Menu Enquire

Enquire

Register your interest Enquire now Add to my prospectus
Apply now

Music Business (including foundation year) - BA (Hons)

Add to my prospectus Why study this course? More about this course Entry requirements Modular structure After the course How to apply Visit us

Why study this course?

Our Music Business (including foundation year) BA (Hons) degree is a four-year course with a built-in foundation year (Year 0). It’s the perfect start to your university education if you’re interested in studying music business at undergraduate level but you’re unable to meet the entry requirements or don't have the traditional qualifications required to start a standard degree.

On graduation you’ll be well-prepared to enter an exciting career in the music and entertainment industry.

In the 2020 National Student Survey, 91% of our Music Business students said that the course gave them good opportunities to collaborate with other students. 

Start in January

Chat

More about this course

The foundation year of this music business course will provide a general introduction to business and is shared with some of our other business-related foundation year courses.

You will then go on to study more specialised aspects of music business in Year 1, 2 and 3. We’re one of the first institutions to provide hands-on experience of music business while also teaching you about digital strategies, business models and digital royalties.

Exploring music management in the digital age, you’ll study the same course content as our students on the traditional three-year Music Business BA (Hons) degree, graduating from the degree with the same title and award as those who studied the traditional course.

As well as having the opportunity to develop your business and management expertise during your classes, we supplement your learning with access to our very own business incubator, Accelerator. Accelerator provides advice, support, networks, knowledge and resources to help you turn your business idea into reality.

This is the ideal degree to propel you into a career in the music industry, but should you decide during your foundation year that you’d like to specialise in a different area of business, there is also some flexibility to allow you to do this.

Assessment

Assessments on the course include business reports, essays, individual and group research projects and a final year project.

Fees and key information

Course type
Undergraduate
UCAS code W303
Entry requirements View
Apply now

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • at least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)
  • English Language GCSE at grade C/4 or above (or equivalent)

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 0 modules include:

  • This module currently runs:
    • all year (September start) - Tuesday morning
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Monday afternoon
    • all year (January start) - Wednesday morning
    • all year (January start) - Friday morning
    • all year (January start) - Friday afternoon
    • all year (January start) - Thursday morning
    • all year (January start) - Wednesday afternoon

    This module focuses on the skills needed for success in business. It provides students with opportunities to become aware of the essential communication,
    problem-solving, decision-making, commercial awareness, and the various other skills needed for succeeding in business. It is also designed to introduce and reinforce essential transferable skills with a focus on personal development, planning and reflective learning. The module aims to:

    • enhance and develop students’ communication and study skills in preparation for an undergraduate degree in Business
    • develop self-awareness, and reinforce the concept of reflective practice to allow students to develop into effective reflective practitioners
    • introduce students to researching subject material from a wide variety of sources
    • create in students a keen awareness of the business environment and to develop creative and dynamic approaches to contemporary business problems

    The module aims include helping students to improve their:

    • academic reading and Writing
    • researching and report writing
    • application of knowledge
    • communicating and presenting orally and in writing
    • problem solving and decision making
    • self-assessment and reflection
    • Creativity

    Read full details
  • This module currently runs:
    • all year (September start) - Thursday morning
    • all year (September start) - Thursday afternoon
    • all year (January start) - Monday morning
    • all year (January start) - Tuesday afternoon
    • all year (January start) - Friday morning
    • all year (January start) - Friday afternoon
    • all year (January start) - Thursday afternoon

    This module introduces students to how universities work and how they can be successful in their studies. It provides an overview of the opportunities and challenges at university. The module is designed to provide students with the main elements of the learning process. An important distinction is that students enter university to learn, not to be taught, and this module is designed to provide students with guidance in the learning process. It introduces the concept of the learning cycle and learning styles. It provides students with an overview of how memory to store information as well as enabling recall of previously encountered information, so that students can build on it and re-store it as new information.

    This module also introduces students to the different courses offered by the university
    to prepare them for their decision regarding which course they wish to take following successful completion on this foundational course. In addition, students are introduced to, and will practice, a wide range of skills necessary for successful academic study, such as exam technique, academic literacy, creativity and critical thinking.

    The module aims to:
     provide students with a sound understanding of what is required to succeed when studying at university level;
     provide a framework for the development of a range of academic, research, and attributes that will contribute to life-long learning and employability;
     provide students with ‘tasters’ (that is introductions) to all Guildhall School of Business and Law’s programmes of study to enable them to make informed decisions regarding their future study.

    Read full details
  • This module currently runs:
    • all year (September start) - Friday morning
    • all year (September start) - Friday afternoon
    • all year (January start) - Monday morning
    • all year (January start) - Wednesday afternoon
    • all year (January start) - Thursday morning
    • all year (January start) - Wednesday morning

    This module introduces students to the contexts of business. Business functions including innovation, operations, marketing, human resource management, finance and accounting, all of which interact with one another, can only be fully understood when the environmental, organisational, and strategic contexts within which the business operates are also understood. The focus of this module is the development of students’ understanding of how business organisations work and operate in the wider environment. Students’ have opportunities to examine the various functions of businesses and their relevant environments. They will analyse a variety of business situations and cases. This module introduces students to the concept of globalisation in terms of its impact on socio-cultural, political, economic and technological factors. The main aim of the module is to introduce students to the impact of various contexts on business itself, and to provide them with opportunities to enhance a wide range of academic and business skills such as commercial awareness, and sensitivity in terms of people and cultures.

    Read full details
  • This module currently runs:
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Wednesday morning
    • all year (September start) - Tuesday morning
    • all year (September start) - Wednesday afternoon
    • all year (January start) - Tuesday morning
    • all year (January start) - Thursday afternoon
    • all year (January start) - Friday afternoon
    • all year (January start) - Friday morning

    This module aims to provide students with a thorough overview of the numerical and Excel/spreadsheet skills needed to analyse data in the business context as well as dealing with the numerical aspects of business and management. The module encompasses aspects of mathematics, statistics and information technology relevant to not only the business management course but also to all other UG courses. The module focuses on numbers and data and their computational and analysis techniques that leads to the understanding of Accounting, Finance, Business, Aviation and Economics related information. Students will make use of a range of facilities on Excel to calculate, analyse and present numerical data efficiently.

    Read full details

Year 1 modules include:

  • This module currently runs:
    • autumn semester - Tuesday afternoon
    • autumn semester - Wednesday morning
    • autumn semester - Wednesday afternoon
    • autumn semester - Tuesday morning

    The first part of the module aims to introduce students to the basic foundations of law and its relationship with the business professions. The second part of the module would concentrate on the relevance of ethics in the business and accountancy professions. This part would highlight the importance of avoiding fraud and misleading statements by adopting the most recent ethical standards of financial reporting and corporate practices.

    Read full details
  • This module currently runs:
    • autumn semester - Wednesday afternoon

    Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).

    Aims of the module:
    1. To equip students with the knowledge and skills necessary to research, plan, design and implement a range of event types in diverse settings.
    2. To develop student knowledge/ability to apply key events management (and marketing) principles and theories to real world professional industry contexts - through either-or, working, planning, running/organising a live event.
    3. To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.
    4. To enable students to develop their knowledge and practice relevant com-petencies in a real-life events management environment.

    Read full details
  • This module currently runs:
    • spring semester - Tuesday afternoon
    • spring semester - Friday morning
    • spring semester - Friday afternoon
    • spring semester - Wednesday morning
    • spring semester - Tuesday morning

    This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

    The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

    In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

    1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

    2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

    *A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

    ** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their work, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.

    Read full details
  • This module currently runs:
    • spring semester - Thursday afternoon
    • spring semester - Thursday morning
    • spring semester - Wednesday afternoon
    • spring semester - Wednesday morning
    • spring semester - Tuesday afternoon
    • spring semester - Tuesday morning
    • spring semester - Monday afternoon

    This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.

    Read full details
  • This module currently runs:
    • autumn semester - Monday morning

    In an age of mass communication we are constantly bombarded by messages through advertising, content marketing, editorial, programming and other forms via the press, television, radio, film, music and the internet.

    As such, the media is a powerful dynamic force and cuts through gender, class, race, creed, and nationality to form bonds between groups of people who may exist in totally different circles, potentially bringing us closer to a global culture. Social & cultural values are largely shaped and reflected by the consumption of media and this module seeks to provide students with an insight into the media industry and also act as introduction to models and tools designed to enable them to engage in a more deeply informed debate on this constantly changing subject.

