Our International Events, Leisure and Tourism Management MSc will provide you with strong academic and professional skills that will help you to become a leader within events, leisure, tourism or the wider creative industries sectors.
The programme combines the principles of generic and specific management knowledge. It will provide you with the opportunity to develop relevant skills that will help you become a senior figure in events, leisure, tourism or another related sector. At the same time it will help you to develop broader skills and attributes, which will enable you to succeed in the general management sector.
Our postgraduate International Events, Leisure and Tourism Management MSc course will offer you an opportunity to progress your career in the sector by providing you with an in-depth knowledge of the issues relating to management, as well as the core business functions of events, leisure, tourism and the wider creative industries sectors. We’ll also provide you with an international perspective into current industry challenges, including understanding the impact on matters of globalisation of business, ethical and legal implications, the social and environment impact, profitability and much more.
The programme has been designed by London Metropolitan University experts and external specialist advisors, who possess extensive experience in their respective sectors and are aware of the skills which are necessary to succeed in the industry. The degree structure encourages in-depth learning of key functions within events, leisure and tourism, while giving you the opportunity to study the general field of business management with two elective postgraduate modules from the wide portfolio of the Guildhall School of Business and Law. This combination of events, leisure and tourism subjects will give you greater flexibility to decide which particular sector you’d like to go into after graduation. It will also improve your career prospects as many organisations in the wider creative industries sector work across these three industries.
Our course is designed to mimic the real world of events, leisure and tourism so that you’ll graduate with the ability to successfully achieve desired objectives, both alone and as part of a team. The collective involvement of students and teaching staff will enhance your learning experience and professional development. You’ll not only learn through academic theory, but also through practical problem-solving activities where you’ll work on solutions individually or draw on other students’ experience in group tasks.
Our assessment methods are designed to help you develop skills that are vital for work in the broader creative industries sector. Your acquired knowledge and skills will be assessed through a variety of methods, which may include individual and group tasks such as case studies, coursework, in-class tests, reports, essays, reflective blogs, presentations, portfolios, a research proposal and a dissertation. All core modules are assessed by two pieces of work, each worth 50% of the module final mark.
The course is recognised by the Association of British Professional Conference Organisers (ABPCO), who are the UK’s leading professional body for conference and event organisation. ABPCO recognition for this course gives you access to exclusive networking opportunities and guest speakers.
London Metropolitan University’s Guildhall School of Business and Law is a member of the Association of Event Management Educators (AEME), an organisation that shares best practice in teaching events management and provides industry networking opportunities for students and teachers.
You’ll also benefit from close links with government and businesses via our membership of the Tourism Management Institute (TMI), as well as insights from international projects by research centres such as the Association for Tourism and Leisure Education and Research (ATLAS).
The Guildhall School of Business and Law is also working closely with a number of other professional bodies such as The Chartered Institute of Marketing (CIM), the Institute of Chartered Accountants of England and Wales (ICAEW), the Chartered Institute of Public Finance Accountants (CIPFA), the Association of International Accountants (AIA), the Institute of Financial Accountants (IFA), the Chartered Institute of Management Accountants (CIMA), the Chartered Management Institute (CMI), and Chartered Institute of Personnel and Development (CIPD).
Further professional recognitions, accreditations and memberships will be considered in the near future.
You will be required to have:
A full online application will need to be submitted, which includes a detailed supporting statement on why you want to study the course. You should also submit an up-to-date CV and copies of award certificates.
Advanced entry is possible if you hold a Postgraduate Certificate (PG Cert) from a business and management discipline, awarded no more than five years prior to the application date. Accreditation of Prior Learning (APL) for individual modules, (from a business and management discipline), up to 40 credits (with the exception of Research Methodology and Dissertation modules) may also be possible if you’ve achieved those no more than five years prior to the application date. Such applications are also subject to the University’s academic regulations and processes.
Submitting your application will not be a guarantee of admission, and the final admissions decision rests with the course leader.
