Menu Enquire

Enquire

Register your interest Enquire now Add to my prospectus
Apply now

Events Management and Marketing - BA (Hons)

Add to my prospectus Why study this course? More about this course Entry requirements Modular structure After the course How to apply Meet the team Visit us

Why study this course?

Fancy working in one of the fastest paced industries that has a massive impact on the economy and global culture? You’ll study the events business while acquiring real-life business experience and exploring what factors influence the marketing of events.

When you successfully complete the course, you’ll have the complex skill-set needed to flourish in a dynamic creative and entrepreneurial industry.

Start this autumn

Chat

More about this course

This course combines core elements of events management that go hand-in-hand with the latest marketing techniques, so that you can build a successful career as an event manager or similar professional.

Event managers play pivotal roles in a range of organisations and sectors including the government, corporations, not-for-profit organisations, entertainment companies, exhibitions and shows, incentive travel, tourism, virtual events, plus outdoor or sporting events.

A key feature of this course is its emphasis on hands-on experience from the outset. That’s why there’s various opportunities for you to work on events both inside and outside of the University.

From this practical work, you’ll gain involvement in events management, experience the competitive recruitment process and receive formal feedback from industry professionals. You’ll also have the opportunity to network and build connections that can benefit your future career.

In the classroom, you’ll learn about academic theories, key principles, industry issues and build core skills and competencies needed for marketing and events activities. Outside of the classroom, you’ll complete online learning activities that will allow you to practise these skills. On top of this, you’ll study the social and environmental issues associated with the events business, giving you a global and multicultural perspective of this industry.

Because events is such a hands-on industry, we also give you the option to include a sandwich work-placement year. This is a paid year-long placement opportunity that’s monitored by both the employer and the University. During this placement year, you’ll network with industry professionals and gain practical experience that’s designed to help you secure a graduate job where you can hit the ground running.

This course meets events and business management benchmarks to make sure you’re up to speed on business knowledge and the latest trends.

Assessment

You’ll be assessed via a range of methods including essays, individual presentations, examinations, online learning activities, blogs posts, business pitches, reports, audits, portfolios, consultancy, as well as a dissertation in your final year.

Fees and key information

Course type
Undergraduate
UCAS code NN50
Entry requirements View
Apply now

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades CCC in three A levels (or a minimum of 96 UCAS points from an equivalent Level 3 qualification)
  • English Language and Mathematics GCSE at grade C/4 or above (or equivalent)

These requirements may vary in individual cases.

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Business Management (including foundation year) BA (Hons).

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • autumn semester - Wednesday afternoon

    Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).

    Aims of the module:
    1. To equip students with the knowledge and skills necessary to research, plan, design and implement a range of event types in diverse settings.
    2. To develop student knowledge/ability to apply key events management (and marketing) principles and theories to real world professional industry contexts - through either-or, working, planning, running/organising a live event.
    3. To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.
    4. To enable students to develop their knowledge and practice relevant com-petencies in a real-life events management environment.

    Read full details
  • This module currently runs:
    • spring semester - Tuesday morning

    This Professional Practice module will enhance the students’ understanding of what it means to be a business professional within Events and in the Music industry. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

    The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

    In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

    1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

    2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

    *A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

    ** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.

    Read full details
  • This module currently runs:
    • autumn semester - Wednesday morning

    London’s Visitor Economy aims to showcase the extent of visitor economy in London and encourage tourism and events students to examine its potential with regards to their studies, professional development and employability. The module will explore different dimensions of global city’s visitor economy, both in class and in the field.

    With over 19 million international tourists per year, some 12 million domestic tourists in addition to over 200m day visitors, London is one of the major city destinations globally. However this poses problems for tourism managers in terms of spreading visitors temporally and geographically within the capital, catering for very diverse visitor groups and maintaining its competitive position vis a vis rivals for leisure, events and business tourists in an uncertain international environment.

    The module aims are as follows:

    • To develop a practical knowledge of London’s evolving visitor offer for leisure, business and events tourists.
    • To facilitate students ability to identify the needs and preferences of London’s diverse visitor groups
    • To enable students to identify specific visitor experiences to suit specific tourist audiences
    • To gain insight into the challenges faced by visitor managers in providing strategies, services, experiences and events for diverse visitor groups
    • To become familiar with the market intelligence, tourism and events reports and strategies produced by London’s Destination Marketing Organisation to guide London’s Visitor economy.

    Read full details
  • This module currently runs:
    • spring semester - Thursday afternoon
    • spring semester - Thursday morning
    • spring semester - Wednesday afternoon
    • spring semester - Wednesday morning
    • spring semester - Tuesday afternoon
    • spring semester - Tuesday morning
    • spring semester - Monday afternoon

    This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.

    Read full details
  • This module currently runs:
    • autumn semester - Monday afternoon

    The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing in contemporary and technology driven organisations at local, national, regional and in a global context. In this module, students explore how different types of organisations deploy the marketing mix tools to implement their marketing strategy and to develop a competitive edge.


    The module aims to:

    ● Provide an understanding of the theories involved in creating and delivering value to customers using the tactical tools of marketing.
    ● Explore the practical application of the marketing mix in product/services, public sector/non-profit sectors marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

    Read full details
  • This module currently runs:
    • spring semester - Monday afternoon
    • spring semester - Thursday afternoon
    • spring semester - Thursday morning

    The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.

    The module aims to:
    ● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
    ● Provide an understanding of contemporary issues in marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

    Read full details
  • This module currently runs:
    • autumn semester - Tuesday afternoon
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Tuesday morning

    Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.

    The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.

    Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.

    Read full details
  • This module currently runs:
    • spring semester - Monday morning

    The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
    The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

    Read full details

After the course

We want our graduates to leave London Met in the best possible position, which is why this course is so hands-on and career-focused. Successful graduates will leave with practical experience and theory to embark on any career in the events management sector. Our graduates can go on to work as event planners, event marketing executives/coordinators, event operations executives/coordinators or event managers.

Previous graduates of the University have gone on to work in some of the leading events companies including Tripadvisor, Heart Productions and Chillisauce, while others have launched their own enterprises.

You’ll also have transferable skills that can be used in a range of roles and industries, or you can go on to further specialist study in events, leisure and tourism or marketing. This could be at university or alongside a role via sponsored professional development courses.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

Clearing 2020: If you’re a UK or EU student applying for a full-time degree starting this autumn, you’ll need to apply through Clearing. If you're an international applicant or wanting to study part-time, select the relevant entry point and click the "Apply direct" button.

Applying for 2021

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.



When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

News and success stories

You may also like...

Visit us