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Music Business and Live Entertainment - BA (Hons)

Why study this course?

The music industry is transforming and this degree will teach you how and why. Designed to give you the skills, knowledge and contacts required for a successful career in the music and entertainment industry, on this degree, you’ll study unique, advanced modules co-delivered with prominent industry partners and gain hands-on experience in the field. You’ll also have access to exclusive training opportunities that will prepare you for your career. 

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At London Met, we bring new skills and approaches to every aspect of the music business. Digital music marketing, live music, record operations and talent management are just some of the modules co-delivered in practical settings, while the study of music law, management, publishing and market analysis will equip you with the business skills you need to get ahead in the industry. Our industry partners and visiting professors will mentor your work in several modules and you may even gain exclusive access to Music Managers Forum (MMF) training.

You’ll have the opportunity to set up live events at London music venues and learn how to develop and sign artists and songwriters. You’ll also run music-marketing campaigns from our online labs and create new business models or have a go at running your own production projects. We’ll teach you how to analyse music genres and develop skills to license music and new music services. You’ll also learn about new global music markets and there will be study trip options to back this up with experience abroad.

Succeeding in the new music business is about advanced skills and industry access. This course, endorsed by visiting professors Erik Nielsen, Scott Cohen and Rob Dickins CBE, provides both through industry partnerships and professional expertise, giving you all the grounding you need for a successful career.

Assessment

You’ll be assessed through essays, business reports, individual and group research projects and a final project. Teaching and learning methods include lectures, group tasks and workshops.

Techniques used during the workshops and group tasks will include brainstorming, idea generating, role-playing scenarios, case study analysis and project design.

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades CCC in three A levels (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma) in academic or business subjects
  • English language and mathematics GCSEs at grade C (grade 4 from 2017) or above (or equivalent) are also required

These requirements may be varied in individual cases.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Accelerated study

It may be possible to enter the course in Years 2 and 3 if you have a relevant Foundation Degree, Higher National Diploma (HND) or equivalent.

The modules listed below are for the academic year 2017/18 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:

  • This module currently runs:
    • all year (September start) - Tuesday afternoon
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Monday afternoon
    • all year (September start) - Monday morning
    • all year (September start) - Tuesday morning
    • all year (September start) - Wednesday morning

    The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, coordinate, lead and oversee the work of others in order to meet organisational goals efficiently and effectively. The problems and challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers and leaders to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and along with numerous other activities, achieve organisational success.

    This module provides students with an introduction to both traditional and contemporary management approaches to enable them to formulate effective business decisions when facing the demands of modern management. In addition to knowledge, the module provides students with management skills, such as self- awareness, communication and teamwork. A focus on attributes such as critical thinking and decision-making will help to prepare students for the ‘real world’ of business and management.

    This theory-to-practice approach is embedded in the module through the use of a business simulation which will help students to understand and apply key business concepts. Designed to replicate the multidimensional nature of business and management it encapsulates fundamental cross-functional disciplines such as sales, marketing, operations and finance. It progressively leads students through major decisions including human resources through to strategy as they manage their own virtual company.

    As each decision period progresses, students are given more control over their company, eventually becoming responsible for distribution, operations, product development and financial decisions. Student teams compete against each other in an online multiplayer environment.

    This simulation provides invaluable hands on experience for students, requiring them to analyse data, collaborate with each other, and make managerial decisions. By bringing concepts to life it also encourages more engagement with the theoretical material they are learning.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Wednesday morning

    This module provides an Introduction to the Events, Music, Sport and Tourism Industries. A foundation to Higher Education study is also embedded in the module. Students are encouraged to become critical, reflective learners who can communicate effectively and understand different types of information. The module provides a foundation for research, relevant to their higher education study.

    With an emphasis on a co-creation of knowledge, the module engages students in an exploration of themes and topics that are appropriate to their field of study, and to themselves as learners.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday afternoon
    • all year (September start) - Thursday morning

    This module provides an introduction to the study of the marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision making based on the application of the marketing mix.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday morning
    • all year (September start) - Wednesday morning
    • all year (September start) - Thursday afternoon
    • all year (September start) - Wednesday afternoon
    • all year (September start) - Monday afternoon
    • all year (September start) - Monday morning

    This module introduces data collection and presentation skills in the context of Business Management. It provides underpinning skills required to deal with numerical information and to make effective use of mathematical and statistical methods of data analysis and interpretation. In other words it provides students with an understanding of the fundamentals of statistical methods necessary for business. The module also introduces the principles of accounting and finance, preparation and interpretation of cash flow and other financial statements and methods of investment appraisal. Overall, this module provides analytical and communications skills relevant to understanding business Information with an emphasis on problem-solving techniques in the context of Business Management.
    The module provides the skills and knowledge required for later modules that develop the quantitative and qualitative aspects of Business Management.

