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If you're a UK applicant wanting to study full-time starting in September, you must apply via UCAS unless otherwise specified. If you're an international applicant wanting to study full-time, you can choose to apply via UCAS or directly to the University.
If you're applying for part-time study, you should apply directly to the University. If you require a Student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.
Why study this course?
This Business Management with Law degree course gives you the opportunity to prepare for an exciting career in business while gaining specialist knowledge in the core areas of business law.
The course is ideal if you want to gain a professional level of legal and commercial knowledge. This subject combination will provide invaluable knowledge for future specialisation and careers within the legal or commercial sector.
Throughout this degree course you will acquire a broad range of skills which are highly valued by employers. Career paths open to you include management, consultancy, compliance, corporate governance, and legal support roles. You could also choose to continue your studies and move onto a postgraduate course in business, law (including the graduate diploma conversion course), or another related disciplines.
Boost your studies with extra-curricular activities
You will have the chance to engage with guest speakers, industry experts, and professional networks through events such as the Mansfield Student Law Society and London Met’s ‘Get into Law’ day
Gain a thorough knowledge of business and law fundamentals
Topics covered after the foundation year include management, marketing, strategy, data analysis and consultancy, as well as company law, employment law, consumer rights, international trade law, competition law, and regulation
Give yourself a wide range of career options
Career paths open to you include management, consultancy, compliance, corporate governance, and legal support roles
Course modules
The modules listed below are for the academic year 2026/27 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year* 1 modules
Year 2 modules
Year 3 modules
Business Law I
(core, 15 credits)Business Law I is a core module on the BA Business with Law and the BA Business with Law (Foundation) degrees. This module will introduce students to the key aspects of contract law within the context of the business environment.
Students will study the principles of contractual formation including offer, acceptance, terms of a contract, third party rights, exemption clauses, misrepresentation and frustration.
The aims of the module.
As students on this module, you will:
• Acquire knowledge of the basic rules of contractual formation and construction.
• Develop skills in finding, reading and understanding primary sources of law.
• Develop skills in finding, reading and understanding secondary sources of law.
• Practise the practical and professional skills of legal research, legal analysis and legal writing including written communication activities (including summative) and oral communication activities (formative only).
Digital Business Management and Emerging Technology
This module currently runs:autumn semester - Tuesday morning
autumn semester - Tuesday afternoon
autumn semester - Wednesday morning
autumn semester - Wednesday afternoon
autumn semester - Thursday morning
autumn semester - Thursday afternoon
autumn semester - Friday morning
autumn semester - Friday afternoon
(core, 15 credits)
At present companies are employing various digital systems to support their business processes and gain competitive advantage, so equally are developments in Internet Technology affecting the social networks of individuals. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives.
This unit helps the understanding of principles of digital business management. It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation and maintenance issues. Overall, the unit aims to develop a view of digital business in practice.
Read full detailsEnglish Legal System
This module currently runs:autumn semester - Tuesday morning
(core, 15 credits)
English Legal System is a core module for the LL.B. courses and the BA in Law, which introduces students to the workings of the English Legal System in its historical, contemporary and international context.
It includes the study of the sources of law; the law-making process; the institutional and court structure; and basic issues of procedure within the English Legal system.
It also enables students to start to acquire the fundamental academic and professional skills necessary for the undergraduate study of law. In this way, it provides a solid support both for the other Level 4 modules, and also for the remainder of the degree course and beyond into professional practice.
The aims of the module are to introduce the following to students:
1. Reflective thinking in the context of contemporary legal issues.
2. A working knowledge of legal language, sources of English law and legal procedure;
3. How to locate legal material;
4. How to read and understand primary and secondary sources of law (paper based and electronic);
5. How to recognise and develop at an introductory level the practical and professional legal skills of advocacy, legal research and legal writing.
Read full detailsLearning through Organisation
(core, 15 credits)This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that
employers want to see. The ‘Professional Practice’ approach ensures that as a developing
professional the students understand how to learn effectively and efficiently either in the
workplace or in a simulated context. They also learn how to use all the resources available to
reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development
to date.
You will be introduced to the “Gateway to Success” learning tool to further your professional development.
The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme. In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers.
As such this module aims to,
1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.
2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.
*A performance episode is defined as a reflective initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.
** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their Weekly via learning log, feedback from stakeholders, their reflections. It allows them to share their journey with others and to organise elements of it to help them progress further.
People, Management and Organisations
This module currently runs:autumn semester - Thursday morning
autumn semester - Monday afternoon
(core, 15 credits)
This module introduces students to the foundations of management and organisational functions. It begins with an overview of the history of managerial thought, exploring how key ideas have developed and shaped modern management practices.
Students will examine the main functions of management—planning, organising, leading, and controlling—and how these tasks are carried out in real organisational settings. The module highlights the central role of people in organisations, focusing on motivation, teamwork, communication, and leadership as essential elements of effective management.
A key aim of the module is to support students in developing practical managerial skills. Through case studies, group activities, and reflective tasks, students will begin building confidence in decision-making, problem-solving, and working with others.
In addition to practical skills, the module introduces a range of models and approaches that help explain how organisations function and how managers can respond to challenges. These frameworks provide useful tools for analysis and critical thinking.
This module offers a strong foundation in understanding how organisations operate and what it means to be a manager. It blends theory with practice to help students begin thinking critically and effectively about leadership and management in today’s world.
• You will learn about definitions of management and the development of managerial thoughts to be able to analyse modern management practices.
• You will find out about the importance and impact of management functions.
• You will gain knowledge and skills about practices to integrate and develop people in organisations.
• You will assess and develop your own managerial skills throughout the module.
