Michael Upton

Michael works within the Directorate of Transformational Teaching and Learning , leading projects which improve teaching and learning and enhance student experience and success.

Image of Michael Upton

Michael Upton

Michael Upton has a degree in Drama and Theatre Studies from the University of London, an MA in Film and Video Production from Middlesex University and Postgraduate Diploma in Marketing from London Guildhall University. He is a Chartered Institute of Marketing (CIM) chartered marketer.

For the past 20 years he has worked in the creative and educational sectors including roles in film making, publishing, direct marketing, the interiors and furniture industry, further and higher education.

Michael leads initiatives to promote the School of Art, Architecture and Design, recruit new students and deliver a programme of exhibitions and events that share the School with the wider creative community including The Summer Show.

His most recent projects have been the development of the School of Art, Architecture and Design brand and the creation and population of the school website. He has also provided specialist marketing support to specific projects and provides marketing and communications advice and guidance to students and staff across the School.

Michael has delivered lectures and workshops for many courses. As part of the We Make Film studio, he works with students and external partners on PR and social media projects to support the studio. He worked closely with the team delivering The Art Party conference and film in 2013/14 with the artists Bob and Roberta Smith. He also worked on Out of the Ordinary, an exhibition of Korean architecture that took place in February 2015.

Michael has worked closely with the Schools' photography areas and the Uncertain States collective on a number of projects including Shadows of Doubt, an exploration of Alfred Hitchcock's East End Childhood. He is currently developing a project focusing on the Thames Estuary with photographer David George. He is a mentor for The East End Archive and has contributed to the book Archive: Imagining The East End , published in December 2013.

Michael contributed to the book Archive: Imagining The East End published in December 2013 by Black Dog Publishing, UK. 

Research portfolio

 Archive: Imagining The East End
archive imagining the east end


 Shadows of Doubt
shadows of doubt


 Art Party / We Make Film
Marching - The Art Party


 Chair of Events Group for The Cass

Delivering event programming 

 East End Archive Mentor contributing to Symposia, exhibitions
east end archive


 Student Marketing and Recruitment
student marketing and recruitment


 Uncertain States
uncertain states

Alumni established photographic project 

 Eastern Promises
Eastern Promises

By Nick Haeffner 

 School of Art, Architecture and Design Website and Brand
cass website and brand


 Here be Monsters
Here be Monsters

Research project with photographer David George 

 London College of Furniture
london college of furniture

Heritage brand exploration with School of Design 

 Projects Office
cass projects office


Poster for film Normal by Nick Mai