    Read full details.

Year 2 modules include:

  • This module currently runs:
    • spring semester - Wednesday afternoon

    LT5081 - The Applied Research with Field Trip, designed around the model of research-informed teaching, aims to develop critical awareness of the range of appropriate, quantitative and qualitative social sciences research methodologies, and the underlying philosophical and ethical principles of research in the context of creative industries.

    The emphasis is on learning through problem-solving and self-managed projects stimulated by development of students’ ability to relate theoretical material to real world case study, making clear links between theory, research methodology, data collection and analysis. Students design and plan their case study research before departure on the field trip and are encouraged to include mixed methodologies (interviews, questionnaires, participant observation and visual methodologies). Supporting research software will be introduced as data analysis tool.

    Additionally, the module aims to create group cohesion and the sense of course belonging, which is fundamental to improving retention rates as well as overall levels of student satisfaction.

    The content will vary to some extent, based upon the particular destination that is being visited.

    Read full details.
  • This module currently runs:
    • all year (September start) - Thursday morning
    • all year (September start) - Wednesday morning

    Early theories of leadership assumed that the qualities which made great military, social and political leaders were those that would make great industrial leaders. However, the characteristics of leadership required for well-established steady-state organisations are far removed from many
    21st century workplaces where business leaders are confronted with unprecedented complexity and change. For example, the scope of entrepreneurship is widening far beyond micro and small-to medium sized enterprises as organisations that previously could not have been considered entrepreneurial enbrace innovation as a means of survival (Urban, 2012). In order to respond rapidly to changes in the external environment today’s leaders and managers are required to lead and manage innovation, and create an environment that fosters and enhances entrepreneurship.

    This module provides students with an introduction to both traditional and contemporary theories of leadership. It examines how cumulative knowledge of leadership theory can contribute to leading and managing innovation and entrepreneurial activity in modern organisations. Innovation and entrepreneurship are central themes of the module as students explore the characteristics of entrepreurship and identify conditions that foster innovation. Students will have an opportunity to interact with the local business community and are required to identify a local enterprise and interview its founder/current owner to determine whether they demonstrate the dynamic and visionary approach to business proposed by entrepreneurial theory to be typical of entrepreneurs.

    In small groups students are required to explore their own entrepreneurial skills through the proposal of an on-line business application. They are required to use their knowledge of management and leadership theory to manage its development, and they are required to produce a business plan to bring the application to market.

    Throughout the module there is an on-going focus on skills, for example students will be helped through the use of self-assessment questionnaires to identify their own leadership styles and preferences as well as foster their entrepreneurial skills.

    Read full details.
  • This module currently runs:
    • all year (September start) - Friday morning

    The live entertainment sector is the fastest growing part of the entertainment industries at present, and this trend is set to continue in the foreseeable future. The scale of mergers and acquisitions that have created global live entertainment giants such as Live Nation has contributed to this trend. Moreover, the trend of blending experiences across sectors, formats, genres and media has led to the growth in new types of blended events such as interactive streaming for theatre, special events, festivals, talent shows, competitions, and awards ceremonies (Google/YouTube music video awards) among others. Clearly, this is a growing area of industry practice going beyond music and events and encompassing fashion, culture, PR etc.

    Being one of the world’s entertainment industry capitals, London and the UK as a whole have a lot to offer students willing to embark on the practical training and learning in this area. Therefore, in order to boost employability and enhance student experience, we have partnered with one of the most prestigious music venues in London and the world to create the means for enabling students to connect theory and practice in live and blended events environment. Whilst testing knowledge and understanding, we will also encourage students to develop entrepreneurial skills and enable them to learn the key aspects of the law, branding, marketing and management of live entertainment events, merchandising and venue- or set management. This module will have a significant practical component and team work will be at the centre of setting up real life events that would enable our students to network and present their work to real industry clients, panels and investors with the aim of honing their skills to professional level and testing them in a market environment.

    We attained considerable synergies already through existing partnerships with industry partners such as Club Fandango, Concert Live and others enhancing employability and skills. We are set to continue broadening this collaborative approach that benefits students.

