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Business Management and Marketing (including foundation year) - BA (Hons)

Add to my prospectus Why study this course? More about this course Our teaching plans for autumn 2021 Entry requirements Modular structure Where this course can take you How to apply

Why study this course?

Our four-year Business Management and Marketing (including foundation year) BA (Hons) degree has a built-in foundation year (Year 0) that provides you with an alternative route into higher education if you don't have traditional qualifications, or can't meet the entry requirements for an undergraduate degree in business.

The foundation year will give you a confidence boost in an academic environment, helping you feel more prepared to move on to our three-year Business Management and Marketing BA (Hons) course. This course is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI).

This course received a 95% overall student satisfaction score in the National Student Survey 2021. On top of this, we're sixth in the country for producing the most CEOs and managing directors, according to a study by Hitachi Capital Invoice Finance.

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More about this course

Our Business Management and Marketing (including foundation year) BA (Hons) degree will prepare you for an exciting career in business, as a professional marketer or as a business owner.

If you want to start your own business, we even have our own business incubator, Accelerator, which provides entrepreneurs with support, networks and resources to help make your dream a reality.

Your foundation year will be shared with other students on business-related foundation year courses. Sharing ideas and insights with other students in related subjects will help you broaden your horizons. If you decide you’d like to change your degree to a different area of business, you have the flexibility to do this.

The foundation year is designed to give you a broad introduction to various business topics and build on your academic skills. Once you’ve passed your foundation year, your next three years of study will be the same as our Business Management and Marketing degree. You'll graduate with the same title and award as those who studied the traditional three-year course.

Read more about the modules and content on our Business Management and Marketing BA (Hons) course page.


You’ll be assessed through a variety of methods such as coursework, portfolio work, problem-solving case studies, research projects and assignments based on business-related simulations.

Professional accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), which is the largest professional marketing body in the world. It also provides exemption from two CIM units, so you’ll only need to complete one additional unit to receive the Certificate in Professional Marketing.

This course is also accredited by the Chartered Management Institute (CMI). In addition to your degree, you’ll also gain the highly sought-after and widely recognised CMI Level 6 Diploma in Management and Leadership.

Fees and key information

Course type
UCAS code NN16
Entry requirements View
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Our teaching plans for autumn 2021

We are planning to return to our usual ways of teaching this autumn including on-campus activities for your course. However, it's still unclear what the government requirements on social distancing and other restrictions might be, so please keep an eye on our Covid-19 pages for further updates as we get closer to the start of the autumn term.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • at least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)
  • English Language GCSE at grade C/4 or above (or equivalent)

Accreditation of Prior Learning

Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).

English language requirements

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 0 modules include:

  • Development for Success in Business (core, 30 credits)
  • Orientation for Success in Higher Education (core, 30 credits)
  • The Context of Business (core, 30 credits)
  • Using and Managing Data and Information (core, 30 credits)

Year 1 modules include:

  • Digital Business Management and Emerging Technology (core, 15 credits)
  • Learning Through Organisations (core, 15 credits)
  • Managing People in Organisations (core, 15 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Management (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Understanding and Managing Data (core, 15 credits)
  • Understanding the Business and Economic Environment (core, 15 credits)

Year 2 modules include:

  • Business Research Methods (core, 30 credits)
  • Communications and Digital Marketing (core, 30 credits)
  • Serving Customers in Global Markets (core, 30 credits)
  • Creating a Winning Business 1 (alternative core, 15 credits)
  • Learning through Work (alternative core, 15 credits)
  • Brand Management (option, 15 credits)
  • Theory & Practice of Selling (option, 15 credits)

Year 3 modules include:

  • Achieve Your Potential (core, 15 credits)
  • Management Dissertation (core, 30 credits)
  • Marketing Planning and Strategy (core, 30 credits)
  • The Practice of Management (core, 30 credits)
  • Creating a Winning Business 2 (alternative core, 15 credits)
  • Learning through Work 2 (alternative core, 15 credits)
  • Business Writing and Communication (option, 15 credits)
  • Economics of Multinational Business (option, 15 credits)
  • Financial Decision Making for Managers (option, 15 credits)
  • Managing Corporate Reputation (option, 15 credits)
  • Organising and Managing Across Cultures (option, 15 credits)
  • Professional Experience Year Placement (option, 30 credits)
  • Project Management (option, 15 credits)
  • Quantitative Data Analysis (option, 15 credits)
  • Social Marketing (option, 15 credits)

Where this course can take you

On successful completion of this course, you’ll be prepared for a range of business-related careers in both the commercial and public sector. You could go on to work as a business development manager, marketing executive, recruitment consultant, sales manager, human resources manager or communications executive.

The course is also a great platform for entrepreneurs wishing to build on their business expertise, as well as being great preparation for a graduate scheme or junior position in business or marketing. 

Continuing your studies with us

The Guildhall School of Business and Law has a range of industry-linked postgraduate courses available on a full-time and part-time basis in business management, tourism and events, marketing and fashion, law, human resources and finance banking. These courses would be ideal for postgraduate progression:

If you've already studied your undergraduate degree with us, as a graduate of London Met, you'll be entitled to a 20% discount on any further study with us.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

If you're applying for a degree starting this January/February, you can call our hotline on 0800 032 4441 or complete our quick online application. If you're an international student or an EU student who requires Student visa sponsorship, simply apply direct.

Applying for 2022

If you're applying for a degree starting this January/February, call 0800 032 4441 or apply online.

If you're a UK applicant wanting to study full-time starting in September, you must apply via UCAS unless otherwise specified. If you're an international applicant wanting to study full-time, you can choose to apply via UCAS or directly to the University.

If you're applying for part-time study, you should apply directly to the University. If you require a Student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.

If you're applying for a degree starting in January/February, you can apply directly to the University.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.

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