Our International Events, Leisure and Tourism Management MSc will provide you with strong academic and professional skills that will help you to become a leader within events, leisure, tourism or the wider creative industries sectors.
The programme combines the principles of generic and specific management knowledge. It will provide you with the opportunity to develop relevant skills that will help you become a senior figure in events, leisure, tourism or another related sector. At the same time it will help you to develop broader skills and attributes, which will enable you to succeed in the general management sector.
Our postgraduate International Events, Leisure and Tourism Management MSc course will offer you an opportunity to progress your career in the sector by providing you with an in-depth knowledge of the issues relating to management, as well as the core business functions of events, leisure, tourism and the wider creative industries sectors. We’ll also provide you with an international perspective into current industry challenges, including understanding the impact on matters of globalisation of business, ethical and legal implications, the social and environment impact, profitability and much more.
The programme has been designed by London Metropolitan University experts and external specialist advisors, who possess extensive experience in their respective sectors and are aware of the skills which are necessary to succeed in the industry. The degree structure encourages in-depth learning of key functions within events, leisure and tourism, while giving you the opportunity to study the general field of business management with two elective postgraduate modules from the wide portfolio of the Guildhall School of Business and Law. This combination of events, leisure and tourism subjects will give you greater flexibility to decide which particular sector you’d like to go into after graduation. It will also improve your career prospects as many organisations in the wider creative industries sector work across these three industries.
Our course is designed to mimic the real world of events, leisure and tourism so that you’ll graduate with the ability to successfully achieve desired objectives, both alone and as part of a team. The collective involvement of students and teaching staff will enhance your learning experience and professional development. You’ll not only learn through academic theory, but also through practical problem-solving activities where you’ll work on solutions individually or draw on other students’ experience in group tasks.
Our assessment methods are designed to help you develop skills that are vital for work in the broader creative industries sector. Your acquired knowledge and skills will be assessed through a variety of methods, which may include individual and group tasks such as case studies, coursework, in-class tests, reports, essays, reflective blogs, presentations, portfolios, a research proposal and a dissertation. All core modules are assessed by two pieces of work, each worth 50% of the module final mark.
The course is recognised by the Association of British Professional Conference Organisers (ABPCO), who are the UK’s leading professional body for conference and event organisation. ABPCO recognition for this course gives you access to exclusive networking opportunities and guest speakers.
London Metropolitan University’s Guildhall School of Business and Law is a member of the Association of Event Management Educators (AEME), an organisation that shares best practice in teaching events management and provides industry networking opportunities for students and teachers.
You’ll also benefit from close links with government and businesses via our membership of the Tourism Management Institute (TMI), as well as insights from international projects by research centres such as the Association for Tourism and Leisure Education and Research (ATLAS).
The Guildhall School of Business and Law is also working closely with a number of other professional bodies such as The Chartered Institute of Marketing (CIM), the Institute of Chartered Accountants of England and Wales (ICAEW), the Chartered Institute of Public Finance Accountants (CIPFA), the Association of International Accountants (AIA), the Institute of Financial Accountants (IFA), the Chartered Institute of Management Accountants (CIMA), the Chartered Management Institute (CMI), and Chartered Institute of Personnel and Development (CIPD).
Further professional recognitions, accreditations and memberships will be considered in the near future.
We are planning to return to our usual ways of teaching this autumn including on-campus activities for your course. However, it's still unclear what the government requirements on social distancing and other restrictions might be, so please keep an eye on our Covid-19 pages for further updates as we get closer to the start of the autumn term.
You will be required to have:
A full online application will need to be submitted, which includes a detailed supporting statement on why you want to study the course. You should also submit an up-to-date CV and copies of award certificates.
Advanced entry is possible if you hold a Postgraduate Certificate (PG Cert) from a business and management discipline, awarded no more than five years prior to the application date. Accreditation of Prior Learning (APL) for individual modules, (from a business and management discipline), up to 40 credits (with the exception of Research Methodology and Dissertation modules) may also be possible if you’ve achieved those no more than five years prior to the application date. Such applications are also subject to the University’s academic regulations and processes.
Submitting your application will not be a guarantee of admission, and the final admissions decision rests with the course leader.
*If you have a non-related or non-standard academic background will be interviewed face-to-face, or if that is not possible, via video conference technology (interviews via telephone will not be accepted).
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
The modules listed below are for the academic year 2021/22 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
The module introduces you to financial decision making principles and financial analysis of business performance with examples from Events, Leisure, Tourism, Culture and the broader Creative Industries sector.
The module starts by looking at the role of financial statements in a business and explores how they capture the value of a business. You will develop an overview understanding of fundamental accounting/finance concepts and principles and techniques in relation to financial statements analysis. You will also explore issues of management accounting techniques and examine their use in financial management decision making. You will also discover the key sources of finance for business and understand how to determine the most appropriate financing strategy for a business.
