Tourism and Travel Management (including foundation year)BA (Hons)

Foundation Year Programme

In this module you will explore a broad range of social science and current affairs issues. You’ll reflect on the qualities needed to be a successful student in Higher Education and identify your own strengths and areas for development. You’ll be guided to investigate and conduct research on a topic of interest to you in greater depth.

1. You will learn to access sources, recognise and analyse arguments, and critically engage with source material.
2. You will explore some principles of research and develop research skills.
3. You will develop digital and academic communication skills, including integrating source materials with your own voice into written work.
4. You will develop oral, written and visual communication skills to produce work in a range of formats.
5. You will critically engage with current, social, and ethical issues, in the context of the Education for Social Justice Framework and your subject area
6. You will contribute to building a sense of belonging, and a respectful learning community, where students collaborate, share knowledge and ideas and work effectively as a team.
7. You will be encouraged to explore and build on prior knowledge and experiences to prepare you for further study in your subject area, professional behaviours and your chosen career
8. You will reflect on your learning journey, build your confidence, and take ownership of your motivation.

Event Planning and Management

The ‘Events Planning and Management ‘module is designed to develop students’ knowledge and understanding of the key processes involved in planning and managing events. Students will explore the theoretical frameworks and practical considerations that underpin successful event management. The module covers essential aspects such as concept development, logistics, budgeting, marketing, risk management, and stakeholder engagement, providing a well-rounded introduction to the field. A key feature of the module is the for students to work collaboratively to devise detailed plans for a variety of event types, including music, arts, cultural, sports, and business events. By the end of the module, students will have a clearer understanding of what it takes to plan and manage events in diverse settings and be better prepared for more advanced modules or professional roles within the events industry.

Aim of the module:
1. You will develop the skills and understanding needed to research, plan, design, and deliver a variety of event types across different contexts.
2. You will learn how to apply key principles and theories from event management and marketing to real-world industry scenarios, including the planning of a live event.
3. You will gain both academic insight and practical, hands-on experience in event planning and management.
4. You will build relevant professional competencies and apply them within a real-life events management environment.

Learning Through Organisations (Professional Practice 1) in Tourism

This Professional Practice module will enhance the students’ understanding of what it means to be a business professional within the Tourism and Travel Industry. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

*A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

** The growth and productivity E-portfolio is a digital internet-based tool within which they can store all evidence of their, weekly via learning log feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.

London's Visitor Economy

London’s Visitor Economy aims to showcase the extent of the visitor economy in London and encourage tourism and events students to examine its potential with regard to their studies, professional development, and employability. The module will explore different dimensions of a global city’s visitor economy, both in class and in the field.

With over 19 million international tourists per year, some 12 million domestic tourists in addition to over 200-million-day visitors, London is one of the major city destinations globally. However, this poses problems for tourism managers in terms of spreading visitors temporally and geographically within the capital, catering for very diverse visitor groups and maintaining its competitive position vis-à-vis rivals for leisure, events, and business tourists in an uncertain international environment.

The module aims are as follows:
• To develop a practical knowledge of London’s evolving visitor offer for leisure, business and events tourists.
• To facilitate students' ability to identify the needs and preferences of London’s diverse visitor groups
• To enable students to identify specific visitor experiences to suit specific tourist audiences
• To gain insight into the challenges faced by visitor managers in providing strategies, services, experiences, and events for diverse visitor groups
• To become familiar with the market intelligence, tourism and events reports and strategies produced by London’s Destination Marketing Organisation to guide London’s Visitor economy.

Managing People in Organisations

This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.

Media Culture and Society

In today’s hyperconnected and data-driven world, we are surrounded by a constant flow of media — from targeted ads and viral TikToks to curated Spotify playlists, influencer content, and algorithmically personalised news. These media forms, both digital and traditional (film, television, print), continue to shape and reflect our social values, identities, and worldviews — often in invisible and powerful ways.
This module critically explores the evolving media landscape, examining how digital platforms, creator economies, and emerging technologies like generative AI influence communication, identity, representation, and power. It investigates how media connects — but also divides — communities across gender, race, class, and nation, and raises urgent questions around ownership, visibility, surveillance, and authenticity in a platform-dominated age.
Students will be introduced to the structures, logics, and tensions within both legacy and digital media industries. Through contemporary case studies and critical frameworks, they’ll analyse how culture and society shape — and are shaped by — media production, consumption, and disruption on a global scale.
Alongside theoretical insights, the module supports students in developing essential academic and personal skills, including:

• Academic Reading and Research
• Communicating and Collaborating Effectively
• Application of Knowledge and Presenting Data
• Critical Thinking and Academic Writing
• Reflective Learning and Self-Assessment

By the end of the module, students will be equipped to navigate and critique the complex media environments that influence their everyday lives — with curiosity, clarity, and confidence.

