About me

Margaret Gold
Margaret Gold is a Senior Lecturer in Creative Industries Management at London Met.
Margaret Gold, Senior Lecturer in Creative Industries

Margaret Gold

Maggie Gold originally trained as a geographer and subsequently obtained postgraduate qualifications in Urban and Regional Studies, Contemporary European Studies, and Heritage Interpretation. She has taught at Thames Valley University (now the University of West London), Kingston University, St Mary’s University College (Twickenham) and Greenwich University. She joined London Metropolitan University in 2002 and is currently also an Associate Lecturer at Goldsmiths, University of London. At London Metropolitan University Margaret has previously been course leader for the Arts Management BA, Arts and Heritage Management MA and Events Management Marketing MA degree. 


Margaret's research centres on the use of city festivals for instrumental purposes. This covers ambulatory mega-events, in particular the Olympic Games, and regular annual and biennial festivals. It explores the relationship between these events and the leverage of funding for infrastructure investment and regeneration purposes, place marketing, image and brand formation. Her current project explores the preservation of Olympic memory at the city level and within the Olympic movement itself at the Olympic Museum in Lausanne and the Olympic Museums Network.

Margaret is a Senior Lecturer in the Guildhall School of Business and Law where she currently teaches in the area of cultural tourism. She is the module leader for London’s Visitor Economy; Culture, Tourism and Regeneration; and Visitor Attraction Management. She also developed a new undergraduate module: Cities, Tourism and Eventfulness. At MA level she previously taught modules on museums and heritage; cultural sector management, the events industry; and eventful cities. She led field courses in Malta, Wroclaw, Stockholm, and Derry.


  • Gold J.R & Gold M.M. (eds) (2017) Olympic Cities: urban planning, city agendas and the World’s Games, 1896 to 2020, Studies in History Planning and the environment series, Routledge 3rd edition (published July 2016)
  • Gold J.R & Gold M.M. (2020) Festival cities. Routledge (publication date 4 December 2020) 

Book chapters and articles 

  • Gold, J.R. and Gold, M.M. (2014) Legacy, sustainability and Olympism: crafting urban outcomes at London 2012. Revue STAPS (Revue international des sciences du sport et de l’education physique) 105 (3) 23-35 
  • Gold M.M. (2015) Windows on the eternal: spirituality, heritage and interpretation in faith museums, invited contribution to S. Brunn (ed) The changing world religion map, Munich: Springer
  • Gold J.R. and Gold M.M (2015) ‘Legacy and environmental sustainability: the case of London 2012’, in R. Holt and D. Ruta, eds., The Routledge Handbook of Sport and Legacy: Meeting the Challenge of Major Sports Events, London: Routledge
  • Gold J.R. and Gold M.M (2017) Olympic future and urban imaginings: from Albertopolis to Olympicopolis in J. Hannigan and G. Richards, eds. The Handbook of New Urban Studies, London: Sage p314-34
  • Gold M (2018) London 2012: an examination of regeneration and legacy in the Queen Elizabeth Olympic Park in Mataruna L. and Pena B. (eds) Mega Events Footprints – Past, Present and Future Rio de Janiero, Brazil: Engenho
  • Gold J.R. and Gold M.M (2018) Beyond the Event: World’s Fairs, the Olympic Games and spaces of urban transformation, in C. Hein (ed) Handbook on Planning History, London: Routledge 348-63
  • Gold, J.R. and Gold, M.M. (2018) ‘The field and the frame: landscape, film and popular culture’, in P. Howard, I. Thompson, E. Waterton and M. Atha, eds. Routledge Companion to Landscape Studies, second edition, London: Routledge, 227-36
  • Gold, J.R. and Gold, M.M. (2019) ‘City of Culture’, in A. M. Orum, ed. The Wiley Blackwell Encyclopedia of Urban and Regional Studies, Chichester: Wiley-Blackwell
  • Gold, J.R. and Gold, M.M. (2019) ‘Pestilence, toxicity and all the fun of the fair: brownfield sites, mega-events and neighbourhood planning, 1938-2012’, in G. Evans, ed. Mega Events: Placemaking, Regeneration and City Regional Development, London: Regional Studies Association (in press).
  • Gold, J.R. and Gold, M.M. (2019) ‘The Olympics, memory and the city’, ZARCH: Journal of Interdisciplinary Studies in Architecture and Urbanism, 13, 13-33 (in English and Spanish). 
  • Gold, J.R. and Gold, M.M. (2020) ‘Beyond Toxicity: Olympic legacy, event spaces and the brownfield option’, Geography Compass, Vol 14 
  • Gold, J.R. and Gold, M.M. (2020) ‘The history of events: ideology and historiography’, in S. Page and J. Connell, eds. Routledge Handbook of Event Studies, second edition, London: Routledge, 123-136 
  • Gold, J.R and Gold, M.M. (2020) ‘Accentuating the positive: city branding narrative and practice., Tijdschrift voor Economische en Sociale Geografie, 111 (1) 2-9.

Joint editor of Planning Perspectives 2017-2022 (an international peer-reviewed journal of history, planning and the built environment published by Taylor and Francis); associated with this she is an exofficio member of the Executive Council of the International Planning History Society.

  • Interviewed by Julie Makinen, Los Angeles Times July 2015 on the subject of Beijing’s candidature for the 2022 Winter Olympic Games
  • TV interview, September 2010 Festivals and creative cities – the role festivals play in developing a city’s ‘brand’, Part of local TV coverage of Creative Cities conference, Lleida Spain.
  • Radio interview by Ron Schachter, for National Public Radio, Boston USA sports show on plans to make the 2012 Summer Olympics the first environmentally sustainable Games, 7th May 2010.

Margaret Gold
Guildhall School of Business and Law