The photography we use at London Met expresses our values and personality and helps us to connect with our students, staff, partners and other stakeholders. All of our imagery should convey a sense of who we are: diverse, friendly, confident and welcoming.
Our visual style is contemporary, aspirational, inspiring, human, friendly and relaxed. Images should always be in focus and preferably in natural light. When choosing a photo do keep in mind the purpose of your communication. Images should be relevant and help you to tell a story.
Using images of real students helps us to connect with our audiences - prospective students can see themselves in an image of a student at our campus. Clothing worn for photo shoots should reflect the everyday lives of our students and staff.
Please avoid using stock photography where possible. Images of people, particularly those used to represent students or staff, should always be the University's own images and never purchased from websites or downloaded from the Internet. Images of our staff and students should be representative of our community and it is important that we use real images of our community to convey that – even when we are talking about students generally, for example to promote a new student-led initiative at the University. We have an excellent range of images of undergraduate and postgraduate students as well as staff members that you can use – please contact firstname.lastname@example.org for more information. Similarly, images used to represent our facilities should always be images of our actual facilties. A stock image of a random science lab, for example, should not be used to accompany content about our Science Centre – we must provide an authenic image of our own University and the people and facilities within it. Stock images or graphics of objects, eg a series of test tubes to represent the chemistry subject area, are permitted if there is nothing available from the University's repository of images.
If you do need to use a stock image, please make sure that you download the correct size and that you have permission to use the image. Many photographers will request that you credit their name on your publication or website.
Please get in touch with the Marketing team if you have any doubts about whether or not you can use an image.
When choosing images for printed design projects please make sure that you are using high-resolution images.
Choosing an image at 300dpi (dots per inch) is the best way to guarantee pin sharp images when printed. Images and logos saved from websites are most likely to be between 72 and 96dpi and are therefore unsuitable for printing.
If you are unsure whether the image you’d like to use is high-res enough, please contact Marketing.