• Overall, this module develops the understanding of the importance of management in organisations.
Principles of Marketing
This module currently runs:spring semester - Monday morning
spring semester - Monday afternoon
spring semester - Tuesday afternoon
spring semester - Wednesday morning
spring semester - Friday morning
spring semester - Friday afternoon
summer studies - Monday afternoon
summer studies - Tuesday morning
(core, 15 credits)
The module aims to provide an understanding of the marketing process in contemporary organisations and in the context of tangible goods and services. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer insights applicable to tangible goods and services marketing.
The module aims to:
● Provide an understanding of the theoretical foundations and practical application of marketing
● Provide an appreciation of contemporary issues in marketing.
● Develop students’ academic writing, application of knowledge and data interpreting skills.
● Develop students’ researching and analysing skills.
Understanding the Business and Economic Environment
This module currently runs:spring semester - Monday morning
spring semester - Monday afternoon
spring semester - Wednesday afternoon
spring semester - Friday morning
summer studies - Monday morning
summer studies - Monday afternoon
summer studies - Wednesday afternoon
summer studies - Friday morning
(core, 15 credits)
The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.
Business Law II
(core, 15 credits)Business Law II is a core module on the BA Business with Law and the BA Business with Law (Foundation) degrees. This module will introduce students to the key aspects of the Law of Tort within the context of the business environment.
Students will study the principles of the tort of negligence, the most significant of the torts. These principles include the duty of care, breach of duty, causation and remoteness. Students will also acquire knowledge of the basic principles of the torts of private nuisance, occupiers’ liability, defamation and passing off.
The aims of the module are as follows:
1. You will acquire knowledge of the principles of the torts of negligence, private nuisance, occupiers’ liability, defamation, passing off and vicarious liability.
2. You will develop several key transferable skills, including independent research, critical analysis and cogent academic writing in the context of the law of tort, emphasising the use of primary and secondary sources.
3. You will enhance your employability by the development of these skills, and by the practice of written communication activities.
4. In accordance with ESJ Framework’s aim to decolonise the curriculum, you will have the opportunity to reflect critically on the purpose and history of legal rules that protect certain groups but leave others marginalised, and to consider alternative perspectives.
Company and Business Law
This module currently runs:autumn semester - Thursday afternoon
(core, 15 credits)
This Company and Business Law module aims to expose students to the advantages and costs of forming limited liability companies. The module also empowers students to analyse and appreciate the regulatory framework around company activity. Students will be able to analyse most company activity from the point of view of creditors, especially during insolvency. The module also deals with aspects of Employment Law especially the employee-employee relationship.
Accordingly, students’ knowledge and analytical skills in the area of company and business law will be greatly enhanced.
Leadership in Practice
This module currently runs:autumn semester - Wednesday morning
autumn semester - Wednesday afternoon
autumn semester - Thursday morning
autumn semester - Thursday afternoon
autumn semester - Friday morning
autumn semester - Friday afternoon
(core, 15 credits)
This module provides students with an understanding of leadership in both theoretical and practical terms. In order to develop students cognitive academic abilities a study of leadeship theory will be undertaken. In this module students will explore the core theoretical underpinning of the theories of leadership. Using current case study examples they will learn how to apply their leadership knowledge critically. With the use of multi-media students will analyse how an understanding of leadership theory can contribute to developing, leading and managing business organisations.
Students will explore the importance of the traits, behaviours and characteristics of leaders through the critical lens of current leadership models. To develop their knowledge of leadership in practice students will use real world case studies to develop their understanding of leadership dilemmas and how theory can be used to help solve them. Students will explore the role of Power, Influence and Ethics in the role of the leader and how this can be developed to create a more ethical approach to leadership. In addition students will examine how leaders deal with conflict in the workplace through workplace examples and cases.
Students will have the opportunity to identify, reflect on and develop their own leadership skills. They will conduct a self-leadership audit through identifying their leadership style, traits and skills, e.g. negotiation, communication and then develop a self reflective piece to evidence their leadership skills development. They will then develop a plan to demonstrate what they have learned and how they might apply their new leadership knowledge in practice, in their future career roles.
Students on this module will have opportunities to enhance key leadership skills e.g. goal setting and communication skills, developed earlier, and to develop key skills such as negotiation and persuasion as a means of dealing with conflict and morale issues that can arise when managing and leading people.
The module aims to:
- Develop students understanding of core leadership theory, current models and leadership in practice.
- Develop students understanding of power, politics and conflict in organisations.
- Help students to identify their own leadership styles, traits, skills and behaviour e.g. negotiation and persuasion, and how they can apply this in their own leadership practice.
Project Management
(core, 15 credits)In this module, you will be introduced to the core principles of project management—covering conceptualisation, design and planning, execution, monitoring and control, and closure—and learn to select the most effective approach, whether linear, agile or hybrid. You will evaluate and prioritise project proposals and assess stakeholder influence, power and interest to ensure strong support and clear direction. You will define project boundaries through the development of comprehensive scope statements that align with your project objectives, providing a clear framework for what is in and out of scope. You will implement effective execution strategies by using structured planning tools, including project management software, to organise tasks and manage timelines, ensuring that your project stays on track, even when facing change or uncertainty. Finally, you will identify and manage project risks through systematic analysis and robust contingency planning, equipping you with the skills to mitigate challenges, secure successful project outcomes, and steer your project through to formal closing.
This module not only aims to deepen your theoretical understanding of project management but also aims to enhance your practical capabilities. By linking proposal evaluation, stakeholder analysis, scope definition, execution planning, risk management and the systematic steps required for project closure—including documenting lessons learnt and realising benefits—you will be well-prepared to tackle real-world project challenges and drive success in your professional endeavours.
