Business Management and Human Resource ManagementBA (Hons)

Digital Business Management and Emerging Technology

At present companies are employing various digital systems to support their business processes and gain competitive advantage. Equally, developments in Internet technology are reshaping the social and professional networks of individuals, influencing how organisations engage with customers, employees, and broader communities. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives within respective industries.

This unit helps the understanding of principles of digital business management in various context. It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation and maintenance issues. Overall, the unit aims to develop a view of digital business in practice.

Financial Accounting

AC4052 is a 15-credit core module which is designed to lay the foundation for understanding the accounting requirements of business organisations for internal and external reporting and decision making. It examines the financial accounting techniques for sole traders and limited companies. The module is considered as the fundamental basis for the accounting specialism and the advanced accounting modules that students will study in levels 5 and 6. The main focus of the module is the financial accounting and reporting cycle, its underlying concepts and principles, its implementation steps, and the interpretation of its outputs. This is in addition to explaining the main depreciation methods of firms’ assets, which is a critical issue within the accounting cycle. The module starts with setting the basics of the double entry system, until reaching the four financial statements, i.e. Profit/Loss statement, Owners’ Equity Statement, Statement of Financial Position, and the Cash Flow Statement, at the end of the cycle. Moreover, the module enable students to translate the data disclosed in the financial statements into implications for practices required by different users and decision makers.

This module aims to:
1. Enable students to understand the underlying principles of the financial accounting processes and to prepare/construct relevant accounting statements.
2. Enable students to evaluate the strengths and weaknesses of accounting information. systems and how they relate to the decision-making aspects of financial accounting statements 3. Enable students to analyse and interpret the financial accounting statements of a limited company.
4. Enable students to understand the context of the professional accountancy framework and to enhance their employability skills.

Learning Through Organisations

This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

*A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their Weekly via learning log, feedback from stakeholders, their reflections. It allows them to share their journey with others and to organise elements of it to help them progress further.

Managing People in Organisations

This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.

Principles of Management

The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.

The traditional view of the purpose and role of management in the world of work was to seek stability and efficiency in a top-down hierarchy aimed at achieving bottom-line results. In contrast, the contemporary management approach expects managers to engage in motivating people and harnessing their creativity, sharing information and power, leading change, and finding shared vision and values in an increasingly diverse and complex workplace.

Today’s managers require the knowledge and ability to draw on both traditional and contemporary approaches to management when formulating workplace decisions. They also need the skills, tools, and techniques to manage their own career trajectory based on the acquisition of sound employability skills and accompanying behaviours.

In addition to knowledge, the module focuses on developing students as managers
which involves the ability to interact with, and motivate, a diverse range of people.
The module aims are to:

• enable students to identify and explain major developments in the history of managerial thought;
• provide students with the opportunity to develop management, leadership and employability capability to enhance their individual potential;
• develop students appreciation of the different management approaches that can be used when managing in uncertain and complex environments;
• enable students to develop their management and employability skills, such as critical thinking and writing, interpersonal skills, self-management, communication, team-working, problem solving, and presentation skills, in order to maximise their competitive edge in the business world.

Principles of Marketing

The module aims to provide an understanding of the marketing management process in the contemporary service sector. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for you to gain insight within the area. As Business, marketing, marketing communications students in this module, you will be introduced the fundamentals of services marketing. A range of marketing principles and theories will be introduced & explored such as the marketing concept, consumer and B2B insights, service industry & organisational environmental analysis, marketing research applicable to tangible goods and services marketing, service experience delivery the extended service marketing mix, service quality & managing customer relationships and building loyalty and retention in service organisations.

The module aims to:
• Provide you with an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
• Provide you an understanding of contemporary issues in service marketing.

The following skills will be developed
• Develop your academic writing
• Application of your marketing services knowledge and interpreting data skills.
• Develop your researching and analysing skills.

Understanding and Managing Data

Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.

The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.

Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.

Understanding the Business and Economic Environment

The focus of this module is to equip you to understand organisations in contexts past, present and future, and enable you to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.

The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, transport, tourism, and applied to reinforce basic concepts. This will enhance your ability to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

Developing Inclusive Organisations

We live in a more diverse society than ever before. Structural changes in labour markets have led to increasing numbers of women, older workers and disabled people in employment, with fewer younger people in many industrialised economies. Globalisation and migration have also led to greater ethnic diversity. We are also clear about the business for diverse workforces, and the benefits this can bring to society. However, there is a question as to whether a diverse workforce always equals inclusion. There is evidence that many of these groups are marginalised and face employment disadvantages in practice. The aim of this module is to illuminate some of the inequalities experienced by these groups, and then to examine theoretical perspectives helping explain these and provide insights into how these can be better remedied in practice.