Finally, you will explore links between finance, corporate governance, strategic financial decision making, company value and transactions, using different cases in the context of Events, Leisure, Tourism, Culture and the broader Creative Industries, to illuminate understanding.
Aims of the module:
The module presents an overview of the current key issues of Fundraising and Public Relations (PR) in the context of Events, Leisure, Tourism and the broader Creative Industries. This module aims to develop a broad, informed and critical understanding of some of the key and complex issues surrounding fundraising, in UK and worldwide. It also examines some key contemporary issues, theoretical and practical perspectives in PR at both national and global levels. Both underpinned by current academic and professional research in Fundraising and PR, to aid students to gain insights into contemporary, academic and applied practices.
Aims of the module:
This module critically explores issues of marketing management in the context of Events, Leisure, Tourism and the Creative Industries. It covers some of the essentials of marketing management theory and offers a structured approach to identifying, understanding and solving marketing management problems.
The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors, with a focus in core Events, Leisure, Tourism and the Creative Industries activities.
This core module supports the development of the learner through their engagement with marketing management theory and further develops their prior relevant skills through the application of theory to practice.
It also prepares for and develops an organisational level leadership and/or management role in marketing management. The module draws on a wide-range of academic research and professional experience. It introduces some of the core marketing management concepts and encourages students to develop a critical, analytical approach to solving work-based marketing management issues. Students should be able to develop an awareness of different theoretical perspectives to explore the complexity of marketing management work as rigorously as possible.
The module provides an overview of current academic research, practical industry examples and work-based issues. It encourages students to reflect on current practice and on the role of marketing management in the Events, Leisure, Tourism and the Creative Industries sectors.
Aims of the module:
The module critically explores current issues of project and quality management in the context of Events, Leisure, Tourism and the Creative Industries. Managers and executives at all levels within the Creative Industries sector typically manage projects and deal with quality management issues. The module covers essential concepts and offers key knowledge, skills and a structured approach to identifying, understanding and solving some of the issues of project and quality management.
The concepts, principles and frameworks covered, apply both in the UK and internationally, to a range of organisations and sectors, focusing on Events, Leisure, Tourism and the Creative Industries.
Aims of the module:
This module provides you with the opportunity to work on specific business issues that organisations are facing. Utilising your competences of handling and managing business challenges, starting from problem identification and concluding with solution-related recommendations, thus encouraging research into real world business issues impacting organisations.
Useful and applied business research, like useful reflection, leads to change. To that end, students will be encouraged to take a pragmatic approach to their research, seeking always to create actionable conclusions of value to business managers, owners and entrepreneurs.
The aims of the module are to:
The expectation is that students will undertake research in areas of interest to them that is in context to their chosen programme and that develops knowledge and skills that support employment. Examples of possible areas of research include:
This module provides students with the opportunity to undertake research projects on specific research questions related to their course.
Students will critically investigate issues cognate to their programme of study. The aim will be to make proposals or recommendations for the future and / or a contribution to extant theory.
Students are expected to utilise appropriate investigative techniques and standards of data collection and analysis as they write their postgraduate research-based dissertation.
The dissertation will be 10,000 words in length.
The dissertation module has the following aims:
1. To facilitate a detailed investigation of one area or topic within the subject field;
2. To develop a thorough analysis and synthesis of theory, policy and practice in relation to the chosen topic;
3. To provide an opportunity for critical reflection on the research topic.
The expectation is that students will undertake research in areas of interest to them that is in context to their chosen course; the research supervisor will be allocated by the subject area within which the course is located.
This module is one of three triple-weighted module alternatives open to students (alongside the dissertation and the consulting report). The module provides you with the opportunity to showcase your professional skills in the execution of business-related tasks and experiential learning. When executing business tasks, successful practitioners are able to critically evaluate organisational matters and apply their knowledge to contribute strategies, ideas, recommendations and solutions that add value to their organisation. Furthermore, successful practitioners actively develop and shape their own behaviour, capabilities and identity. By critically reflecting on their experiences in work, they are able to develop their own capabilities and skills, and have the ability to understand how they personally add value to an organisation. It is the development and application of these capabilities in a professional context that is explored in this module.
The 1st week of the yearlong Workplacement programme will introduce students to the module and to the first task, the production of a substantial management report that helps to investigates a specific organisational opportunity or issue. This is a significant independent project, where you determine the subject to be investigated and the methodology to be followed. Your project is an ideal opportunity to seek out and draw upon a wide range of knowledge, and for you to demonstrate how this underpins any final conclusions and recommendations. Your project will help you demonstrate your ability to think and act independently when executing a complex and challenging task.
The remaining period is dedicated to experiential learning in a work placement or project with an employer, which you will have secured during your time on programme. This practical experience will allow you to explore and test your own professional competence in a specific working environment. You will maintain a Professional Development portfolio of your experiences and will, ultimately, be able to articulate your understanding of how you personally add value in a professional context. Again, you will be expected to draw on a wide range of knowledge to help evaluate and explain your experiences.
