Events Management and Marketing - BA (Hons)

Add to my prospectus Why study this course? More about this course Our teaching plans for autumn 2021 Entry requirements Modular structure Where this course can take you How to apply

Why study this course?

Fancy working in one of the fastest paced industries that has a massive impact on the economy and global culture? You’ll study the events business while acquiring real-life business experience and exploring what factors influence the marketing of events.

When you successfully complete the course, you’ll have the complex skill-set needed to flourish in a dynamic creative and entrepreneurial industry.

More about this course

This course combines core elements of events management that go hand-in-hand with the latest marketing techniques, so that you can build a successful career as an event manager or similar professional.

Event managers play pivotal roles in a range of organisations and sectors including the government, corporations, not-for-profit organisations, entertainment companies, exhibitions and shows, incentive travel, tourism, virtual events, plus outdoor or sporting events.

A key feature of this course is its emphasis on hands-on experience from the outset. That’s why there’s various opportunities for you to work on events both inside and outside of the University.

From this practical work, you’ll gain involvement in events management, experience the competitive recruitment process and receive formal feedback from industry professionals. You’ll also have the opportunity to network and build connections that can benefit your future career.

In the classroom, you’ll learn about academic theories, key principles, industry issues and build core skills and competencies needed for marketing and events activities. Outside of the classroom, you’ll complete online learning activities that will allow you to practise these skills. On top of this, you’ll study the social and environmental issues associated with the events business, giving you a global and multicultural perspective of this industry.

Because events is such a hands-on industry, we also give you the option to include a sandwich work-placement year. This is a paid year-long placement opportunity that’s monitored by both the employer and the University. During this placement year, you’ll network with industry professionals and gain practical experience that’s designed to help you secure a graduate job where you can hit the ground running.

This course meets events and business management benchmarks to make sure you’re up to speed on business knowledge and the latest trends.

Assessment

You’ll be assessed via a range of methods including essays, individual presentations, examinations, online learning activities, blogs posts, business pitches, reports, audits, portfolios, consultancy, as well as a dissertation in your final year.

Fees and key information

Course type
Undergraduate
UCAS code NN50
Entry requirements View

This course is subject to validation.

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Our teaching plans for autumn 2021

We are planning to return to our usual ways of teaching this autumn including on-campus activities for your course. However, it's still unclear what the government requirements on social distancing and other restrictions might be, so please keep an eye on our Covid-19 pages for further updates as we get closer to the start of the autumn term.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades CCC in three A levels (or a minimum of 96 UCAS points from an equivalent Level 3 qualification)
  • English Language and Mathematics GCSE at grade C/4 or above (or equivalent)

These requirements may vary in individual cases.

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Business Management (including foundation year) BA (Hons).

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).

English language requirements

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2021/22 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • autumn semester - Wednesday afternoon

    Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).

    Aims of the module:
    1. To equip students with the knowledge and skills necessary to research, plan, design and implement a range of event types in diverse settings.
    2. To develop student knowledge/ability to apply key events management (and marketing) principles and theories to real world professional industry contexts - through either-or, working, planning, running/organising a live event.
    3. To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.
    4. To enable students to develop their knowledge and practice relevant com-petencies in a real-life events management environment.

    Read full details
  • This module currently runs:
    • spring semester - Tuesday morning

    This Professional Practice module will enhance the students’ understanding of what it means to be a business professional within Events and in the Music industry. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

    The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

    In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

    1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

    2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

    *A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

    ** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.

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  • This module currently runs:
    • autumn semester - Wednesday morning

    London’s Visitor Economy aims to showcase the extent of visitor economy in London and encourage tourism and events students to examine its potential with regards to their studies, professional development and employability. The module will explore different dimensions of global city’s visitor economy, both in class and in the field.

    With over 19 million international tourists per year, some 12 million domestic tourists in addition to over 200m day visitors, London is one of the major city destinations globally. However this poses problems for tourism managers in terms of spreading visitors temporally and geographically within the capital, catering for very diverse visitor groups and maintaining its competitive position vis a vis rivals for leisure, events and business tourists in an uncertain international environment.

