Business Management and Marketing (including foundation year)BA (Hons)

Foundation Year Programme

In this module you will explore a broad range of social science and current affairs issues. You’ll reflect on the qualities needed to be a successful student in Higher Education and identify your own strengths and areas for development. You’ll be guided to investigate and conduct research on a topic of interest to you in greater depth.

1. You will learn to access sources, recognise and analyse arguments, and critically engage with source material.
2. You will explore some principles of research and develop research skills.
3. You will develop digital and academic communication skills, including integrating source materials with your own voice into written work.
4. You will develop oral, written and visual communication skills to produce work in a range of formats.
5. You will critically engage with current, social, and ethical issues, in the context of the Education for Social Justice Framework and your subject area
6. You will contribute to building a sense of belonging, and a respectful learning community, where students collaborate, share knowledge and ideas and work effectively as a team.
7. You will be encouraged to explore and build on prior knowledge and experiences to prepare you for further study in your subject area, professional behaviours and your chosen career
8. You will reflect on your learning journey, build your confidence, and take ownership of your motivation.

Business Law and Ethics

You will initially be introduced to the foundations of English Law. Some of the key issues here include: the importance of Law in society and the sources of Law. You will also learn about Statute Law, Common Law, Criminal Law, Civil Law and other types of Law.

The second part of the module aims to integrate the legal rules with business situations.
This part also deals with the relative advantages of being an employee verses self-employed. Thus from the outset, students would be able to distinguish clearly between these two routes of earning a living in future. In the past, most students have enjoyed this part of the module.

The third part deals with how the English Courts handle real-life business disputes. You will be able to bring into seminar discussions your own experiences (or family/friends’ experiences) with the Law. Some of these scenarios include: what to do if shops refuse to give out refunds, or if goods purchased are of unsatisfactory quality

The fourth part of the module aims to examine the relevance of ethics in business and the accountancy professions. You will learn some of the most recent ethical standards which are required in commercial activities.

Throughout the semester, you will also be acquiring some skills of the legal profession such as how to read and understand Law cases and Statutes. You will be able identify the important elements in cases and statutes for use in university assessments or in later life. You will be able to connect, albeit indirectly, the knowledge and skills acquired in this module with your other modules in the Business School. And you will understand your other modules from a different dimension which gives you a wider world view.

Data Analysis for Business Decision Making

Data analysis ranks as a top business priority that drives performance improvements across industries. Advances in technology and software have accelerated data generation, and employers now actively seek graduates with strong data analysis and software skills. Data Analysis for Business Decision Making meets these market demands by providing you with essential quantitative and statistical methods and by developing your interpretation and reporting skills.

In this module, you will learn data-based decision making and performance measurement, while gaining hands-on experience using Excel to transform raw data into meaningful information. You will also explore forecasting, target setting and project management. Our primary objective is to provide you with an understanding of the fundamentals of statistical methods for business decision making. This foundation will prepare you for modules at levels 5 and 6, such as Research Methods or The Practice of Consultancy, Project Management, and the Dissertation or the Consultancy Project, that further develop and evaluate the quantitative aspects of business management.

Overall, this module develops your analytical and communication skills, enabling you to understand business information and apply effective problem-solving techniques to support business decision making and enhance performance measurement.

In summary, the module aims to equip you with:

1. An appreciation for the value of quantitative methods that underpin effective business analysis;
2. The skills to utilise Excel to transform raw data into actionable insights that inform decision making;
3. Experience in applying structured quantitative techniques to produce reliable outputs; and
4. An understanding of basic statistics and the ability to interpret and communicate analytical findings.

Digital Business Management and Emerging Technology

At present companies are employing various digital systems to support their business processes and gain competitive advantage. Equally, developments in Internet technology are reshaping the social and professional networks of individuals, influencing how organisations engage with customers, employees, and broader communities. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives within respective industries.

This unit helps the understanding of principles of digital business management in various context. It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation and maintenance issues. Overall, the unit aims to develop a view of digital business in practice.

Financial Accounting

AC4052 is a 15-credit core module which is designed to lay the foundation for understanding the accounting requirements of business organisations for internal and external reporting and decision making. It examines the financial accounting techniques for sole traders and limited companies. The module is considered as the fundamental basis for the accounting specialism and the advanced accounting modules that students will study in levels 5 and 6. The main focus of the module is the financial accounting and reporting cycle, its underlying concepts and principles, its implementation steps, and the interpretation of its outputs. This is in addition to explaining the main depreciation methods of firms’ assets, which is a critical issue within the accounting cycle. The module starts with setting the basics of the double entry system, until reaching the four financial statements, i.e. Profit/Loss statement, Owners’ Equity Statement, Statement of Financial Position, and the Cash Flow Statement, at the end of the cycle. Moreover, the module enable students to translate the data disclosed in the financial statements into implications for practices required by different users and decision makers.