This module aims to:
This module will focus on the concept of e-commerce within aviation management and the impact of the digital age will continue to have on the strategic activities of airlines and airports. The start of the e-commerce revolution was back in 1995 with the first innovators including Alaskan Airlines and British Midland developing their first website booking engines. Since this time the global online travel sector has grown to generate more than half a trillion dollars in revenue.
Airline e-commerce in all its forms is projected to grow significantly as we move into the 21st century. The ‘e’ story is about the continuing evolution of internet-based technologies and the proliferation of new internet-based applications. This development is shifting and enhancing the power of consumers and airlines to a more direct relationship and minimising the power of the intermediaries (travel agents). A particular focus on the new types of airlines and airports that are exploiting the e-commerce agenda and how the legacy carriers are having to adapt to these new sales and marketing dynamics.
The field of corporate social responsibility has practically transformed our world and reoriented the way corporate entities conduct and perceive their operational activities. Corporate managers and those who represent corporate entities are expected to always behave ethically. Modern societies now expect that solutions to our social and environmental problems cannot only be the prerogative of nation governments, businesses of the 21st century have a lot to contribute when finding solutions to these problems. The demands modern stakeholders put before corporate entities have continued to increase; tomorrow’s managers need to know how to meet these demands. Some scholars have in fact argued that corporate social responsibility has drawn our attention to some of the excesses which globalisation has brought unto the corporate scene in the 21st century. We have seen some unacceptable practices which have accompanied globalisation and consequently made the job of CSR and what it advocates much more difficult. Many things have been made a lot more challenging for everyone because of this. We cannot ignore the adverse impacts of these excesses. There are several unacceptable practices in the form of injustices and human rights abuses, extreme poverty in several nation states both - emerging and even some advanced nations, environmental degradation, some irresponsible and reckless practices by some corporate leaders and terrorism on a very large scale. In recent years, a number of social, economic and environmental problems have continued to cause concern to us all, for example, climate change, waste management and irresponsible use of our depletable resources just to mention a few. Sustainable Development is a buzzword in CSR; both corporate and individual citizens still need to demonstrate that we are serious in executing what sustainable development means to us, what it requires from us all and how the needs of future generations of all inhabitants of this planet would be sustainably met; these are issues tomorrow’s managers would need to know how to embed in corporate strategies. This module aims to lay the foundation on how modern managers should address these and other CSR related issues.
Note: If there are not sufficient student numbers to make a module viable, the School reserves the right to cancel such a module. If the School cancels a module it will use its reasonable endeavours to provide a suitable alternative.
The aim of the module is to prepare students to lead and develop people in a complex international environment, to build high performance teams and to create a productive work environment and culture. Over the course of the module, you will learn from relevant contemporary research, theories, and examples of business practices both past and present.
Management and leadership go together in business organisations, with managers typically expected to lead others as part of their role. The module will examine the roles and responsibilities of manager and leader, and the demands on these roles in international, digitally enabled businesses.
Critical to the value of the module is the encouragement of continuous learning and reflection in order to be effective in a changing world. You will have the opportunity to assess their own capabilities using Strengthscope.
The aim of the module is to ensure that students will:
Operations and Technology Management is core to two MSc Pathways, MSC International Business Management and MSC International Business Management with Project Management.
A business adds value through its operations, but only in combination with others in the value network or eco-system, critically linked by the use of technology. Matching internal operations capabilities to changing market (and regulatory) requirements, whilst responding to a tidal wave of data from suppliers, customers and digital platforms involves operations in strategy, design, planning and control, supply chain, improvement techniques like lean but also the technology to connect and join up the dots to capture value.
The module aims to equip students with a broad understanding of operations and technology management that will make them stand out from their peers through being able to grasp how value is being created. The potential for AI and robotics to further increase the use of technology in the operational domain is already clear, whether using AI in legal processes or in robots that flip burgers, an understanding of the links between technology and operations is critical for anyone aspiring to be a business manager, owner or entrepreneur. Analysis is the core of the module, for example through process mapping, and problem solving using both case studies and other active learning exercises.
On successful completion of this module:
Our International Events, Leisure and Tourism Management MSc offers opportunities to pursue career routes in events, leisure, tourism and the broader creative industries sector, both in the UK and internationally.
On graduation, you should be equipped for executive, management and leadership related positions in the creative industries sector in UK and internationally. Our course is designed for both those already working in the industry (as a career booster) or those seeking to enter the industry or the wider sectors.
For current and aspiring managers, leaders and executives, the course will offer an opportunity to enhance and improve your academic skills and develop industry-specific knowledge.
Potential career routes, destinations and jobs for graduates include:
Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.
Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Use the apply button to begin your application.
If you require a Student visa and wish to study a postgraduate course on a part-time basis, please read our how to apply information for international students to ensure you have all the details you need about the application process.
You are advised to apply as early as possible as applications will only be considered if there are places available on the course.To find out when teaching for this degree will begin, as well as welcome week and any induction activities, view our academic term dates.
Please select when you would like to start: