Ajay Hothi is a Senior Lecturer in Visual Communication in the School of Art, Architecture and Design. He writes about art, about design, about sport, and about writing.
![](/media/london-metropolitan-university/london-met-photos/faculty-photos/the-cass/cass-staff-profile-photos/_Ajay-Hothi-(1).jpg)
Ajay Hothi
Ajay’s writing appears in publications including Artforum, Art in America, Frieze, and Art Monthly, among many others. As a filmmaker, he has made documentaries for broadcast on BBC Radio 2 and Radio 4, and for exhibition at venues including Serpentine Gallery and Design Miami. He is the editor of 'A cut a scratch a score' (Art Editions North, 2015), on performance art and exhibition, and the author of 'This is art writing' (2018), on independent artists’ publishing. He is a PhD candidate (Kingston University), and holds an MPhil in Critical Writing in Art & Design (Royal College of Art).
Ajay also teaches Critical and Historical Studies for Design at Kingston University and the Royal College of Art.
Module Leader: Critical and Contextual Studies (Visual Communications)
Ajay's PhD research examines how association football clubs design their fanbases, from local level to global brands; from the socialist cooperative to the international corporation. The aim of this research is to determine design languages as they are applied in practice. Ajay's MPhil thesis examined writing as a methodology of visual art-making, from experimental publications of the 1910s-1950s, to the work of contemporary multimedia artists.
A key feature of this research is oriented writing: the presentation of writing as a self-reflexive dialogue with form and function; writing as a space for agency, discourse, industry and applied practices.
- This is Art Writing (2018)
- A CUT A SCRATCH A SCORE (Art Editions North, 2015)
Email: a.hothi@londonmet.ac.uk