Music Business and Events ManagementBA (Hons)

Academic Skills

This module will orientate you to Higher Educations and early employability planning. This module will introduce you to how the university works and how you can adapt and be successful in your studies by mastering key academic skills & employability skills; the module is designed to provide you with guidance to building core academic and professionals skills.

Running alongside the module requirements & in collaboration with the Gateway to Success a business school resource, we will set you on your way in career development and skill enhancement. The resource will support you in the tools, insights, and support needed to achieve your professional goal and build evidence of personal development and employability skills. Additionally students earn points for completing activities across learning and careers areas. Achieving the required points by graduation signals strong engagement and commitment to professional growth, which is formally recognised on the degree transcript.

You will be equipped with the knowledge to quickly navigate the university systems and locate information essential to your learning; the module does this by introducing and delivering an overview of the university literacy, opportunities and challenges. The module will also support you in developing digital literacy and effective communication, recognising the importance of these skills in academic and professional contexts. Key study techniques and skills to be covered will stretch from preparation for class, to time management, teamwork, academic reading and writing, research, the use of Artificial Intelligence and reflective thinking, to encourage and help you for your academic ability and professional career development. This will not only equip you with a solid foundation of the skills you need to progress to the subsequent levels of your study and ultimately to finish your course successfully, but it will also equip you with the soft and transferable skills you need to excel in your career progression, beyond the university.

The module aims to:
- Provide information and guide you on where to find study and module information.
- Provide you with a sound understanding of what is required to succeed when studying at the university.
- Development a range of academic, professional, and personal skills that will contribute to university learning, life-long learning and employability.
- Support your adoption of techniques and skills to help to improve your performance at the university.
- Use digital tools to effectively support learning and professional collaboration.
You will find, reflect on and further develop the following aspects:
- Management skills.
- Team work and presentation skills.
- Learning skills & styles
- Academic reading and critical thinking.
- Research skills and research methods.
- Academic writing and academic integrity.
- Use of Artificial Intelligence.
- Employability planning & development – The degree specialism & the Graduate labour market. Graduate employability skills, transferable skills, Skills development & planning. Developing a live CV to record the skills that you have developed through your course, work experience and in your extra-curricular activities.

Event Planning and Management

The ‘Events Planning and Management ‘module is designed to develop students’ knowledge and understanding of the key processes involved in planning and managing events. Students will explore the theoretical frameworks and practical considerations that underpin successful event management. The module covers essential aspects such as concept development, logistics, budgeting, marketing, risk management, and stakeholder engagement, providing a well-rounded introduction to the field. A key feature of the module is the for students to work collaboratively to devise detailed plans for a variety of event types, including music, arts, cultural, sports, and business events. By the end of the module, students will have a clearer understanding of what it takes to plan and manage events in diverse settings and be better prepared for more advanced modules or professional roles within the events industry.

Aim of the module:
1. You will develop the skills and understanding needed to research, plan, design, and deliver a variety of event types across different contexts.
2. You will learn how to apply key principles and theories from event management and marketing to real-world industry scenarios, including the planning of a live event.
3. You will gain both academic insight and practical, hands-on experience in event planning and management.
4. You will build relevant professional competencies and apply them within a real-life events management environment.

Events & Music Professions

Events & Music Professions is a module that introduces you to the industry from the career angle.

The module aims are:

To introduce students to events and music industry structures in terms of economy and job markets.
To introduce students to work cultures and work pathways in events and music industries.
To facilitate reflective evaluation and analysis of skillsets for events and music industries, from global to individual perspectives, and from hard skills such as analytics to soft skills such as networking.
To adopt and train the use of management analysis tools for own professional development.
To foster teamwork, peer support culture in class debates on industry issues.
To introduce a variety of reflective tools for professional development.

You will first investigate the overall industry layout.
You will then be focusing on work environments and organisational cultures of events and music industries.
Further onto key skills ranging from specific management, or creative capabilities to social skills such as networking or assertiveness in competitive environments.
Your own SWOT analysis model will be applied to your career insights and planning.
You will debate career prospects, skills and pathways in peer discussions in class.
You will reflect on your career portfolio development and personal as a dynamic process.

Your new skills and insights will involve planning, risk evaluation, networking mindfulness, concise analysis of job markets and contemporary issues, impact of AI and ICT on work practices, job descriptions and intellectual property, collaborative work and teamwork strategies, reflection in various forms and for diverse purposes, experiential learning as a tool for management of skills and career development and more.

Events Cultures & Live Scenes

In this module, you will be exploring the variety of music, events, entertainment and media cultures, scenes and corresponding markets. Such markets may be internal to music, events, media, and entertainment organisations – such as job markets, markets for internal promotion and staff development. They are normally external to the said music, events, media, and entertainment organisations – as is the case with fan cultures, scenes of promotion, production and delivery of events, products, releases, media contents and such like. All manner of scenes, fandom subcultures, participation circuits, user co-creation practices, user cultures and creative movements will be explored in this module. Together with that, you will learn to appreciate the relevance of the full diversity of events and media tools that we use to reach out to audiences.