*If you have a non-related or non-standard academic background will be interviewed face-to-face, or if that is not possible, via video conference technology (interviews via telephone will not be accepted).
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
The module introduces students to the accounting and finance principles with examples from Events, Leisure, Tourism and the broader Creative Industries sector.
It will also provide an overview understanding of how accounting and financial statements capture the value of businesses. It focuses on fundamental accounting/finance concepts, principles and techniques in relation to financial statements analysis. The module explores issues of management accounting techniques and indicatively examines their use in financial management decision making.
Finally, the module will explore links, between accounting, financial statement analysis, corporate accounts and financial strategy, using different cases in the context of Events, Leisure, Tourism and the broader Creative Industries, to illuminate understanding.
Aims of the module:
1. To enable students to develop an overview understanding of accounting and finance principles through examples from Events, Leisure, Tourism and the broader Creative Industries sector.
2. To enable students to critically understand the value and usefulness of accounting/financial statements; by focusing on fundamental concepts, principles and techniques in relation to financial statements analysis, through the application of appropriate examples, tools and procedures.
3. To identify issues of financial management and accounting techniques, and how results from such analysis may support the development, measurement and management of decision-making in the context of Events, Leisure, Tourism and the broader Creative Industries sector.
4. To identify and evaluate links between accounting, financial statement analysis, corporate accounts and financial management strategies, in the context of Events, Leisure, Tourism and the broader Creative Industries.
The dissertation enables students to undertake a substantial piece of academic-focused or industry-focused research underpinned by current academic and professional literature in Events, Leisure, Tourism and the broader Creative Industries fields.
This module carries 40 credits and builds on its pre-requisite ‘Research Methodology for Events, Leisure and Tourism’ where students will have identified a suitable topic for research, produced and defended a research proposal. An ethics form must be submitted, and ethical clearance is required prior to data collection.
Students will demonstrate an understanding of the broader field of research in Events, Leisure and Tourism by exploring the current and salient current issues of the sector. The outcome will be a high-level manuscript, itself the result of rigorous planning, substantial academic and professional research, high-level analysis, assimilation and interpretation of key information and statistics.
Through independent research and their own motivation, students should develop an awareness of the importance of rigorous investigative techniques, standards of data collection and analysis in business decision making, applicable in the context of Events, Leisure, Tourism and the broader Creative Industries sector.
Students will produce a final document to a high professional standard suitable for both an academic and business audiences. It may take the form of an empirical study informed by theory where the student has carried out independent academic-focused research. Alternatively, the dissertation may focus on a more practical industry-based problem. Here also, an empirical study may be conducted focusing more on industry related issues, or applications and using academic and professional literature.
Students must demonstrate an analytical, critical and independent approach to the debate and a willingness and ability to arrive at substantiated conclusions, paying due regard to the relevance of the available of empirical evidence. Students should show that they are capable of synthesising complex information and build on the work or others.
As the most important piece of assessed work undertaken on this programme, the dissertation is the clearest expression of the student's ability to study at Masters level and achieve applicable outcomes.
Aims of the module:
1. To undertake with some supervision an independent and detailed investigation on a topic specifically related to Events, Leisure, Tourism and broader Creative Industries related sectors.
2. To demonstrate (in a clear and persuasive manner) an appropriate application of research and project planning, design, methodology, methods, information gathering, analysis, interpretation, presentation, and critical debate and reflection.
3. To demonstrate a high-level ability (in a clear and persuasive manner) to understand, interpret, analyse and present the theories, professional frameworks, policies, conceptual and theoretical frameworks, and so forth, in relation to the chosen topic.
4. To demonstrate a high-level ability (in a clear and persuasive manner) to critically reflect on the relevance and – where appropriate – the policy implications of the findings within the wider context of the subject field, and make recommendations for future research.
The module presents an overview of the current key issues of Fundraising and Public Relations (PR) in the context of Events, Leisure, Tourism and the broader Creative Industries. This module aims to develop a broad, informed and critical understanding of some of the key and complex issues surrounding fundraising, in UK and worldwide. It also examines some key contemporary issues, theoretical and practical perspectives in PR at both national and global levels. Both underpinned by current academic and professional research in Fundraising and PR, to aid students to gain insights into contemporary, academic and applied practices.
Aims of the module:
1. To enable students to enhance their understanding of the theory and practice of Fundraising and PR in the relevant industry context.
2. To enable students to critically understand and use theoretical and practical skills and tools related with Fundraising and PR in the relevant industry context.
3. To equip students to critically discuss issues and increase their awareness of the impact and influence of Fundraising and PR related issues in the decision making process of Events, Leisure, Tourism and the broader Creative Industries sector.
4. To stimulate critical awareness in the light of relevant academic theories and current professional practice, and the ability to apply, current theories, practices and tools of Fundraising and PR, in professional settings.
This module critically explores issues of marketing management in the context of Events, Leisure, Tourism and the Creative Industries. It covers some of the essentials of marketing management theory and offers a structured approach to identifying, understanding and solving marketing management problems.
The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors, with a focus in core Events, Leisure, Tourism and the Creative Industries activities.
This core module supports the development of the learner through their engagement with marketing management theory and further develops their prior relevant skills through the application of theory to practice.
It also prepares for and develops an organisational level leadership and/or management role in marketing management. The module draws on a wide-range of academic research and professional experience. It introduces some of the core marketing management concepts and encourages students to develop a critical, analytical approach to solving work-based marketing management issues. Students should be able to develop an awareness of different theoretical perspectives to explore the complexity of marketing management work as rigorously as possible.
The module provides an overview of current academic research, practical industry examples and work-based issues. It encourages students to reflect on current practice and on the role of marketing management in the Events, Leisure, Tourism and the Creative Industries sectors.
Aims of the module:
1. To enable students to enhance their understanding of the theory and practice of marketing management in the relevant industry context.
2. To enable critical understanding and deploy theoretical and practical marketing management tools applied to contemporary challenges in the industry.
3. To equip students to critically discuss issues and make marketing management observations and recommendations applicable to the appropriate sectors, organisations and brands.
4. As well, this module aims to stimulate the student’s critical awareness and application of marketing management theories to their own practice and develop their ability to evaluate current practice in the light of relevant academic theories. It is expected that students will develop an increased awareness of the impact and influence of marketing management related issues and decision making.
The module critically explores current issues of project and quality management in the context of Events, Leisure, Tourism and the Creative Industries. Managers and executives at all levels within the Creative Industries sector typically manage projects and deal with quality management issues. The module covers essential concepts and offers key knowledge, skills and a structured approach to identifying, understanding and solving some of the issues of project and quality management.
The concepts, principles and frameworks covered, apply both in the UK and internationally, to a range of organisations and sectors, focusing on Events, Leisure, Tourism and the Creative Industries.
Aims of the module:
1. To enable students to enhance their understanding of the theory and practice of project and quality management in the Events, Leisure, Tourism and Creative Industries context.
2. To enable students to critically understand and use, theoretical and practical skills and tools, which apply to project and quality management business challenges in contemporary Events, Leisure, Tourism and the Creative Industries.
3. To equip them to critically discuss issues and make appropriate choices, based on project and quality management observations and recommendations that are applicable to their sectors, organisations and brands.
4. To stimulate students’ critical awareness of academic theories and current professional practice, and their ability to apply theories and tools to the practice of project and quality management in their current and future career settings.
The module prepares students to read critically and evaluate their research within their chosen field of study, design and defend a research proposal, and undertake an independent research project, in the form of a follow-up dissertation module (LT7P12).
This module is core for all students on the MSc International Events, Leisure and Tourism Management programme. It supports students’ understanding of research-informed practice and research design and methodology. It is designed to encourage a reflective approach to research methodology, techniques and approaches suitable to postgraduate study of Events, Leisure, Tourism and the Creative Industries related fields.
