

The module also will enable you to develop a range of key skills: research and analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, digital literacy and IT skills, and numeracy / quantitative skills.

Data analysis for Marketing and Creative Industries

The module introduces you to a range of quantitative methods useful for understanding and describing marketing data supporting decision-making. It provides you with the practical experience of using the latest version of Excel and/or SPSS software to describe and interpret marketing data of relevance to marketing and the creative industries. The module lays the foundation for level 5/6 modules as appropriate.

The module adopts an applied, problem-solving approach and aims to equip you with relevant quantitative and information management skills required by employers within the marketing and creative industries. The module also aims to enhance your employability and provide you opportunities for developing a range of key skills including, but not limited to, analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, digital literacy and IT skills, and numeracy / quantitative skills.

Learning through Organisation

This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that
employers want to see. The ‘Professional Practice’ approach ensures that as a developing
professional the students understand how to learn effectively and efficiently either in the
workplace or in a simulated context. They also learn how to use all the resources available to
reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development
to date.

You will be introduced to the “Gateway to Success” learning tool to further your professional development.

The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme. In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers.

As such this module aims to,

1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

*A performance episode is defined as a reflective initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their Weekly via learning log, feedback from stakeholders, their reflections. It allows them to share their journey with others and to organise elements of it to help them progress further.

Media Culture and Society

In today’s hyperconnected and data-driven world, we are surrounded by a constant flow of media — from targeted ads and viral TikToks to curated Spotify playlists, influencer content, and algorithmically personalised news. These media forms, both digital and traditional (film, television, print), continue to shape and reflect our social values, identities, and worldviews — often in invisible and powerful ways.
This module critically explores the evolving media landscape, examining how digital platforms, creator economies, and emerging technologies like generative AI influence communication, identity, representation, and power. It investigates how media connects — but also divides — communities across gender, race, class, and nation, and raises urgent questions around ownership, visibility, surveillance, and authenticity in a platform-dominated age.
Students will be introduced to the structures, logics, and tensions within both legacy and digital media industries. Through contemporary case studies and critical frameworks, they’ll analyse how culture and society shape — and are shaped by — media production, consumption, and disruption on a global scale.
Alongside theoretical insights, the module supports students in developing essential academic and personal skills, including:

• Academic Reading and Research
• Communicating and Collaborating Effectively
• Application of Knowledge and Presenting Data
• Critical Thinking and Academic Writing
• Reflective Learning and Self-Assessment

By the end of the module, students will be equipped to navigate and critique the complex media environments that influence their everyday lives — with curiosity, clarity, and confidence.

People, Management and Organisations

This module introduces students to the foundations of management and organisational functions. It begins with an overview of the history of managerial thought, exploring how key ideas have developed and shaped modern management practices.

Students will examine the main functions of management—planning, organising, leading, and controlling—and how these tasks are carried out in real organisational settings. The module highlights the central role of people in organisations, focusing on motivation, teamwork, communication, and leadership as essential elements of effective management.

A key aim of the module is to support students in developing practical managerial skills. Through case studies, group activities, and reflective tasks, students will begin building confidence in decision-making, problem-solving, and working with others.

In addition to practical skills, the module introduces a range of models and approaches that help explain how organisations function and how managers can respond to challenges. These frameworks provide useful tools for analysis and critical thinking.

This module offers a strong foundation in understanding how organisations operate and what it means to be a manager. It blends theory with practice to help students begin thinking critically and effectively about leadership and management in today’s world.

• You will learn about definitions of management and the development of managerial thoughts to be able to analyse modern management practices.
• You will find out about the importance and impact of management functions.
• You will gain knowledge and skills about practices to integrate and develop people in organisations.
• You will assess and develop your own managerial skills throughout the module.
• Overall, this module develops the understanding of the importance of management in organisations.

Practice of Marketing

The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing—including those used in digital marketing—in contemporary and technology-driven organisations at local, national, regional, and global levels. In this module, you will explore how different types of organisations deploy the marketing mix tools through interconnected marketing platforms between offline and online environments, to implement their marketing strategy and to develop a competitive edge.

The module aims to:
● Provide an understanding of the theories involved in creating and delivering value to customers using the tactical tools of marketing.
● Explore the practical application of the marketing mix in product/services, public sector/non-profit sectors marketing, and digital contexts.
● Develop students’ academic writing, application of knowledge and interpreting data skills.
● Develop students’ researching and analysing skills.

