London Metropolitan University hosted its annual celebration to celebrate the success of music and live entertainment students.
Date: 15 May 2017
London Metropolitan University hosted its Orchard Lab Annual Plenary on Tuesday 9 May 2017.
Held in the Henry Thomas Room, at the Holloway campus, the event was well attended by staff and students.
“Now in its seventh year, the Orchard Lab, is the world’s first and best-developed module of its kind,” said Milan Todorovic, course leader for BA Music Business and Live Entertainment in the Guildhall School of Business and Law.
“Having been developed with The Orchard, one of the world’s first, leading digital music distributors, The Lab is now our very own, fully-independent experiential project-based module where student teams work with industry clients to develop and enhance their online marketing, branding and Direct-To-Fan (D2F) strategies. The event is supported by our Course Patron, Visiting Professor Erik Nielsen, himself a leading innovator in D2F and interactive music marketing.”
The session offers London Met students the chance to present their Digital Music Marketing projects before a panel of industry experts, offering students real life feedback on their work.
The panel was made up of Honorary Visiting Professor, Erik Nielsen, who also works with Wingnut Music, Rocket Music and is the Chair of the Music Managers Forum UK Educational Board; Dr Simon Jones, Dean of the Guildhall School of Business and Law; Stephen O’Reilly, Head of Marketing at IE Music; as well as graduates who have previously studied The Orchard Lab.
Students were given feedback on their work and offered direction and guidance. A gala ceremony and a showcase, celebrating final year student achievements, was hosted at the end of the event.
The Orchard Lab Annual Plenary is held every year to celebrate students’ work. Each year, industry experts are invited to attend to offer insight and advice to students.