This module has a significant practical component that contributes to your Graduate Success: you will design, develop and deliver a media portfolio geared towards a better understanding of your practical field, be it in music, media, events, entertainment, or a broader context of the creative industries. You are invited to be creative and imaginative and if something does not look established or tested, that should not be an obstacle: Any area of music and events cultures is worth covering and examining in your learning and assessment.

You will connect practice with theory to build your own graduate success: 1) Portfolios, industry and scene research + subcultural, countercultural, social change and cultural transformation theories. 2) Diversity of music, events and media cultures from across the world, and not just major territories – so K-pop, J-pop, Bachata and other powerful new genres. Media genres, event types ranging from independent to corporate, whatever is your choice of creative events + music + media style, you are strongly encouraged to do. There will be class debates, focused teamwork and much more for you to enjoy/engage.

Introduction to Events and the Events Industry

This module offers an introductory exploration of the principles and nature of events and the events industry. It examines the industry’s structure, significance, and the diverse range of event types—including festivals, concerts, sporting events, exhibitions, and other public and private gatherings. Students will gain insights into key stakeholders, sectors, and the critical issues shaping the industry.
The module covers the characteristics, roles, and importance of events, exploring their meanings, motives, and benefits for event consumers. It introduces core concepts and models for understanding event impacts as well as helping students build a foundational understanding of the wider events environment. Additionally, current and emerging research themes in events management are explored.
Overall, the module provides students with a solid foundation for further academic study and for future career opportunities within the events industry and related sectors.
Aims of the module:
• You will develop an understanding of the nature, structure and evolution of the events industry.
• You will examine the wide range of event types and their defining characteristics.
• You will explore the events environment, including key issues, major stakeholders, and core sectors within the events industry.
• You will consider the significance and impacts of events from multiple perspectives.

Music Business Essentials

In this module you will learn the essentials of music business.
You will discover all that matters about the jobs, main tasks, enterprises, companies big and small, both major, and independent, in all areas and activities of the music business. You will understand the business of music and its relationship with fans, the bigger market and all the main business tactics in music. You will see how creative business solutions make a music product successful on the world stage. You will learn the basic functions of live, touring, events side of music together with record label operations, how it all connects to publishing, digital, streaming and start-ups in music. You will be able to see how businesses in music work for their artist, songwriter and producer clients to maximise the commercial potential of talent when signing or licensing their work. You will understand how different types of companies work with each other, how they compete and come up with effective new ideas.
You will see how companies, managers and pluggers publicise their roster, help fans discover new talent and how careers are progressed and evolve in practice. You will understand the organisation of music business and its connected sectors in entertainment, media, and communications. The module informs you about key business sectors both established and new: record labels, the live sector, the legal, financial, and publishing functions, media deals, merchandising etc. It also covers basics of streaming, digital marketing, key apps, and social media used in music, working with business ideas codes and their practical industry impact.
You will learn about the connections between business players and industry sectors.
Through this module you will be able to explain business skills central to business success in music. You will understand the main business tools used in the music and entertainment industries.
The module will also enable you to do professional industry research essential for career success.

Aims of the module:

This module aims to you to identify and prepare for a variety of career paths within the Music Business (Live, Recording, Publishing, Digital, Streaming, Media, Merchandising). It also enables you to understand how the industry links to other creative sectors, and enables you to connect to career prospects in related fields of events, marketing, media, games etc.

1. You will gain an understanding of contemporary Music Business and its creative industry environment.

2. You will be introduced to project work in Music Business and learn about the main factors improving the effectiveness of your career planning, opportunities, and new areas of creative interest.

3. You will be presented with a groundwork for advance study of the Music Industry.

4. You will be introduced to a range of key career tools and approaches needed in your career pathways and professional development.
5. You will be introduced to different key players and new markets in music entertainment.

Music Publishing

The module will explore the nature of music publishing and copyright in the digital age, focusing on the management and exploitation of important music rights. Supported by the latest practice and industry commentary, we shall consider the recent disruption and development of the music business and how the future is being shaped by technology and consumer trends. The module will analyse the business activities of; major and independent publishers, songwriters and performers, as well as other key music publishing personnel. It will examine the various collection societies for handling copyright blanket licensing and other associated royalty collection and distribution.

ESJ Framework:

This module will give students the opportunity to choose their subject of assessment within the syllabus according to their own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
This module will place students at the heart of their learning experience, allowing them to develop both personally and professionally within their chosen legal employment sector. This is in accordance with the Identity, Personalisation and Reflection aims of the ESJ Framework. Music Publishing is a rapidly growing international sector, offering diverse employability opportunities to future-ready students.