It enables students to critically evaluate and interpret published research papers in academic and professional literature. It equips them with the skills necessary to undertake their own independent research, including – but not limited to – academic research, professional consultancy related projects, fieldwork and so on, by developing their abilities to conceptualise, design, and conduct empirical studies using a variety of methodologies (e.g. quantitative and qualitative). The module is also designed to engage both, those who have experience as practitioners in their field and those from a more traditional background, in scholarly research at undergraduate level.
Prior to commencing data collection all students will need to secure ethics approval via a form/template in accordance with University regulations.
Aims of the module:
1. To introduce students to research philosophies, design, methodology and methods, and their application to researching issues in their applicable fields both in the UK and in an international context. Thus, to help students acquire the academic and practical skills necessary to undertake research at postgraduate level, and in particular a research dissertation or equivalent research project.
2. To foster a critical awareness and interest in research methodologies, techniques and approaches developed in management studies or social science, which can be applied to their particular field of study. Thus, by providing students with the practical skills necessary to design and undertake a postgraduate level research project in a subject of their own choosing.
3. To critically evaluate the use of a range of research design, methodologies, methods, techniques and approaches in the creative industries and related fields of studies, including critical analysis of published research papers. Thus, by fostering a critical awareness and an understanding of topics and issues associated with their subject specialist area and to combine knowledge and analysis acquired in core MSc modules to enable them to explore their chosen topic more fully.
4. To formulate and defend a coherent research proposal with sound aims and objectives, a realistic plan of execution, appropriately related to theory and practice through a preliminary review of the literature, with clear research questions that can be addressed through well justified methodologies, and a realistic plan forward for the empirical investigation.
This module enables the student to bring together insights into theory and practice from different areas of the programme, encouraging reflection on their learning and a deepening of their knowledge in a specific area that will inform a focussed consultancy project. The students will develop a proposal for a consultancy project to be completed during the final term of their course that is relevant to their chosen study path in management, project management or finance.
This module will help prepare students to become well-informed and effective managers, business owners and entrepreneurs able to lead and manage in dynamic and complex environments. The emphasis is on the practical skills of presenting proposals, researching, analysing and making recommendation for a senior management or executive audience.
The aims of the module are to ensure that students:
• can assess the similarities and differences between academic business research and applied business research or consultancy
• appreciate the challenges in generating relevant evidence that improves business decision making and performance
• can critically evaluate business research and consultancy findings and reports
• can assess the ethical and access issues of conducting research into business and can plan accordingly.
• can apply suitable project planning methods to research and consultancy
• can work through and plan for the practical challenges of business research, including defending choices on the research methods
The module is intended to prepare students to critically read and evaluate research and practice within their chosen field of study and then to design a research proposal for their business consultancy project.
This module will enable students to critically analyse contemporary employment law issues, keep abreast of legal developments and appreciate the practical implications of employment law disputes
Assessment: The module is assessed by 100% coursework. It consists of two pieces of written coursework weighted 75% and 25%.
Business strategy addresses the choices firms make as they set their mission and goals, make decisions in relation to positioning and which markets to enter, and develop their business models. They do this in the context of the external environment, addressing changes in technology, government intervention, competitor actions, customers and markets.
This module aims to:
• Provide a context for current strategic and social issues raised by technology change
• Enable students to develop an understanding of business purpose, strategy and strategy development and to understand how this applies in global organisational contexts for both small and large businesses.
• Develop the knowledge and skills to analyse the current and future business environment through the recognition of changes and trends, and the construction of scenarios
• Introduce the importance of resources and capabilities and develop students’ abilities to critically evaluate their importance as sources of sustainable competitive advantage but also as potential sources of disadvantage when disruptive innovation occurs
• Develop critical awareness of the importance of stakeholders including governments, societies, suppliers and employees, and the need for corporate governance, ethical decision making and corporate responsibility.
• Develop an understanding of managerial decision making with limited information and industry uncertainty through participation in a business simulation.
A key element of the module is participation in the business simulation in which students will compete against each other in terms within in a simulated global market place.
The module aims to enable students to use financial information effectively in managing a business or part of a business. An emphasis on practice and application will allow students to gain an understanding of the role of financial and management accounting in organisational decision making.