Whilst arguably the principles of inclusion transcend the protected characteristics (Equality Act, 2010), it is clear that these groups tend to suffer more inequalities in the workplace than others (despite law that protects against this). This module will therefore look at the meaning of inclusion and how it differs from concepts of equality and diversity – what it adds and where it might be lacking. We will examine closely the different dimensions of diversity (gender, age, race/ethnicity and so forth) to understand the specific barriers these groups experience, and what methods organisations can develop to ensure more inclusive workplaces, so that everyone feels valued regardless of identity or background.

A broader aim of the module is to provide students with an opportunity to ‘step into the shoes’ of diverse marginalised groups and the specific barriers they face, so they are better prepared to identify and promote inclusive workplaces, as social justice champions of our future. This is something our society needs and London Metropolitan University is passionate about developing values driven graduates who make a positive contribution to the world.

Fundamentals of Project Management

Projects come in many shapes and forms, from small to large, familiar to unfamiliar, simple to complex, urgent to non-urgent and widely supported to strongly resisted. Anyone undertaking the sponsorship, governance or management of a project needs to recognise that there are risks to its completion on time, to budget and to the customer’s satisfaction. They should therefore know that it may be unsuccessful in some way, or even fail completely.

It is easy to find examples of such failures; the current Crossrail project, the delayed opening of the Berlin International Airport, the chaos when Heathrow Terminal 5 opened, the government’s failure to meet its targets for Corona Virus testing, and the countless software development projects that have been late, failed to meet user needs or been riddled with bugs.

There are various bodies of knowledge specific to managing Programmes, Projects and Portfolios of Projects that seek to provide the methods and tools to manage projects successfully. These are necessary but not sufficient; they do however go a long way towards improving project success rates. Organisations like the Association for Project Management and the Project Management Institute continue to work to improve the status and competency of project managers, as well as the competency of organisations.

This module introduces students to the role of the project manager, the nature of projects and how to manage them successfully, focusing on the linear project in which the project output is clearly defined at the commencement of the project. Such projects are typical in the construction industry but can be found widely in business organisations. You will also look at the way Agile projects change the approach to project delivery to deal with uncertainty in the product to be delivered and to accept changes in requirements or circumstances.

The module aims to enable students to:

• assess projects to determine the approach most likely to succeed
• contribute to the design and development of effective project organisations that provide governance, assurance, support and direction to the project team
• plan and manage simple projects using both linear and agile methods
• prepare key project documents
• create project plans using project management software including the use of Gantt charts
• communicate project management plans, risks and issues effectively.

Leadership in Practice

This module provides you with an understanding of leadership in both theoretical and practical terms. In order to develop your cognitive academic abilities, a study of leadeship theory will be undertaken. In this module you will explore the core theoretical underpinning of the theories of leadership. Using current case study examples you will learn how to apply your leadership knowledge critically. With the use of multi-media you will analyse how an understanding of leadership theory can contribute to developing, leading and managing business organisations.
You will explore the importance of the traits, behaviours and characteristics of leaders through the critical lens of current leadership models. To develop your knowledge of leadership in practice you will use real world case studies to develop your understanding of leadership dilemmas and how theory can be used to help solve them. You will explore the role of Power, Influence and Ethics in the role of the leader and how this can be developed to create a more ethical approach to leadership. In addition, you will examine how leaders deal with conflict in the workplace through workplace examples and cases.

You will have the opportunity to identify, reflect on and develop your own leadership skills. You will conduct a self-leadership audit through identifying your leadership style, traits and skills, e.g. negotiation, communication and then develop a self-reflective piece to evidence your leadership skills development and apply this new leadership knowledge in practice, in your future career roles.

On this module you will have opportunities to enhance key leadership skills e.g. goal setting and communication skills, developed earlier, and to develop key skills such as negotiation and persuasion as a means of dealing with conflict and morale issues that can arise when managing and leading people.

The module aims to:
1. Develop students understanding of core leadership theory, current models and leadership in practice.
2. Develop students understanding of power, influence and ethics in organisations.
3. Help students to identify their own leadership styles, traits, skills and behaviour e.g. negotiation and persuasion, and how they can apply this in their own leadership practice.

Organisation Design and Management

This module introduces you to key ideas about how organisations work and how they are managed. You will learn about different ways of thinking about organisations — from traditional views to more modern and critical approaches. The module covers important topics such as leadership, employee engagement, organisational structure, power and control, culture, and how organisations change.

You will explore real-life issues that organisations face today, including global challenges, ethical concerns, and the impact of management decisions on people. By using different organisation theories, you will learn how to understand and analyse what happens inside organisations.