Module Aims:

1. To understand the importance and role of music publishing within the music and related industries
2. To introduce the major and independent music publishing organisations and corporates
3. To explain the internal operations of music publishing businesses.
4. To introduce the relationship between publishing and other music business income streams
5. Understand why the music and creative media industries are commonly known as the ‘copyright industries’

Principles of Marketing

The module aims to provide an understanding of the marketing management process in the contemporary service sector. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for you to gain insight within the area. As Business, marketing, marketing communications students in this module, you will be introduced the fundamentals of services marketing. A range of marketing principles and theories will be introduced & explored such as the marketing concept, consumer and B2B insights, service industry & organisational environmental analysis, marketing research applicable to tangible goods and services marketing, service experience delivery the extended service marketing mix, service quality & managing customer relationships and building loyalty and retention in service organisations.

The module aims to:
• Provide you with an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
• Provide you an understanding of contemporary issues in service marketing.

The following skills will be developed
• Develop your academic writing
• Application of your marketing services knowledge and interpreting data skills.
• Develop your researching and analysing skills.

Artist Management

This module develops the student’s knowledge of the artist management business, by focusing on historical and current issues, as well as the acquisition of practical skills.
The module provides an intellectual framework for management of the music business, within the UK and internationally. It uses real-life practitioner case-study examples and industry frameworks and enables students to develop the necessary management competencies to operate successfully as artist managers and/or self-employed performers within the music business. It will cover key areas from artist management activities, recorded music, digital technology, business planning, production, royalties, through to live music, distribution, promotion, and copyright. The aim is to provide students with a comprehensive understanding of the scope and nature of the music management processes, from the development of creative ‘product’ to its distribution and consumption by the end-consumer.

ESJ Framework:

This module will give students the opportunity to choose their subject of assessment within the syllabus according to their own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
This module will place students at the heart of their learning experience, allowing them to develop both personally and professionally within their chosen legal employment sector. This is in accordance with the Identity, Personalisation and Reflection aims of the ESJ Framework. Artist Management and business is a rapidly growing international sector, offering diverse employability opportunities to future-ready students.

Module Aims:

1. To explain the role of management and managers within the music business
2. To explain the contractual relationships and legal and financial implications of artist management
3. To enable students to understand how to manage the business affairs of performing artists, and start-up a management business, and secure employment in the sector
4. To develop the attributes of self-evaluation and a creative and ethical approach in a variety of contexts, informing career orientation

Digital Entertainment Practice

Digital Entertainment Practice is a core module for BA (Hons.) Events and Music Industries students, and an option for any MCE or Study Abroad Students. It focuses on practical creative use of marketing theory for projects and campaigns in digital entertainment contexts. Such contexts may be entirely focused on promoting events of any description, including corporate bonding weekends, or on music, media or games releases; they may feature fashion, destinations, or luxury brands.

Entertainment is here primarily the vehicle – through content – for the marketing and PR function that relates to an events, music, or creative industry specialism of student choice.

The theory of digital marketing, PR and content-related promotion online is delivered and discussed in practical scenarios.

This module is essential for those who wish to understand the creative and applied approaches to digital marketing.

You will be able to design a digital entertainment project in a hypothetical or real-life setting. Research will underpin your project and peer review will enable alpha testing of concepts and ideas.

This module has a significant practical component underpinned by theories of media, PR, marketing, digital marketing and aspects of user behaviour.

This module will equip you with a thorough understanding of industry imperatives in digital marketing for entertainment, events, music and the Creative Industries. The angle from which you will approach digital marketing will be a creative one. Marketing Analytics, market segmentation and targeting, user and audience profiling, SEO planning, the use of AI, all will be geared towards creative application through the use of platforms, social, and streaming media.

You will learn, understand and apply how content can enrich a campaign when used in adequate contexts.

Live Events Practice

The live entertainment sector is the fastest growing part of the entertainment industry at present, and this trend is set to continue in the foreseeable future. As one of the world’s entertainment industry capitals, London has a lot to offer students willing to embark on practical training and learning in this area. To boost employability and enhance student experience this module seeks to enable students to connect theory and practice in live and blended events environments within the live entertainment sector and beyond.

This module contains significant practice, and teamwork will be at the centre of setting up real life events to network and present work to real industry clients, panels and investors with the aim of honing your skills to professional level and testing them in a market environment.

We attained considerable synergies already through partnerships with industry partners such as Club Fandango, Concert Live and MMF and more recently, with grassroots live music venue Slim Jim’s Liquor Store in Islington, London, enhancing employability and skills.

Aims of the module:

1. You will examine the live sector as a growth area of the international entertainment industry and place it within the context of the music, events and related creative and other businesses.
2. You will apply knowledge of event planning and management, venue management practices, live promotion, ticketing and booking methods (as appropriate) in real world contexts and gain hands-on experience.
3. You will develop abilities in assessing budgetary and marketing priorities in event management and promotion as well as PR and other implications (merchandising, sponsorship, branding and the like).
4. You will explore the practical challenges of providing and evaluating successful events
5. You will be empowered to relate academic learning to industry practice in specific contexts and identify your own competencies in a real-life live events environment.