Principles of Marketing

The module aims to provide an understanding of the marketing management process in the contemporary service sector. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for you to gain insight within the area. As Business, marketing, marketing communications students in this module, you will be introduced the fundamentals of services marketing. A range of marketing principles and theories will be introduced & explored such as the marketing concept, consumer and B2B insights, service industry & organisational environmental analysis, marketing research applicable to tangible goods and services marketing, service experience delivery the extended service marketing mix, service quality & managing customer relationships and building loyalty and retention in service organisations.

The module aims to:
• Provide you with an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
• Provide you an understanding of contemporary issues in service marketing.

The following skills will be developed
• Develop your academic writing
• Application of your marketing services knowledge and interpreting data skills.
• Develop your researching and analysing skills.

Consumer Insights

Effective marketing management requires the ability to understand consumer needs, influences and predict how consumers will behave within a given market situation. Marketers need an in-depth understanding and critical appreciation of customer responses to products, services and marketing offering. You will be provided with an in-depth and critical understanding of consumer insight and how it informs marketing practices. The module examines the various determinants of consumer behaviour; you will be introduced and examine the theories and influences of buyer behaviour and their application to managerial decision-making. In addition, you will build on an appreciation data collection, and the market research processes methods and metrics used to gain consumer insight for informed effective marketing decisions.

This module aims to develop a critical understanding of the importance of studying and understanding buyer behaviour. The development of data collection, market research, technical skills and their contribution to the marketing function in consumer insights. The module has been designed to equip & develop employability work-ready skills for the marketing industry.

The module also aims to assist students in the acquisition of the following skills:
1. Digital literacy and IT skills
2. Researching & analysing
3. Application of knowledge and presenting data
5. Critical thinking
6. Academic writing

Digital Marketing

In the current business environment, it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. As a marketing & marketing communications student it is important that you appreciate and develop skills and knowledge in the ever-evolving, dynamic digital marketing landscape. This module introduces you to the digital marketing channels and their applications. It presents theoretical frameworks and models, which are relevant to digital marketing practice. The module examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and offline marketing programmes and campaigns. Digital marketing techniques will be explored and applied such as Search engine optimisation (SEO), Search Engine Marketing (SEM) Key words, Email, social media, Paid search, Affiliate marketing, Content marketing including Marketing Technology, or MarTech and the impact of AI which are essential in facilitating and execution of marketing activities for customer acquisition retention and engagement.
The module identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance and planning.

The module aims
• You will develop an understanding and knowledge of the current issues in digital marketing.
• You will gain an understanding & application of the nature of digital marketing concepts and techniques.
• You will develop analytical, problems solving & evaluative skills necessary in digital marketing for improving an organization marketing effectiveness and planning.

The module builds on the acquisition of the following Skills
• Application of Knowledge and presenting Data
• Analysing data & problem solving
• Digital literacy and IT skills

Marketing Communications

The module will enable you to gain a deeper knowledge and understanding of the nature and importance of integrated marketing communications and the individual purpose and application of its component tools. The changing environment and impact of technology are also explained as background for synthesis of the communications process.

This module builds on Level 4 marketing modules knowledge and aims to:
- Enable you to gain a deeper knowledge and understanding of applied concepts, theories and models of integrated marketing communications as they relate to B2B and B2C customers.
- Foster a critical awareness and understanding of the latest developments in marketing communications and the regulatory framework in which marketing communications operate.

More broadly, the module aims to assist students in the acquisition of the following skills:

- Academic writing and reading
- Analysing data/research
- Critical thinking and being creative
- Communicating/presenting, orally and/or in writing
- Digital Literacy and IT skills
- Commercial awareness, including corporate social responsibility

Social Media and Content

As a learner in social media and content marketing, it is critical that you develop a comprehensive understanding of the evolving digital environment and the strategic use of social media and content across platforms. This module provides an in-depth introduction to key digital channels and their application within content-driven marketing strategies. You will explore theoretical models and frameworks that inform effective practice in social media and content marketing.