This module aims to:
1. Enable students to understand the underlying principles of the financial accounting processes and to prepare/construct relevant accounting statements.
2. Enable students to evaluate the strengths and weaknesses of accounting information. systems and how they relate to the decision-making aspects of financial accounting statements 3. Enable students to analyse and interpret the financial accounting statements of a limited company.
4. Enable students to understand the context of the professional accountancy framework and to enhance their employability skills.

Learning through Organisation

This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that
employers want to see. The ‘Professional Practice’ approach ensures that as a developing
professional the students understand how to learn effectively and efficiently either in the
workplace or in a simulated context. They also learn how to use all the resources available to
reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development
to date.

You will be introduced to the “Gateway to Success” learning tool to further your professional development.

The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme. In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers.

As such this module aims to,

1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

*A performance episode is defined as a reflective initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their Weekly via learning log, feedback from stakeholders, their reflections. It allows them to share their journey with others and to organise elements of it to help them progress further.

People, Management and Organisations

This module introduces students to the foundations of management and organisational functions. It begins with an overview of the history of managerial thought, exploring how key ideas have developed and shaped modern management practices.

Students will examine the main functions of management—planning, organising, leading, and controlling—and how these tasks are carried out in real organisational settings. The module highlights the central role of people in organisations, focusing on motivation, teamwork, communication, and leadership as essential elements of effective management.

A key aim of the module is to support students in developing practical managerial skills. Through case studies, group activities, and reflective tasks, students will begin building confidence in decision-making, problem-solving, and working with others.

In addition to practical skills, the module introduces a range of models and approaches that help explain how organisations function and how managers can respond to challenges. These frameworks provide useful tools for analysis and critical thinking.

This module offers a strong foundation in understanding how organisations operate and what it means to be a manager. It blends theory with practice to help students begin thinking critically and effectively about leadership and management in today’s world.

• You will learn about definitions of management and the development of managerial thoughts to be able to analyse modern management practices.
• You will find out about the importance and impact of management functions.
• You will gain knowledge and skills about practices to integrate and develop people in organisations.
• You will assess and develop your own managerial skills throughout the module.
• Overall, this module develops the understanding of the importance of management in organisations.

Principles of Marketing

The module aims to provide an understanding of the marketing management process in the contemporary service sector. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for you to gain insight within the area. As Business, marketing, marketing communications students in this module, you will be introduced the fundamentals of services marketing. A range of marketing principles and theories will be introduced & explored such as the marketing concept, consumer and B2B insights, service industry & organisational environmental analysis, marketing research applicable to tangible goods and services marketing, service experience delivery the extended service marketing mix, service quality & managing customer relationships and building loyalty and retention in service organisations.

The module aims to:
• Provide you with an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
• Provide you an understanding of contemporary issues in service marketing.

The following skills will be developed
• Develop your academic writing
• Application of your marketing services knowledge and interpreting data skills.
• Develop your researching and analysing skills.

Understanding the Business and Economic Environment

The focus of this module is to equip you to understand organisations in contexts past, present and future, and enable you to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.

The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, transport, tourism, and applied to reinforce basic concepts. This will enhance your ability to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

Consumer Insights

Effective marketing management requires the ability to understand consumer needs, influences and predict how consumers will behave within a given market situation. Marketers need an in-depth understanding and critical appreciation of customer responses to products, services and marketing offering. You will be provided with an in-depth and critical understanding of consumer insight and how it informs marketing practices. The module examines the various determinants of consumer behaviour; you will be introduced and examine the theories and influences of buyer behaviour and their application to managerial decision-making. In addition, you will build on an appreciation data collection, and the market research processes methods and metrics used to gain consumer insight for informed effective marketing decisions.

This module aims to develop a critical understanding of the importance of studying and understanding buyer behaviour. The development of data collection, market research, technical skills and their contribution to the marketing function in consumer insights. The module has been designed to equip & develop employability work-ready skills for the marketing industry.

The module also aims to assist students in the acquisition of the following skills:
1. Digital literacy and IT skills
2. Researching & analysing
3. Application of knowledge and presenting data
5. Critical thinking
6. Academic writing

Digital Marketing

In the current business environment, it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. As a marketing & marketing communications student it is important that you appreciate and develop skills and knowledge in the ever-evolving, dynamic digital marketing landscape. This module introduces you to the digital marketing channels and their applications. It presents theoretical frameworks and models, which are relevant to digital marketing practice. The module examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and offline marketing programmes and campaigns. Digital marketing techniques will be explored and applied such as Search engine optimisation (SEO), Search Engine Marketing (SEM) Key words, Email, social media, Paid search, Affiliate marketing, Content marketing including Marketing Technology, or MarTech and the impact of AI which are essential in facilitating and execution of marketing activities for customer acquisition retention and engagement.
The module identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance and planning.