Music Industry Contracts and Negotiation

This module begins by considering the contractual environment within the music business and associated sectors. Important contractual areas will be critically examined including management agreements, recording agreements, digital distribution, self-release, 360-degree deals, publishing agreements, producer agreements, live performance agreements, licensing and sponsorship. The emphasis will be on enhanced practical understanding of contractual frameworks, contract law principles, best deal negotiating practice, and the role and use of legal agreements to meet the business imperatives of music companies and the career strategies of artists, managers and industry stakeholders. In addition, the broader entertainment business will be explored in relation to its evolving legal framework.

ESJ Framework:

This module will give students the opportunity to choose their subject of assessment within the syllabus according to their own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
This module will place students at the heart of their learning experience, allowing them to develop both personally and professionally within their chosen legal employment sector. This is in accordance with the Identity, Personalisation and Reflection aims of the ESJ Framework. Music Industry Business Affairs and Contracts is a rapidly growing international sector, offering diverse employability opportunities to future-ready students.

Module Aims:

1. To provide students with a critical understanding of key contract types used in the music industry,
2.To equip students with the ability to interpret and analyse the legal and commercial terms within music industry contracts,
3.To develop students' practical negotiation skills in real-world music business contexts
4. To explore the role of power, ethics, and representation in contractual relationships
5. To prepare students for career engagement with contracts by fostering critical literacy in contract structure, and communication strategies

The Event Experience

This module aims to equip students with the theoretical knowledge and practical skills necessary to evaluate events experiences across a range of settings, including entertainment, cultural, business, and tourism. It introduces key concepts from experiential marketing and consumer behaviour theory as they relate to event management and explores principles and frameworks of event design, with particular emphasis on understanding and enhancing the attendees’ experience. Students will have the opportunity to apply their knowledge in a real-world events context by conducting a small-scale observational research project on a ‘live case study’ aimed at evaluating an event. The module encourages critical reflection on the relationship between theory and practice, providing deeper insight into what it takes to design, evaluate, and manage meaningful and engaging event experiences.

Aims of the module:
1. You will be equipped with the knowledge and skills necessary to evaluate a wide range of event types.
2. You will apply concepts and theories of experience management and experiential marketing to real-world events.
3. You will understand the significance of interactive elements and experience design in staging memorable events and in shaping the attendees’ experience.
4. You will develop confidence in using appropriate research, analytical, and discursive skills to investigate various aspects of the event experience across a range of event types and industry contexts.

The Practice of Consultancy

Imagine yourself stepping into one of the most dynamic and influential sectors: consultancy. This field is booming, with a strong growth trend that shows no signs of slowing down. In the UK alone, you will find an industry that employs over 255,000 professionals and is valued at an estimated £16 billion per annum, making it the second largest consultancy hub in the world after the US.

As a management consultant, you actively engage with stakeholders to deliver objective, specialist advice. You diagnose issues and inefficiencies, solve problems, improve performance and implement solutions that drive complex change, maximise growth and create value for organisations.

In the Practice of Consultancy module, you gain the practical research and consultancy skills essential for a successful consulting career while preparing for your final-year Consultancy Project. This module introduces you to key research methods, equipping you with a hands-on understanding of the tools and techniques for problem analysis and issue clarification.

You will apply a range of frameworks to structure your diagnostic analysis and strategic thinking. Management consulting encompasses a wide array of activities, and as a consultant, you must be both client-oriented and solution-focused. In this module, you will develop expertise, resourcefulness, critical analysis, creative thinking, relationship management, empathy and communication skills; each essential for building trust and ensuring your recommendations are implemented effectively.

Advances in technology now provide organisations with unprecedented access to vast amounts of data that you can harness for evidence-based consultancy. You will explore how emerging technologies, such as artificial intelligence and advanced analytics, are transforming traditional consultancy practices. You will learn to integrate these tools with conventional desk research to validate and contextualise your data findings, thereby enhancing the robustness and relevance of your recommendations. You will also explore hypothesis testing to uncover actionable insights from data and drive evidence-based decision. This hands-on experience equips you with both critical analytical skills and the ability to communicate your insights effectively, ensuring you remain competitive in the dynamic world of business consulting.

In summary, this module aims to:

1. Develop your diagnostic ability to identify and clarify root issues within an organisation;
2. Hone your skill in applying appropriate methods to solve complex consultancy challenges;
3. Strengthen your ability to combine analytical frameworks, AI-supported insights and independent analysis to assess market opportunities and formulate actionable recommendations, and
4. Cultivate the capability to critically interpret statistical outputs and effectively communicate your findings to support robust, evidence-based decision making.

Creating a Winning Business 1

Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas and/or solutions are worth investing time and money in and which are not?

This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

The foundation of the module is a live client brief with a real organisation, where you will develop your own solutions leading to a presentation and designing a consultancy type. At each stage you will learn the concepts covered in the module by applying them to the brief.