Through discussions, case studies, and personal reflection, you will also build important skills such as communication, research, and problem-solving. By the end of the module, you will be able to apply what you’ve learned to understand how organisations operate and how they can be improved.

Creating a Winning Business 1

Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas and/or solutions are worth investing time and money in and which are not?

This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

The foundation of the module is a live client brief with a real organisation, where you will develop your own solutions leading to a presentation and designing a consultancy type. At each stage you will learn the concepts covered in the module by applying them to the brief.

This module will be delivered through weekly lecture/seminars. The sessions will consist of a combination of theoretical input and problem-based tasks, supported by multimedia, including videos, case studies and student-centred discussions. You absolutely need to attend regularly each week to keep up.

Students will be able to receive support from the work placement team at the University for how to identify a relevant business for the assessment tasks.

The Student Enterprise at London Met will provide guidance to any student considering setting up their own business or wishing to utilise their knowledge to work as a freelancer.

The module is particularly relevant to anyone engaged in business or working at setting up his/her own business. Those considering starting their own business, working for an SME or taking on an intrapreneurial role within a large organisation will find application and a plethora of take-aways.

Please note:
● International students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of consultancy dates and hours by the Module Leader and the University Visa Compliance Team.
• Submission of timesheets signed by a line manager/supervisor.

Learning through Work

This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.

Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.

• Students will be contacted prior to the semester to provide support in securing work based activity in good time.
• It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them.
• The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
• Learners may be able to utilise existing employment, providing they can demonstrate it is personally developmental and involves a relevant level of responsibility.
• In addition, students may be able to complete the Work Based Learning hours during the summer prior to the academic year a student is taking the module.
• Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet the requirements of their visa. These will need to be signed by their line manager/supervisor.

The module aims to enable students to:
• Effectively express and understand their current skills and abilities in relation to their career values and goals.
• Practically apply the knowledge gained through their course programme to a work environment.
• Gain an in-depth insight of a work environment
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practice.
• Recognise their personal and professional development learning and apply to their future goals.

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities sourced by the student will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Problem Solving: Methods and Analysis

This module aims to develop students’ ability to understand and apply problem solving methods and analysis in relation to issues that may arise in business and management subject areas. It seeks to enhance students’ knowledge and understanding of the business environment and develop their data management and data analysis skills using IT packages as appropriate.

The module provides the quantitative and qualitative data analysis skills that underpin the success of an empirical research project. This module helps to build the sound foundation required to undertake the final year dissertation modules.

You will have an opportunity to collect, present, analyse and interpret qualitative and quantitative data from a variety of data sources such as ONS and other sources.

The Practice of Consultancy

Imagine yourself stepping into one of the most dynamic and influential sectors: consultancy. This field is booming, with a strong growth trend that shows no signs of slowing down. In the UK alone, you will find an industry that employs over 255,000 professionals and is valued at an estimated £16 billion per annum, making it the second largest consultancy hub in the world after the US.

As a management consultant, you actively engage with stakeholders to deliver objective, specialist advice. You diagnose issues and inefficiencies, solve problems, improve performance and implement solutions that drive complex change, maximise growth and create value for organisations.

In the Practice of Consultancy module, you gain the practical research and consultancy skills essential for a successful consulting career while preparing for your final-year Consultancy Project. This module introduces you to key research methods, equipping you with a hands-on understanding of the tools and techniques for problem analysis and issue clarification.

You will apply a range of frameworks to structure your diagnostic analysis and strategic thinking. Management consulting encompasses a wide array of activities, and as a consultant, you must be both client-oriented and solution-focused. In this module, you will develop expertise, resourcefulness, critical analysis, creative thinking, relationship management, empathy and communication skills; each essential for building trust and ensuring your recommendations are implemented effectively.

Advances in technology now provide organisations with unprecedented access to vast amounts of data that you can harness for evidence-based consultancy. You will explore how emerging technologies, such as artificial intelligence and advanced analytics, are transforming traditional consultancy practices. You will learn to integrate these tools with conventional desk research to validate and contextualise your data findings, thereby enhancing the robustness and relevance of your recommendations. You will also explore hypothesis testing to uncover actionable insights from data and drive evidence-based decision. This hands-on experience equips you with both critical analytical skills and the ability to communicate your insights effectively, ensuring you remain competitive in the dynamic world of business consulting.

In summary, this module aims to:

1. Develop your diagnostic ability to identify and clarify root issues within an organisation;
2. Hone your skill in applying appropriate methods to solve complex consultancy challenges;
3. Strengthen your ability to combine analytical frameworks, AI-supported insights and independent analysis to assess market opportunities and formulate actionable recommendations, and
4. Cultivate the capability to critically interpret statistical outputs and effectively communicate your findings to support robust, evidence-based decision making.

