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Marketing - MA

Why study this course?

This master's degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you'll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.

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The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment.

The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general.

In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today's challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the inter-relationships between the various modules.

The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. You'll become independent and reflective learners, able to continue your learning in your chosen profession.

A key principle of the course is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing environment.

Guest speakers from key industries and visiting professors will support the course tutors in the delivery of the course.

Depending on the pathway professional body exemptions or dual awards will be available. 

Assessment

You'll be assessed through unseen written exams, presentations, reports and a dissertation,

You will be required to have:

  • a minimum of 2:2 (or equivalent) in any subject discipline
  • a full university application form will need to be submitted which includes a detailed statement to support your application
  • Mathematics GCSE at grade C (grade 4 from 2017) or above (equivalent)

 All applicant must be able to demonstrate proficiency in the English Language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT). For more information about English qualifications please see our English Language requirements.

Core modules include:

  • Creativity and Innovation in Marketing
  • Digital Marketing and Social Media
  • Marketing Research in Practice
  • Strategic Marketing Management
  • Understanding Consumer Behaviour
  • Business Research Project

Retail Marketing pathway modules include:

  • Retail Management and Marketing
  • Retail Design, Buying and Merchandising

Advertising pathway modules include:

  • Advertising Management
  • Contemporary Adverting Practice

PR pathway modules include:

  • Public Relations Strategy and Planning
  • Contemporary Theory and Practice in Public Relations

The course prepares students for roles in marketing students for various roles in marketing in the UK and overseas. Marketing Week (2015) voted the role of Marketing Manager as the best job in the UK.

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

How to apply

Use the apply button to begin your application.

When to apply

You are advised to apply as early as possible as applications will only be considered if there are places available on the course.

Fees and key information

Postgraduate
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This course is subject to validation.

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