Students will also learn about financing, financial markets, foreign exchange for companies serving international markets and be able to contribute to investment decisions. The module focuses on providing the tools, techniques and skills to make financial decisions in an organisational setting.
Learning will be supported through access to Bloomberg and the Count FEFE (Financial Education for Future Entrepreneurs) application.
This module aims to provide learners with a rigorous framework of knowledge and understanding concerning people management that they will need whatever the degree of specialism they choose within their careers in HRM/HRD. It seeks to familiarise learners with major contemporary research evidence on employment and effective approaches to HRM and HRD practice. Research focusing on the links between people management practices and positive organisational outcomes is covered as is research which highlights major contemporary changes and developments in practice. In addition the module introduces the major aims of HRM and HRD and explores how these are achieved in practice in different types of organisations. The module covers the CIPD module Leading, Managing and Developing People together with some of the content of CIPD’s HRM in Context (Contextualising Management).
This module also addresses many of the skills areas required by CIPD in its module Developing Skills for Business Leadership, including encouraging learners to develop a strong sense of self-awareness and of their own strengths and weaknesses as managers and colleagues. Thus, the module is also concerned with developing understanding and skills in a number of areas that constitute effectiveness in management, and specifically the management of self and of others. In addition it seeks to help learners to develop and improve a range of definable skills which are pivotal to successful management practice and to effective leadership in particular. These include thinking and decision-making skills and a range of team working and interpersonal skills and others associated with developing personal effectiveness and credibility at work. Digital literacy is addressed in an integrated manner throughout the module.
Finally, the module seeks to help learners make the most of their formal programmes of study with the inclusion of key post-graduate level study-skills and aids students in exploring the connection and the implications for - and applications in - professional practice through continuing professional development and personal development planning.
A business adds value through its operations, which today are dependent on the use of technology to link together organisations within the value network, improve throughput and match demand and supply. The module aims to equip students with a broad understanding of operations and technology management that will enable them to contribute effectively to performance improvement within a business organisation and its value network.
The module looks at some of the challenges of managing operations and technology as well as the management of associated projects. In particular, the challenge of aligning, integrating and managing against common control gates and decision points the different competing life cycles involved. These included but are not limited to the New Product Cycle and NCD cycle, systems engineering cycle; purchasing and procurement cycle and the future technology intercept strategy and road map.
The potential for AI and robotics to further increase the use of technology in the operational domain is already clear, whether using AI in legal process or robots to make burgers, an understanding of the links between technology and operations is critical for anyone aspiring to be a business manager, owner or entrepreneur.
The global nature of business, and the way in which technology is and may be used, raise considerable ethical and moral challenges that must also be considered. The module each week will focus on the role of technology in operations and business more generally, and any ethical and moral questions this raises.
Analysis, for example through process mapping, and problem solving using both case studies and other active learning exercises will underpin the teaching of the module.
Our International Events, Leisure and Tourism Management MSc offers opportunities to pursue career routes in events, leisure, tourism and the broader creative industries sector, both in the UK and internationally.
On graduation, you should be equipped for executive, management and leadership related positions in the creative industries sector in UK and internationally. Our course is designed for both those already working in the industry (as a career booster) or those seeking to enter the industry or the wider sectors.
For current and aspiring managers, leaders and executives, the course will offer an opportunity to enhance and improve your academic skills and develop industry-specific knowledge.
Potential career routes, destinations and jobs for graduates include:
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Government guidance for EU students currently states that, as an EU national, you will be eligible for the home fee and to apply for Student Finance if your course starts in the 2020-21 academic year, which includes courses beginning in January/February 2021, provided you meet the residency requirements. This is subject to change based on decisions made by the UK government – please check the latest government guidance for EU students for the most up-to-date information.
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If you require a Student visa and wish to study a postgraduate course on a part-time basis, please read our how to apply information for international students to ensure you have all the details you need about the application process.
You are advised to apply as early as possible as applications will only be considered if there are places available on the course.To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.
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