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Digital Media - BA (Hons)

Add to my prospectus Why study this course? More about this course Entry requirements Modular structure What our students say After the course How to apply Visit us

Why study this course?

Navigate your way through the digital landscape with this exciting Digital Media BA degree. Combining professional practice and theory, the course is designed to prepare you for a career in the growing digital media sector. You’ll develop highly sought after technical, production and marketing skills to initiate, design, produce and manage digital projects.

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More about this course

This digital media degree will give you the practical skills and knowledge needed to succeed in the growing and ever changing digital sector, allowing you to develop expertise in design, production, marketing and management.

We’ll prepare you to critically engage with current trends in digital media design and production, develop practical, industry-valued skills on professional-standard equipment and expand your capacity for creativity and innovation. We provide the latest versions of industry standard digital imaging, web, mobile and web design, video post-production, scripting and 3D animation software.

From design concept to production you'll learn how to create a variety of media projects and produce a personal portfolio of work to showcase your skills to potential employers.

London has the most diverse and fastest growing technology sector in the UK and is the ideal place to study digital media.

Additionally, guest lectures from industry professionals, visits and work placements provide you with great networking opportunities.

Studying at London Met also allows you to engage and collaborate with students and practitioners from other areas of creative practice through projects and events.

The School of Computing and Digital Media are members of The Independent Games Developers Association (TIGA), enhancing the teaching of the video game-related modules in particular.

Assessment

You'll be assessed via individual and group projects, presentations, written reports, essays and a final project.

Fees and key information

Course type
Undergraduate
UCAS code G455
Entry requirements View
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Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades BBC in three A levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg Advanced Diploma)
  • English Language at grade C/4 or above (or equivalent)

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Digital Media (including foundation year) BA (Hons) degree. 

Applications are welcome from mature students who have passed appropriate Access or other preparatory courses or have appropriate work experience.

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    This module provides an introduction to digital image creation placing it within the wider context of the history of illustration, graphic design, photography and fine art. The programme provides support for the creation of a series of images and a design portfolio that convey a particular idea developed by the student. The module introduces a range of key techniques for originating, and developing images and documents from digital manipulation, and illustration to document layout. It discusses further the technical issues relating to the media formats in which the students will present their image sequence and design portfolio.

    Read full details
  • This module currently runs:
    • all year (September start) - Tuesday morning

    Interaction design is an expanding field concerned with requirements of end users of interactive digital products. This module provides an introduction to key theoretical concepts - user experience design, user-centred design, human-computer interaction and digital design approaches - providing an opportunity to put these principles into practice. Putting these principles into practice involves a process of understanding both design and scripting to realise the requirements of end users. The module’s subject specific skills will enable students to understand and apply the relationship between theoretical concepts and their practical application, with one component assessment involving a real client problem brief to design a solution around. The project development process will allow students to apply multimedia authoring and basic web animation skills to identify the effects of interaction design on end users.The animation assessment component will allow students to explore storyboarding and narration as an element of interactive design and develop necessary animation skills for the assessments. The module focuses on practical applications, such as through designing and scripting animation, which is being used more than ever for design in mobile media, not just for storytelling purposes. Practical exercises, lectures, demonstrations and field trips will aid students in developing subject- based, practical and analytical skills to produce an interactive product.

    Module Aims:
    ● Introduce students to key theoretical concepts in interaction, designing and scripting.
    ● Examine the effects of interactive products on end users, through prototyping.
    ● Introduce students to particular animation and authoring techniques and their applications.
    ● Provide students with a broad foundation of interactive design development.
    ● Provide an introduction to design thinking as a central aspect of interaction design.

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  • This module currently runs:
    • spring semester - Friday afternoon

    This Level 4 module introduces students to debates around the use of digital media in work contexts. The module contextualises the understanding of digital media with reference to the history, theory and practice of digital media in the workplace, and the history, theory and practice of digital media careers. The module combines theory- based learning of the contexts and uses of digital media with practice-based learning around the use of social media in specific employability- oriented contexts.

    This module aims to:

    • Introduce students to a range of debates about the role of digital media in society and the workplace;
    • Explore the ways in which digital media has transformed the nature of work and the development of careers;
    • Encourage students to employ critical methods in the understanding of and analysis of digital media in workplace context and opportunities for developing digital and media careers;
    • Encourage students to develop employability skills in relation to defined career goals particularly through using social media networking.

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  • This module currently runs:
    • autumn semester - Friday afternoon
    • summer studies - Friday afternoon

    The module is an introduction to the field of digital media as an area of practice, as culture, and as a set of structures. It addresses a variety of issues ranging from digital politics to social networks, from memes and glitch to self-organization and free labour. The module provides a sound foundation to the history of new media technologies. It also introduces students to the current debates, including those of amateur vs. professional, grass-roots revolutions, and free and open source vs. proprietary software. It is a theory and practice based course, and along with engaging with abstract concepts we will explore software and network environments. The practice-based element of the module will enhance student’s digital literacy skills through exploring foundational elements of digital literacy including web searching, digital resources, and basic web design. This module aims to:

    • Introduce students to digital media history and theory
    • Develop a practical understanding of digital media technology
    • Enable the students to critically evaluate key concepts and developments of digital media technology
    • Develop students’ digital literacy skills and competencies

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  • This module currently runs:
    • all year (September start) - Friday afternoon
    • all year (September start) - Friday morning
    • all year (January start) - Wednesday morning

    This module introduces students to the core concepts of filmmaking (image & sound) through lectures and practical workshops in digital photography, cinematography, sound recording and editing. Through lecture and practical engagement students will also reach a greater understanding of a number of theories and histories relating to the creative uses of image and sound.

    This module aims to:

    1) Introduce students to the fundamental technology of digital photography/video and sound production and to a range of basic practical skills necessary for each, and therefore provide students with a range of potentially employable skills and capabilities.

    2) Support some of the theoretical priorities of the School of Computing and Digital Media courses by exposing students to various aspects of digital image and sound production in relation to various media and cultural theories (including those they have encountered or are likely to encounter on other School modules) that assume or assert a relationship between image, sound and film style, and to analyze this practice/theory process through written reflection on their practical work.

    3) Provide students with the experience of collaborative working practices and to reflect on their benefits and difficulties, particularly in relation to individual/group co-ordination, all of which are important components for future employability.

    4) Prepare students for a ‘practical-theoretical’ strand of School of Computing and Digital Media modules at levels 5 and 6, including the level 6 Project.

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Year 2 modules include:

  • This module currently runs:
    • autumn semester - Thursday afternoon

    This module deals with a range of theory and practice in the demanding arena of media rich interactive applications centred around 3D images, modelling and animation, but also including digital video, interactive 3D, 3D augmented reality, 3D virtual reality, theory and techniques for interactive narrative and storytelling and games design issues. The end result of interactive 3D applications can often be difficult to label. They can be stories, games or simulations, various combinations of these familiar genres, or new emerging types of synergistic application that can perhaps best be called 'experiences'.

    The module aims are broadly:

    - To gain a critical understanding of the scope of current 3D design, digital modelling and animation best practice for both the web and the vfx industry.

    - To provide an overview of techniques for working with modelling, animation and visual effects in 3D and the specialised methods required to prepare this medium for output to a variety of digital media.

    - To support research into the relationship between narrative, animation, computer games and similar genres in arts/entertainment environments.

    Read full details
  • This module currently runs:
    • all year (September start) - Monday morning

    This module will provide students with a detailed understanding of the contexts and practice of making content for web and mobile content. It will introduce them to the production of media suitable for both web and mobile and discover design trends related to interface design. The course will examine different scripting languages and the production process.

    The module aims to identify the nature of the web and mobile as a medium and introduces a range of design concepts. In particular, it focuses on the key issues of usability on the web and mobile. It also focuses on a range of technical skills including basic text formatting; working with images and interactive programming. This module aims to:

    • To examine and evaluate the major issues involved in production for desktop, tablet and mobile.
    • To enable students to design & produce a web design project which also works cross mobile device.
    • To encourage innovative design of applications for mobile environments
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  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    This module introduces students to the various areas of professional digital media practice, including more emergent technologies, holograms, virtual and augmented reality. It critically analyses key theoretical concepts, design and the different appropriate research methods to establish requirements of end users of interactive digital products. This module further continues to engage students in user-centred design approaches through different projects. The module deepens students' understanding of the relationship between theories of human-computer interaction, user-centred design, user experience design and their practical application. Practical exercises, lectures, demonstrations and field trips will aid students in developing practical and analytical skills to produce interactive products. This module aims to:

    • Enhance students' understanding of digital media practice.

    • Enable students to critically analyse and evaluate key theoretical concepts in interaction and user-centred design.

    • Enable students to critically examine the effects of interactive products on end users.

    • Enable students to establish links between social context and practice and digital artefacts.

    • Enable students to carry out effective user research and artefact evaluation.

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  • This module currently runs:
    • autumn semester - Thursday morning

    There has never been a more exciting time to study social media strategies. Social media strategies now play out in every aspect of business, government and society today. This module offers a critical eye on social media strategies, identifying those that worked as intended and those that didn’t. Through looking at current examples of social media and social media strategies, you will learn what a strategy is and how best to deploy it for the particular agenda and goals of an organisation. Teaching methods include formal lectures, seminar discussion, student-presentations and online material. Students will be expected to attend formal lecturers and take notes, read from primary and secondary source material and comment on their readings. They are expected to creatively engage with social media content creation as it embeds within an overall strategy of a particular industry. This module aims to:
    ● Enable students to evaluate key approaches to understanding current social media and strategy.
    ● Encourage students to develop critical awareness of their everyday experience of social media.
    ● Establish links between theoretical, technological, social and ethical aspects of social media.

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  • This module currently runs:
    • spring semester - Friday afternoon

    This module provides practice based learning experience of television studio production, introducing students to the stages involved in planning, scripting and rehearsing an as-live television programme and providing experience of different roles in the television production process including performance roles and behind-camera production roles. Students will be encourage to work collaboratively and reflectively.
    The module aims to:

    1. Enable students to gain experience of television studio production and develop skills in television studio practice
    2. Enable students to develop a range of transferable skills in audio-visual production.
    3. Encourage students to work collaboratively towards the production of an as-live television programme.
    4. Encourage a critical, reflective and collaborative approach to practice based media work

    Read full details
  • This module currently runs:
    • spring semester - Monday afternoon
    • autumn semester - Monday afternoon

    This module enables students to develop employability skills and competencies, understand the nature of work, and work toward developing a portfolio of skills and competencies to facilitate the transition into graduate level employment. The module combines a series of taught classes combined with either project-work opportunities or career development opportunities to be provided in conjunction with external employers and organisations. Students can choose two pathways through the modules:

    1) Undertake group project organised by the University in collaboration with external agencies and employers, working on a defined work-based project with clear and defined outcomes and expectations such as for example the production of marketing material, videos, photography, or other such project suitable to careers in the media or media-related industries. Projects will be advertised by week 5 and participation in projects will be based on competitive applications.

    2) Undertake a tailored career development programme in collaboration with external agencies and employers involving participation in all stages of application and interview for one of a selection of simulated positions relevant to careers in media or media-related industries, including application, interview and feedback. The stages of this programme will be evaluated by people drawn from industry.

    A series of taught classes will support both pathways through the module, and will be timetabled for the first 8 weeks of the module; an additional session in week 12 will encourage reflection and engagement in assessment activities. The module aims to enable students to:

    1. Consider their employability in relation to graduate careers goals, through the development of professional competencies and knowledge through work experience.
    2. Increase / develop critical, self-reflective ability and self-efficacy.
    3. Demonstrate theoretical concepts / transferable competencies in a practical, problem solving context.
    4. Gain understanding of current issues, practices and relevant legislation within a particular organisational context.
    5. Build personal networks, explore employment options and consider future career plans.

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Year 3 modules include:

  • This module currently runs:
    • spring semester - Wednesday morning

    This module develops a critical design research model of understanding user experience design. Understanding how power, knowledge and technology interact and affect users develops this model. Deconstructing experience and the user is also at the heart of this module. Students will be encouraged to come up with novel user experience design and critically evaluate their own work and UX practices, understanding the impact their design may have on users, experience and wider society. Students' own experiences with new media and new technology interfaces will form an integral part of this analysis, which, in turn, will inform students' own practice as multimedia producers. The latest multimodal interactions will be covered in this module, brain computer interfaces, audio interfaces, IoT interfaces and new social communication mediums, to equip students with understanding of emergent technology and novel user interfaces.

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  • This module currently runs:
    • all year (September start) - Thursday afternoon

    This module introduces students to digital media management and enterprise issues. It focuses on the management of interactive projects and explores issues in project management, including team management, client handling, outsourcing and asset management, copyright and legal issues, the planning and production life-cycle, resources and marketing. Students will learn how to manage a digital media project and how to effectively plan and execute a production cycle.