    The module aims are as follows:

    • To develop a practical knowledge of London’s evolving visitor offer for leisure, business and events tourists.
    • To facilitate students ability to identify the needs and preferences of London’s diverse visitor groups
    • To enable students to identify specific visitor experiences to suit specific tourist audiences
    • To gain insight into the challenges faced by visitor managers in providing strategies, services, experiences and events for diverse visitor groups
    • To become familiar with the market intelligence, tourism and events reports and strategies produced by London’s Destination Marketing Organisation to guide London’s Visitor economy.

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  • This module currently runs:
    • spring semester - Wednesday morning
    • spring semester - Friday morning
    • spring semester - Thursday afternoon
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    • spring semester - Wednesday afternoon
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    • spring semester - Monday afternoon
    • spring semester - Monday morning

    This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.

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  • This module currently runs:
    • autumn semester - Monday afternoon

    The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing in contemporary and technology driven organisations at local, national, regional and in a global context. In this module, students explore how different types of organisations deploy the marketing mix tools to implement their marketing strategy and to develop a competitive edge.


    The module aims to:

    ● Provide an understanding of the theories involved in creating and delivering value to customers using the tactical tools of marketing.
    ● Explore the practical application of the marketing mix in product/services, public sector/non-profit sectors marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

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  • This module currently runs:
    • spring semester - Thursday morning
    • spring semester - Thursday afternoon
    • spring semester - Monday afternoon

    The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.

    The module aims to:
    ● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
    ● Provide an understanding of contemporary issues in marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

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  • This module currently runs:
    • autumn semester - Monday afternoon
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    • autumn semester - Friday afternoon
    • autumn semester - Monday morning

    Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.

    The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.

    Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.

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  • This module currently runs:
    • spring semester - Monday morning

    The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
    The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

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Year 2 modules include:

  • Effective marketing management requires the ability to understand consumer needs, influences and predict how consumers will behave within a given market situation. Marketers need an in-depth understanding and critical appreciation of customer responses to products, services and marketing offering. The module is designed to provide an in-depth and critical understanding of consumer insight and how it informs marketing practices. The module examines the various determinants of consumer behaviour, and introduces and examines the theories and influences of buyer behaviour and their application to managerial decision-making. In addition, the module builds on an appreciation of the market research processes methods and metrics used to gain consumer insight for informed effective marketing decisions.

    This module aims to develop a critical understanding of the importance of studying and understanding buyer behaviour. The development of market research, their role, and its contribution to the marketing function. Thus enable and develop student’s technical skills and knowledge in applying market research methods to consumer issues

    The module also aims to assist students in the acquisition of the following skills:
    1. Digital literacy and IT skills
    2. Researching & analysing
    3. Application of knowledge and presenting data
    5. Critical thinking
    6. Academic writing

    Read full details
  • This module currently runs:
    • autumn semester - Monday afternoon

    In the current business environment, it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. This module is about appreciating the importance of the ever-evolving, dynamic digital marketing landscape. This module introduces students to the digital marketing channels and their applications. It presents theoretical frameworks and models, which are relevant to digital marketing practice. It examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and off line marketing programmes and campaigns. Search Engine Optimization (SEO), customer acquisition and retention, mobile marketing, email marketing, online PR, affiliate marketing, social media, video and multichannel marketing are all explored in detail. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance and planning. It introduces student’s related legislation, regulation and codes of practice.
    The module aims to –
    • Develop students' understanding and knowledge of the issues in digital marketing.
    • Provide students an understanding of the nature of digital marketing concepts and techniques, and the role of digital marketing in improving an organizations marketing effectiveness and planning.

    The module builds on the acquisition of the following Skills
    • Analysing data & problem solving
    • Application of Knowledge and presenting Data
    • Digital literacy and IT skills

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  • This module currently runs:
    • spring semester - Wednesday afternoon

    The live entertainment sector is the fastest growing part of the entertainment industries at present, and this trend is set to continue in the foreseeable future. As one of the world’s entertainment industry capitals, London has a lot to offer students willing to embark on the practical training and learning in this area. To boost employability and enhance student experience this module seeks to enable students to connect theory and practice in live and blended events environment within the live entertainment sector and beyond.