Artist Management

This module develops the student’s knowledge of the artist management business, by focusing on historical and current issues, as well as the acquisition of practical skills.
The module provides an intellectual framework for management of the music business, within the UK and internationally. It uses real-life practitioner case-study examples and industry frameworks and enables students to develop the necessary management competencies to operate successfully as artist managers and/or self-employed performers within the music business. It will cover key areas from artist management activities, recorded music, digital technology, business planning, production, royalties, through to live music, distribution, promotion, and copyright. The aim is to provide students with a comprehensive understanding of the scope and nature of the music management processes, from the development of creative ‘product’ to its distribution and consumption by the end-consumer.

ESJ Framework:

This module will give students the opportunity to choose their subject of assessment within the syllabus according to their own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
This module will place students at the heart of their learning experience, allowing them to develop both personally and professionally within their chosen legal employment sector. This is in accordance with the Identity, Personalisation and Reflection aims of the ESJ Framework. Artist Management and business is a rapidly growing international sector, offering diverse employability opportunities to future-ready students.

Module Aims:

1. To explain the role of management and managers within the music business
2. To explain the contractual relationships and legal and financial implications of artist management
3. To enable students to understand how to manage the business affairs of performing artists, and start-up a management business, and secure employment in the sector
4. To develop the attributes of self-evaluation and a creative and ethical approach in a variety of contexts, informing career orientation

Company and Business Law

First, the Company and Business Law module aims to expose students to the advantages and costs of forming limited liability companies. The delivery will be from both a contemporary and a historical perspective. Many of the business difficulties during the industrial revolution in the nineteenth century which led to the emergence of Company Law as distinct area of Law will be discussed. You will initially be given a refresher session on the relative advantages of being a self-employed verses being an employee. Following this, you will then be able to appreciate what may be considered a higher level of self-employment – the Limited Liability Company.

Second, the module empowers students to analyse and appreciate the regulatory framework around company activity. You will be able to understand the key statutes in Company Law such as the Insolvency Act 1986, the Companies Act 2006 and recent legislation. As well as these, you will learn about actual cases in the courts.

Third, students will be able to analyse most company activity from the point of view of shareholders, auditors and creditors, especially during insolvency.

Fourth, the module deals with aspects of Employment Law such as the duties of the Employer and the Duties of the employee.

Accordingly, students’ knowledge and analytical skills in the area of Company and Business Law will be enhanced. You will then be able to understand and appreciate the linkages between this module and some of your other modules such as Accounting, Finance, Auditing, Economics and Marketing, and then view your degree as one whole body of knowledge and skills.

Field Trip

This module aims to enables students to complete a research-based project that deals with and / or provides a solution to a practical business problem. The student’s topic is linked with the destination of the field trip (for example Toulouse, with a focus on Airbus) and has to be appropriate to their undergraduate degree. Students are required to map out the applied problem, develop appropriate research questions, identify and use theoretical concepts/prior literature, and use robust and appropriate methods and data analyses in an independent, ethical and disciplined manner. Students will have the opportunity to talk, observe and develop networks with experienced leaders in the organisation where the problem is focused. The field trip is time constrained replicating the realities of the business world. The students are expected to develop an in-depth understanding of their chosen problem, research methods/approaches and the ability to appropriately seek out data required for providing a practical solution. The module aims to stimulate development of students’ ability to relate theoretical material taught in the class to real world practice. It constitutes a useful and appropriate preparation for the final year dissertation or consultancy project.
The module is subject to minimum number of students participating and circumstances allowing travel.

International Selling and Negotiation

Selling is an essential function of business. This module provides you with the opportunity to gain and develop essential selling and negotiation knowledges and skills. It will particularly consider the international perspective in selling to prepare you for the importance of taking into account the richness of our current global context. The module supports several courses, as it addresses an important marketing management function that includes understanding the selling function and developing it to improve the overall business effectiveness. There has been regular research confirming employers’ need for employees with selling skills as they argue that ‘selling is a lifeblood of businesses’ since businesses cannot survive without effective results from this important function. Accordingly, the understanding of this business function should give all students the edge over other students without such knowledge when seeking employment opportunities. Past students of this module have confirmed the importance of undertaking this module in helping them find a job. Additionally, selling has a broader perspective as it enables students to learn how to be more persuasive while remaining ethical in their business transactions.