Principles of Marketing

The module aims to provide an understanding of the marketing management process in the contemporary service sector. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for you to gain insight within the area. As Business, marketing, marketing communications students in this module, you will be introduced the fundamentals of services marketing. A range of marketing principles and theories will be introduced & explored such as the marketing concept, consumer and B2B insights, service industry & organisational environmental analysis, marketing research applicable to tangible goods and services marketing, service experience delivery the extended service marketing mix, service quality & managing customer relationships and building loyalty and retention in service organisations.

The module aims to:
• Provide you with an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
• Provide you an understanding of contemporary issues in service marketing.

The following skills will be developed
• Develop your academic writing
• Application of your marketing services knowledge and interpreting data skills.
• Develop your researching and analysing skills.

Understanding and Managing Data

Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.

The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.

Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.

Understanding the Business and Economic Environment: The Tourism Industry

The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.
The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

Cities, Tourism and Eventfulness

‘Cities, Tourism and Eventfulness is designed to equip students with an understanding of the significance of events for the management of cities, and of cities for the management of events. The rise of the ‘eventful’ city in recent years demonstrates how cities have been using events strategically to tackle a range of post-industrial urban challenges – to boost the urban economy, as part of their regeneration strategies, to attract visitors and tourists, to rebrand the city, and to make it an attractive proposition for investment.

In the words of many boosterist slogans ‘a place to live, work, study and visit’. The events in question can be cultural events or business events. They can be recurring events, such as annual festivals, or one-off events that require competitive bidding (such as the Olympics or European Capital of Culture) and which may involve considerable investment in infrastructure. Such event-led regeneration and the associated legacy planning is typical of mega-events, but this approach has spread to the local level as the case of the London Borough of Culture programme, where London Boroughs compete for GLA funding to stage a year-long festival. To be successful in this, cities need to nurture their creative sectors and work in partnership with events organisations and cultural organisations.

Cities, Tourism and Eventfulness explores the conceptual basis for eventfulness, the ‘festivalisation’ of cities at different temporal and spatial scales and the implications of events and tourism for urban development, revitalization and sense of place, with particular reference to urban spaces and ‘quarters’ that are developed as a focus for events and tourism.

This module provides an understanding of the key role that events and event tourism play in the cultural and creative industries of cities and how they are used in eventful strategies to address key urban challenges, which can be economic, social, cultural, planning, or environmental. The result is an array of events used to regenerate cities, animate public spaces, and enrich the lives of residents and visitors.

This module aims to:
1. Equip students with an understanding of the current debates and explanations of reasons cities aspire to become eventful.
2. Increase awareness of how cultural events and cultural organisations can be used instrumentally to address urban problems
3. Examine critically the notions of urban entrepreneurialism, creativity, place-making, festivalisation, event-led regeneration, and legacy
4. Increase awareness of the positive and negative impacts of using events, creativity, and tourism in the revitalization of urban spaces and ‘quarters’
5. Develop research and analysis skills in developing an original case study of an eventful city.

Cultural Tourism Management

‘International tourist arrivals reached 1.5bn in 2019, and the proportion of these said to be cultural tourists is 40% and rising. Many more are incidental cultural tourists, engaging with culture on a more casual level. Most governments have specific cultural tourism strategies and are looking to develop their cultural tourism offer and find new ways of communicating that to potential visitors.

Cultural Tourism Management explores the growth and increasing diversity of this cultural tourism market, and the governance of cultural tourism at different spatial levels from the global to the local. It examines critical issues related to the cultural tourism product, including tangible and intangible cultural heritage, contemporary culture, contested meanings, authenticity, identity, and the commodification of culture. It identifies the current trends in creative and experiential tourism and how this impacts communities. It considers how many cities have reinvented themselves as leisure and recreation consumption centres, using cultural infrastructure investment, heritage commodification, events, and festivals to boost cultural and creative industry investment and the potential for cultural tourism.

This module provides an understanding of the key role that tourism plays in the cultural and creative industries, how culture is turned into tourism products, and how destinations attempt to package those products for the growing cultural tourism market.

