The corporate logo consists of two elements: the written words and the cosmos graphic. The two elements shouldn't be separated or altered when representing the University with a logo, except when the cosmos graphic alone is being used in either of the following instances:
- as a profile picture for a London Met-affiliated social media account – please see our guidelines for branding London Met-affiliated social media accounts
- as a pattern in one of the ways outlined in our guidance for using the cosmos as a pattern
For certain applications, such as invitations, the London Met logo can be embossed, debossed, varnished or foiled. Do not use other finishes or cut-outs.
The University’s sub-brands are represented with graphic devices closely tied to our main corporate logo. London Metropolitan University’s recognised sub-brands are:
- Guildhall School of Business and Law
- School of Computing and Digital Media
- School of Human Sciences
- School of Social Professions
- School of Social Sciences
- The School of Art, Architecture and Design
- The Rocket
All other units of the University, catering outlets on site and University initiatives must represent their name using text only, making use of the University logo or a related sub-brand logo. A research centre, for example, should represent its name in text and may choose whether to use the London Metropolitan University logo or that of their school.
Sub-brand logos outside of the permitted variants for our recognised sub-brands can dilute our identity and cause audiences confusion about the origin or authenticity of publicity materials.
If you have questions about sub-brands or how to represent an area of the University please contact the marketing team for guidance.
The Students’ Union has a legal identity separate to that of the University and has a separate brand. Where the two organisations work in partnership and the SU uses the University's logo (for example on a poster promoting a joint project) it must adhere to the University's brand guidelines.