Principles of Finance

The module is designed to introduce students to the basic theory of finance and to apply the theory to the selection and management of financial and investments portfolio. The module will help students to understand theories of finance to develop the skills of valuing investments and critically evaluate the frameworks for pricing securities, risks and reward relationships.

These are core module aims to prepare students as follows

1. You will be equipped with a solid grounding in the core principles and theories of finance.
2. You will develop analytical and modelling skills for informed financial decision‑making using industry‑standard tools.
3. You will learn and develop a clear and professional communication skills of financial analysis and recommendations.
4. You will acquire ethical awareness, responsible behaviour, and employability skills valued in finance profession

Risk and Crisis Management

The aviation and travel industry has a huge number of interdependent factions within it and this leads to vast operational complexities. This together with a highly regulated industry, a competitive and dynamic external environment and a substantial level of Government involvement has the potential expose this sector and, airlines and airports alike, to a vast array of risks and uncertainties, both internally and externally.

This module aims to explore the types of risk that the aviation and travel sector generally sector is exposed to and, what possible solutions might be put forward to mitigate against these.

More specifically the module will help develop the students understanding of how to assess, evaluate, mitigate and monitor risks as they pertain to the sector. This can be further broken down into developing an understanding of the areas such as
A second aim of this module is to build a practical knowledge base of the operational requirements for airlines and airports and wider industry sectors, to operate as effectively and efficiently as possible in sub optimal business environments or, due to unforeseen or unstoppable events.

Sustainability, Business and Responsibility

‘Sustainability, Business and Responsibility’ addresses the critical issue of sustainability, explaining why the current human lifestyle is unsustainable. It shows the consequences of humanity’s exploitation of planetary resources and the impact it has on humans, the planet, and businesses. The module focuses on understanding how businesses affect sustainability and how sustainability affects businesses, in order to recognise the fundamental need to change business models into more sustainable ones.

Sustainability has become the essential focus of governments, global financial institutions, and international organisations. Post COP-21 in Paris (2015), organisations, businesses, communities, and individuals are expected to understand and take responsibility for their economic, environmental, and social impacts. It isn’t a “nice to know about” subject anymore; it is an essential aspect of business education, growing in importance to recruitment, career prospects, and professional development

The module tries to shift the focus from the negative, overwhelming inertia to the positive changes leading to a more sustainable future, learning how multiple individuals, entrepreneurs, and businesses innovate to reach the set sustainability goals of Net-Zero by 2050.

Aim of the module:
You will develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles, and how these principles are applied.
You will recognise perspectives of governments, business, and communities, and the challenges and conflicts these present.
You will explore the varied tools and techniques used to assess sustainability in business.

Issues in Labour Markets

This module enables students to acquire a systematic knowledge and understanding of economic theory, applications, current issues, policies and empirical evidence in the labour market.

It develops the ability to think independently about labour market issues; apply economic principles and analysis in a variety of contexts in the labour market, business and government and drawing on the models and tools developed.

It examines a wide range of labour market challenges such worker recruitment, retention, pay, reward, wage differentials, income inequality, gender and race pay gaps, unemployment and trade unions,

It instils an appreciation of the economic dimension of wider social, political, national and international human resource issues.

In this module, equality is promoted by treating everyone with equal dignity and worth, while also raising aspirations and supporting achievement for those students with diverse requirements, entitlements and backgrounds

Students are encouraged to reflect and draw on their diverse socio-cultural
backgrounds and educational and work experiences.

A range of transferrable and subject specific skills are developed, in particular: self- assessment and reflection; written and oral communication; subject research; review and evaluation of available literature and evidence; data and quantitative analysis; critical thinking; thinking independently and problem solving.

Organising and Managing Across Cultures

This module critically explores the complexities of managing and working across diverse social and cultural contexts in an increasingly interconnected world. It draws on interdisciplinary insights from organisational behaviour, cross-cultural psychology, social anthropology, and international management to examine how cultural assumptions, values, and communication styles influence organisational practices.

Students will develop a deeper awareness of their own cultural frameworks and those of others, enhancing their ability to engage sensitively and effectively in intercultural contexts. Key topics include leadership across cultures, team dynamics, global mobility, intercultural negotiation, and the ethical challenges of working in multicultural environments.

Learning is structured around weekly lectures and interactive seminars designed to foster critical dialogue and peer learning. Students will work in diverse teams to deliver a group presentation, simulating real-world cross-cultural collaboration. This formative experience supports the development of key interpersonal and analytical skills and feeds forward into the second summative assessment which is an individual report requiring applied critical analysis of cross-cultural management theories and concepts covered during the classes.