This module will be delivered through weekly lecture/seminars. The sessions will consist of a combination of theoretical input and problem-based tasks, supported by multimedia, including videos, case studies and student-centred discussions. You absolutely need to attend regularly each week to keep up.

Students will be able to receive support from the work placement team at the University for how to identify a relevant business for the assessment tasks.

The Student Enterprise at London Met will provide guidance to any student considering setting up their own business or wishing to utilise their knowledge to work as a freelancer.

The module is particularly relevant to anyone engaged in business or working at setting up his/her own business. Those considering starting their own business, working for an SME or taking on an intrapreneurial role within a large organisation will find application and a plethora of take-aways.

Please note:
● International students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of consultancy dates and hours by the Module Leader and the University Visa Compliance Team.
• Submission of timesheets signed by a line manager/supervisor.

Empowering London: Working within the community

This unique module will provide insight into key urban issues affecting London (which are additionally relevant to other large cities around the UK and the wider world) before applying your academic knowledge in a practical setting.

You will undertake 50 hours of hands-on work experience with a London community focused organisation, tackling real-world challenges such as inequality, crime, health disparities, and climate change. Along the way, you’ll develop professional skills and reflect on your personal and professional growth to assist you to reach your graduate career goals.

Support is provided to help secure suitable placements which can be remote or in-person.

The module supports the University’s Empowering London initiative and promotes inclusive, ethical practice.

The module aims to enable you to:
● Effectively express and understand your current skills and abilities in relation to your career values and goals
● Practically apply the knowledge gained through your course programme to a work/neighbourhood environment
● Make a positive contribution to the challenges of current social and economic issues facing the University’s local communities and consider these from national and global perspectives
● Gaining unique insight of current challenges facing cities in the areas of social wealth; the environment; discrimination; health; poverty and deprivation and crime and partner with community institution to design potential solutions
● Gain understanding and direct experience of the graduate level skills, knowledge and insights required for inclusive practice and problem resolution within institutions to enable you to become an inclusive leader in society
● Recognise your personal and professional development through your work based practice and how to apply the experience and knowledge gain to your future goals

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Learning through Work

This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.

Work Based Learning modules are designed to enhance students’ personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learner’s studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.

• Students will be contacted prior to the semester to provide support in securing work based activity in good time.
• It is a student's responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them.
• The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements.
• Learners may be able to utilise existing employment, providing they can demonstrate it is personally developmental and involves a relevant level of responsibility.
• In addition, students may be able to complete the Work Based Learning hours during the summer prior to the academic year a student is taking the module.
• Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet the requirements of their visa. These will need to be signed by their line manager/supervisor.

The module aims to enable students to:
• Effectively express and understand their current skills and abilities in relation to their career values and goals.
• Practically apply the knowledge gained through their course programme to a work environment.
• Gain an in-depth insight of a work environment
• Make a positive contribution to the employing organisation and demonstrate inclusive workplace practice.
• Recognise their personal and professional development learning and apply to their future goals.

Please note:
● Students will be contacted prior to the semester to provide support in securing a Placement in good time.
● Students are responsible for applying for opportunities and to engage with the Module Team/Employer Engagement and Placements Team to assist them.
● The suitability of any opportunities sourced by the student will be assessed by the Module Team/Employer Engagement and Placements Team and all placements must meet Health and Safety requirements for Higher Education Placements.
● Students on a Student Visa must ensure their placement meets UKVI monitoring requirements. This includes:
• Prior approval of placement dates and hours by the Module Leader.
• Submission of timesheets signed by a line manager/supervisor.
• Ongoing engagement with the Module Leader and the International Student Support Team.

Research Methods for Marketing and Creative Industries

In this module, you will be introduced to the theoretical and practical foundations of empirical social science research design for marketing and creative enterprises. How we undertake research ultimately depends on the nature of your research question and the type and kinds of evidence that are available. There are strengths, weaknesses, and trade-offs to most of the research design decisions we make. The overall aim of this module is to understand the consequences of the design decisions you make. Specifically, the module aims:

1. To teach you how to critically review empirical research.
2. To teach you how to sample and collect data.
3. To teach you how to analyse the data you collect.
4. To prepare you to undertake your final year dissertation.

Event Project Management

This module responds to the central need for event managers who are confident and capable of structuring, organising, managing and delivering projects that vary in size and scope. To this end, the module equips you with an understanding of the complexities of managing projects using a variety of resources and project management tools. You will become familiar with the project business case, the detailed planning and the use of Work and Organisational Breakdown Structures and their management, the timeline, budgeting and cash flow along with the monitoring and control of the project. In addition, the module covers the management of human talent in successful projects through the study of appropriate models of leadership, team behaviours and motivation and methods of conflict management and resolution. These working frameworks are applied in the context of quality management for events with the aim of nurturing event managers capable of planning and managing projects that are sustainable across operational areas of event projects. These areas include the sustainable planning and management of water, transport, energy and food resources along with effective approaches to managing waste stemming from event projects.