    This module contains significant practice and teamwork will be at the centre of setting up real life events to network and present work to real industry clients, panels and investors with the aim of honing your skills to professional level and testing them in a market environment.

    We attained considerable synergies already through partnerships with industry partners such as Club Fandango, Concert Live and MMF, enhancing employability and skills. We are set to continue broadening this collaborative approach that benefits students.

    Module aims:

    1. To explore the live sector as a growth area of the international entertainment industry and place it within the context of the music, events and related creative and other businesses.
    2. To enable students to apply knowledge of event planning and management, venue management practices, live promotion, ticketing and booking methods (as appropriate) in real world contexts and gain hands-on experience.
    3. To develop student ability to assess budgetary and marketing priorities in event management and promotion well as PR and other implications (merchandising, sponsorship, branding and the likes)
    4. To examine the practical challenges of providing and evaluating successful events
    5. Empower students to relate academic learning to industry practice in specific contexts and identify their own competencies in a real-life live events environment.
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  • This module introduces students to fundamentals of the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives. The changing environment and impact of technology are explained as background for synthesis of the communications process.

    The module aims to:

    • Develop a deeper knowledge and understanding of relevant concepts, theories and context of Integrated Marketing Communications as the relate to B2B and B2C customers.
    • Understanding of the SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development.
    • How to select the relevant communications tools and develop a fully integrated marketing communications campaign and how the plans are controlled and evaluated.
    • Foster a critical awareness and understanding of the latest developments in marketing communications and the regulatory & ethical framework in which marketing communications operate and responsible communications.


    The module also aims to assist students in the acquisition of the following skills:

    • Academic and highly specialist writing and reading
    • Analysing data/research
    • Critical thinking and being creative
    • Communicating/presenting, orally and/or in writing
    • Digital Literacy and IT skills
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  • No module details available
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  • This module currently runs:
    • autumn semester - Monday afternoon
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    • autumn semester - Monday morning
    No module details available
    Read full details
  • This module currently runs:
    • spring semester - Thursday morning
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    The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 2 (Level 6) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.

    The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
    These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

    For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.

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  • This module currently runs:
    • spring semester - Friday afternoon
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    • autumn semester - Friday afternoon
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    • spring semester - Wednesday morning

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.)

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  • Cities, Tourism and Eventfulness is designed to equip students with an understanding of the significance of events for the management of cities, and of cities for the management of events. The rise of the ‘eventful’ city in recent years demonstrates how cities have been using events strategically to tackle a range of post-industrial urban challenges – to boost the urban economy, as part of their regeneration strategies, to attract visitors and tourists, to rebrand the city, and to make it an attractive proposition for investment. In the words of many boosterist slogans ‘a place to live, work, study and visit’. The events in question can be cultural events or business events. They can be recurring events such as annual festivals, or one-off events that require competitive bidding (such as an Olympics or European Capital of Culture) and which may involve considerable investment in infrastructure. Such event-led regeneration and the associated legacy-planning is typical of mega-events. But this approach has spread to the local level as the case of the London Borough of Culture programme where London Boroughs compete for GLA funding to stage a year-long festival. To be successful in this, cities need to nurture their creative sectors and work in partnership with events organisations and cultural organisations.

    Cities Tourism and eventfulness explores the conceptual basis for eventfulness, the ‘festivalisation’ of cities at different temporal and spatial scales and the implications of events and tourism for urban development, revitalization and sense of place, with particular reference to urban spaces and ‘quarters’ that are developed as a focus for events and tourism.

    This module is a core for BA Tourism and Travel Management and BA Events Management, students and an option for BA Events and Marketing students. As such it provides an understanding of the key role that events and events tourism play in the cultural and creative industries of cities and how they are used in eventful strategies to address key urban challenges which can be economic, social, cultural, planning or environmental. The result is an array of events that are used to regenerate cities, animate public spaces and enrich the lives of residents and visitors.