The module aims
• You will develop an understanding and knowledge of the current issues in digital marketing.
• You will gain an understanding & application of the nature of digital marketing concepts and techniques.
• You will develop analytical, problems solving & evaluative skills necessary in digital marketing for improving an organization marketing effectiveness and planning.

The module builds on the acquisition of the following Skills
• Application of Knowledge and presenting Data
• Analysing data & problem solving
• Digital literacy and IT skills

International Selling and Negotiation

Selling is an essential function of business. This module provides you with the opportunity to gain and develop essential selling and negotiation knowledges and skills. It will particularly consider the international perspective in selling to prepare you for the importance of taking into account the richness of our current global context. The module supports several courses, as it addresses an important marketing management function that includes understanding the selling function and developing it to improve the overall business effectiveness. There has been regular research confirming employers’ need for employees with selling skills as they argue that ‘selling is a lifeblood of businesses’ since businesses cannot survive without effective results from this important function. Accordingly, the understanding of this business function should give all students the edge over other students without such knowledge when seeking employment opportunities. Past students of this module have confirmed the importance of undertaking this module in helping them find a job. Additionally, selling has a broader perspective as it enables students to learn how to be more persuasive while remaining ethical in their business transactions.

Leadership in Practice

This module provides you with an understanding of leadership in both theoretical and practical terms. In order to develop your cognitive academic abilities, a study of leadeship theory will be undertaken. In this module you will explore the core theoretical underpinning of the theories of leadership. Using current case study examples you will learn how to apply your leadership knowledge critically. With the use of multi-media you will analyse how an understanding of leadership theory can contribute to developing, leading and managing business organisations.
You will explore the importance of the traits, behaviours and characteristics of leaders through the critical lens of current leadership models. To develop your knowledge of leadership in practice you will use real world case studies to develop your understanding of leadership dilemmas and how theory can be used to help solve them. You will explore the role of Power, Influence and Ethics in the role of the leader and how this can be developed to create a more ethical approach to leadership. In addition, you will examine how leaders deal with conflict in the workplace through workplace examples and cases.

You will have the opportunity to identify, reflect on and develop your own leadership skills. You will conduct a self-leadership audit through identifying your leadership style, traits and skills, e.g. negotiation, communication and then develop a self-reflective piece to evidence your leadership skills development and apply this new leadership knowledge in practice, in your future career roles.

On this module you will have opportunities to enhance key leadership skills e.g. goal setting and communication skills, developed earlier, and to develop key skills such as negotiation and persuasion as a means of dealing with conflict and morale issues that can arise when managing and leading people.

The module aims to:
1. Develop students understanding of core leadership theory, current models and leadership in practice.
2. Develop students understanding of power, influence and ethics in organisations.
3. Help students to identify their own leadership styles, traits, skills and behaviour e.g. negotiation and persuasion, and how they can apply this in their own leadership practice.

Creating a Winning Business 1

Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas and/or solutions are worth investing time and money in and which are not?

This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

The foundation of the module is a live client brief with a real organisation, where you will develop your own solutions leading to a presentation and designing a consultancy type. At each stage you will learn the concepts covered in the module by applying them to the brief.

This module will be delivered through weekly lecture/seminars. The sessions will consist of a combination of theoretical input and problem-based tasks, supported by multimedia, including videos, case studies and student-centred discussions. You absolutely need to attend regularly each week to keep up.

Students will be able to receive support from the work placement team at the University for how to identify a relevant business for the assessment tasks.

The Student Enterprise at London Met will provide guidance to any student considering setting up their own business or wishing to utilise their knowledge to work as a freelancer.

The module is particularly relevant to anyone engaged in business or working at setting up his/her own business. Those considering starting their own business, working for an SME or taking on an intrapreneurial role within a large organisation will find application and a plethora of take-aways.

Please note:
● International students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of consultancy dates and hours by the Module Leader and the University Visa Compliance Team.
• Submission of timesheets signed by a line manager/supervisor.

Empowering London: Working within the community

This unique module will provide insight into key urban issues affecting London (which are additionally relevant to other large cities around the UK and the wider world) before applying your academic knowledge in a practical setting.

You will undertake 50 hours of hands-on work experience with a London community focused organisation, tackling real-world challenges such as inequality, crime, health disparities, and climate change. Along the way, you’ll develop professional skills and reflect on your personal and professional growth to assist you to reach your graduate career goals.

Support is provided to help secure suitable placements which can be remote or in-person.

The module supports the University’s Empowering London initiative and promotes inclusive, ethical practice.

The module aims to enable you to:
● Effectively express and understand your current skills and abilities in relation to your career values and goals
● Practically apply the knowledge gained through your course programme to a work/neighbourhood environment
● Make a positive contribution to the challenges of current social and economic issues facing the University’s local communities and consider these from national and global perspectives
● Gaining unique insight of current challenges facing cities in the areas of social wealth; the environment; discrimination; health; poverty and deprivation and crime and partner with community institution to design potential solutions
● Gain understanding and direct experience of the graduate level skills, knowledge and insights required for inclusive practice and problem resolution within institutions to enable you to become an inclusive leader in society
● Recognise your personal and professional development through your work based practice and how to apply the experience and knowledge gain to your future goals

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Empowering London: Working within the community

This unique module will provide insight into key urban issues affecting London (which are additionally relevant to other large cities around the UK and the wider world) before applying your academic knowledge in a practical setting.