This module aims to:
1. Equip students with a basic understanding of the interplay of culture and tourism, the motivations of cultural tourists and trends in their patterns of consumption and the cultural tourism product
2. Demonstrate how the arts, museums, galleries, heritage sector, contemporary and local cultures are mobilised for the leisure economy and international tourism
3. Increase awareness of the sensitive issues surrounding the commodification of culture
4. Provide an understanding of the practical problems of ‘managing’ cultural tourism in dynamic urban and semi-urban contexts
5. Develop skills in practical research, observation, creative thinking, and fieldwork, recording and communicating findings

Managing visitors in the era of over-tourism

‘Managing Visitors in the Era of Overtourism’ investigates one of the most contemporary concerns of the tourism industry in destinations where carrying capacity has been compromised. The module analyses practices and strategies that enable the management of visitors in a sustainable manner, combining exceptional service with the protection of resources.

The module aims to provide students with practical skills in assessing visitor management practices based on an in-depth understanding of the importance of sustainable management in the era of overtourism

Sustainability, Business and Responsibility

‘Sustainability, Business and Responsibility’ addresses the critical issue of sustainability, explaining why the current human lifestyle is unsustainable. It shows the consequences of humanity’s exploitation of planetary resources and the impact it has on humans, the planet, and businesses. The module focuses on understanding how businesses affect sustainability and how sustainability affects businesses, in order to recognise the fundamental need to change business models into more sustainable ones.

Sustainability has become the essential focus of governments, global financial institutions, and international organisations. Post COP-21 in Paris (2015), organisations, businesses, communities, and individuals are expected to understand and take responsibility for their economic, environmental, and social impacts. It isn’t a “nice to know about” subject anymore; it is an essential aspect of business education, growing in importance to recruitment, career prospects, and professional development

The module tries to shift the focus from the negative, overwhelming inertia to the positive changes leading to a more sustainable future, learning how multiple individuals, entrepreneurs, and businesses innovate to reach the set sustainability goals of Net-Zero by 2050.

Aim of the module:
You will develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles, and how these principles are applied.
You will recognise perspectives of governments, business, and communities, and the challenges and conflicts these present.
You will explore the varied tools and techniques used to assess sustainability in business.

Creating a Winning Business 1

Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas and/or solutions are worth investing time and money in and which are not?

This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

The foundation of the module is a live client brief with a real organisation, where you will develop your own solutions leading to a presentation and designing a consultancy type. At each stage you will learn the concepts covered in the module by applying them to the brief.

This module will be delivered through weekly lecture/seminars. The sessions will consist of a combination of theoretical input and problem-based tasks, supported by multimedia, including videos, case studies and student-centred discussions. You absolutely need to attend regularly each week to keep up.

Students will be able to receive support from the work placement team at the University for how to identify a relevant business for the assessment tasks.

The Student Enterprise at London Met will provide guidance to any student considering setting up their own business or wishing to utilise their knowledge to work as a freelancer.

The module is particularly relevant to anyone engaged in business or working at setting up his/her own business. Those considering starting their own business, working for an SME or taking on an intrapreneurial role within a large organisation will find application and a plethora of take-aways.

Please note:
● International students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of consultancy dates and hours by the Module Leader and the University Visa Compliance Team.
• Submission of timesheets signed by a line manager/supervisor.

Learning through Work

This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.

Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.

• Students will be contacted prior to the semester to provide support in securing work based activity in good time.
• It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them.
• The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
• Learners may be able to utilise existing employment, providing they can demonstrate it is personally developmental and involves a relevant level of responsibility.
• In addition, students may be able to complete the Work Based Learning hours during the summer prior to the academic year a student is taking the module.
• Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet the requirements of their visa. These will need to be signed by their line manager/supervisor.

The module aims to enable students to:
• Effectively express and understand their current skills and abilities in relation to their career values and goals.
• Practically apply the knowledge gained through their course programme to a work environment.
• Gain an in-depth insight of a work environment
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practice.
• Recognise their personal and professional development learning and apply to their future goals.

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities sourced by the student will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Problem Solving: Methods and Analysis

This module aims to develop students’ ability to understand and apply problem solving methods and analysis in relation to issues that may arise in business and management subject areas. It seeks to enhance students’ knowledge and understanding of the business environment and develop their data management and data analysis skills using IT packages as appropriate.