    The module aims to introduce students to the nature and make-up of the media industry and undertakes a critical examination of the role of culture and society in determining its development. It will examine both traditional and new media/digital platforms as part of a wider analysis of its influence on culture & society. Additionally the module aims to provide an introduction to the learning strategies that students will need to successfully study in higher education.

    The module also aims to assist students in the acquisition and development of the following skills:

    1. Academic Reading
    2. Research
    3. Application of Knowledge and Presenting Data
    4. Communicating/presenting – orally & collaborating / working with others
    5. Critical Thinking and academic Writing
    6. Self- assessment/reflection

    Read full details
  • This module currently runs:
    • autumn semester - Thursday morning

    The module aims to explore the nature of music publishing and copyright in the digital age, focusing on the management and exploitation of important music rights. Supported by the latest practice and industry commentary, we shall consider the recent disruption and development of the music business and how the future is being shaped by technology and consumer trends. The module will analyse the business activities of; major and independent publishers, songwriters and performers, as well as other key music publishing personnel. It will examine the various collection societies for handling copyright blanket licensing and other associated royalty collection and distribution.

    Module aims:
    1. To understand the importance and role of music publishing within the music and related industries
    2. To introduce the major and independent music publishing organisations and corporates
    3. To explain the internal operations of music publishing businesses.
    4. To introduce the relationship between publishing and other music business income streams
    5. Understand why the music and creative media industries are commonly known as the ‘copyright industries’

    Read full details
  • This module currently runs:
    • spring semester - Monday afternoon
    • spring semester - Thursday afternoon
    • spring semester - Thursday morning

    The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.

    The module aims to:
    ● Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
    ● Provide an understanding of contemporary issues in marketing.
    ● Develop students’ academic writing, application of knowledge and interpreting data skills.
    ● Develop students’ researching and analysing skills.

    Read full details
  • This module currently runs:
    • spring semester - Wednesday morning
    • spring semester - Wednesday afternoon
    • spring semester - Thursday afternoon
    • spring semester - Monday afternoon
    • spring semester - Monday morning

    The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
    The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

    Read full details

Year 2 modules include:

  • This module currently runs:
    • spring semester - Wednesday afternoon

    The live entertainment sector is the fastest growing part of the entertainment industries at present, and this trend is set to continue in the foreseeable future. The scale of mergers and acquisitions that have created global live entertainment giants such as Live Nation has contributed to this trend. Moreover, the trend of blending experiences across sectors, formats, genres and media has led to the growth in new types of blended events such as interactive streaming for theatre, special events, festivals, talent shows, competitions, and awards ceremonies (Google/YouTube music video awards) amongst others – a growing area of industry practice beyond music and events and encompassing fashion, culture, PR etc.

    As one of the world’s entertainment industry capitals, London has a lot to offer students willing to embark on the practical training and learning in this area. To boost employability and enhance student experience, we have partnered with one of the most prestigious music venues in London and the world to create the means for enabling students to connect theory and practice in live and blended events environment. Whilst testing their knowledge and understanding, students develop entrepreneurial skills and learn the key aspects of the law, branding, marketing and management of live entertainment events, merchandising and venue- or set management. This module contains significant practice and team work will be at the centre of setting up real life events to network and present work to real industry clients, panels and investors with the aim of honing you skills to professional level and testing them in a market environment.

    We attained considerable synergies already through existing partnerships with industry partners such as Club Fandango, Concert Live and MMF, enhancing employability and skills. We are set to continue broadening this collaborative approach that benefits students.

    Module Aims:

    1. To introduce and apply the knowledge of venue management practice, live promotion, concert touring and booking methods.

    2. To explore the live sector as a growth area of the international entertainment industry and explain the roles of agents and promoters in the UK and internationally.

    3. To place the live entertainment and venue management within the context of the music, events and related creative businesses within the UK, Europe and worldwide

    4. To assess budgetary and marketing priorities in promotion, exploring ticketing and booking procedures in use today

    5. To address PR implications within the live sector, together with merchandising concepts, sponsorship and brands in live entertainment and venue management

    6. To understand the use of technology in events promotion, dissemination and delivery: e.g. digital events marketing, live streaming and on-site creative entertainment (on set)

    Read full details
  • This module currently runs:
    • all year (September start) - Tuesday morning