Creating a Winning Business 1
This module currently runs:spring semester - Thursday
autumn semester - Thursday
autumn semester - Friday
spring semester - Friday
(alternative core, 15 credits)
The University has a policy that undergraduate students must, take a Work Based Learning (WBL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career.
This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real-world context e.g.
- Supporting an existing small business to understand how a business runs
- Respond to small business’s client briefs
- Testing potential customers’ views.
As a result of client brief and feedback, business concepts and/or ideas will develop over the duration of the module.
The QAA Benchmark on Business and Management (2019) emphasises the attribute of “entrepreneurship” and of “the value of real-world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for responding to client briefs in evaluating and developing business ideas and so develops creative yet practical thinking.
In addition, it requires students to examine market potential and prepare a presentation of their findings assuming the role of a business consultant. The module requires a high level of self-reliance to explore the business idea based on a client brief. Students develop an understanding of the role of business start-ups, business growth and development.
These skills and techniques are of practical relevance to anyone considering developing a business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.
Read full detailsEmpowering London: Working within the community
(alternative core, 15 credits)This unique module will provide insight into key urban issues affecting London (which are additionally relevant to other large cities around the UK and the wider world) before applying your academic knowledge in a practical setting.
You will undertake 50 hours of hands-on work experience with a London community focused organisation, tackling real-world challenges such as inequality, crime, health disparities, and climate change. Along the way, you’ll develop professional skills and reflect on your personal and professional growth to assist you to reach your graduate career goals.
Support is provided to help secure suitable placements which can be remote or in-person.
The module supports the University’s Empowering London initiative and promotes inclusive, ethical practice.
The module aims to enable you to:
● Effectively express and understand your current skills and abilities in relation to your career values and goals
● Practically apply the knowledge gained through your course programme to a work/neighbourhood environment
● Make a positive contribution to the challenges of current social and economic issues facing the University’s local communities and consider these from national and global perspectives
● Gaining unique insight of current challenges facing cities in the areas of social wealth; the environment; discrimination; health; poverty and deprivation and crime and partner with community institution to design potential solutions
● Gain understanding and direct experience of the graduate level skills, knowledge and insights required for inclusive practice and problem resolution within institutions to enable you to become an inclusive leader in society
● Recognise your personal and professional development through your work based practice and how to apply the experience and knowledge gain to your future goals
Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.
Empowering London: Working within the community
(alternative core, 15 credits)This unique module will provide insight into key urban issues affecting London (which are additionally relevant to other large cities around the UK and the wider world) before applying your academic knowledge in a practical setting.
You will undertake 50 hours of hands-on work experience with a London community focused organisation, tackling real-world challenges such as inequality, crime, health disparities, and climate change. Along the way, you’ll develop professional skills and reflect on your personal and professional growth to assist you to reach your graduate career goals.
Support is provided to help secure suitable placements which can be remote or in-person.
The module supports the University’s Empowering London initiative and promotes inclusive, ethical practice.
The module aims to enable you to:
● Effectively express and understand your current skills and abilities in relation to your career values and goals
● Practically apply the knowledge gained through your course programme to a work/neighbourhood environment
● Make a positive contribution to the challenges of current social and economic issues facing the University’s local communities and consider these from national and global perspectives
● Gaining unique insight of current challenges facing cities in the areas of social wealth; the environment; discrimination; health; poverty and deprivation and crime and partner with community institution to design potential solutions
● Gain understanding and direct experience of the graduate level skills, knowledge and insights required for inclusive practice and problem resolution within institutions to enable you to become an inclusive leader in society
● Recognise your personal and professional development through your work based practice and how to apply the experience and knowledge gain to your future goals
Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.
Learning through Work
This module currently runs:autumn semester - Wednesday morning
spring semester - Wednesday morning
spring semester - Thursday afternoon
autumn semester - Thursday afternoon
(alternative core, 15 credits)
This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.
Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.
• Students will be contacted prior to the semester to provide support in securing work based activity in good time.
• It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them.
• The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
• Learners may be able to utilise existing employment, providing they can demonstrate it is personally developmental and involves a relevant level of responsibility.
• In addition, students may be able to complete the Work Based Learning hours during the summer prior to the academic year a student is taking the module.
• Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet the requirements of their visa. These will need to be signed by their line manager/supervisor.
The module aims to enable students to:
• Effectively express and understand their current skills and abilities in relation to their career values and goals.
• Practically apply the knowledge gained through their course programme to a work environment.
• Gain an in-depth insight of a work environment
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practice.
• Recognise their personal and professional development learning and apply to their future goals.
Research Methods
(alternative core, 15 credits)This module introduces students to the essential methodologies, approaches and tools for strategic business research. The module takes over from the skills picked up at level 4, in particular, the quantitative and qualitative skills taught and assessed in various modules. It explores some of the philosophies and theoretical perspectives i=underpinning the many different ways of conducting research as well as providing practical examples and guidance on how research should be planned and implemented.
This module also provides a grounding to the final year dissertation for Business Management and related courses. The module enables students to gain lifelong and employability skills such as planning, searching, reading, gathering and analysing data, writing and referencing. It provides students with technological tools to achieve the necessary output efficiently.
The module helps students to reflect on how research has enabled global organisations to deal and adapt with their challenges.
The module introduces students to the key and current business concepts, their operationalisation and their association, through review of the literature. In doing so, it enables students to deal with theoretical debates and conflicting issues of ethics and equality. The key skills covered and assess on the module will include advanced use of technology in analysis (Numerical and textual) data and reporting.