You will undertake 50 hours of hands-on work experience with a London community focused organisation, tackling real-world challenges such as inequality, crime, health disparities, and climate change. Along the way, you’ll develop professional skills and reflect on your personal and professional growth to assist you to reach your graduate career goals.

Support is provided to help secure suitable placements which can be remote or in-person.

The module supports the University’s Empowering London initiative and promotes inclusive, ethical practice.

The module aims to enable you to:
● Effectively express and understand your current skills and abilities in relation to your career values and goals
● Practically apply the knowledge gained through your course programme to a work/neighbourhood environment
● Make a positive contribution to the challenges of current social and economic issues facing the University’s local communities and consider these from national and global perspectives
● Gaining unique insight of current challenges facing cities in the areas of social wealth; the environment; discrimination; health; poverty and deprivation and crime and partner with community institution to design potential solutions
● Gain understanding and direct experience of the graduate level skills, knowledge and insights required for inclusive practice and problem resolution within institutions to enable you to become an inclusive leader in society
● Recognise your personal and professional development through your work based practice and how to apply the experience and knowledge gain to your future goals

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Learning through Work

This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.

Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.

• Students will be contacted prior to the semester to provide support in securing work based activity in good time.
• It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them.
• The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
• Learners may be able to utilise existing employment, providing they can demonstrate it is personally developmental and involves a relevant level of responsibility.
• In addition, students may be able to complete the Work Based Learning hours during the summer prior to the academic year a student is taking the module.
• Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet the requirements of their visa. These will need to be signed by their line manager/supervisor.

The module aims to enable students to:
• Effectively express and understand their current skills and abilities in relation to their career values and goals.
• Practically apply the knowledge gained through their course programme to a work environment.
• Gain an in-depth insight of a work environment
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practice.
• Recognise their personal and professional development learning and apply to their future goals.

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities sourced by the student will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Research Methods

This module introduces students to the essential methodologies, approaches and tools for strategic business research. The module takes over from the skills picked up at level 4, in particular, the quantitative and qualitative skills taught and assessed in various modules. It explores some of the philosophies and theoretical perspectives i=underpinning the many different ways of conducting research as well as providing practical examples and guidance on how research should be planned and implemented.

This module also provides a grounding to the final year dissertation for Business Management and related courses. The module enables students to gain lifelong and employability skills such as planning, searching, reading, gathering and analysing data, writing and referencing. It provides students with technological tools to achieve the necessary output efficiently.

The module helps students to reflect on how research has enabled global organisations to deal and adapt with their challenges.
The module introduces students to the key and current business concepts, their operationalisation and their association, through review of the literature. In doing so, it enables students to deal with theoretical debates and conflicting issues of ethics and equality. The key skills covered and assess on the module will include advanced use of technology in analysis (Numerical and textual) data and reporting.

The Practice of Consultancy

Imagine yourself stepping into one of the most dynamic and influential sectors: consultancy. This field is booming, with a strong growth trend that shows no signs of slowing down. In the UK alone, you will find an industry that employs over 255,000 professionals and is valued at an estimated £16 billion per annum, making it the second largest consultancy hub in the world after the US.

As a management consultant, you actively engage with stakeholders to deliver objective, specialist advice. You diagnose issues and inefficiencies, solve problems, improve performance and implement solutions that drive complex change, maximise growth and create value for organisations.

In the Practice of Consultancy module, you gain the practical research and consultancy skills essential for a successful consulting career while preparing for your final-year Consultancy Project. This module introduces you to key research methods, equipping you with a hands-on understanding of the tools and techniques for problem analysis and issue clarification.

You will apply a range of frameworks to structure your diagnostic analysis and strategic thinking. Management consulting encompasses a wide array of activities, and as a consultant, you must be both client-oriented and solution-focused. In this module, you will develop expertise, resourcefulness, critical analysis, creative thinking, relationship management, empathy and communication skills; each essential for building trust and ensuring your recommendations are implemented effectively.

Advances in technology now provide organisations with unprecedented access to vast amounts of data that you can harness for evidence-based consultancy. You will explore how emerging technologies, such as artificial intelligence and advanced analytics, are transforming traditional consultancy practices. You will learn to integrate these tools with conventional desk research to validate and contextualise your data findings, thereby enhancing the robustness and relevance of your recommendations. You will also explore hypothesis testing to uncover actionable insights from data and drive evidence-based decision. This hands-on experience equips you with both critical analytical skills and the ability to communicate your insights effectively, ensuring you remain competitive in the dynamic world of business consulting.

