Here you will find the answers to frequently asked questions about using our visual identity. These questions are predominantly those asked by staff, but for the sake of transparency they exist on this public facing web page. If you can’t find the answer to your question here please email firstname.lastname@example.org with your enquiry.
Students are welcome to use the logo in their projects with the permission of a staff member (a signed form must be kept by the staff member). Students are encouraged to view and use the brand guidelines, and must adhere to the guidelines relating to the presentation of our logo. The work should not contain official University information and should include a prominent statement that the work has been created by a student as part of their course.
Yes. Our guidelines are intended to provide staff undertaking graphic design with the tools you need to produce your own communication materials. There are a number of templates that you are encouraged to use, including editable PDFs temporary posters for use as signage at events, for room or building opening times and for room changes that everybody has access to. These can be downloaded from the templates section of the brand guidelines. Please ensure you also read the design and production processes section.
Suggestions about the brand guidelines and our templates are welcome. Please email email@example.com.
No. Schools and departments are free to use any of the colours in the new palette to allow for flexibility in design.
Yes, if the Students' Union (SU) is using the University's logo it must comply with the University's brand guidelines. Where the University is the lead partner but the SU is undertaking the design, the design is subject to the same approval process in place for staff who design locally for central approval. Where the SU is the lead partner and the University logo is used, the SU is subject to the same approval process as partners using the University logo. The positioning of the London Metropolitan University logo relative to the Students' Union logo is determined by who the lead partner is.
Please don’t incur cost by disposing of branded stock or supplies unnecessarily. The new identity is an evolution of our existing graphic device and the two can co-exist, to a point. It is essential that all new materials purchased or produced after the brand guidelines launch utilise the new identity. You may want to consider using up excess stock bearing the former identity at the summer and winter graduation ceremonies, or using old stock for purposes that are less publicly visible. See bringing our new brand guidelines into use for more information on this subject.
A purple remains in our colour palette but it is no longer the colour to be associated with London Met and will not dominate our communications. The logo appears in black or white only.
There are a number of licences for the Helvetica Neue font which enables it to be installed on a number of computers. If you undertake design work and would like to talk about getting the font installed on your computer, please contact firstname.lastname@example.org.
All stationery can be ordered from London Met’s Print Centre. You can contact them via email@example.com.