The content and design of the module underpin the broader objectives of the courses of which it is part. The content will substantially contribute to developing students’ understanding of management theories, models, frameworks, tasks and roles, and in particular implications for the management of people in international or cross-cultural contexts. The design and assessment frameworks reflect a student-centred learning approach, where students learn with and from each other, and where students progressively learn to discuss, debate and evaluate key organisational issues.

This module embraces the rich cultural diversity of our learning community with over 140 nationalities represented at London Metropolitan University, and supports students in becoming more reflective, inclusive, and globally minded practitioners.

Practising Business Strategy (with simulation)

By the end of this final-year core module “Business Strategy”, you will have the ability to:

- Develop your knowledge and understanding to critically apply a range of practical strategic management tools for analysis, choice-making and implementation across public, private and not-for-profit organisations of all sizes across all sectors internationally;
- Translate your analysis of contemporary organisations and contexts into persuasive, creative and realistic proposals for an international organisation’s future strategic direction
- Apply structured insight into the realities of an international organisation’s internal and external context in order to develop implementation plans which help maximise achievement of their strategic objectives; and
- Enhance your employability by developing transferable skills such as research, analysis,
evaluation, decision-making, team-work, presenting, and influencing others, across different cultures

Strategy is a crucial subject, concerned with the development, success and failure of all
kinds of organisations, from multinational corporations (MNCs) to entrepreneurial start-ups, from international charities to global agencies, and many others. Accordingly, strategy constitutes a key element of all professional business and management qualifications:

- It equips aspiring managers and leaders with the knowledge, skills and techniques required to critically analyse contemporary organisations within changing environments nationally and globally; and
- to formulate, evaluate and defend realistic and creative proposals for future
strategic direction; and
- to plan for the effective implementation of the strategy selected.

NOTE: the deadlines for completion of the formative Seminar Task, plus the final summative Assignment, are deliberately early, in order to allow students to focus on their final projects and exams

In addition, this Module has been designed following University guidelines and policies on:

- Artificial Intelligence:
https://student.londonmet.ac.uk/your-studies/student-administration/guidance-on-the-use-of-artificial-intelligence/#

- Education for Social Justice Framework (ESJF):
https://www.londonmet.ac.uk/about/centre-for-equity-and-inclusion/a-fair-outcomes-approach-to-teaching-and-learning/the-degree-awarding-gap/education-for-social-justice-framework/

Sustainability:
https://www.londonmet.ac.uk/about/sustainability/

The Practice of Management

By the end of this final-year core module “The Practice of Management”, you will have:

- studied and applied a range of management theories and techniques to critically evaluating your personal development and management style

- studied and applied a range of management theories and techniques to critically analyse large PLCs, plus wider global issues (such as the UN’s SDGs)

The Module will be based around two themes:
(i) Theme 1: Personal and Academic Development, where students will study, reflect on, and use management theories and techniques to assess their own creative qualities and career ambitions. Alongside this theoretical work, you will take part in practical activities that mirror real recruitment processes, such as developing a professional CV, crafting a personal statement, and practising interview techniques. By doing this, students will be closely and creatively engaging with and evaluating classic and contemporary theorists, and directly applying the ideas from these theorists to their own experience.

(ii) Theme 2: Professional Development, where students will study, analyse, and evaluate the management and performance of large corporations, and, looking ahead, consider these corporations in light of the UN’s Global Sustainability Goals 2030, justifying ways in which their selected PLCs will need to be strategically re-aligned and managed internally in order to contribute to these long-term external goals. By doing this, students will be closely engaging with and evaluating management and business strategy and performance, and creatively re-designing corporate strategy to contribute to wider social, political, and cultural objectives.

Each theme will conclude with an assignment: Theme 1 will conclude with a team-based formative Seminar Task, and Theme 2 will conclude with a pairs-based summative assignment. The summative assignments will include demonstrating how graduate recruiters can assess candidate’s management approaches and personal self-reflection on how to demonstrate leadership in professional job applications.

Once complete, this Module aims to enable students to understand a long-term time line.
- Firstly, students will ‘look back’ and be exposed to classic and contemporary texts, theories, and techniques, which they will apply to their personal and professional development.
- Secondly, they will ‘look forward’ and evaluate how contemporary PLCs can contribute to future wider global socio-political objectives, namely the UN’s Global Sustainability Goals 2030, which will strengthen their professional development.