    This module aims to:

    1. Equip students with an understanding of the current debates and explanations of the reasons why cities aspire to become eventful.
    2. Increase awareness of the ways in which cultural events and cultural organisations can be used instrumentally to address urban problems
    3. Examine critically the notions of urban entrepreneurialism, creativity, festivalisation, place-making, event-led regeneration and legacy,
    4. Increase awareness of the positive and negative impacts of using events, creativity and tourism in the revitalization of urban spaces and ‘quarters’
    5. Develop skills of research and analysis in developing an original case study of an eventful city.
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  • This module currently runs:
    • autumn semester - Wednesday morning
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    • autumn semester - Tuesday morning
    • autumn semester - Monday afternoon
    • autumn semester - Monday morning
    No module details available
    Read full details
  • This module currently runs:
    • spring semester - Thursday morning
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    • spring semester - Wednesday afternoon
    • spring semester - Wednesday morning
    No module details available
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  • This module begins by considering the contractual environment within the music business and associated sectors. Important contractual areas will be critically examined including; management agreements, recording agreements, digital distribution, self-release, 360 degree deals, publishing agreements, producer agreements, live performance agreements, licensing and sponsorship. The emphasis will be on enhanced practical understanding of contractual frameworks, contract law principles, best deal negotiating practice, and the role and use of legal agreements to meet the business imperatives of music companies and the career strategies of artists, managers and industry stakeholders. In addition, the broader “entertainment” business will be explored in relation to its evolving legal framework.

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  • This module currently runs:
    • spring semester - Thursday morning
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    No module details available
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Year 3 modules include:

  • This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.

    Aims of the module:
    • Explore the role of branding from a corporate and consumer perspective.
    • Examine the theory of branding.
    • Develop students' understanding of the role played by marketing communications in the building and maintenance of brands.
    • Develop students’ researching and analysing skills.
    • Develop students’ critical writing, application of knowledge and decision-making skills.

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  • The principal aim of this module is to provide students with an insight into and appreciation of how conferences industry work in terms how these events are designed and managed in a range of sectors as well as in terms of their broader complexities including the role these events plays within the wider business tourism and events sectors.

    To this end the module seeks to explore both the supply and demand sides of the events including examining the role of organisers, venues, facilities and the range of activities, which take place before, during and after a conference as well as the importance of technology in conferencing experiences.

    The module also examines the purpose of these events, their scope within the events and business tourism sector as well as discussing issues and trends that impact the way these events are hosted and managed.

    The module overall aims are:

    1. To provide an in-depth critical overview of the conference sector of the events industry, its purpose, structure and and role within the wider events/tourism contexts
    2. To examine current issues and trends that impact the sector and encourage students to explore these to develop ideas and solutions.
    3. To develop an understanding of the organisational and managerial skills needed to create, design and operate conferences (and other corporate events and similar).
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  • No module details available
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  • This module currently runs:
    • autumn semester - Friday morning

    The module examines various marketing and funding practices used in the events industry and the role events can play in the marketing of other organisations, products and services. It explores the relevance of sponsorship in events marketing and its strategic use in marketing communications and branding. It also considers both the use of events as part of organisations’ fundraising efforts and looks at ways in which events can secure funds and support from a range of stakeholders.

    Building on students’ existing knowledge and understanding of marketing and marketing communication concepts and theories gained previously on the Course (L4 and L5) the module will explore the principles and practice of sponsorship and fundraising in an event context.

    The module aims are:

    1. Examine the nature, role and application of sponsorship and fundraising in the events industry and the role events play in sponsorship and fundraising strategies for various organisations in sectors including commercial, cultural and not for profit.
    2. To develop student’s in-depth understanding of current sponsorship and fund-raising theories and practices and the ability to apply these in an events context
    3. To provide students with the theoretical knowledge as well as practical skills necessary to develop and market sponsorship ready events
    4. To explore ways to secure financial/marketing support for events from partners and other stakeholders
    5. To develop students’ competences that are relevant to industry practice including research, applied analysis, critical thinking, problem solving and communication.
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  • No module details available
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  • The module explores how creatives, celebrities, and performing artist rights’ are impacted by the business environment, and examines the impact of the law and the litigation process upon them. This module provides the key skills necessary to understand the legal concepts, case law, and legal disputes underpinning a career in the entertainment sectors.

    Module aims:

    • Understand the legal, business, and cultural context underpinning creative artist rights and the enforcement of these rights through contract, litigation and legal procedure
    • Understand the relevant boundaries between civil rights, criminal offences and government regulation of the entertainment industries.
    • Understand the legal issues underpinning legal disputes and case strategy and conduct
    • Understand the commercial impact of the various rights considered
    • Consider the implications of new technology, social media platforms and related issues on artist rights
    • Develop skills of legal academic reading, and research
    • Critical Thinking and Writing
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  • Marketing is an essential component of any organisation regardless of size and has application globally, helping an organisation to retain and recruit news customers and increase the scale of a business.

    Marketing is focused on the customer and the value of the product offering to stimulate demand, while sales activities are designed to encourage customer purchase. Both functions need to be integrated within an organisation to improve business performance.

    Global marketing helps an organisation to find and develop new market opportunities while maintaining its domestic market(s.)

    This module is intended to allow students to focus and explore the key components and nature of marketing and sales in a global market.

    The global events of 2019 demonstrate the key linkages and interdependence of markets and demonstrates the importance of designing, distribution and selling products/ services in markets around the world, while maintaining a home market.

    The module aims to:
    • Provide an understanding the role and importance of marketing and sales in a global setting.
    • Explore a range of strategic choices available to organisations when seeking to expand globally.
    • Provide an overview of marketing management in the ‘digital age’
    • Explore the relationship and interdependence of marketing and sales
    • Examine the impact of communication including digital applications to support product/service delivery in a global market.

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  • This final-year core module “Leading Innovation” aims to enable students to study and apply in practice:

    a range of leadership theories and techniques to critically evaluate and develop their own personal leadership style
    a range of leadership theories and techniques to critically evaluate contemporary innovation practice, and organisations in a range of industries engaged with innovation practice
    a range of innovation theories and techniques to critically evaluate contemporary innovation processes, and organisations in a range of industries that innovate
    the synergies between leadership and innovation in a range of contexts

    The Module will be based around two themes:
    Theme 1: Leadership, where they will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.

    Theme 2: Innovation, where they will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples). In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice. By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by the leadership theories and techniques covered in Theme 1.

    Each theme will conclude with an assignment: Theme 1 will conclude with a team- based formative assignment, and Theme 2 will conclude with a pairs-based summative assignment. Once complete, this Module aims to enable students to understand a long-term time line. Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style. Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.

    Within the context of Events and Events Management the module will examine examples of leadership, innovation and best practice and explore some of the challenges facing event managers, entrepreneurs and freelancers in the 21st century

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  • This module currently runs:
    • all year (September start)

    This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.

    The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.

    During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.

    Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.

    The module is open to all Business and Management undergraduate course programmes.

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  • ‘Service Excellence for Creative Industries and Aviation’ investigates practices and strategies used in managing exceptional relationships between customers and service providers. Consistent delivery of high-quality service increases customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of all aspects of excellent service delivery.

    The aim of the module is to provide students with understanding of the importance of service excellence, including reflection on their own professional conduct practices, and equip them with analytical ability to assess and improve service delivery.

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Where this course can take you

We want our graduates to leave London Met in the best possible position, which is why this course is so hands-on and career-focused. Successful graduates will leave with practical experience and theory to embark on any career in the events management sector. Our graduates can go on to work as event planners, event marketing executives/coordinators, event operations executives/coordinators or event managers.

Previous graduates of the University have gone on to work in some of the leading events companies including Tripadvisor, Heart Productions and Chillisauce, while others have launched their own enterprises.

You’ll also have transferable skills that can be used in a range of roles and industries, or you can go on to further specialist study in events, leisure and tourism or marketing. This could be at university or alongside a role via sponsored professional development courses.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

If you're a UK applicant wanting to study full-time starting in September, you must apply via UCAS unless otherwise specified. If you're an international applicant wanting to study full-time, you can choose to apply via UCAS or directly to the University.

If you're applying for part-time study, you should apply directly to the University. If you require a Student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.

If you're applying for a degree starting in January/February, you can apply directly to the University.



When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.

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