The module provides the quantitative and qualitative data analysis skills that underpin the success of an empirical research project. This module helps to build the sound foundation required to undertake the final year dissertation modules.

You will have an opportunity to collect, present, analyse and interpret qualitative and quantitative data from a variety of data sources such as ONS and other sources.

The Practice of Consultancy

Imagine yourself stepping into one of the most dynamic and influential sectors: consultancy. This field is booming, with a strong growth trend that shows no signs of slowing down. In the UK alone, you will find an industry that employs over 255,000 professionals and is valued at an estimated £16 billion per annum, making it the second largest consultancy hub in the world after the US.

As a management consultant, you actively engage with stakeholders to deliver objective, specialist advice. You diagnose issues and inefficiencies, solve problems, improve performance and implement solutions that drive complex change, maximise growth and create value for organisations.

In the Practice of Consultancy module, you gain the practical research and consultancy skills essential for a successful consulting career while preparing for your final-year Consultancy Project. This module introduces you to key research methods, equipping you with a hands-on understanding of the tools and techniques for problem analysis and issue clarification.

You will apply a range of frameworks to structure your diagnostic analysis and strategic thinking. Management consulting encompasses a wide array of activities, and as a consultant, you must be both client-oriented and solution-focused. In this module, you will develop expertise, resourcefulness, critical analysis, creative thinking, relationship management, empathy and communication skills; each essential for building trust and ensuring your recommendations are implemented effectively.

Advances in technology now provide organisations with unprecedented access to vast amounts of data that you can harness for evidence-based consultancy. You will explore how emerging technologies, such as artificial intelligence and advanced analytics, are transforming traditional consultancy practices. You will learn to integrate these tools with conventional desk research to validate and contextualise your data findings, thereby enhancing the robustness and relevance of your recommendations. You will also explore hypothesis testing to uncover actionable insights from data and drive evidence-based decision. This hands-on experience equips you with both critical analytical skills and the ability to communicate your insights effectively, ensuring you remain competitive in the dynamic world of business consulting.

In summary, this module aims to:

1. Develop your diagnostic ability to identify and clarify root issues within an organisation;
2. Hone your skill in applying appropriate methods to solve complex consultancy challenges;
3. Strengthen your ability to combine analytical frameworks, AI-supported insights and independent analysis to assess market opportunities and formulate actionable recommendations, and
4. Cultivate the capability to critically interpret statistical outputs and effectively communicate your findings to support robust, evidence-based decision making.

Business to Business Marketing and Sales

This module looks at marketing challenges and specifically those facing businesses that serve the needs of organisations rather than households. ‘ Business to Business Marketing’ is a substantial, exciting and lucrative area. This module is used as a platform to help students understand the complexities of the business to business marketplace, Supply Chain Management, B2B Sales Management, Key Account Management, and other business marketing related fields of interest.

‘Business Marketing’ is a managerial process that facilitates the exchange of goods and services between organisations. The aim is to focus on key aspects such as manufacture, process, creating client value, negotiation, exchange and/or the supply of parts or finished products so that these are passed on to the next stage in the supply chain. This module looks at how each stage adds value, how vertical collaborations help create value, and how relationships can create and maintain market advantages. Business to business trade is a complex, risky and uncertain process. It requires strong business relations and links, good negotiating skills, some degree of bargaining power but most importantly a detailed knowledge of marketing.

‘Business Marketing’ offers a comprehensive introduction to the main theoretical and practical concepts of Business to Business Marketing including Sales organisation and management. The module looks at the connection between the different stages along the supply chain and how products are traded and handled between businesses before they reach the end consumer. ‘Business Marketing’ aims to also cover the complexities of buying and selling, and how marketing plays a vital role in creating and maintaining long lasting businesses relationships. The module additionally provides a rationale for allowing third parties to gain control of one’s vital marketing operations and functions.

Module aims to:

• explore the important and complex business processes many firms require to go through when firm to firm trade is initiated and developed, and look at the significance of Sales and Key Account Management to capitalise on marketing opportunities.

• examine supply chains and explain why products need to pass through a number of manufacturing stages and through different distribution channels before reaching end consumers.

• enhance students’ commercial awareness, research, and academic reading and presentation skills and prepare students to become more business oriented by applying theory in a relevant manner to find solutions to authentic business marketing problems and challenges.

• evaluate the importance of ethics, social responsibility, social justice, inclusion and sustainability and how these may lead to competitive advantages and better business prospects.