The module aims to enable students to:
• assess projects to determine the approach most likely to succeed
• contribute to the design and development of effective event projects that provide governance, assurance, support and direction to the project team
• prepare key project documents and communicate project management plans effectively
• apply the concepts of quality and sustainability across all stages of event project planning and management

Event Safety, Policy & Regulation

The module will explore key principles of event safety, including risk management, crowd control, and emergency planning, with an emphasis on their application in real-world event contexts. It will examine the regulatory frameworks governing event management and assess their significance to the planning and execution of safe and successful events, while also exploring the influence of local, national, and international policies. Additionally, the module broadens perspectives by examining the relationship between the creative industries, events, and cultural and urban policies, considering how cultural infrastructure, events, and festivals position places as hubs of leisure and cultural consumption.

Aims of the module:

You will develop knowledge and practical skills in event safety, focusing on how to plan, manage, and deliver safe events in a variety of settings.
You will gain a thorough appreciation of the regulations and legal frameworks that govern event management.
You will examine the role of organisational and governmental policies in shaping the planning and execution of events.
You will explore the relationship between events, cultural policy and the creative industries.

Entertainment Experience Strategies

Entertainment Experience Strategies is an advanced module that will equip you with professional skills in experience design, modelling and implementation.

You will learn various approaches to experiences and entertainment.

You will understand experience management for different industries in physical, augmented and digital environments. Social and psychological aspects of events, entertainment and experience delivery is combined with branding, PR and audience interaction in your chosen sector.

Broad applications of this module range from marketing, PR strategy and brand reinforcement, to conceptualising distinctive events, or advanced strategies where the product, like music or a game, is used to market itself through audience engagement tools.

You will analyse methods, case studies and scenarios connecting several industries through entertainment or experience management.

You will develop expert knowledge of entertainment and experience models used in the media, music, and other cultural sectors, but also in corporate events, leisure and branding.

You will then apply this knowledge through workshops and exercises, designed to help you select, define and develop an experience model for any of the following: Events, music campaigns, games, movies, product launches, brands or targeting new audience profiles, etc.

You will choose the subject and approach:
You may analyse an existing entertainment / experience concept or design your own model for your own career focus. Examples include: direct marketing in events and festivals; AI-powered dashboards; sustainable events with minimal use of technology with fitting PR and marketing mixes; special music events integrated with marketing; streaming services across content industries; startups in any cultural/creative sector; apps; project development for enhanced on-site experiences; new business idea development for music, events, media and entertainment, etc.

Event Sponsorship and Fundraising

The module examines various marketing and funding practices used in the events industry and the role events can play in the marketing of other organisations, products and services. It explores the relevance of sponsorship in events marketing and its strategic use in marketing communications and branding. It also considers both the use of events as part of organisations’ fundraising efforts and looks at ways in which events can secure funds and support from a range of stakeholders.

Building on students’ existing knowledge and understanding of marketing and marketing communication concepts and theories gained developed earlier in the course the module will explore the principles and practice of sponsorship and fundraising in an event context.

Aims of the module:
1. You will explore the nature, role and application of sponsorship and fundraising in the events industry and the role events play in sponsorship and fundraising strategies for various organisations in sectors including commercial, cultural and not for profit.
2. You will develop an in-depth understanding of current sponsorship and fundraising theories and practices and the ability to apply these in an events context.
3. You will gain the theoretical knowledge as well as practical skills necessary to develop and market sponsorship ready events.
4. You will learn strategies to secure financial/marketing support for events from partners and other stakeholders.
5. You will enhance key professional competencies that are highly valued in the industry, including research, applied analysis, critical thinking, problem-solving, and effective communication.

Media Campaign Design and Delivery

Media Campaign Design & Delivery provides core skills and knowledge through practical project design for media campaigns for any brand, client and artist, event or release, in any media and formats eligible for events and music industry contexts. The module is also available as an option to Study Abroad students and across the MCE.

This is a core module for Events and Music Industries students. It is focused on diverse projects in these sectors - and it is about marketing and any number of creative enterprises, it is also suitable for anyone studying marketing, creative industries or any related arts or culture industry courses.

In the Media Campaign Design & Delivery module, you will attain practical knowledge and:

Learn how to design a media campaign for any project or client in the events and music industries, with opportunities for projects in related cultural and creative sectors

Understand and critically assess the contemporary media environments used for marketing and PR purposes

Engage in practical application of theory, ranging from positioning to content use and social media tactics

Evaluate and reflect on imperatives of teamwork including the internal structure of teams and units

Apply the experience and insight from this and other modules to problem solving and delivery of projects

Utilise a variety of resources from our in-house Case Study Repository / Catalogue, as well as from our library services, to learn from case studies akin/analogue to the project and/or campaign you are embarking on.

Work independently on projects and campaigns, individually and in teams and units, with tutor supervision and mentoring.

Create industry-ready results and outcomes.

