Translation TechnologyPG Cert

Subtitling

The module focuses on one particular audiovisual translation (AVT) mode: Subtitling.
You will be introduced to the main translation-related issues peculiar to subtitling, including methods of dealing with linguistic and non-linguistic elements within the audio-visual text, and taught the basic, transferable practical skills necessary to develop further experience in a professional subtitling environment. Theoretical and example-based instructions in the basic principles of the various issues will be coupled with practical and technically-oriented exercises relating to these principles.

The module aims to enable you to:

1. Appraise the challenges faced by the translators working with audiovisual material, namely the complex semiotic mix of linguistic and non-linguistic elements;
2. Develop practical techniques and translation strategies for dealing with these issues as appropriate to subtitled material;
3. Identify the pros and limitations of subtitling within the context of the target audience culture;
4. Appreciate the social dimension of audiovisual texts, i.e. the sociocultural context in which audiovisual programmes are produced, the extent to which these convey values, clichès and biases and how much these influence the target audiences’ perception of the world, as well as the translator’s decisions.

If there are no sufficient student numbers to make a module viable , the school reserves the right to cancel such a module. If the School cancels a module it will use its reasonable endeavours to provide a suitable alternative

Translation Tools and the Translator

This module focuses on both translation environment tools (TEnTs) that translators are likely to use in a professional environment and terminology mining which translators are likely to perform as part of their work. You will learn how to use Internet resources effectively, including their evaluation, and will employ proprietary software for professional translation and terminology management, both as standalone tools and as integrated in TEnTs. You will also be equipped with the necessary transferability skills to confidently adapt to a variety of translation tools, both desktop-based and in the cloud, the choice of which will be entirely your own based on resource availability and IT-literacy.
Semester: Autumn for full-time cohort and PG Cert students; Spring year 1 for Part-time cohort.

If there are no sufficient student numbers o makea module viable , the school reserves the right to cancel such a module. If the School cancels a module it will use its reasonable endeavours to provide a suitable alternative.

Website and Software Localisation

This module aims to provide an advanced understanding of the unique challenges in localisation and to equip you with the practical skills necessary for a professional localisation environment, with a strong focus on current industry practices. You will explore the cultural, linguistic, and technical intricacies that differentiate products across markets, ensuring their success by adapting them to local requirements and user expectations. Additionally, you will gain insight into the modern localisation industry, including the integration of artificial intelligence (AI), automation, and cloud-based collaboration tools.

The module will provide advanced practical training in using Translation Environment Tools (TEnTs), AI-driven technologies, and other software solutions used by localisation professionals. You will also benefit from language-specific sessions with a practitioner who will guide you through group feedback sessions and individually supervised sessions, helping you prepare for the localisation project that will form part of your final assessment.
This is an elective module offered to full-time PG Cert/Dip students and year 2 part-time students.