Consumer PR and Media Relations

Consumer PR can build positive brand perceptions, manage reputation, and connect with their target audience through various communication strategies. This module focuses on the role of public relations (PR) in the commercial activities of consumer facing organisations. You will address the importance of winning and maintaining customers, meeting competitive challenges in consumer marketing scenario. The module discusses how PR and media relations interfaces with consumer marketing, together with the way in which organisations use PR tools to interact with consumers in a trading environment.
In this module you will also explore PR-related aspects of the media environment, and it is designed to provide you with the understanding and skills required to exploit digital and non-digital media within the context of designing and delivering consumer-facing public relations campaigns.
The module also aims to assist students in the acquisition of the following skills:
• Research
• Communications/presenting – orally and in writing, including inter-cultural communication
• Creativity
• Academic writing/literacy
• Digital literacy and IT skills
• Career Management & commercial awareness

Developing Inclusive Organisations

We live in a more diverse society than ever before. Structural changes in labour markets have led to increasing numbers of women, older workers and disabled people in employment, with fewer younger people in many industrialised economies. Globalisation and migration have also led to greater ethnic diversity. We are also clear about the business for diverse workforces, and the benefits this can bring to society. However, there is a question as to whether a diverse workforce always equals inclusion. There is evidence that many of these groups are marginalised and face employment disadvantages in practice. The aim of this module is to illuminate some of the inequalities experienced by these groups, and then to examine theoretical perspectives helping explain these and provide insights into how these can be better remedied in practice.

Whilst arguably the principles of inclusion transcend the protected characteristics (Equality Act, 2010), it is clear that these groups tend to suffer more inequalities in the workplace than others (despite law that protects against this). This module will therefore look at the meaning of inclusion and how it differs from concepts of equality and diversity – what it adds and where it might be lacking. We will examine closely the different dimensions of diversity (gender, age, race/ethnicity and so forth) to understand the specific barriers these groups experience, and what methods organisations can develop to ensure more inclusive workplaces, so that everyone feels valued regardless of identity or background.

A broader aim of the module is to provide students with an opportunity to ‘step into the shoes’ of diverse marginalised groups and the specific barriers they face, so they are better prepared to identify and promote inclusive workplaces, as social justice champions of our future. This is something our society needs and London Metropolitan University is passionate about developing values driven graduates who make a positive contribution to the world.

Digital Marketing

In the current business environment, it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. As a marketing & marketing communications student it is important that you appreciate and develop skills and knowledge in the ever-evolving, dynamic digital marketing landscape. This module introduces you to the digital marketing channels and their applications. It presents theoretical frameworks and models, which are relevant to digital marketing practice. The module examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and offline marketing programmes and campaigns. Digital marketing techniques will be explored and applied such as Search engine optimisation (SEO), Search Engine Marketing (SEM) Key words, Email, social media, Paid search, Affiliate marketing, Content marketing including Marketing Technology, or MarTech and the impact of AI which are essential in facilitating and execution of marketing activities for customer acquisition retention and engagement.
The module identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance and planning.

The module aims
• You will develop an understanding and knowledge of the current issues in digital marketing.
• You will gain an understanding & application of the nature of digital marketing concepts and techniques.
• You will develop analytical, problems solving & evaluative skills necessary in digital marketing for improving an organization marketing effectiveness and planning.

The module builds on the acquisition of the following Skills
• Application of Knowledge and presenting Data
• Analysing data & problem solving
• Digital literacy and IT skills

Field Trip

This module aims to enables students to complete a research-based project that deals with and / or provides a solution to a practical business problem. The student’s topic is linked with the destination of the field trip (for example Toulouse, with a focus on Airbus) and has to be appropriate to their undergraduate degree. Students are required to map out the applied problem, develop appropriate research questions, identify and use theoretical concepts/prior literature, and use robust and appropriate methods and data analyses in an independent, ethical and disciplined manner. Students will have the opportunity to talk, observe and develop networks with experienced leaders in the organisation where the problem is focused. The field trip is time constrained replicating the realities of the business world. The students are expected to develop an in-depth understanding of their chosen problem, research methods/approaches and the ability to appropriately seek out data required for providing a practical solution. The module aims to stimulate development of students’ ability to relate theoretical material taught in the class to real world practice. It constitutes a useful and appropriate preparation for the final year dissertation or consultancy project.
The module is subject to minimum number of students participating and circumstances allowing travel.