In summary, this module aims to:

1. Develop your diagnostic ability to identify and clarify root issues within an organisation;
2. Hone your skill in applying appropriate methods to solve complex consultancy challenges;
3. Strengthen your ability to combine analytical frameworks, AI-supported insights and independent analysis to assess market opportunities and formulate actionable recommendations, and
4. Cultivate the capability to critically interpret statistical outputs and effectively communicate your findings to support robust, evidence-based decision making.

Developing Inclusive Organisations

We live in a more diverse society than ever before. Structural changes in labour markets have led to increasing numbers of women, older workers and disabled people in employment, with fewer younger people in many industrialised economies. Globalisation and migration have also led to greater ethnic diversity. We are also clear about the business for diverse workforces, and the benefits this can bring to society. However, there is a question as to whether a diverse workforce always equals inclusion. There is evidence that many of these groups are marginalised and face employment disadvantages in practice. The aim of this module is to illuminate some of the inequalities experienced by these groups, and then to examine theoretical perspectives helping explain these and provide insights into how these can be better remedied in practice.

Whilst arguably the principles of inclusion transcend the protected characteristics (Equality Act, 2010), it is clear that these groups tend to suffer more inequalities in the workplace than others (despite law that protects against this). This module will therefore look at the meaning of inclusion and how it differs from concepts of equality and diversity – what it adds and where it might be lacking. We will examine closely the different dimensions of diversity (gender, age, race/ethnicity and so forth) to understand the specific barriers these groups experience, and what methods organisations can develop to ensure more inclusive workplaces, so that everyone feels valued regardless of identity or background.

A broader aim of the module is to provide students with an opportunity to ‘step into the shoes’ of diverse marginalised groups and the specific barriers they face, so they are better prepared to identify and promote inclusive workplaces, as social justice champions of our future. This is something our society needs and London Metropolitan University is passionate about developing values driven graduates who make a positive contribution to the world.

Global Business and Strategy

In this module, you will develop a comprehensive understanding of international business by examining its evolution, nature, and impact on global economic development, with particular attention to its influence on emerging markets. You will explore how international business serves as a driver of globalisation and economic transformation and critically analyse the strategic and operational challenges that firms face when expanding and operating across borders. Through the application of internal and external analysis tools, and engagement with theoretical, political, and strategic frameworks, you will gain the ability to assess complex global business environments and develop contextually relevant strategies.

A key focus of the module is the role of social engagement in shaping global strategy. You will evaluate how multinational organisations engage with diverse stakeholder groups, manage ethical and sustainability concerns, and respond to socio-political expectations in international markets. By examining contemporary case studies and applying critical thinking, you will learn how to formulate effective and responsible business strategies that align with both organisational objectives and global societal demands.

This module supports pathways in international business, strategy, and sustainability within the wider programme. It is designed to prepare you for strategic roles in multinational corporations, consultancy, policy advisory, and international development sectors.

Aims of the Module:
• To provide students with a understanding of the foundational principles and evolution of global business in the context of globalization and regional economic integration.
• To develop students’ awareness of the cultural, legal, political, and ethical dimensions shaping global business environments.
• To equip students with the strategic and operational knowledge required to manage key functions of international business, including market entry, human resources, supply chain, finance, and taxation.

Language Module (Arabic, French, Spanish or English)

Please check the Open Language Centre for confirmation of language level.

Marketing Communications

The module will enable you to gain a deeper knowledge and understanding of the nature and importance of integrated marketing communications and the individual purpose and application of its component tools. The changing environment and impact of technology are also explained as background for synthesis of the communications process.

This module builds on Level 4 marketing modules knowledge and aims to:
- Enable you to gain a deeper knowledge and understanding of applied concepts, theories and models of integrated marketing communications as they relate to B2B and B2C customers.
- Foster a critical awareness and understanding of the latest developments in marketing communications and the regulatory framework in which marketing communications operate.

More broadly, the module aims to assist students in the acquisition of the following skills:

- Academic writing and reading
- Analysing data/research
- Critical thinking and being creative
- Communicating/presenting, orally and/or in writing
- Digital Literacy and IT skills
- Commercial awareness, including corporate social responsibility

Operations and Supply Chain Management (OSCM)

This module aims to develop perspectives of business organisations and the underpinning knowledge of Operations and Supply Chain management. It provides students with an introduction to the operations management principles, processes and the environment within which the supply chain manager operates. Core to the module will be an examination of management decision-making and the range of tools and techniques that are used to support the Operations and Supply Chain process.

Students will use operations and supply chain management theoretical models, philosophies, and frameworks as an aid to informed analysis and management problem solving. The knowledge and skills relevant to the integrated management of operations activities, and operations from the perspective of global organisational and customer needs will be explored.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Dissertation

Since this module will be taught in the final term of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in MN6P07S and continue their research by deepening their knowledge further through data collection, analysis and write-up of a dissertation.

Their research will have already involved the review of a wide range of publications (secondary data sources) around the broad area of investigation and this will have lead to the formulation of a research proposal for their dissertation in MN6PXXS. Students will pursue a robust enquiry using the research methodologies, appropriate methods of data collection, data processing and analysis designed. Both the process, the knowledge and skills gained will inform their approach to their future career. Their ability to critically analyse, synthesise and present data in a usable format will contribute to their management capability. This process will therefore inform their research, as well as potentially their future path. The undertaking of an investigation into a management topic, analysis of data, evaluation and synthesis will help them to prepare for the graduate job market or post-graduate studies.

The module aims to allow students to:
• Conduct the study accordingly by analysing and interpreting data
• Report their investigation in the form of a professional dissertation

Marketing Planning

As marketing & Marketing communications students, you need to be at the forefront of sustainability transformation. Sustainable marketing is a purpose-driven practice that works to orientate businesses, brands and society towards a sustainable future, It involves both influencing & addressing opportunities, across economic and sociocultural systems. Successfully integrating sustainability into marketing planning requires more than just a surface-level approach. In this module you will be equipped with a clear understanding of the changing business, marketing landscape & societal, environmental challenges related to sustainability & societal impacts. Using insights and data you will be able put forward key metrics which take into consideration and deliver against both business and societal / environmental goals sustainability marketing objectives. Taking into consideration ED&I, ethics, human welfare and sustainability you will be equipped to develop a sustainability marketing plan addressing how consumers & stakeholders can be integrated and part of the sustainability journey through appropriate awareness, aspiration, adoption and marketing action.
This module aims to:

• Develop an advanced understanding of the role the impacts
of a range of societal challenges, shifts in stakeholder value chain – values, consumer attitudes and behaviour on organisation and operational dynamics of an organisation

• Develop critical theoretical understanding and practical application including key models, frameworks, and best practices used to build sustainability in marketing planning

• Enable students understanding of designing and implementing effective sustainability marketing planning & barriers to implementation including ethical challenges and reputational risks.

The module also aims to assist students in the acquisition of the following skills:
1. Researching & analysing
2. Application of knowledge and presenting data
3. Critical thinking
4. Problem solving

Practising Business Strategy (with simulation)

By the end of this final-year core module “Business Strategy”, you will have the ability to:

- Develop your knowledge and understanding to critically apply a range of practical strategic management tools for analysis, choice-making and implementation across public, private and not-for-profit organisations of all sizes across all sectors internationally;
- Translate your analysis of contemporary organisations and contexts into persuasive, creative and realistic proposals for an international organisation’s future strategic direction
- Apply structured insight into the realities of an international organisation’s internal and external context in order to develop implementation plans which help maximise achievement of their strategic objectives; and
- Enhance your employability by developing transferable skills such as research, analysis,
evaluation, decision-making, team-work, presenting, and influencing others, across different cultures

Strategy is a crucial subject, concerned with the development, success and failure of all
kinds of organisations, from multinational corporations (MNCs) to entrepreneurial start-ups, from international charities to global agencies, and many others. Accordingly, strategy constitutes a key element of all professional business and management qualifications:

- It equips aspiring managers and leaders with the knowledge, skills and techniques required to critically analyse contemporary organisations within changing environments nationally and globally; and
- to formulate, evaluate and defend realistic and creative proposals for future
strategic direction; and
- to plan for the effective implementation of the strategy selected.

NOTE: the deadlines for completion of the formative Seminar Task, plus the final summative Assignment, are deliberately early, in order to allow students to focus on their final projects and exams

In addition, this Module has been designed following University guidelines and policies on:

- Artificial Intelligence:
https://student.londonmet.ac.uk/your-studies/student-administration/guidance-on-the-use-of-artificial-intelligence/#

- Education for Social Justice Framework (ESJF):
https://www.londonmet.ac.uk/about/centre-for-equity-and-inclusion/a-fair-outcomes-approach-to-teaching-and-learning/the-degree-awarding-gap/education-for-social-justice-framework/

Sustainability:
https://www.londonmet.ac.uk/about/sustainability/

Social Marketing

This module introduces you to a developing specialist new field associated with marketing. It provides you with the opportunity to build on your knowledge about marketing to apply it to situations where the aim is to help address social problems. Social marketing is a developing new science that makes use of several disciplines, in addition to marketing, to help improve the welfare of our societies. This field has been applied to many social ills ranging from obesity, drinking and driving to discrimination and domestic violence.

You will be first introduced to the history and concepts of social marketing and shown the procedures used by social marketers to address social problems. You will be encouraged to develop your critical as well as applied abilities during their studies. By the end of the module it is expected that you will not only be able to appreciate the benefits of social marketing but also learn very useful skills about how to apply it. The knowledge and skills will prove very useful to enable students to apply their marketing skills to both commercial and social situations. It will also help develop their social responsibility attitude and enable them to consider this great discipline as another career route to target.

The module will be delivered over a 12-week period (15 weeks with assessment period) consisting of a 3-hour delivery, with the final hour being devoted to practice. The module will use a blended learning delivery approach covering lectures/workshops, video demonstrations and student projects. We will use extensively Weblearn for both delivery of teaching and practice material as well as for the submission of assessment.

Strategy in online communities

Within this module, you will investigate how digital communities influence brand strategy, shape consumer behaviour, and contribute to long-term brand equity. You will analyse how online groups—from niche forums to large-scale platforms—create value, drive engagement, and challenge traditional brand control.

The module is designed to enable students to understand and apply strategic approaches to community engagement in digital contexts. You will examine the use of community-building platforms, influencer partnerships, and peer-to-peer networks to foster loyalty and advocacy. The lifecycle of online communities—from formation and growth to maturity and decline—will be explored, with a focus on what sustains or reduces community participation. You will also consider how content and meaning are co-created between brands and audiences, and how these interactions shape brand identity.

The module provides students with skills, including digital strategy development, audience analysis, content planning, performance evaluation, and community management—skills in high demand across digital marketing, brand management, and communications roles.

This module aims to:

• Develop an advanced understanding of the strategic role and operational dynamics of online communities within contemporary digital environments.

• Develop students’ theoretical understanding and practical application of online community strategy, including key models, frameworks, and best practices used to build, manage, and sustain digital communities in marketing contexts.

• Enable students understanding of designing and implementing effective community engagement practices across diverse digital platforms and audience types.

• Foster critical awareness and strategic competence in managing reputational risks, ethical challenges, user-driven brand narratives, and navigating changes in community sentiment in online environments.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Dissertation

Since this module will be taught in the final year of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in previous analytical modules, identify a topic of their interest and deepen their knowledge further through research.

Their research will involve the review of a wide range of publications (secondary data sources) around the broad area of investigation, and this will lead to the formulation of a research proposal for their dissertation. Students will pursue a robust enquiry into a theme emerging from their investigations in their chosen industry, and as the theme emerges, the research methodologies, appropriate methods of data collection, data processing and analysis are evaluated. Both the process and the knowledge and skills gained will inform their approach to their future career. For example, students will be required to identify whether secondary data sources alone will be sufficient to satisfactorily answer their research question. Their ability to critically analyse, synthesise and present data in a useable format will contribute to their management capability. This process will therefore inform their research, as well as potentially their future path. The undertaking of an investigation into a management topic, analysis of data, evaluation and synthesis will help them to prepare for the graduate job market or post-graduate studies.

The module aims to allow students to:
• Decide on a suitable research area
• Propose a feasible study investigating their field of interest
• Present their plan and defend it accordingly
• Conduct extensive literature research into their chosen topic
• Develop a suitable proposal including a literature review and methodology

Dissertation

Since this module will be taught in the final year of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in previous analytical modules, identify a topic of their interest and deepen their knowledge further through research, data collection, analysis and write-up of a dissertation.

Their research will involve the review of a wide range of publications (secondary data sources) around the broad area of investigation and this will lead to the formulation of a research proposal for their dissertation. Students will pursue a robust enquiry into a theme emerging from their investigations in their chosen industry, and as the theme emerges, the research methodologies, appropriate methods of data collection, data processing and analysis are evaluated. Both the process and the knowledge and skills gained will inform their approach to their future career. For example, students will be required to identify whether secondary data sources alone will be sufficient to satisfactorily answer their research question. Their ability to critically analyse, synthesise and present data in a useable format will contribute to their management capability. This process will therefore inform their research, as well as potentially their future path. The undertaking of an investigation into a management topic, analysis of data, evaluation and synthesis will help them to prepare for the graduate job market or post-graduate studies.

The module aims to allow students to:
• Decide on a suitable research area
• Propose a feasible study investigating their field of interest
• Present their plan and defend it accordingly
• Conduct extensive literature research into their chosen topic
• Develop a suitable proposal including a literature review and methodology
• Conduct the study accordingly by analysing and interpreting data
• Report their investigation in the form of a professional dissertation

Artificial Intelligence and Big Data in Business

The business world is currently undergoing profound technological change. Digitalisation has reached new heights, and new technologies are helping tackle ever more tasks that are complex. This trend is driven by the availability of large quantities of data – big data (BD) – and by the improved opportunities for using this data through artificial intelligence (AI). The relevance of AI is growing as technology, companies, and consumers interact. First, current technological progress facilitates the extensive and practical use of AI. Second, companies are increasingly relying on data and the value they extract from it to optimise their business models and processes.

Third, consumer behaviour is increasingly shaped by digital applications, which in turn boosts the generation and availability of data. As such this module focuses on the relevance and management of AI in the business context. This module also focuses on how to lead successful AI initiatives by prioritising the right opportunities, building a diverse team, shaping the strategies and strategic experiments and continuously managing business solutions to benefit the organisations.

Brand Management

You will be provided with a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management issues. In addition, you will learn about the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. You will also learn about the tools and techniques to improve long-term profitability via creating effective brand strategies.
Aims of the module:
• Explore the role of branding from a corporate and consumer perspective.
• Examine the theory of branding.
• Develop students' understanding of the role played by marketing communications in the building and maintenance of brands.
• Develop students’ researching and analysing skills.
• Develop students’ critical writing, application of knowledge and decision-making skills.

Financial Decision Making for Managers

Financial decision-making is important for all businesses. This natural mental process needs to be informed to select a course of action from several alternative options. One of the most essential elements that help to facilitate the implementation of the business strategy in an organisation is Finance. The financial manager of an organisation plays a central role in making decisions on optimum utilisation of financial resources and assess the implications for shareholders and other stakeholders, and the need for effective corporate governance. Therefore, managers require critical understanding of key financial management concepts and techniques, performance indicators and methodologies relating to financial management frameworks. Managers use these tools when they are faced with making financial decisions in the business environment. This module provides students with knowledge about financial decision-making approaches and control systems businesses use to make managerial decisions.

The module also provides the knowledge and skills necessary to evaluate the impact of financial decisions. It enable learners of today, who are managers of tomorrow, to participate in decision making processes concerning the utilisation of finances in investment, financial and risk management, and the delivery of value for money in achieving the objectives of the business. Although managers are not always required to perform detailed financial analysis, they need to have a clear understanding of how the process of financial management and decision-making work to ascertain that decisions are properly made and implemented and that apposite risk management system are in place.

The module focuses on fundamentals of financial management, the need for accounting and finance, financial governance, making capital investment decisions, balancing risk and return, tools of financial analysis, interpretations and planning, reading financial reports, cost challenges in decision making, working capital management, sources of finance, cost-volume-profit analysis and its use in managerial decisions and planning.

Language Module (Arabic, French, Spanish or English)

Please check the Open Language Centre for confirmation of language level.

Leading Innovation

By the end of this final-year core module “Leading Innovation”, you will have studied, and applied in practice:
• a range of leadership theories and techniques to critically evaluate and develop your own personal leadership style
• a range of leadership theories and techniques to critically evaluate contemporary innovation practice in organisations in a range of companies and industries engaged with innovation
• a range of innovation theories and techniques to critically evaluate contemporary innovation processes in organisations in a range of industries that innovate
• the synergies between leadership and innovation in a range of business contexts

The Module will be based around two themes:
(i) Theme 1: Leadership, where students will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.

(ii) Theme 2: Innovation, where students will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples).

In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice. By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by leadership theories and techniques, covered in Theme 1.

Each theme will conclude with a task / assignment: Theme 1 will conclude with a team-based Seminar Task, and Theme 2 will conclude with a pairs-based summative assignment.

Once complete, this Module aims to enable students to understand a long-term timeline.
• Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style.
• Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.

In addition, this Module has been designed following University guidelines and policies on:

- Artificial Intelligence:
https://student.londonmet.ac.uk/your-studies/student-administration/guidance-on-the-use-of-artificial-intelligence/#
- Education for Social Justice Framework (ESJF):
https://www.londonmet.ac.uk/about/centre-for-equity-and-inclusion/a-fair-outcomes-approach-to-teaching-and-learning/the-degree-awarding-gap/education-for-social-justice-framework/
Sustainability:
https://www.londonmet.ac.uk/about/sustainability/

Professional Experience Year Placement

A Year in Industry (‘sandwich placement’) module is often one of the most effective ways to secure a professional career following graduation.
This module provides an additional 30 credits between Levels 5 and 6, offering a four-year course programme. It is specifically designed to enhance your employability and improve your future prospects by undertaking a minimum of 44 weeks of full-time, professional-level employment related to your graduate career goals.

Pre-placement preparation workshops and one-to-one support will assist you in your search for a suitable placement. Year-long placements are advertised by a wide range of organisations, and we will support you in accessing these opportunities.

During the placement year, you will be supported by a Placement Tutor who will provide guidance on all aspects of your workplace experience and module assessments.

Placement employers will be asked to complete a feedback form evaluating your performance in the role.

The module aims to enable you to:
• Apply the knowledge gained through your course and any previous employment in a practical, professional work environment.
• Gain in-depth insight into a particular industry, including analysing work-based problems and proposing solutions.
• Develop industry-focused, graduate-level employability skills.
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practices.
• Articulate industry-specific and transferable skills to support your future career—whether through recruitment processes, self-employment, or further professional/postgraduate study.

Please note:
• You will receive support well in advance of the placement year to help secure a suitable placement in good time.
• You are responsible for applying for appropriate opportunities and engaging with the Module and Placements Team for assistance.
• The suitability of any placement will be assessed by the Module and Placements Team, and all placements must meet Health and Safety requirements for Higher Education placements.
• Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours.
• Submission of timesheets signed by a line manager or supervisor.