Behind the Scenes at Arsenal FC

Sport Business Management students get an exclusive tour of the Emirates

Date: 28/04/2015

Sports Business Management students enjoyed a 'behind the scenes' tour of Arsenal FC's Emirates Stadium. Arsenal executive Samir Singh shared with students unique aspects of the business model of Arsenal, such as their close relationship with Emirates that has lead to Emirates pursuing dual stadium and naming rights.
Introduction to the Sports Industry module leader Dr. Stephen Hills said "We are fortunate to have Arsenal FC as a neighbour and we appreciate their hosting of our students. The tour provides an opportunity for my students to see how the theory we discuss in class is applied in the sports industry."
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Behind the Scenes at Arsenal FC