Fundamentals of Project Management

Projects come in many shapes and forms, from small to large, familiar to unfamiliar, simple to complex, urgent to non-urgent and widely supported to strongly resisted. Anyone undertaking the sponsorship, governance or management of a project needs to recognise that there are risks to its completion on time, to budget and to the customer’s satisfaction. They should therefore know that it may be unsuccessful in some way, or even fail completely.

It is easy to find examples of such failures; the current Crossrail project, the delayed opening of the Berlin International Airport, the chaos when Heathrow Terminal 5 opened, the government’s failure to meet its targets for Corona Virus testing, and the countless software development projects that have been late, failed to meet user needs or been riddled with bugs.

There are various bodies of knowledge specific to managing Programmes, Projects and Portfolios of Projects that seek to provide the methods and tools to manage projects successfully. These are necessary but not sufficient; they do however go a long way towards improving project success rates. Organisations like the Association for Project Management and the Project Management Institute continue to work to improve the status and competency of project managers, as well as the competency of organisations.

This module introduces students to the role of the project manager, the nature of projects and how to manage them successfully, focusing on the linear project in which the project output is clearly defined at the commencement of the project. Such projects are typical in the construction industry but can be found widely in business organisations. You will also look at the way Agile projects change the approach to project delivery to deal with uncertainty in the product to be delivered and to accept changes in requirements or circumstances.

The module aims to enable students to:

• assess projects to determine the approach most likely to succeed
• contribute to the design and development of effective project organisations that provide governance, assurance, support and direction to the project team
• plan and manage simple projects using both linear and agile methods
• prepare key project documents
• create project plans using project management software including the use of Gantt charts
• communicate project management plans, risks and issues effectively.

Professional Experience Year Placement

A Year in Industry (‘sandwich placement’) module is often one of the most effective ways to secure a professional career following graduation.
This module provides an additional 30 credits between Levels 5 and 6, offering a four-year course programme. It is specifically designed to enhance your employability and improve your future prospects by undertaking a minimum of 44 weeks of full-time, professional-level employment related to your graduate career goals.

Pre-placement preparation workshops and one-to-one support will assist you in your search for a suitable placement. Year-long placements are advertised by a wide range of organisations, and we will support you in accessing these opportunities.

During the placement year, you will be supported by a Placement Tutor who will provide guidance on all aspects of your workplace experience and module assessments.

Placement employers will be asked to complete a feedback form evaluating your performance in the role.

The module aims to enable you to:
• Apply the knowledge gained through your course and any previous employment in a practical, professional work environment.
• Gain in-depth insight into a particular industry, including analysing work-based problems and proposing solutions.
• Develop industry-focused, graduate-level employability skills.
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practices.
• Articulate industry-specific and transferable skills to support your future career—whether through recruitment processes, self-employment, or further professional/postgraduate study.

Please note:
• You will receive support well in advance of the placement year to help secure a suitable placement in good time.
• You are responsible for applying for appropriate opportunities and engaging with the Module and Placements Team for assistance.
• The suitability of any placement will be assessed by the Module and Placements Team, and all placements must meet Health and Safety requirements for Higher Education placements.
• Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours.
• Submission of timesheets signed by a line manager or supervisor.

Social Media Strategies

There has never been a more exciting time to study social media strategies. Social media strategies now play out in every aspect of business, government and society today. This module offers a critical eye on social media strategies, identifying those that worked as intended and those that didn’t. Through looking at current examples of social media and social media strategies, you will learn what a strategy is and how best to deploy it for the agenda and goals of an organisation. Teaching methods include formal lectures, seminar discussion, student presentations and online material. Students will be expected to attend formal lecturers and take notes, read from primary and secondary source material and comment on their readings. They are expected to creatively engage with social media content creation as it embeds within an overall strategy of a particular industry. This module aims to:
● Enable students to evaluate key approaches to understanding current social media and strategy.
● Encourage students to develop critical awareness of their everyday experience of social media.
● Establish links between theoretical, technological, social and ethical aspects of social media.

The Event Experience

This module aims to equip students with the theoretical knowledge and practical skills necessary to evaluate events experiences across a range of settings, including entertainment, cultural, business, and tourism. It introduces key concepts from experiential marketing and consumer behaviour theory as they relate to event management and explores principles and frameworks of event design, with particular emphasis on understanding and enhancing the attendees’ experience. Students will have the opportunity to apply their knowledge in a real-world events context by conducting a small-scale observational research project on a ‘live case study’ aimed at evaluating an event. The module encourages critical reflection on the relationship between theory and practice, providing deeper insight into what it takes to design, evaluate, and manage meaningful and engaging event experiences.

