Brand guidelines

Here staff and graphic designers will find information about everything from sizing our logo to commissioning a poster. The guidelines include links to our brand assets and templates.

Our brand guidelines empower members of London Metropolitan University staff and our partners to represent the University with confidence.

Every communication we generate sends a message about the University. Every email, letter, tweet, poster and webpage says something about us. Every interaction we have with prospective and current students, however fleeting, leaves a lasting impression. What our communications say is not always written in the words on the page, they speak to our audiences from between the lines: in their tone, their look and feel, their relevance and timeliness.

These guidelines provide guidance about how you should communicate. They contain a style guide to help you with your writing, templates to aid design and information about the print and production process.

For help using these guidelines, or to suggest an edit or addition, please contact

At the heart of our brand is a fresh evaluation of our name, in particular our interpretation of the word ‘metropolitan’: “of, noting, or characteristic of a metropolis or its inhabitants, especially in culturesophistication, or in accepting and combining a wide variety of people [or], ideas” (Random House Unabridged Dictionary).