Design for Art Direction is all about visualising concepts in emotive ways, reaching audiences by provoking emotional and intellectual reactions. Our studio projects begin by breaking this process down and mastering technique in a series of campaign designs that take a multi-disciplinary approach to visual communication.
There will be lots of bold imagery, photography, typography, (a little bit of) motion and lively discussions around the power of visual messages.
For the second project we think BIG with a project that creates an experience with impact in the public realm. We will be exploring people, spaces, materials, storytelling and super graphics with a project that packs a punch on big scale.
|Course||Graphic Design BA (Hons)
Illustration and Animation BA (Hons)
Studio 1, second floor CM2-12
|When||Tuesday and Friday|
Visual Communication studios
Studio VisCom 01
Sara Carneholm and Angharad Lewis
Design for Art Direction is all about visualising concepts in emotive ways, reaching audiences by provoking emotional and intellectual reactions
Studio VisCom 02
Kieron Baroutchi and Emily Evans
Stories are found everywhere! Not simply in the realm of literature and entertainment. From television and advertising to religion, science, folklaw, business and politics, narratives shape our world.