Aims of the module:
1. You will be equipped with the knowledge and skills necessary to evaluate a wide range of event types.
2. You will apply concepts and theories of experience management and experiential marketing to real-world events.
3. You will understand the significance of interactive elements and experience design in staging memorable events and in shaping the attendees’ experience.
4. You will develop confidence in using appropriate research, analytical, and discursive skills to investigate various aspects of the event experience across a range of event types and industry contexts.

Leading Innovation

By the end of this final-year core module “Leading Innovation”, you will have studied, and applied in practice:
• a range of leadership theories and techniques to critically evaluate and develop your own personal leadership style
• a range of leadership theories and techniques to critically evaluate contemporary innovation practice in organisations in a range of companies and industries engaged with innovation
• a range of innovation theories and techniques to critically evaluate contemporary innovation processes in organisations in a range of industries that innovate
• the synergies between leadership and innovation in a range of business contexts

The Module will be based around two themes:
(i) Theme 1: Leadership, where students will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.

(ii) Theme 2: Innovation, where students will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples).

In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice. By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by leadership theories and techniques, covered in Theme 1.

Each theme will conclude with a task / assignment: Theme 1 will conclude with a team-based Seminar Task, and Theme 2 will conclude with a pairs-based summative assignment.

Once complete, this Module aims to enable students to understand a long-term timeline.
• Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style.
• Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.

In addition, this Module has been designed following University guidelines and policies on:

- Artificial Intelligence:
https://student.londonmet.ac.uk/your-studies/student-administration/guidance-on-the-use-of-artificial-intelligence/#
- Education for Social Justice Framework (ESJF):
https://www.londonmet.ac.uk/about/centre-for-equity-and-inclusion/a-fair-outcomes-approach-to-teaching-and-learning/the-degree-awarding-gap/education-for-social-justice-framework/
Sustainability:
https://www.londonmet.ac.uk/about/sustainability/

Service Excellence for Creative industries

‘Service Excellence for Creative Industries and Aviation’ investigates practices and strategies used in managing exceptional relationships between customers and service providers. Consistent delivery of high-quality service increases customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of all aspects of excellent service delivery.

The aim of the module is to provide students with understanding of the importance of service excellence, including reflection on their own professional conduct practices, and equip them with analytical ability to assess and improve service delivery.

Strategy in Tourism and Travel

This module critically analyses the theories and models that guide the development of business strategy for the travel sector with reference to current issues and case studies. Students will apply principles to practice through ‘live’ examples, for example strategies of start-up airlines entering scheduled routes.

The aim of the module is to apply theories and models of sustainable competitive advantage to the travel sector with particular reference to liberalization of travel markets, and continuing barriers to market entry. It also aims to examine the significance of organizational structure and people management for business strategy in the travel sector.

Tourism Destination Management

‘‘Tourism Destination Management’ guides students through principles of tourism destination management, opening a prospective career pathway into planning and developing a tourism destination’s portfolio. Realistic understanding of opportunities and obstacles faced by destinations seeking to establish or improve destination product and image will be explored critically with reference to current issues and range of destination case studies: urban and rural, led by events, culture, business or niche tourism products. During the module, students will apply principles to practice through ‘live’ examples, advising British destinations on improvements available and actions strengthening their competitive advantage.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Dissertation

This module aims to enable students to complete a research focused dissertation on a chosen topic or issue appropriate to their undergraduate degree. Students are required to reflect on relevant research questions, theoretical concepts/hypotheses, prior literature, ethical approaches, research methodologies and data analyses in an independent and disciplined manner. Students are expected to develop an in-depth understanding of their chosen research topics, research methods/approaches and the ability to appropriately seek out data samples required for research in a selected topic. The module aims to develop analytical, critical thinking, referencing and time management skills in independently undertaking and reporting on a research project.

Brand Management

You will be provided with a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management issues. In addition, you will learn about the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. You will also learn about the tools and techniques to improve long-term profitability via creating effective brand strategies.
Aims of the module:
• Explore the role of branding from a corporate and consumer perspective.
• Examine the theory of branding.
• Develop students' understanding of the role played by marketing communications in the building and maintenance of brands.
• Develop students’ researching and analysing skills.
• Develop students’ critical writing, application of knowledge and decision-making skills.