You will engage with a wide range of digital practices central to social media and content marketing. These include platform-specific content strategies, audience segmentation, community management, influencer marketing, storytelling techniques, and visual content creation. You will also explore the use of SEO and SEM to enhance content discoverability, keyword targeting for relevance and reach, email marketing for personalised engagement, and paid media strategies to amplify content visibility. You will also examine how artificial intelligence (AI) is being used in social media and content marketing campaign optimisation and understanding audience behaviour. By exploring these tools, you’ll gain the confidence to use AI in your own content and social media strategies in an effective way.

The module aims:
To develop knowledge, practical skills, and critical understanding required to plan, create, manage, and evaluate effective social media and content marketing strategies that engage audiences, support organisational objectives, and respond to the evolving digital landscape.

The module builds on the acquisition of the following skills
• Application of knowledge and presenting information and data
• Analysing data & problem solving
• Digital literacy and communication

Creating a Winning Business 1

Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas and/or solutions are worth investing time and money in and which are not?

This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

The foundation of the module is a live client brief with a real organisation, where you will develop your own solutions leading to a presentation and designing a consultancy type. At each stage you will learn the concepts covered in the module by applying them to the brief.

This module will be delivered through weekly lecture/seminars. The sessions will consist of a combination of theoretical input and problem-based tasks, supported by multimedia, including videos, case studies and student-centred discussions. You absolutely need to attend regularly each week to keep up.

Students will be able to receive support from the work placement team at the University for how to identify a relevant business for the assessment tasks.

The Student Enterprise at London Met will provide guidance to any student considering setting up their own business or wishing to utilise their knowledge to work as a freelancer.

The module is particularly relevant to anyone engaged in business or working at setting up his/her own business. Those considering starting their own business, working for an SME or taking on an intrapreneurial role within a large organisation will find application and a plethora of take-aways.

Please note:
● International students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of consultancy dates and hours by the Module Leader and the University Visa Compliance Team.
• Submission of timesheets signed by a line manager/supervisor.

Empowering London: Working within the community

This unique module will provide insight into key urban issues affecting London (which are additionally relevant to other large cities around the UK and the wider world) before applying your academic knowledge in a practical setting.

You will undertake 50 hours of hands-on work experience with a London community focused organisation, tackling real-world challenges such as inequality, crime, health disparities, and climate change. Along the way, you’ll develop professional skills and reflect on your personal and professional growth to assist you to reach your graduate career goals.

Support is provided to help secure suitable placements which can be remote or in-person.

The module supports the University’s Empowering London initiative and promotes inclusive, ethical practice.

The module aims to enable you to:
● Effectively express and understand your current skills and abilities in relation to your career values and goals
● Practically apply the knowledge gained through your course programme to a work/neighbourhood environment
● Make a positive contribution to the challenges of current social and economic issues facing the University’s local communities and consider these from national and global perspectives
● Gaining unique insight of current challenges facing cities in the areas of social wealth; the environment; discrimination; health; poverty and deprivation and crime and partner with community institution to design potential solutions
● Gain understanding and direct experience of the graduate level skills, knowledge and insights required for inclusive practice and problem resolution within institutions to enable you to become an inclusive leader in society
● Recognise your personal and professional development through your work based practice and how to apply the experience and knowledge gain to your future goals

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Learning through Work

This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.

Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.

• Students will be contacted prior to the semester to provide support in securing work based activity in good time.
• It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them.
• The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
• Learners may be able to utilise existing employment, providing they can demonstrate it is personally developmental and involves a relevant level of responsibility.
• In addition, students may be able to complete the Work Based Learning hours during the summer prior to the academic year a student is taking the module.
• Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet the requirements of their visa. These will need to be signed by their line manager/supervisor.

The module aims to enable students to:
• Effectively express and understand their current skills and abilities in relation to their career values and goals.
• Practically apply the knowledge gained through their course programme to a work environment.
• Gain an in-depth insight of a work environment
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practice.
• Recognise their personal and professional development learning and apply to their future goals.

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities sourced by the student will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Research Methods for Marketing and Creative Industries

In this module, you will be introduced to the theoretical and practical foundations of empirical social science research design for marketing and creative enterprises. How we undertake research ultimately depends on the nature of your research question and the type and kinds of evidence that are available. There are strengths, weaknesses, and trade-offs to most of the research design decisions we make. The overall aim of this module is to understand the consequences of the design decisions you make. Specifically, the module aims:

1. To teach you how to critically review empirical research.
2. To teach you how to sample and collect data.
3. To teach you how to analyse the data you collect.
4. To prepare you to undertake your final year dissertation.

The Practice of Consultancy

Imagine yourself stepping into one of the most dynamic and influential sectors: consultancy. This field is booming, with a strong growth trend that shows no signs of slowing down. In the UK alone, you will find an industry that employs over 255,000 professionals and is valued at an estimated £16 billion per annum, making it the second largest consultancy hub in the world after the US.

As a management consultant, you actively engage with stakeholders to deliver objective, specialist advice. You diagnose issues and inefficiencies, solve problems, improve performance and implement solutions that drive complex change, maximise growth and create value for organisations.

In the Practice of Consultancy module, you gain the practical research and consultancy skills essential for a successful consulting career while preparing for your final-year Consultancy Project. This module introduces you to key research methods, equipping you with a hands-on understanding of the tools and techniques for problem analysis and issue clarification.

You will apply a range of frameworks to structure your diagnostic analysis and strategic thinking. Management consulting encompasses a wide array of activities, and as a consultant, you must be both client-oriented and solution-focused. In this module, you will develop expertise, resourcefulness, critical analysis, creative thinking, relationship management, empathy and communication skills; each essential for building trust and ensuring your recommendations are implemented effectively.

Advances in technology now provide organisations with unprecedented access to vast amounts of data that you can harness for evidence-based consultancy. You will explore how emerging technologies, such as artificial intelligence and advanced analytics, are transforming traditional consultancy practices. You will learn to integrate these tools with conventional desk research to validate and contextualise your data findings, thereby enhancing the robustness and relevance of your recommendations. You will also explore hypothesis testing to uncover actionable insights from data and drive evidence-based decision. This hands-on experience equips you with both critical analytical skills and the ability to communicate your insights effectively, ensuring you remain competitive in the dynamic world of business consulting.

In summary, this module aims to:

1. Develop your diagnostic ability to identify and clarify root issues within an organisation;
2. Hone your skill in applying appropriate methods to solve complex consultancy challenges;
3. Strengthen your ability to combine analytical frameworks, AI-supported insights and independent analysis to assess market opportunities and formulate actionable recommendations, and
4. Cultivate the capability to critically interpret statistical outputs and effectively communicate your findings to support robust, evidence-based decision making.

Sustainability, Business and Responsibility

‘Sustainability, Business and Responsibility’ addresses the critical issue of sustainability, explaining why the current human lifestyle is unsustainable. It shows the consequences of humanity’s exploitation of planetary resources and the impact it has on humans, the planet, and businesses. The module focuses on understanding how businesses affect sustainability and how sustainability affects businesses, in order to recognise the fundamental need to change business models into more sustainable ones.

Sustainability has become the essential focus of governments, global financial institutions, and international organisations. Post COP-21 in Paris (2015), organisations, businesses, communities, and individuals are expected to understand and take responsibility for their economic, environmental, and social impacts. It isn’t a “nice to know about” subject anymore; it is an essential aspect of business education, growing in importance to recruitment, career prospects, and professional development

The module tries to shift the focus from the negative, overwhelming inertia to the positive changes leading to a more sustainable future, learning how multiple individuals, entrepreneurs, and businesses innovate to reach the set sustainability goals of Net-Zero by 2050.

Aim of the module:
You will develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles, and how these principles are applied.
You will recognise perspectives of governments, business, and communities, and the challenges and conflicts these present.
You will explore the varied tools and techniques used to assess sustainability in business.

Brand Management

You will be provided with a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management issues. In addition, you will learn about the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. You will also learn about the tools and techniques to improve long-term profitability via creating effective brand strategies.
Aims of the module:
• Explore the role of branding from a corporate and consumer perspective.
• Examine the theory of branding.
• Develop students' understanding of the role played by marketing communications in the building and maintenance of brands.
• Develop students’ researching and analysing skills.
• Develop students’ critical writing, application of knowledge and decision-making skills.

Corporate Communications

This module encourages you to critically analyse the nature, value, and techniques of effective corporate relations.

The module also covers the analysis and evaluation of theories, models, and issues relating to both corporate communications and that which informs its practice, namely corporate strategy. It encompasses both a global and a more “localised” perspective to the subject and is designed to help you critically analyse and evaluate emerging issues and trends in contemporary corporate relations. These include the critical drivers and determinants of corporate communications including (a) macro & micro environmental analysis, (b) corporate strategy analysis, (c) issues related to leadership and management, management & companies inward & outward diversity and inclusion strategy (d) international corporate relations, (e) corporate social responsibility, (f) investor relations, (g) internal communications, (h) communications audits, (i) public affairs issues, and (j) crises

Key to the module’s focus is the examination of corporate strategy and the inter-relationships between corporate strategy, leadership, and corporate communications.

Marketing Planning

As marketing & Marketing communications students, you need to be at the forefront of sustainability transformation. Sustainable marketing is a purpose-driven practice that works to orientate businesses, brands and society towards a sustainable future, It involves both influencing & addressing opportunities, across economic and sociocultural systems. Successfully integrating sustainability into marketing planning requires more than just a surface-level approach. In this module you will be equipped with a clear understanding of the changing business, marketing landscape & societal, environmental challenges related to sustainability & societal impacts. Using insights and data you will be able put forward key metrics which take into consideration and deliver against both business and societal / environmental goals sustainability marketing objectives. Taking into consideration ED&I, ethics, human welfare and sustainability you will be equipped to develop a sustainability marketing plan addressing how consumers & stakeholders can be integrated and part of the sustainability journey through appropriate awareness, aspiration, adoption and marketing action.
This module aims to:

• Develop an advanced understanding of the role the impacts
of a range of societal challenges, shifts in stakeholder value chain – values, consumer attitudes and behaviour on organisation and operational dynamics of an organisation

• Develop critical theoretical understanding and practical application including key models, frameworks, and best practices used to build sustainability in marketing planning

• Enable students understanding of designing and implementing effective sustainability marketing planning & barriers to implementation including ethical challenges and reputational risks.

The module also aims to assist students in the acquisition of the following skills:
1. Researching & analysing
2. Application of knowledge and presenting data
3. Critical thinking
4. Problem solving

Strategic Marketing

You will be presented with the latest developments in strategic marketing thinking and development of marketing plans. You will be given the opportunity in collaboration with either the university small business clinic and or Riipen and or CIM Pitch and or an external organisation. To work with an organisation and engage with their set ‘live’ company brief to develop their assessed organisations strategic marketing plan. You will critically evaluate the linkages between strategic marketing planning and corporate planning, organisations marketing competencies in relation to competitive advantage, market performance, customers, competitors, product and service portfolios, current and future positioning and value proposition. You will also apply appropriate analytical frameworks, tools and techniques suitable for planning, implementation, measurement and evaluation of marketing plans for the given ‘live’ organisation brief.

Employability Planning & development
As a level 6 student you need to consider your graduate employability prospects & professional development to enhance your career prospects on graduating & exit strategies ie applying for a Master programme and or a graduate training scheme. Building on your previous level 4 & 5 employability modules. This module seeks to further develop & build on enhancing your graduate employability prospects. You will continue to address the module requirements & access the Gateway to Success a business school resource to continue your career development and skill enhancement. The resource & the careers service will support you in the tools, insights, and support needed to achieve your professional goal and build evidence of personal development. Additionally, students earn points for completing activities across learning and careers areas. Achieving the required points by graduation signals strong engagement and commitment to professional growth, which is formally recognised on the degree transcript.

Aims of the module:
• Foster an appreciation of the skills, advantages & limitations of working on a ‘live’ brief.
• Develop knowledge and understanding of relevant theories, models, concepts and context of strategic marketing and the planning process.
• Systematically conduct a marketing audit, develop an effective marketing strategy and tactical marketing plan using suitable analytical tools and frameworks.
• Foster a critical awareness and understanding of current issues in strategic marketing and planning in context of theory and practice.
• Develop academic writing, application of knowledge and decision-making skills.
• Develop & conduct the practical application of the development of competencies for successful graduate employability

Strategy in online communities

Within this module, you will investigate how digital communities influence brand strategy, shape consumer behaviour, and contribute to long-term brand equity. You will analyse how online groups—from niche forums to large-scale platforms—create value, drive engagement, and challenge traditional brand control.

The module is designed to enable students to understand and apply strategic approaches to community engagement in digital contexts. You will examine the use of community-building platforms, influencer partnerships, and peer-to-peer networks to foster loyalty and advocacy. The lifecycle of online communities—from formation and growth to maturity and decline—will be explored, with a focus on what sustains or reduces community participation. You will also consider how content and meaning are co-created between brands and audiences, and how these interactions shape brand identity.

The module provides students with skills, including digital strategy development, audience analysis, content planning, performance evaluation, and community management—skills in high demand across digital marketing, brand management, and communications roles.

This module aims to:

• Develop an advanced understanding of the strategic role and operational dynamics of online communities within contemporary digital environments.

• Develop students’ theoretical understanding and practical application of online community strategy, including key models, frameworks, and best practices used to build, manage, and sustain digital communities in marketing contexts.

• Enable students understanding of designing and implementing effective community engagement practices across diverse digital platforms and audience types.

• Foster critical awareness and strategic competence in managing reputational risks, ethical challenges, user-driven brand narratives, and navigating changes in community sentiment in online environments.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Dissertation for Marketing and Creative Enterprise

In this module, which will be taught in the final term of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in MC6P02S and continue their research by deepening their knowledge further through data collection, analysis, and the write-up of a dissertation.
Student research in MC6P02S will have already involved the review of a wide range of publications (secondary data sources) around the broad area of investigation, and this will have led to the formulation of a research proposal for their dissertation.

In this module, students will pursue a robust enquiry using the research methodologies with appropriate methods of data collection, data processing, and analysis designed. Both the process, the knowledge, and the skills gained will inform their approach to this module. Completion.
The ability to critically analyse, synthesise and present data in a usable format will contribute to their management capability. Students' ability to undertake an investigation into a marketing and creative industry topic, analysis of data evaluation and synthesis will make a practical and theoretical important contribution to their field and help them to prepare for a graduate job market or postgraduate studies.

Specifically, the module aims to allow students to:

1. Conduct the study accordingly by analysing and interpreting data
2. Report their investigation in the form of a professional dissertation

Dissertation for Marketing and Creative Industries

In this module you will have the opportunity to undertake in-depth and independent study of a topic from your course that has most inspired you. Using the research skills you learned in level five, you will undertake a marketing or creative enterprise dissertation. The model aims to allow students to:
-Decide on a suitable research area
-Propose a feasible study investigating their field of interest
-Present their plan and defend it accordingly
-Conduct extensive literature research into their chosen topic
-Develop a suitable proposal including a literature review and methodology

Dissertation for Marketing and Creative Industries

In this module you will have the opportunity to undertake in-depth and independent study of a topic from your course that has most inspired you. Using the research skills you learned in level five, you will undertake a marketing or creative enterprise dissertation. The overall aim of this module is for you to execute a research project that makes a practical and theoretical important contribution to your field. Specifically, the module aims:

1. To teach you how to execute a research project
2. To teach you how to write up a research project.
3. To provide you with a project to be used as an example of your abilities in the job market.
4. To reflect on the skills demonstrated through producing the research and on your broader graduate career development.

Professional Experience Year Placement

A Year in Industry (‘sandwich placement’) module is often one of the most effective ways to secure a professional career following graduation.
This module provides an additional 30 credits between Levels 5 and 6, offering a four-year course programme. It is specifically designed to enhance your employability and improve your future prospects by undertaking a minimum of 44 weeks of full-time, professional-level employment related to your graduate career goals.

Pre-placement preparation workshops and one-to-one support will assist you in your search for a suitable placement. Year-long placements are advertised by a wide range of organisations, and we will support you in accessing these opportunities.

During the placement year, you will be supported by a Placement Tutor who will provide guidance on all aspects of your workplace experience and module assessments.

Placement employers will be asked to complete a feedback form evaluating your performance in the role.

The module aims to enable you to:
• Apply the knowledge gained through your course and any previous employment in a practical, professional work environment.
• Gain in-depth insight into a particular industry, including analysing work-based problems and proposing solutions.
• Develop industry-focused, graduate-level employability skills.
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practices.
• Articulate industry-specific and transferable skills to support your future career—whether through recruitment processes, self-employment, or further professional/postgraduate study.

Please note:
• You will receive support well in advance of the placement year to help secure a suitable placement in good time.
• You are responsible for applying for appropriate opportunities and engaging with the Module and Placements Team for assistance.
• The suitability of any placement will be assessed by the Module and Placements Team, and all placements must meet Health and Safety requirements for Higher Education placements.
• Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours.
• Submission of timesheets signed by a line manager or supervisor.