Ask for KTP Success

Ask nominated for best Knowledge Transfer Projects Partnerships award by the Technology Strategy Board

Our Knowledge Transfer Projects (KTP) go from strength to strength. The Organisation is Ask Electronics, a London-based store and online retailer of consumer electronics. Ask has recently been nominated for the best KTP Partnerships award organised by the Technology Strategy Board (TSB).

The project entitled ''To develop and implement a comprehensive marketing strategy addressing brand development and growth in traditional and online sales, coupled with the development and implementation of a CRM system and host of bespoke e-business solutions'' was con-ducted during 2010-2012 and led by Professor Karim Ouazzane.

The company benefits directly from the project:
Online sales doubled, profits trebled
Five new stores have been opened across the UK
An off-shoot company “Ask Outlets” has been opened
40 additional staff have been recruited
Compete with companies such as PC World
Recognised by Amazon for growth.

The University benefits directly from the project:
One PhD completion
Two conference/journal papers
Consultancy through WOW Agency
Real life scenario can be used in Masters course delivery.

Ask and London Met will now be embarking on a new strategic project in the area of Business Forecasting.