In addition, this Module has been designed following University guidelines and policies on:

• Artificial Intelligence:
https://student.londonmet.ac.uk/your-studies/student-administration/guidance-on-the-use-of-artificial-intelligence/#

• Education for Social Justice Framework (ESJF):
https://www.londonmet.ac.uk/about/centre-for-equity-and-inclusion/a-fair-outcomes-approach-to-teaching-and-learning/the-degree-awarding-gap/education-for-social-justice-framework/

Sustainability:
https://www.londonmet.ac.uk/about/sustainability/

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Dissertation

This module aims to enable students to complete a research focused dissertation on a chosen topic or issue appropriate to their undergraduate degree. Students are required to reflect on relevant research questions, theoretical concepts/hypotheses, prior literature, ethical approaches, research methodologies and data analyses in an independent and disciplined manner. Students are expected to develop an in-depth understanding of their chosen research topics, research methods/approaches and the ability to appropriately seek out data samples required for research in a selected topic. The module aims to develop analytical, critical thinking, referencing and time management skills in independently undertaking and reporting on a research project.

Creative Media Practice and Music Business Models

This module will analyse and critically evaluate new and conventional models for music and media business in theory and practice, focusing on change and creative business innovation. Theoretical models will be examined with particular attention to monetisation of music by means of streaming, software/apps and blended experiences. Such creative enterprise phenomena apply to novel modes of delivery, content, devices and media convergences. Opportunities and threats including lateral [digital strategies] phenomena are analysed through the lens of entrepreneurship and corporate decision-making in theory and practice.

Students will critically evaluate business market positioning, examine best sources of reliable research information concerning new types of business customers and end users, and examine tactical alliances in music services and media markets.

Innovation and change are also explored, ranging from traditional portfolio development to new delivery methods, to emerging business strategies. This will be done by utilising and confronting key concepts in strategic management and recognising the relevance of cultural knowledge in this area of creative industries. Case study research and business simulation methods will be encouraged in analysis, with the aim of developing new approaches to business modelling and innovation.

Module Aims:
This advanced module aims to equip students with a refined and robust skillset for analysis, evaluation and implementation in business modelling and strategic practice.

1. Mapping and analysing patterns of change in innovative industry practices through the transformation of key sectors and enterprises.
2. Exploring specific contexts within which management of innovation takes place and fully contextualise the analysis of enterprise practice behind the development of new business models
3. Developing multidisciplinary syntheses of creative management, innovation and implementation in experience/service portfolios, identifying multiple factors that shape music/media business modelling in practice
4. Addressing conceptual solutions, operations and skills sets utilised for monetisation of cultural/creative value by means of innovation and strategic management in music/media contexts
5. Applying the understanding of strategy and tactics within the context of music/media business innovation

Leading Innovation

By the end of this final-year core module “Leading Innovation”, you will have studied, and applied in practice:
• a range of leadership theories and techniques to critically evaluate and develop your own personal leadership style
• a range of leadership theories and techniques to critically evaluate contemporary innovation practice in organisations in a range of companies and industries engaged with innovation
• a range of innovation theories and techniques to critically evaluate contemporary innovation processes in organisations in a range of industries that innovate
• the synergies between leadership and innovation in a range of business contexts

The Module will be based around two themes:
(i) Theme 1: Leadership, where students will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.

(ii) Theme 2: Innovation, where students will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples).

In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice. By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by leadership theories and techniques, covered in Theme 1.

Each theme will conclude with a task / assignment: Theme 1 will conclude with a team-based Seminar Task, and Theme 2 will conclude with a pairs-based summative assignment.

Once complete, this Module aims to enable students to understand a long-term timeline.
• Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style.
• Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.

In addition, this Module has been designed following University guidelines and policies on:

- Artificial Intelligence:
https://student.londonmet.ac.uk/your-studies/student-administration/guidance-on-the-use-of-artificial-intelligence/#
- Education for Social Justice Framework (ESJF):
https://www.londonmet.ac.uk/about/centre-for-equity-and-inclusion/a-fair-outcomes-approach-to-teaching-and-learning/the-degree-awarding-gap/education-for-social-justice-framework/
Sustainability:
https://www.londonmet.ac.uk/about/sustainability/

Marketing Communications in Practice (Context Fashion)

With the challenges presented by new media, shifting media patterns, and divided consumer attention, the optimal integration of marketing communications takes on increasing importance. The module is designed to enable students unlock the power of integrated marketing communications (IMC) by taking advantage of the unique strengths of different communication options, and combining and sequencing them strategically.

The module provides students with key industry-standard skills needed to develop a successful career in marketing communications, digital marketing and social media. It enables students to gain a first-hand experience in setting up live marketing communications campaigns in different contexts by combining both traditional media and new digital options.