    Aims
    - To enable students to appreciate and evaluate digital media project management and enterprise issues

    - To enable students to plan and organise the production of a digital media project

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  • This module currently runs:
    • all year (September start) - Friday afternoon

    In this digital media project module, students will work under supervision and independently to develop creative ideas into a practice- based project that relates concretely to research proposed. This is a final year project module, where students design and develop a digital media creative brief around a topic of interest. The idea is that whatever you design and develop in this module will be linked to the research question you are trying to find out. The sessions will also include exercises to help you develop your skills in key areas of academic study, prototyping and human computer interaction, user experience design methodologies and methods. Students will demonstrate technological competences, organising project work around a self- defined brief. Key skills include how to manage time and resources effectively by drawing on planning, organisational, and project management skills learnt in Year 2.

    Students produce work, which demonstrates an understanding of media forms and structures, audiences and specific communication approaches and contextualised within relevant theoretical issues and debates. Students are encouraged to experiment, as appropriate, with forms, conventions, techniques and practices and employ design and production skills and practices to challenge existing forms and conventions and to innovate. Also, be adaptable, creative and self-reflexive in producing output for a variety of audiences.
    This module aims to:
    ● Support and develop skills and knowledge in design, research towards and production of a digital project
    ● Support and develop skills in the critical evaluation of own and others’ projects in digital media
    ● Support problem-based learning and employability skills in relation to digital media applications
    ● Support students applications of models and theories of communication
    ● To apply these models to visual and computer‐mediated communication
    ● To develop student’s skills in written, oral and visual communications in digital media

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  • This module currently runs:
    • autumn semester - Friday morning

    This module will examine and analyse traditional and modern visual special effects using examples from film, music video, television and games to illustrate the development of new techniques from old. Practical exercises, lectures, and demonstrations will aid students in developing a wide spectrum of technical and analytical skills in the field of digital post-production and visual special effects. Students will be expected to undertake all stages of the creative planning process to deliver an integrated digital video and audio project in order to complete the module. This module aims to:

    ● Develop and encourage confidence in the integration of appropriate motion graphics software
    ● Examine the effects of visual special effects on audiences and contemporary culture
    ● Illustrate how new digital imaging techniques have built upon traditional methods
    Analyse the most effective approach to a variety of visual effects problems

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  • This module currently runs:
    • spring semester - Monday morning

    Students will develop professional practices working in small groups to produce a short documentary. They will be required to research, pitch and develop a documentary proposal following industry guidelines and legal frameworks. The module will give an overview of the commissioning process and will include input from industry professionals. There will be an emphasis on how to film and work with documentary subjects (or characters) in an ethical way.

    Students will learn about a range of documentary modes, genres and techniques via screenings, discussion and practice. Key figures and films will be explored as well as emerging styles and formats.

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  • This module currently runs:
    • autumn semester - Wednesday morning

    This one-semester module aims to develop students’ appreciation for and understanding of research in relation to visual aspects of culture. The module provides students with methods and conceptual tools for approaching independent research into visual culture, including art, photography, film and television, and using for visual material as a research tool.

    The module builds upon students prior knowledge of theories and debates relevant to visual works and materials, and it will encourage and facilitate the development of deeper engagement with, and understanding of this area of research. The module provides preparation for dissertation research involving visual culture using visual material within research.

    The module has two distinct halves: first considering theories and methods relevant to the undertaking of research on visual culture, and second examining the use of visual material as research method in itself. As such, the module will both draw on traditional academic qualitative research methods insofar as they are applicable, and draw on the insights and methodologies offered by visual anthropology/sociology.

    The module will facilitate the development of skills and knowledge pertinent to the design of independent research, including:
    ● understanding the essential relationship between research methods and the problems they are intended to address
    ● appreciation of the value of visual material in research
    ● understanding the gains and limitations of visual material


    The practical and intellectual skills gained are all transferrable and highly relevant to future employment in a wide range of areas, and particularly within parts of the cultural industries specifically concerned with visual materials.

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What our students say

"I have really enjoyed this course. Being able to work with different companies outside of the University has been a major highlight."

After the course

Our Digital Media BA degree has an excellent record of employment after graduation. You’ll have a wide choice of careers within the commercial and public sectors. Multimedia production, game and web design, social media, web content management, filmmaking, video post-production, 3D animation and project management are just a few of the paths open to you after graduation.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

January 2021: This course is available to start in January. Call our hotline on 0800 032 4441 (for UK/EU applicants only) or select the relevant entry point and apply online.

Applying for 2021

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.



When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

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