Venue Management

The significance of venues in event delivery cannot be underestimated—they play a vital role not only in design and operations but also in shaping the audience expectations and overall experience. Understanding venue management provides students with essential insights into how live events are planned, coordinated, and executed, as well as the relationships with key providers and suppliers. It also highlights potential career paths for aspiring event professionals.
This module examines the fundamental principles and practices of venue management within the context of events, entertainment, and related settings. Students will explore the operational, strategic, and commercial responsibilities in venue management while investigating current trends and challenges in the sector. The module also looks at the role of the venue manager and the dynamic interplay between venue operations and event management.
A strong emphasis is placed on real-world case studies, industry standards, and professional practices, equipping students to navigate the practical realities of working with a wide range of facilities—from grassroots live music venues and cultural spaces to arenas and convention centres.
Aims of the module:
You will develop an appreciation of the strategic role of venues in the delivery of events
You will assess different criteria used in undertaking venue selection
You will examine the relationships between venues, event organisers, and suppliers.
You will investigate current issues and developments in the venue sector
You will be able to apply sector best practices

Artist and Repertoire

This module provides a critical understanding of the interface between the creative industries and the artists who provide the underlying content for these industries. Specifically, record company A&R (Artist and Repertoire) and music publisher roles and functions, and management functions are examined, and the underlying principles of successful A&R practice are distilled, from what is often erroneously considered to be an area of subjectivity.
The module will examine the extent to which there is an objective process for the successful undertaking of A&R activities. Within the context of artist and repertoire, the module will explore the interplay of music scenes, pioneering artists, classic albums, talent discovery, the role of independents, and the concept of artist development. Theoretical and practical components will shape the student's understanding of the critical functions of discovery, assessment, and development of talent within creative industries. A&R skills are perhaps of greater importance than ever, even if they will be utilised increasingly outside of the traditional record company framework. The skill sets associated with effective processes of discovering, assessing and developing creative talent are central to those required by students of the music industry, but also have broad transferable benefits for those studying other creative sectors, such as fashion or events, and the module can therefore stand as an EoK module and also a study abroad module.

ESJ Framework:

This module will give students the opportunity to choose their subject of assessment within the syllabus according to their own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
This module will place students at the heart of their learning experience, allowing them to develop both personally and professionally within their chosen legal employment sector. This is in accordance with the Identity, Personalisation and Reflection aims of the ESJ Framework. A&R is a rapidly growing international sector, offering diverse employability opportunities to future-ready students.

Module Aims:

1. To develop students’ understanding of the evolution of popular music within artist and repertoire.
2. To introduce students to the various elements of popular culture.
3. To connect relevant economic concepts in production and consumption of popular culture to the creative dynamics and changes in styles, genres and modes of communication.
4. To understand the analytical tools at students’ disposal, including but not limited to critical theory, and the economy of the creative industries.
5. To comprehensively introduce the A&R globalisation of music
6. To create an overview of the impact of global music repertoire
7. To introduce the context of global A&R, music licensing and market strategies

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Consultancy Project

The Professional Consultancy / Project module serves as a capstone experience, requiring students to undertake a business-focused project designed to enhance their employability and support ongoing professional development.
As part of this module, you will complete and document an individual project that not only consolidates your learning throughout the programme but also allows you to apply your knowledge in a real-world context. It provides a valuable opportunity to demonstrate the professional competencies you’ve developed over the course of your studies.
If you are currently employed, you may choose to base your project on a work-related consultancy initiative, subject to your employer’s approval. Alternatively, you may opt for a research-based project.
You will present your project through an online presentation. This module offers a platform to showcase your professional credibility while applying your academic, business, and technical skills in a practical setting

The Professional Consultancy Project aims to:
1 , Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
2 , Demonstrate the ability to assemble a coherent and sustained piece of writing that evaluates a business/project problem/solution
3 , Create an opportunity to continue the development of a range of skills associated with research, including analysis, interpretation, written expression, formal report writing, and self-managed study
4 , Engage students in a complex, integrated activity that will consolidate and integrate previous skills and learning
5 , Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task

Those studying on a Student Visa will only be able to complete work-based project option of this module if it meets UKVI monitoring requirements including: approval of the placement dates and hours by a Placement Officer prior to starting the placement, submission of weekly timesheets for the hours undertaken, signed by their contact at the business and continued engagement with the Placement Officer as well as the International Student Support and Compliance Team.

Contemporary Issues in Events

This module critically examines contemporary issues faced by event organisers, policy makers, and other stakeholders in both the UK and globally. It also aims to deepen students’ conceptual and practical understanding of events management by situating events within a wider societal context. Students will explore key theories and fundamental concepts that underpin the academic study of events while also engaging with current challenges, trends, and emerging professional and research themes. The module encourages critical reflection on the evolving nature of events and their role in shaping, and being shaped by, societal dynamics. The overall aim is to equip students with a broader critical understanding of the events management field both from a theoretical and industry perspective.

