London Met academic Tom Lunt evaluates social media marketing strategy.
London Met's creative industries lecturer Tom Lunt recently helped meeting professionals polish up their social media skills at The Meetings Show 2016 on Tuesday 14 June.
The Meetings Show is the premier event for the UK inbound and outbound meetings industry. Organised by meeting professionals for meeting professionals, it is focused around a large exhibition, networking opportunities and professional education.
The title of Tom's session was To Tweet or not to Tweet – evaluating your conferences' social media marketing strategy. The session was in part a work-in-progress report on a research project on social media use in event contexts that Tom is conducting with The Association of British Professional Conference Organisers (the UK’s leading professional body for conference and event organisation). The session also aimed to facilitate discussion and learning between professionals on how conferences and events use social media.
Over 50 event practitioners took part in a highly interactive discussion addressing questions relating to the drivers for social media use, including practical applications, evaluation techniques and packages as well as the application of conceptual frameworks – such as communities of practice in social media contexts.
Nicole Leida Joint-chair of the Association of British Professional Conference Organisers tweeted 'Thanks @Tom_Lunt for a great #2TN2T session'
Tom said, "I was very pleased that the session was so well received – it was really good to be able to share ideas and learn from event professionals at one of the UK's leading event industry meetings."