Conference Management

The principal aim of this module is to provide students with insight into and appreciation of how conferences and the wider corporate events sector operate, with a focus on the design and management of events across various industries, as well as their complexities—particularly i the roles they play within the broader tourism and events sectors.
To this end the module seeks to explore both the supply and demand sides of the industry, including examining the roles of organisers, venues and suppliers along with the full spectrum of activities that take place before, during, and after a conference as well as the importance of technology in conferencing experiences. Students will also explore the purpose of these events, their scope and value within the broader business tourism landscape and consider current trends and emerging issues that influence how such events are planned, hosted, and managed in an evolving global context.
Aims of the module:
1. You will develop an in-depth and critical understanding of the conference sector within the events industry, including its purpose, structure, and role within the broader events and tourism contexts.
2. You will critically explore current issues and trends affecting the conference and business events sector and engage with these critically to generate informed ideas and potential solutions.
3. You will gain insight into the organisational and managerial skills required to design, plan, and operate conferences and other corporate events effectively.

Event Sponsorship and Fundraising

The module examines various marketing and funding practices used in the events industry and the role events can play in the marketing of other organisations, products and services. It explores the relevance of sponsorship in events marketing and its strategic use in marketing communications and branding. It also considers both the use of events as part of organisations’ fundraising efforts and looks at ways in which events can secure funds and support from a range of stakeholders.

Building on students’ existing knowledge and understanding of marketing and marketing communication concepts and theories gained developed earlier in the course the module will explore the principles and practice of sponsorship and fundraising in an event context.

Aims of the module:
1. You will explore the nature, role and application of sponsorship and fundraising in the events industry and the role events play in sponsorship and fundraising strategies for various organisations in sectors including commercial, cultural and not for profit.
2. You will develop an in-depth understanding of current sponsorship and fundraising theories and practices and the ability to apply these in an events context.
3. You will gain the theoretical knowledge as well as practical skills necessary to develop and market sponsorship ready events.
4. You will learn strategies to secure financial/marketing support for events from partners and other stakeholders.
5. You will enhance key professional competencies that are highly valued in the industry, including research, applied analysis, critical thinking, problem-solving, and effective communication.

Global Marketing and Sales in the Digital Age

Marketing is an essential component of any organisation regardless of size and has application globally, helping an organisation to retain and recruit news customers and increase the scale of a business.

Marketing is focused on the customer and the value of the product offering to stimulate demand, while sales activities are designed to encourage customer purchase. Both functions need to be integrated within an organisation to improve business performance.

Global marketing helps an organisation to find and develop new market opportunities while maintaining its domestic market(s.)

This module is intended to allow students to focus and explore the key components and nature of marketing and sales in a global market.

The global events of 2019 demonstrate the key linkages and interdependence of markets and demonstrate the importance of designing, distribution and selling products/ services in markets around the world, while maintaining a home market.

The module aims to:

• Provide an understanding of the role and importance of marketing and sales in a global setting.
• Explore a range of strategic choices available to organisations when seeking to expand globally.
• Provide an overview of marketing management in the ‘digital age’
• Explore the relationship and interdependence of marketing and sales
• Examine the impact of communication including digital applications to support product/service delivery in a global market.

Social Marketing

This module introduces you to a developing specialist new field associated with marketing. It provides you with the opportunity to build on your knowledge about marketing to apply it to situations where the aim is to help address social problems. Social marketing is a developing new science that makes use of several disciplines, in addition to marketing, to help improve the welfare of our societies. This field has been applied to many social ills ranging from obesity, drinking and driving to discrimination and domestic violence.

You will be first introduced to the history and concepts of social marketing and shown the procedures used by social marketers to address social problems. You will be encouraged to develop your critical as well as applied abilities during their studies. By the end of the module it is expected that you will not only be able to appreciate the benefits of social marketing but also learn very useful skills about how to apply it. The knowledge and skills will prove very useful to enable students to apply their marketing skills to both commercial and social situations. It will also help develop their social responsibility attitude and enable them to consider this great discipline as another career route to target.

The module will be delivered over a 12-week period (15 weeks with assessment period) consisting of a 3-hour delivery, with the final hour being devoted to practice. The module will use a blended learning delivery approach covering lectures/workshops, video demonstrations and student projects. We will use extensively Weblearn for both delivery of teaching and practice material as well as for the submission of assessment.