Aims of the module:
1. You will examine some of the key theoretical concepts and contemporary issues facing events and their implications for practice
2. You will develop a critical understanding of the role of events in contemporary society.
3. You will critically explore events from a sociological and anthropological perspective and from socio-economic and cultural angles.
4. You will be empowered to relate theory to practice and become a more rounded event professional.
5. You will further develop and enhance your analytical and critical abilities and communication skills.

Dissertation for Marketing and Creative Enterprise

In this module, which will be taught in the final term of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in MC6P02S and continue their research by deepening their knowledge further through data collection, analysis, and the write-up of a dissertation.
Student research in MC6P02S will have already involved the review of a wide range of publications (secondary data sources) around the broad area of investigation, and this will have led to the formulation of a research proposal for their dissertation.

In this module, students will pursue a robust enquiry using the research methodologies with appropriate methods of data collection, data processing, and analysis designed. Both the process, the knowledge, and the skills gained will inform their approach to this module. Completion.
The ability to critically analyse, synthesise and present data in a usable format will contribute to their management capability. Students' ability to undertake an investigation into a marketing and creative industry topic, analysis of data evaluation and synthesis will make a practical and theoretical important contribution to their field and help them to prepare for a graduate job market or postgraduate studies.

Specifically, the module aims to allow students to:

1. Conduct the study accordingly by analysing and interpreting data
2. Report their investigation in the form of a professional dissertation

Dissertation for Marketing and Creative Industries

In this module you will have the opportunity to undertake in-depth and independent study of a topic from your course that has most inspired you. Using the research skills you learned in level five, you will undertake a marketing or creative enterprise dissertation. The overall aim of this module is for you to execute a research project that makes a practical and theoretical important contribution to your field. Specifically, the module aims:

1. To teach you how to execute a research project
2. To teach you how to write up a research project.
3. To provide you with a project to be used as an example of your abilities in the job market.
4. To reflect on the skills demonstrated through producing the research and on your broader graduate career development.

Dissertation for Marketing and Creative Industries

In this module you will have the opportunity to undertake in-depth and independent study of a topic from your course that has most inspired you. Using the research skills you learned in level five, you will undertake a marketing or creative enterprise dissertation. The model aims to allow students to:
-Decide on a suitable research area
-Propose a feasible study investigating their field of interest
-Present their plan and defend it accordingly
-Conduct extensive literature research into their chosen topic
-Develop a suitable proposal including a literature review and methodology

Conference Management

The principal aim of this module is to provide students with insight into and appreciation of how conferences and the wider corporate events sector operate, with a focus on the design and management of events across various industries, as well as their complexities—particularly i the roles they play within the broader tourism and events sectors.
To this end the module seeks to explore both the supply and demand sides of the industry, including examining the roles of organisers, venues and suppliers along with the full spectrum of activities that take place before, during, and after a conference as well as the importance of technology in conferencing experiences. Students will also explore the purpose of these events, their scope and value within the broader business tourism landscape and consider current trends and emerging issues that influence how such events are planned, hosted, and managed in an evolving global context.
Aims of the module:
1. You will develop an in-depth and critical understanding of the conference sector within the events industry, including its purpose, structure, and role within the broader events and tourism contexts.
2. You will critically explore current issues and trends affecting the conference and business events sector and engage with these critically to generate informed ideas and potential solutions.
3. You will gain insight into the organisational and managerial skills required to design, plan, and operate conferences and other corporate events effectively.

Creative Artists Rights and Legal Disputes (Option)

The module explores how creatives, celebrities, media and performing artists are impacted by the rights and business environment and explores the legal and ethical frameworks that underpin creative ownership, authorship, and artistic rights in the creative industries. Students will examine how rights are defined, protected, and contested. Through case studies of high-profile disputes, students will develop critical insight into the rights challenges faced by media, music, arts and entertainment producers. The module equips students with practical knowledge of artists’ rights, licensing mechanisms, dispute resolution strategies, in the global creative economy.

ESJ Framework:

This module will give students the opportunity to choose their subject of assessment within the syllabus according to their own particular interests, in accordance with the Inclusive Assessment aims of the ESJ Framework.
This module will place students at the heart of their learning experience, allowing them to develop both personally and professionally within their chosen legal employment sector. This is in accordance with the Identity, Personalisation and Reflection aims of the ESJ Framework. Creative Rights management is a rapidly growing international sector, offering diverse employability opportunities to future-ready students.

Module Aims:
1.Understand the legal, business, and cultural context underpinning creative artist rights and the enforcement of these rights through contract, litigation and legal procedure
2.Understand the relevant boundaries between civil rights, criminal offences and government regulation of the entertainment industries.
3.Understand the legal issues underpinning legal disputes and case strategy and conduct
4.Understand the commercial impact of the various rights considered
5.Consider the implications of new technology, social media platforms and related issues on artist rights
6.Develop skills of legal academic reading, and research
7.Critical Thinking and Writing