    This module develops student’s knowledge of the music business by focusing on historical and contemporary issues and the acquisition of practical skills.
    The module provides an intellectual framework for the management of the music business, within the UK and internationally. It uses case study examples and industry frameworks,and enables students to develop the necessary management competencies to operate successfully as managers and/or performers within the music business.
    It will cover key areas from artist management activities, recorded music, digital technology, business planning, production, royalties, through to live music, distribution, promotion, copyright and management contract issues.
    The aim is to provide students with a comprehensive understanding of the scope and nature of the music management processes, from the development of creative ‘product’, to its consumption by the end-consumer.
    The module aims:
    1. To explain the role of management and managers within the music business
    2. To explain the contractual relationships and legal and financial implications
    3. To enable students to understand how to manage the business affairs of performing artists, enterprises and start-up businesses in the music business
    4. To develop the attributes of self-evaluation and a creative and ethical approach in a variety of contexts

    Read full details
  • This module currently runs:
    • all year (September start) - Tuesday afternoon

    This module begins by considering the contractual environment within the music business and associated sectors. Important contractual areas will be critically examined including management agreements, recording agreements, self-release and 360 degree deals, publishing agreements, production agreements, live performance agreements, sponsorship and merchandising agreements. The emphasis will be on enhanced practical understanding of contractual frameworks, best negotiating practice, and the role and use of legal agreements within the business imperatives of music companies and within the career strategies of artists and managers.
    In addition, the broader “entertainment” business will be explored in relation to its evolving legal framework.

    Read full details
  • This module currently runs:
    • autumn semester - Monday afternoon

    ‘Skills, Methods and Analysis’ aims to equip students with knowledge and elementary skills of data collection, presentation and analysis utilised in management research. The module will be divided into three short parts focusing on skills (writing, referencing and research ethics), methods (sampling, qualitative and quantitative research methods) and analysis (coding and data presentation).

    Through the series of practical exercises students will become familiar with the concept and variety of research methods available in the business and social research area. The module serves as an underpinning for the dissertation or consultancy projects in level 6. Additionally, on successful completion of the module, students who would like to try using research methods in practical setting, can choose an optional and self-funded ‘Applied Research with Field Course’ module in the Spring semester.

    Read full details
  • ‘The Applied Research with Field Course’ is designed around the model of research-informed teaching, with emphasis on learning through problem-solving and self-managed projects. The module serves as an optional continuum to ‘Skills, Analysis and Methods’ module and aims to stimulate development of students’ ability to relate theoretical material to real world case study, making clear links between theory, research methodology, data collection and analysis.
    For the length of the module, students cooperate and work in groups, to gather amount of data sufficient to complete their independent projects. Given the case study destination, students research relevant to their discipline aspects of the destination and decide on subject-specific problem to be investigated using primary research. In the next stage, students design research framework focusing on research question, suitable methodology and sampling. In the process, the encouragement is given to the use of mixed methodologies (interviews, surveys, audits, participant observation and visual methodologies) to enable students to practice in field a range of tools and develop skills of independent researcher. During the field course, students are expected to conform to the professional code of conduct.
    Additionally, the module aims to create group cohesion and the sense of course belonging, which is fundamental to improving retention rates as well as overall levels of student satisfaction.
    The aim of the module is to provide students with an opportunity to design research project and practice research skills in an unfamiliar environment, via residential field course. This serves as a practical underpinning for the dissertation module and ability to verify and address student’s individual strengths and weaknesses as a researcher.

    Read full details

Year 3 modules include:

  • This module currently runs:
    • spring semester - Friday morning

    This module provides a critical understanding of the interface between the creative industries and the artists who provide the underlying content for these industries. Specifically, record company A&R (Artist and Repertoire) roles and functions, and management functions, are examined and the underlying principles of successful A&R practice are distilled, from what is often erroneously considered to be an area of subjectivity. The module will examine the extent to which there is an objective, quantifiable process for the successful undertaking of A&R activities. Theoretical and practical components will shape the student's understanding of the critical functions of discovery, assessment, and development of talent within the creative industries. The expertise of Rob Dickins (LMBS Visiting Professor, former Chairman of Warners) will be provided through his involvement in the delivery of certain guest lectures, and will give students an insight into best and worst industry practice in this area. Particular emphasis will be given to developing an understanding of the new and diverse needs for creative talent in the evolving music industry. A&R skills are perhaps of greater importance than ever, even if they will be utilised increasingly outside of the traditional record company framework.
    The skill sets associated with effective processes of discovering, assessing and developing creative talent are central to those required by the students of the music industry, but have wide transferable benefits for those studying other creative sectors such as fashion or events, and the module can therefore stand as an EoK module and also a study abroad module

    Read full details
  • This module currently runs:
    • autumn semester - Friday morning

    This module will analyse, scrutinise and critically evaluate new and conventional methods of the music business in both theory and practice, focusing on changing business models and creative business innovation. Theoretical models will be critically assessed within the unique context of music business with particular attention being paid to the monetisation of music through the utilisation of streaming, apps and networks. These methods, approaches and creative phenomena find application with regards to the transformation of modes of delivery, types of content, convergence of media and consumer devices. Opportunities and threats from within the music business and lateral phenomena (e.g. digital strategies) will be analysed through the prism of entrepreneurship and corporate decision-making in both practice and theory.

    Students will be expected to critically evaluate business practices and market positioning, examine new sources of reliable research information regarding the new types of business customers and end users, and evaluate tactical alliances and shifts in music services and competing leisure markets.

    Innovation and change are explored within the context of new business models, from traditional portfolio/catalogue development to new delivery models, to tactical alliances between and within emerging businesses. This will be done by utilising and challenging key concepts in strategic management and recognising the relevance of cultural knowledge in Research & Development in this area of creative industries. Case study research and business simulation methods will be encouraged in analysis, aiming to develop new approaches to business modelling and innovation in this ever-changing area of business practice. Best practice will entail synthesis in business modelling.

    Module Aims:
    This advanced module aims to equip students with a refined and robust skillset for analysis, evaluation and implementation in business modelling and strategic practice.

    1. To map and analyse patterns of change and development in innovative management practices through the transformation of music industries and music-related sectors
    2. To explore specific contexts within which management of innovation takes place and fully contextualise the analysis of enterprising practice behind the development of new business models
    3. To develop multidisciplinary synthesis of creative management, innovation and implementation in music experience/service portfolios, identifying multiple factors that shape music business modelling in practice
    4. To address key conceptual solutions, operations and skills sets utilised for monetisation of cultural/creative value by means of innovation and strategic management within music business contexts
    5. To apply the understanding of strategy and tactics within the context of music business innovation

    Read full details
  • This module currently runs:
    • spring semester - Thursday morning

    The module will introduce students to intellectual property law and its impact on the entertainment industries. The module will pay particular attention to the economic value of Intellectual Property Rights (IPRs) and the modes of their commercial exploitation. The module will address the nature of intellectual property rights and the law which governs their exercise, including copyright, trade marks, passing off, confidential information, and patents. An emphasis will be placed upon teaching students how best to create, protect and monetise intellectual property across the entertainment sector.
    The skill sets associated with effective processes of developing, protecting and exploiting IPRs are central to those required by the students of the music business, but have wide transferable benefits for those studying other creative and entertainment sectors such as fashion or events, and the module can therefore stand as an EoK module and also a study abroad module.

    Read full details
  • This module currently runs:
    • all year (September start) - Friday afternoon

    This module explores the theoretical and practical matters of strategic decisions in music business marketing processes. Strategic relationships within the music business are especially intensified as a result of transformation of consumer behaviour, economic and business structures and modes of development in content promotion and delivery.

    The module will critically and strategically examine the applications and roles of Marketing, Public Relations, Communications and Engagement models in music online, both in theory and practice.

    The practical component consists of industry-supported real-life interactive marketing campaigns involving all students. The practical application of Strategic Management theory, Marketing and Public Relations, user/audience Engagement concepts/tactics, and state of the art digital communications/promotions techniques will form the focus this module.

    The research component of this module will be central to the success of live marketing and publicity campaigns involving all students on this module.

    This module will thus focus on Graduate Employability by enabling final year students to apply their knowledge attained across a number of disciplines taught on the Degree. They will be able to test such theoretical knowledge attained in practical settings. It will also enhance their communication, planning, reflection and presentation skills.

    Moreover, this module will enable students to apply a synthesis of skills and knowledges attained throughout their Degree by means of field-based, industry-focused problem-solving and decision-making, self-management and time-management. Finally, they will be able to both apply, and critically reflect their digital literacy and numeracy skills in campaign planning and market research, analysing data, application of knowledge and especially – in Career Management.

    Working with real-life clients and evaluated by Marketing Experts and Industry Partners including our Visiting Professors, students on this module will be enabled to enter the World of Work through this enterprise- and innovation-based module, with a starting point that would provide them with a unique competitive edge, and with the support of our Business Relations and Employability Team. This module should be delivered as an integral part of our Work-Related Learning Portfolio.

    Module Aims:
    1. Enabling student attainment of the mastery of marketing planning and innovation in creative enterprises within Music/Media Industry contexts.
    2. To examine, explore and apply the skills necessary for the purpose of marketing, public relations and communications modelling in music and digital media, in both theory and practice.
    3. To analyse and reflect on strategic roles of Marketing and PR in Music and Interactive Media with practical reference to various sectors of the industry.
    4. To evaluate and pragmatically address real-life inter-relationship between content-owners, artists, various music companies, media and audiences (users/consumers/fans).
    5. To apply the theory of marketing and strategic management to practical commercial imperatives in music by enabling real-life experience of industry environments.
    6. To apply constructive and practice-based reflective critique of unconventional Music Marketing and Public Relations approaches and techniques by going beyond textbook definitions and developing testable marketing solutions.
    7. To enhance graduate employability through real-life industry practice, decision making, creative work and liaising with lead Experts, expanding and documenting students’ enterprise skills through distinct, industry-based projects centred on their vocational programme of study.

    Read full details
  • This module currently runs:
    • all year (September start) - Thursday afternoon

    ‘Research methods for dissertations and consultancy projects’ teaches social science research methods from a real-world perspective. Students can follow the dissertation or consultancy project pathway so to apply their understanding of research methods to a substantial piece of independent research.

    Read full details
  • This module currently runs:
    • spring semester - Thursday afternoon
    • autumn semester - Thursday afternoon
    • spring semester - Thursday morning
    • autumn semester - Thursday morning

    The University has a policy that all undergraduates must, at either Level 5 or 6, take a Work Related Learning (WRL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. This module (and “partner” modules, namely, Creating a Winning Business 1 (Level 5) and Creating a Successful Social Enterprise 1 and 2), are module options available to ALL University students to fulfil the University’s WRL requirement.

    This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real world context e.g. testing potential customers’ views. As a result of the feedback received and enquiries carried out, the idea will change and develop over the duration of the module. Throughout the module, students are required to not only apply the business development theory taught but also to continuously reflect on how they have applied the theory and the skills and knowledge gained from their work. This reflective dimension promotes the development of practical attributes for employment and career progression.

    The QAA Benchmark on Business and Management (2015) emphasises the attribute of “entrepreneurship” and of “the value of real world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for generating and developing new business ideas and so develops creative thinking. In addition, it requires students to examine market potential and prepare a “pitch” as if seeking investment. The module requires a high level of self-reliance to pursue their business idea. Students develop an understanding of the role of new ideas in business start-ups, business growth and development.
    These skills and techniques are of practical relevance to anyone considering starting a new business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

    For those students keen to go beyond this module and start their own business, they can apply to the Accelerator for access to “seed” money and advice and support.

    Read full details
  • This module currently runs:
    • spring semester - Thursday afternoon
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning
    • autumn semester - Thursday afternoon

    This module enables students to undertake a short period of professional activity either part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional project led by an employer.

    The work related learning activity must be for a minimum of 105 hours. These hours can be completed in a minimum of 15 working days (based on 7 hours per day) full-time during the summer, or over a semester in a part-time mode. The activity aims to: enable learners to build on previous experience and learning gained within academic studies and elsewhere; provide opportunity for personal skills and employability development and requires application of subject knowledge and relevant literature. Learners will be supported in developing improved understanding of themselves, and the work environment through reflective and reflexive learning in reference to the Quality Assurance Agency Subject Benchmark Statements for the appropriate degree programme.

    Students will be contacted prior to the semester to ensure they understand requirements of securing work related activity in advance. Support is provided to find and apply for suitable opportunities through the Placements and Careers teams. The suitability of the opportunities will be assessed by the Module Team. Learners may be able to utilise existing employment, providing they can demonstrate that it is personally developmental and involves a certain level of responsibility. It is a student's responsibility to apply for opportunities and engage with the Placement and Careers team to assist them in finding a suitable role.

    The module is open to all Business and Management undergraduate course programmes (for semesters/levels, see the appropriate course specification.

    Read full details
  • This module currently runs:
    • autumn semester - Thursday morning

    This module looks at the relationship between the creative industries, events and cultural policies. It critically discusses notions of the creative class, the creative city and the experience economy which have been used to inform and support strategies in cultural and creative industries policies. It further investigates the role the creative industries play in urban as well as rural areas and it also explores ways in which cities have reinvented themselves as centres of leisure and culture consumption using major cultural infrastructure investment, events and festivals.

    Aims:
    1. To critically assess and analyse the relationship between events, cultural policy and the creative industries
    2. To provide students with an understanding of the role strategy and policy-making play in event-led and culture-led regeneration projects
    3. To further develop students’ analytical and critical abilities and prepare them for the completion of an individual essay based on independent research

    Read full details
  • This module currently runs:
    • all year (September start)

    This sandwich placement module is undertaken as an additional 30 credits between Levels 5 and 6, extending students' undergraduate course programme to four years.

    The module is designed to develop student employability and increase career prospects upon graduation. The sandwich placement year requires learners to undertake a minimum of 44 weeks full-time employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops and one to one support will be delivered by Placement Officers to provide guidance and assist students in their search for an appropriate placement. The placement must be in an industry relevant to their area of study, allow them to develop professionalism and to transfer learning from the classroom, and any previous employment to the placement workplace.

    During the placement year, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Students will receive briefings prior to the placement and a post-placement debriefing. They will be supported remotely by a Placement Tutor who will provide guidance with assessment.

    Student will not be registered on the module until they have secured a suitable placement that meets all the requirements.

    The module is open to all Business and Management undergraduate course programmes.

    Read full details
  • This module currently runs:
    • spring semester - Thursday afternoon
    • autumn semester - Thursday afternoon
    • spring semester - Friday afternoon
    • autumn semester - Friday afternoon
    • spring semester - Friday morning
    • autumn semester - Friday morning

    This module is a 15 credit option module on the Undergraduate Scheme.

    Increasingly managers at all levels of an organisation are required to manage projects, temporary endeavours undertaken to create a unique product or service. This module uses the Association of Project Management Body of Knowledge (APMBOK), https://www.apm.org.uk/body-of-knowledge/ - and therefore prepares students in the capabilities required for effective project management: managing resources, time, people, and the project as a whole. The module includes both the use of computer programmes for project management and approaches to managing people and leading and motivating teams.

    Aims of the module:
    The module will equip the student with an understanding of the complexities of managing projects in an uncertain world. The student will become familiar with the project business case, the detailed planning and the use of ‘WBS’ and the ’OBS’, resources issues and their management, the timeline, budgeting and cash flow as well as the eventual monitoring and control of the project through methods of tracking and monitoring. The student will study methods of managing people in the project with appropriate models of leadership, team behaviours and motivation and methods of conflict management and resolution.

    Read full details

After the course

This four-year degree is designed to improve your employment prospects within the music and entertainment industry.

Our graduates have gone on to take up roles as event promoters, record label managers and digital publishers. Some have also gone on to work in indie label associations such as the Association of Independent Music (AIM) and the Worldwide Independent Network (WIN).

However, career opportunities on graduation are broad and could include roles in digital marketing, public relations and distribution as well as positions such as tour manager, artist manager and strategy adviser.

What is a degree with foundation year?

This is a four-year degree course with a built-in foundation year (Year 0). It's the perfect route into university if you don't meet the necessary entry requirements for the standard undergraduate degree. You'll graduate with a full undergraduate degree with the same title and award as those who studied the three-year course.

Additional costs

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Discover Uni – key statistics about this course

Discover Uni is an official source of information about university and college courses across the UK. The widget below draws data from the corresponding course on the Discover Uni website, which is compiled from national surveys and data collected from universities and colleges. If a course is taught both full-time and part-time, information for each mode of study will be displayed here.

How to apply

January 2021: This course is available to start in January. Call our hotline on 0800 032 4441 (for UK/EU applicants only) or select the relevant entry point and apply online.

Applying for 2021

UK/EU applicants for September full-time entry must apply via UCAS unless specified otherwise.

Applicants for September part-time entry should apply direct to the University using the apply online button.

Non-EU applicants looking to study part-time should apply direct to the University. If you require a Tier 4 (General) student visa, please be aware that you will not be able to study as a part-time student at undergraduate level.



When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

News and success stories

Visit us

You may also like...