The module content includes critical reflection on the academician–practitioner gap in understanding how marketing communications might work; developing a marketing communications pitch in response to a strategic creative brief and creative deliverables; crafting message strategy and creative strategy supported with Adobe Creative Cloud; media planning and buying - advanced measurements and calculations of traditional and digital media buys using advanced Excel program; campaign implementation and scheduling process using Microsoft Project software; practical challenges in monitoring and controlling IMC campaigns, setting campaign metrices and contingency plans; addressing regulatory, legislative and ethical issues and the interrelationships between marketing communications, culture and society. Additionally, students will be encouraged to successfully complete online courses including Advanced Google Analytics and Google Analytics 360 which are highly sought-after skills by employers.

This module builds on Level 5 modules knowledge and aims to:

• Develop an advanced understanding of marketing communications theory and practice with focus on both strategic and operational-level IMCs.
• Enable students to develop effective IMC campaigns in both Business to Consumer (B2C) and Business to Business (B2B) contexts.
• Provide students with key skills in response to a strategic creative brief and creative deliverables.
• Develop realistic media planning and buying strategy as well as measures of IMC campaigns.
• Develop critical awareness and competence in suggesting ethical and sustainable strategic alternatives to local as well as global organisations.

The module also aims to assist students in the acquisition of the following skills:
- Researching and analysing
- Academic and highly specialist writing and reading
- Application of knowledge and presenting data
- Critical thinking and being creative
- Communicating/presenting, orally and/or in writing
- Digital Literacy and IT skills

Personal Finance

This module has been nationally promoted by the UK financial regulator the Financial Services Authority (FSA), [now Financial Conduct Authority (FCA)], as a ‘unique idea’ in their ‘National Strategy for Financial Capability in Higher Education’ (2009), and disseminated to all universities as an exemplar for raising student interest, expertise and enthusiasm in personal finance. FSA refers to London Metropolitan University as one of only four universities awarded the FSA Curriculum Development Grant for “unique ideas” put forward for the creation of a financial capability module, the unique idea for this University being the innovative Competency Based Action Learning (CoBAL) curriculum which is the outcome of doctoral level research conducted in collaboration with real-world organisations such as the National Institute of Adult Continuing Education (NIACE), the FSA, and the National Research and Development Centre for adult literacy and numeracy (NRDC).

The module underlines the role personal judgement plays in personal finance, and the many perspectives that inform personal judgement, enabling the student to formulate and employ Action Learning strategies for the development of knowledge, skill and attitudinal competencies in personal finance, and for increased ability and confidence in dealing with the complexities of making financial decisions in the five domains of financial capability identified by the FSA.

This is an option for all GSBL courses, and is also an Extension of Knowledge (EoK) module which any student on any course in the University is able to take as an option module subject to their course incorporating a relevant slot in their course structure. The module’s EOK status recognises the need for students of all subjects to have a good grasp of Personal Finance.

Service Excellence for Creative industries

‘Service Excellence for Creative Industries and Aviation’ investigates practices and strategies used in managing exceptional relationships between customers and service providers. Consistent delivery of high-quality service increases customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of all aspects of excellent service delivery.

The aim of the module is to provide students with understanding of the importance of service excellence, including reflection on their own professional conduct practices, and equip them with analytical ability to assess and improve service delivery.

Social Marketing

This module introduces you to a developing specialist new field associated with marketing. It provides you with the opportunity to build on your knowledge about marketing to apply it to situations where the aim is to help address social problems. Social marketing is a developing new science that makes use of several disciplines, in addition to marketing, to help improve the welfare of our societies. This field has been applied to many social ills ranging from obesity, drinking and driving to discrimination and domestic violence.

You will be first introduced to the history and concepts of social marketing and shown the procedures used by social marketers to address social problems. You will be encouraged to develop your critical as well as applied abilities during their studies. By the end of the module it is expected that you will not only be able to appreciate the benefits of social marketing but also learn very useful skills about how to apply it. The knowledge and skills will prove very useful to enable students to apply their marketing skills to both commercial and social situations. It will also help develop their social responsibility attitude and enable them to consider this great discipline as another career route to target.

The module will be delivered over a 12-week period (15 weeks with assessment period) consisting of a 3-hour delivery, with the final hour being devoted to practice. The module will use a blended learning delivery approach covering lectures/workshops, video demonstrations and student projects. We will use extensively Weblearn for both delivery of teaching and practice material as well as for the submission of assessment.

Strategy in Tourism and Travel

This module critically analyses the theories and models that guide the development of business strategy for the travel sector with reference to current issues and case studies. Students will apply principles to practice through ‘live’ examples, for example strategies of start-up airlines entering scheduled routes.

The aim of the module is to apply theories and models of sustainable competitive advantage to the travel sector with particular reference to liberalization of travel markets, and continuing barriers to market entry. It also aims to examine the significance of organizational structure and people management for business strategy in the travel sector.