The Practice of Consultancy
This module currently runs:autumn semester - Monday morning
autumn semester - Monday afternoon
autumn semester - Tuesday morning
autumn semester - Tuesday afternoon
autumn semester - Wednesday morning
autumn semester - Wednesday afternoon
autumn semester - Thursday morning
autumn semester - Thursday afternoon
autumn semester - Friday morning
autumn semester - Friday afternoon
(alternative core, 15 credits)
Consultancy is big business and the sector continues to experience strong growth. The UK consultancy industry alone employs more than 80,000 professionals and is worth an estimated £12 billion per annum; making it the second largest consultancy base in the world.
Management consulting involves engaging with stakeholders to provide objective, specialist advice. It is concerned with diagnosing issues and inefficiencies, solving problems, improving performance and implementing solutions to deliver complex change, maximise growth and to create value for organisations.
The Practice of Consultancy develops the practical research and consultancy skills required for a career in Business Analyses and Management Consultancy and prepares students for the final year Consultancy Project. Specifically, the module introduces research methods for consultancy and aims to develop a practical understanding of the tools and techniques of problem analysis and issue clarification. A range of business frameworks are applied to structure diagnostic analyses and thinking, whilst data, metrics and analytics are evaluated to inform the process and to provide the client with evidence-based solutions. Finally, this module aims to develop students’ communication skills through the preparation of a report to present the outcome of the consultation to their client.
Management consulting covers a broad range of activities and, to be effective, a consultant needs to be client-oriented and solution-focused. Expertise, resourcefulness, an analytical mind, creative thinking, an ability to manage relationships, empathy and excellent communication skills are essential to building trust and ensuring recommendations are implemented. By taking an applied, problem-solving approach, this module encourages students to enhance their competencies in these areas.
Transferable skills
Student will develop a range of key skills and knowledge, including:
- Critical evaluation, problem identification and problem-solving skills
- Research skills (quantitative and qualitative research)
- Numeracy
- Analytic, divergent and creative thinking
- Communication (critical reading, interviewing, listening, negotiating, advising, presenting and report writing skills)
Alternative Dispute Resolution
(option, 15 credits)This module provides a comprehensive and critical introduction to the theory and practice of Alternative Dispute Resolution (ADR). In a legal system increasingly focused on avoiding the cost, delay, and adversarial nature of litigation, a thorough understanding of ADR is essential for the modern lawyer. This knowledge is not merely academic but a core professional competency. The Solicitors Regulation Authority (SRA) requires solicitors to provide clients with information about whether ADR would best serve their interests, while the Bar Standards Board (BSB) places a duty on barristers to advise their clients on the availability of ADR. This module, therefore, directly equips you with the critical knowledge and practical skills demanded by the standards governing the legal profession.
You will explore the spectrum of dispute resolution processes, with a primary focus on the 'big three': negotiation, mediation, and arbitration. The module examines the legal and theoretical frameworks underpinning these processes, their practical application in various contexts (such as commercial and family disputes), and the procedural rules that govern them. You will move beyond theory to develop your own practical skills in communication, problem-solving, and conflict management through interactive workshops and simulations.
The aims of the module are:
• You will acquire a systematic understanding of the legal principles, procedural rules, and theoretical concepts that define negotiation, mediation, and arbitration.
• You will develop practical skills in dispute resolution through experiential workshops and reflective practice, building your confidence and self-efficacy in handling conflict.
• You will critically evaluate the role of ADR in modern society, analysing its relationship with the formal justice system and its potential to enhance or impede access to justice, in line with the Accessibility aims of the ESJ Framework.
• You will examine power dynamics, cultural differences, and potential biases within ADR processes, developing a critical consciousness about how law and legal practice can perpetuate or challenge social inequality, reflecting the Critical Theory and Pedagogy aims of the ESJ Framework.
• You will reflect on your own values, communication style, and identity as a developing legal professional, creating a safe space to grow personally and professionally in accordance with the Identity, Personalisation and Reflection aims of the ESJ Framework.
• This module supports graduate opportunity and employability by giving you key knowledge of a subject which is practised within the professional legal sector; and by giving you a host of transferable skills, including research, critical thinking and communication.
Consumer Rights Law
This module currently runs:autumn semester - Tuesday morning
spring semester - Tuesday morning
(option, 15 credits)
Consumer Rights Law is a 15-credit module providing students with a thorough understanding of modern consumer rights in relation to the acquisition of goods and services. As well as studying the traditional requirements of a sale of goods contract, students will also examine the law on statutory liability for dangerous and defective products, the law regarding the unfair trading practices and the principles and responsibility for regulation of the consumer market.
The module will be of interest to all students who wish to develop a comprehensive understanding of modern consumer rights and responsibilities in relation to goods, services and digital content. The module is relevant to a range of careers in law, retailing and consumer advice and marketing of goods and services.
There will be a formative in-class assessment which will test the students’ basic understanding of key legal principles and concepts. This will be designed to ensure that their knowledge is adequate for the summative assessments to follow.
The aims of the module are as follows:
1. To provide detailed, critical and evaluative knowledge of laws which regulate modern commerce.
2. To enable students to appreciate the regulation of the consumer market.
3. To create an awareness of consumer advice roles.
Read full detailsGlobal Business and Strategy
(option, 15 credits)In this module, you will develop a comprehensive understanding of international business by examining its evolution, nature, and impact on global economic development, with particular attention to its influence on emerging markets. You will explore how international business serves as a driver of globalisation and economic transformation and critically analyse the strategic and operational challenges that firms face when expanding and operating across borders. Through the application of internal and external analysis tools, and engagement with theoretical, political, and strategic frameworks, you will gain the ability to assess complex global business environments and develop contextually relevant strategies.
A key focus of the module is the role of social engagement in shaping global strategy. You will evaluate how multinational organisations engage with diverse stakeholder groups, manage ethical and sustainability concerns, and respond to socio-political expectations in international markets. By examining contemporary case studies and applying critical thinking, you will learn how to formulate effective and responsible business strategies that align with both organisational objectives and global societal demands.
This module supports pathways in international business, strategy, and sustainability within the wider programme. It is designed to prepare you for strategic roles in multinational corporations, consultancy, policy advisory, and international development sectors.
Aims of the Module:
• To provide students with a understanding of the foundational principles and evolution of global business in the context of globalization and regional economic integration.
• To develop students’ awareness of the cultural, legal, political, and ethical dimensions shaping global business environments.
• To equip students with the strategic and operational knowledge required to manage key functions of international business, including market entry, human resources, supply chain, finance, and taxation.
Language Module (Arabic, French, Spanish or English)
This module currently runs:autumn semester
(option, 15 credits)
Please check the Open Language Centre for confirmation of language level.
Read full detailsSustainability, Business and Responsibility
This module currently runs:spring semester - Monday morning
spring semester - Wednesday morning
spring semester - Wednesday afternoon
(option, 15 credits)
This module will address the critical issue of how current thinking on climate change and sustainability will impact on businesses and organisation. The need to create more sustainable organisations and businesses is fundamental to current and future organisational development strategies. It is necessary for students to understand the growing influence of the sustainability agenda on industry. This influence takes on many forms, from government policies and international agreements to the measuring the impacts of organisational practices on the ecology and communities. In the future, organisations, businesses, communities and individuals will be expected to understand and take responsibility for their economic, environmental and social impacts. This module will examine the current and future challenges. It will equip students to deal with the challenge of creating sustainable forms of business that operate within ecological and socio-economic limits.
It will explore the sustainability context, and how business practices will need to evolve to reflect the realities of operating within a globalised trading system that is striving to apply sustainability principles.
The overarching aim of the module is to ensure that students develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles and how these principles are applied. It will explore the varied tools and techniques used to apply sustainability principles, by governments, business and communities, and the challenges and conflicts these present. Such appreciation will be developed progressively via more specific aims which are:
- To engage with the growing international debate and practice around sustainability, business and corporate social responsibility (CSR).
- To evaluate how this will challenge organisations and business.
- To examine tools and techniques for evaluating and implementing of sustainability
- To analyse the evolving policy frameworks within which business operates.
- To understand how changing environmental realities may affect business practice.
The module also aims to assist students in the acquisition of the following skills:
1. Academic reading
2. Researching
3. Problem-solving and decision making
4. Critical thinking and writing
5. Application of knowledge and presenting data
6. Academic writing
AI, Copyright and Licensing Law
(core, 15 credits)Artificial Intelligence (AI) is transforming the creative and tech industries, from AI-generated content, songs, art, literature, video, digital tools and deepfake, to rights management and copyright enforcement. However, these developments raise key legal and ethical questions. Who owns AI-generated works? Can AI be considered an author? How should copyright law adapt to machine-created content?
This module explores the intersection of AI, copyright law and licensing, with a particular focus on the creative and tech industries. Students will examine key legal frameworks, landmark cases, and emerging regulatory approaches worldwide.
The module also looks into AI’s impact on licensing agreements, fair use, and data mining, addressing real-world challenges faced by artists, producers, and rights holders.
By engaging with case studies, policy debates, and practical licensing scenarios, students will gain a full understanding of how AI is reshaping copyright and IP law, while also developing the critical skills needed to navigate the evolving legal landscape.
ESJ Framework:
This module will give students the opportunity to choose their subject of assessment within the syllabus according to their own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
This module will place students at the heart of their learning experience, allowing them to develop both personally and professionally within their chosen legal employment sector. This is in accordance with the Identity, Personalisation and Reflection aims of the ESJ Framework. AI is a rapidly growing international sector, offering diverse employability opportunities to future-ready students.
This module supports graduate opportunity and employability by giving you key knowledge of a subject which is practised within the professional legal sector; and by giving you a host of transferable skills, including research, critical thinking and communication.
Module Aims:
1. Understand the role of AI and Copyright in creative content: Explore how AI is used in production, content creation, and copyright enforcement.
2. Analyse copyright law in relation to AI: Examine the legal status of AI-generated works, the challenges of AI authorship, and existing copyright frameworks in the US, UK, EU, and beyond.
3. Evaluate licensing and rights management strategy: Investigate how AI impacts traditional licensing models, contracts, and revenue distribution.
4. Assess copyright infringement risks and defences: Explore fair use, fair dealing, moral rights, and AI-generated plagiarism concerns.
5. Apply legal and commercial knowledge to real-world cases: Analyse key copyright disputes, AI licensing agreements, and evolving business models in the creative industries.
Competition Law
(core, 15 credits)The area of competition law has seen a marked increase in its profile and in the level of legislation, regulation at both at the national and European level in recent years. The competition law seeks to prevent agreements between or conduct by companies with substantial market power which unreasonably restrict the operation of competition on a market. This module examines competition law from the UK and European perspective. The competition law module will introduce you to the legal issues surrounding businesses' competitive practices.
In this module you will be able to develop a detailed, critical and evaluative knowledge of laws which regulate competition in the UK and EU and its importance in the business context. You will develop an ability to identify legal problems in a competition context and to think critically and propose solutions applying legal principles. You will develop techniques which will enable you to deal with legal problems in a competition context, and to develop an analytical approach to such problem. You will develop an understanding of the functions of competition laws and a critical awareness of the deficiencies of the law in this area. You will also be able to develop several key transferable skills including independent research, critical analysis and academic writing in the context of the UK and European competition law and how to use primary and secondary sources of law.
This module will provide you with the opportunity to choose a subject of assessment within the syllabus according to your own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
This module supports graduate opportunity and employability by giving you key knowledge of a subject which is practised within the professional legal sector; and by giving you a host of transferable skills, including research, critical thinking and communication.
Practising Business Strategy (with simulation)
This module currently runs:spring semester - Monday morning
spring semester - Monday afternoon
spring semester - Tuesday afternoon
spring semester - Tuesday morning
spring semester - Wednesday afternoon
spring semester - Wednesday morning
(core, 15 credits)
Strategy is a crucial subject, concerned with the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many others. Accordingly, strategy constitutes a key element of all professional business and management qualifications.
It equips aspiring managers and leaders with the knowledge, skills and techniques required to critically analyse contemporary organisations within changing environments nationally and globally; to formulate, evaluate and defend realistic and creative proposals for future strategic direction; and to plan for the effective implementation of the strategy selected.
Overall, the module aims to:
• Develop the knowledge and understanding to critically apply a range of practical strategic management tools for strategic analysis, choice-making and implementation across public, private and not-for-profit organisations of all sizes across all sectors;
• Enable students to translate their analysis of contemporary organisations and contexts into persuasive, creative and realistic proposals for an organisation’s future strategic direction;
• Enable students to apply structured insight into the realities of an organisation’s internal and external context in order to develop implementation plans which help maximise achievement of strategic objectives; and
• Enhance student employability by developing transferable skills such as research, analysis, evaluation, decision-making, presenting data and influencing others across different cultures, within both existing organisations and entrepreneurial start-ups.
Read full detailsThe Practice of Management
This module currently runs:autumn semester - Tuesday morning
autumn semester - Tuesday afternoon
autumn semester - Wednesday morning
autumn semester - Wednesday afternoon
autumn semester - Thursday morning
autumn semester - Thursday afternoon
autumn semester - Friday morning
autumn semester - Friday afternoon
(core, 15 credits)
This final-year core module “The Practice of Management” aims to enable students to:
- study and apply a range of management theories and techniques to critically evaluating their personal development and management style
- study and apply a range of management theories and techniques to critically analyse large PLCs, plus to wider global issues.
The Module will be based around two themes:
(i) Theme 1: Personal and Academic Development, where they will study, reflect on, and use management theories and techniques to assess their own qualities and career ambitions. By doing this, students will be closely engaging with and evaluating classic and contemporary theorists, and directly applying the ideas from these theorists to their own experience.
(ii) Theme 2: Professional Development, where they will study, analyse, and evaluate the management and performance of large corporations, and, looking ahead, consider these corporations in light of the UN’s Global Sustainability Goals 2030, justifying ways in which their selected PLCs will need to be strategically re-aligned and managed internally in order to contribute to these long-term external goals. By doing this, students will be closely engaging with and evaluating management and business strategy and performance, and creatively re-designing corporate strategy to contribute to wider social, political, and cultural objectives.
Each theme will conclude with an assignment: Theme 1 will conclude with an individual formative assignment, and Theme 2 will conclude with a pairs-based summative assignment. Once complete, this Module aims to enable students to understand a long-term time line. Firstly, students will ‘look back’ and be exposed to classic and contemporary texts, theories, and techniques, which they will apply to their personal and professional development. Secondly, they will ‘look forward’ and evaluate how contemporary PLCs can contribute to future wider global socio-political objectives, namely the UN’s Global Sustainability Goals 2030, which will strengthen their professional development.
Read full detailsConsultancy Project
This module currently runs:all year (September start) - Monday morning
all year (September start) - Monday afternoon
all year (September start) - Tuesday morning
all year (September start) - Tuesday afternoon
all year (September start) - Wednesday morning
(alternative core, 30 credits)
The Professional Consultancy / Project is a capstone module in which students will be required to undertake a business project aimed at enhancing their employability as well as providing a platform for further professional development.
This module requires students to undertake and write up an individual project that gives them the opportunity to not only consolidate their learning on the programme, but also to clearly apply their learning in a real-world context. Furthermore, it will provide students with the opportunity to showcase their professional competences built throughout the programme.
If in employment students may choose to use a work-based consultancy project (subject to agreement from their employer). Alternatively, they may choose a project which is research-based.
Students will also be required to present their project via an on-line presentation or podcast. This module gives them the opportunity to demonstrate their professional credibility and to use their academic, business and technical skills in a professional context.
Professional Consultancy Project aims to:
1 Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 Demonstrate the ability to assemble a coherent and a sustained piece of writing that evaluates a business/project problem/solution
3 Create an opportunity to further develop a range of skills associated with research including analysis, interpretation, written expression, formal report writing, and self-managed study
4 Engage students on a complex, integrated activity that will consolidate and integrate previous skills and learning
5 Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task
Consultancy Project
This module currently runs:spring semester - Tuesday afternoon
spring semester - Tuesday morning
autumn semester - Tuesday afternoon
(alternative core, 15 credits)
The Professional Consultancy / Project is a capstone module in which students will be required to undertake a business project aimed at enhancing their employability as well as providing a platform for further professional development.
This module requires students to undertake and write up an individual project that gives them the opportunity to not only consolidate their learning on the programme, but also to clearly apply their learning in a real-world context. Furthermore, it will provide students with the opportunity to showcase their professional competences built throughout the programme.
If in employment students may choose to use a work-based consultancy project (subject to agreement from their employer). Alternatively, they may choose a project which is research-based.
Students will also be required to present their project via an on-line presentation or podcast. This module gives them the opportunity to demonstrate their professional credibility and to use their academic, business and technical skills in a professional context.
Professional Consultancy Project aims to:
1 Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 Demonstrate the ability to assemble a coherent and a sustained piece of writing that evaluates a business/project problem/solution
3 Create an opportunity to further develop a range of skills associated with research including analysis, interpretation, written expression, formal report writing, and self-managed study
4 Engage students on a complex, integrated activity that will consolidate and integrate previous skills and learning
5 Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task
Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team
Read full detailsConsultancy Project
This module currently runs:autumn semester - Tuesday afternoon
autumn semester - Tuesday morning
(alternative core, 15 credits)
The Professional Consultancy / Project is a capstone module in which students will be required to undertake a business project aimed at enhancing their employability as well as providing a platform for further professional development.
This module requires students to undertake and write up an individual project that gives them the opportunity to not only consolidate their learning on the programme, but also to clearly apply their learning in a real-world context. Furthermore, it will provide students with the opportunity to showcase their professional competences built throughout the programme.
If in employment students may choose to use a work-based consultancy project (subject to agreement from their employer). Alternatively, they may choose a project which is research-based.
Students will also be required to present their project via an on-line presentation or podcast. This module gives them the opportunity to demonstrate their professional credibility and to use their academic, business and technical skills in a professional context.
Professional Consultancy Project aims to:
1 Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 Demonstrate the ability to assemble a coherent and a sustained piece of writing that evaluates a business/project problem/solution
3 Create an opportunity to further develop a range of skills associated with research including analysis, interpretation, written expression, formal report writing, and self-managed study
4 Engage students on a complex, integrated activity that will consolidate and integrate previous skills and learning
5 Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task
Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.
Read full detailsDissertation
(alternative core, 30 credits)Since this module will be taught in the final year of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in previous analytical modules, identify a topic of their interest and deepen their knowledge further through research, data collection, analysis and write-up of a dissertation.
Their research will involve the review of a wide range of publications (secondary data sources) around the broad area of investigation and this will lead to the formulation of a research proposal for their dissertation. Students will pursue a robust enquiry into a theme emerging from their investigations in their chosen industry, and as the theme emerges, the research methodologies, appropriate methods of data collection, data processing and analysis are evaluated. Both the process and the knowledge and skills gained will inform their approach to their future career. For example, students will be required to identify whether secondary data sources alone will be sufficient to satisfactorily answer their research question. Their ability to critically analyse, synthesise and present data in a useable format will contribute to their management capability. This process will therefore inform their research, as well as potentially their future path. The undertaking of an investigation into a management topic, analysis of data, evaluation and synthesis will help them to prepare for the graduate job market or post-graduate studies.
The module aims to allow students to:
• Decide on a suitable research area
• Propose a feasible study investigating their field of interest
• Present their plan and defend it accordingly
• Conduct extensive literature research into their chosen topic
• Develop a suitable proposal including a literature review and methodology
• Conduct the study accordingly by analysing and interpreting data
• Report their investigation in the form of a professional dissertation
Dissertation
(alternative core, 15 credits)Since this module will be taught in the final term of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in MN6P07S and continue their research by deepening their knowledge further through data collection, analysis and write-up of a dissertation.
Their research will have already involved the review of a wide range of publications (secondary data sources) around the broad area of investigation and this will have lead to the formulation of a research proposal for their dissertation in MN6PXXS. Students will pursue a robust enquiry using the research methodologies, appropriate methods of data collection, data processing and analysis designed. Both the process, the knowledge and skills gained will inform their approach to their future career. Their ability to critically analyse, synthesise and present data in a usable format will contribute to their management capability. This process will therefore inform their research, as well as potentially their future path. The undertaking of an investigation into a management topic, analysis of data, evaluation and synthesis will help them to prepare for the graduate job market or post-graduate studies.
The module aims to allow students to:
• Conduct the study accordingly by analysing and interpreting data
• Report their investigation in the form of a professional dissertation
Dissertation
(alternative core, 15 credits)Since this module will be taught in the final year of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in previous analytical modules, identify a topic of their interest and deepen their knowledge further through research.
Their research will involve the review of a wide range of publications (secondary data sources) around the broad area of investigation, and this will lead to the formulation of a research proposal for their dissertation. Students will pursue a robust enquiry into a theme emerging from their investigations in their chosen industry, and as the theme emerges, the research methodologies, appropriate methods of data collection, data processing and analysis are evaluated. Both the process and the knowledge and skills gained will inform their approach to their future career. For example, students will be required to identify whether secondary data sources alone will be sufficient to satisfactorily answer their research question. Their ability to critically analyse, synthesise and present data in a useable format will contribute to their management capability. This process will therefore inform their research, as well as potentially their future path. The undertaking of an investigation into a management topic, analysis of data, evaluation and synthesis will help them to prepare for the graduate job market or post-graduate studies.
The module aims to allow students to:
• Decide on a suitable research area
• Propose a feasible study investigating their field of interest
• Present their plan and defend it accordingly
• Conduct extensive literature research into their chosen topic
• Develop a suitable proposal including a literature review and methodology
Artificial Intelligence and Big Data in Business
This module currently runs:spring semester - Friday morning
spring semester - Thursday afternoon
spring semester - Thursday morning
spring semester - Friday afternoon
(option, 15 credits)
The business world is currently undergoing profound technological change. Digitalisation has reached new heights and new technologies are helping tackle ever more tasks that are complex. This trend is driven in particular by the availability of large quantities of data – big data (BD) – and by the improved opportunities for using this data through artificial intelligence (AI). The relevance of BDAI is growing as technology, companies, and consumers interact. First, current technological progress facilitates the extensive and practical use of BDAI. Second, companies are increasingly relying on data and the value they extract from it to optimise their business models and processes. Third, consumer behaviour is increasingly shaped by digital applications, which in turn boosts the generation and availability of data. As such this module focuses on the relevance and management of BDAI in business context. This module also focuses on how to lead successful BDAI initiatives by prioritizing the right opportunities, building a diverse team, shaping the strategies and strategic experiments and continuously managing business solutions to benefit the organizations as a whole.
Read full detailsEnvironmental Law and Sustainability
(option, 15 credits)Environmental Law and Sustainability covers a wide range of concepts. It includes a consideration of the protection of natural resources through the traditional aspects of law but also through a range of principles and policy considerations.
Increasingly, the effectiveness of environmental protection requires a consideration of the impact of business, not only as part of the problem of environmental degradation, but also as part of the solution to the future protection of exhaustible natural resources.
Students will be able to explore a range of selected contemporary environmental issues including climate change and renewable energy. Issues of sustainable development are underpinned by aspects of environmental justice and will be considered from domestic and global perspectives.
Overall, the module will aim to contextualise environmental law within the wider constructs of socio-economic and ethical considerations.
This module aims to facilitate a critical approach to an understanding of environmental regulation and the policy through the exploration of contemporary issues at all levels of law and policy making (including the domestic, European and international).
There are many career opportunities within the environmental field including work as an environmental lawyer (public or private practice), public policy advisor, working within government agencies e.g. DEFRA or the Environmental Agency or for NGO’s such as Friends of the Earth.
This module supports graduate opportunity and employability by giving you key knowledge of a subject which is practised within the professional legal sector; and by giving you a host of transferable skills, including research, critical thinking and communication.
This module will provide you with the opportunity to choose a subject of assessment within the syllabus according to your own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
International Trade Law
This module currently runs:spring semester - Wednesday afternoon
(option, 15 credits)
International Trade Law concerns shipping and cross-border trade, which are interrelated in both pragmatic and legal terms.
This module enables students to obtain a deep understanding of the context and characteristics of international sale contracts concluded on shipment terms. Students will learn about the importance of English law in international trade. They will also be able to distinguish between the physical and documentary duties of the trade protagonists under a sale contract, understand the cardinal role of the bill of lading in shipping and commerce and the importance of the proper drafting of the sale and carriage contracts respectively.
The aim of this module is to enable students to identify, decipher and debate relevant legal issues arising from international commercial law disputes. They will have the expertise to scrutinise sale contracts on shipment terms and advise the buyer and seller as to their respective rights and liabilities, with reference to English law.
It will be of particular interest to students taking the LLB (Commercial Law) but also to any student considering a career in commercial law in general.
Read full detailsLanguage Module (Arabic, French, Spanish or English)
This module currently runs:spring semester
(option, 15 credits)
Please check the Open Language Centre for confirmation of language level.
Read full detailsProfessional Experience Year Placement
This module currently runs:all year (September start)
(option, 30 credits)
The Professional Experience Year Placement is a Work Based Learning module designed to intensively develop student employability and increase career prospects upon graduation. The placement year requires learners to undertake a minimum of 44 weeks full-time employment relating to their studies and career goals. This comprehensive experience will facilitate application and progression of knowledge and skills gained via the degree programme any previous employment and wider life experience.
This ‘Year in Industry’ work based learning module is undertaken as an additional 30 credits between Levels 5 and 6, extending undergraduate course programmes to four years. The module provides an additional 30 credits to a degree programme, commencing in the summer following completion of Level 5. Students will retain student status during the year and complete their final, fourth year of study following the placement year.
Pre-placement preparation support over six months prior, will guide and assist students in their search for an appropriate placement role. Careers Consultants will provide guidance prior to the module to assist decision making in considering placement options and post placement, for career planning post-graduation. Students will only register on the module once they have secured a placement.
During the placement year, students will be supported remotely by Placement Tutors who will provide guidance on application of theoretical knowledge in a practical context, analysis of business problems and proposing solutions; identifying and articulating transferable skills and knowledge developed to meet the assessment requirements. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation, co-operative and collaborative working and professional awareness through reflective learning.
It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them. The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements. Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet their visa requirements. These will need to be signed by their line manager/supervisor.
The module aims to enable students to:
- Effectively express and understand their current skills and abilities in relation to their career values and goals.
- Practically apply the knowledge gained through their course programme to a related work environment.
- Gaining comprehensive insight into a work environment.
- Make a positive contribution to the employing organisation and demonstrate inclusive workplace practices.
- Recognise their personal and professional development gains and apply to their future goals.
Social Marketing
This module currently runs:autumn semester - Wednesday morning
autumn semester - Wednesday afternoon
autumn semester - Thursday morning
autumn semester - Thursday afternoon
(option, 15 credits)
This module aims to introduce the students to a developing specialist new field associated with marketing. It provides the students with the opportunity to build on their knowledge about marketing to apply it to situations where the aim is to help address social problems. Students will learn how this developing new science makes use of several disciplines, in addition to marketing, to help improve the welfare of our societies. This field has been successfully applied to many social ills ranging from obesity, drinking and driving to discrimination and domestic violence.
Students will be first introduced to the history and concepts of social marketing and shown the procedures used by social marketers to address social problems. The students will be encouraged to develop their critical as well as applied abilities during their studies.
By the end of the module the students will not only be able to appreciate the benefits of social marketing but also learn very useful skills about how to apply it. The knowledge and skills of this module will combine with previous skills achieved by students in the course, to enable them to understand and apply their marketing skills to both commercial as well as social situations. It will also help develop a socially responsible attitude as well as enable them to consider pursuing this professionally rewarding specialist area for their career.