    Read full details.
  • This module begins by considering the contractual environment within the music industry and associated sectors. Important contractual areas will be critically examined including management agreements, recording agreements, self-release and 360 degree deals, publishing agreements, production agreements, live performance agreements, sponsorship and merchandising agreements. The emphasis will be on enhanced practical understanding of contractual frameworks, best negotiating practice, and the role and use of legal agreements within the business imperatives of music companies and within the career strategies of artists and managers.
    In addition, the broader “entertainment” industry will be explored in relation to its evolving legal framework.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday afternoon
    • spring semester - Wednesday afternoon

    Why do some companies succeed while others fail? Are some business ideas fundamentally better than others? How can you tell which ideas are worth investing time and money in and which are not? How can you find an idea to pursue that matches your skills, network and passion?

    This module is a key introduction to identifying, critically assessing and developing new business opportunities. The approaches and processes covered can be applied equally to new commercial ideas, social enterprises or new ventures within an existing business.

    The foundation of the module is a live project where you will develop your own startup idea leading to a live pitch and designing a business model. At each stage you will learn the concepts covered in the module by applying them to your own idea. You will have the opportunity to come up with new ideas on the module and do not need to have a business idea before you begin.

    The module is relevant for anyone considering starting their own business, working for a SME or taking on an entrepreneurial role within a large organisation.

    Students opting for this modules, will NOT be able to take “Create a Winning Business 2”

    Read full details.
  • The module will seek to develop students’ understanding of the international market for music and creative media products and services. The creation, management, and exploitation of music by transnational corporations, SMEs, independent record companies, and artist owned “self releasing” entities will be explored against the background of processes of globalisation and digitalisation. Particular emphasis will be given to developing an understanding of new and diverse market territories for the distribution and exploitation of music based products and services.

    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday morning
    • spring semester - Wednesday morning

    This module enables students to undertake a short period of professional activity and to gain credit for their achievements. The activity can be employment activity, a work placement, professional training, volunteering activity in the not-for-profit sector, or where available, within a Virtual Business Environment within the University.

    It is expected that the student should work for 140 hours, for which they will be required to provide evidence. The 140 hours can be completed in 20 working days in a full-time mode during the summer (where available), or spread over a semester in a part-time mode.

    Additionally, learners may in some cases be able to utilise their existing part-time / vacation employment providing they can demonstrate that it is personally developmental and involves a level of responsibility (decided upon submission of the role details by the Module Leader).

    The work based learning activity should enable the student to build on previous experiences and learning gained within their academic course and elsewhere. It should provide learning opportunities for personal development. The student is encouraged and supported in developing the ability to identify applied knowledge and skills that enhance their work performance, ensure their continued improvement and apply theory to practice as appropriate. The learner should develop improved understanding of themselves, and the workplace through reflective and reflexive learning.

    • Students will be contacted soon after they register for the module (e.g. June for those registered for October) to ensure they understand the requirements and are able to find suitable activity
    • The University must ensure that suitable health and safety requirements are in place and the work activity needs to be approved by the module team before they start the role. The suitability of the opportunities will be assessed on an individual basis.
    • Where required, students will be supported in finding suitable opportunities and with all aspects of their job search and applications. The Careers and Employability Team will work with School teams to provide this support. However, it is the students’ responsibility to obtain suitable employment, and roles cannot be guaranteed.
    Read full details.
  • This module currently runs:
    • autumn semester - Wednesday afternoon

    Combining aspects of popular music studies and critical/contextual business analysis, the module explores the development of popular music from within a business context, looking at the commercial drivers behind creative enterprise. Popular music genres, youth cultures, music scenes, pioneering artists, classic albums, A&R, the role of independents, and the concept of artist development will all factor in.
    Additionally, popular music will be explored in the context of marketable genres, artists and their business role, the development of repertoires and portfolios in a creative business context and the overall economic impact of creative change within the context of cultural/creative practice.
    Methods will be analysed with regards to the effectiveness of music talent scouting and promotion, while on the other hand a critical awareness of audience reception will be developed in the context of objectively measurable aspects of creativity such as the psychology of music perception.

    Read full details.
  • This module develops student’s knowledge of the fast-evolving music industry by focussing on historical and contemporary issues and the acquisition of practical skills.

    It provides an intellectual framework for the past, present and potential future management of the music industry, within the UK and internationally. The module uses case study examples and industry frameworks, and enables students to develop the necessary specific management competencies to operate successfully as managers and/or artists within the music industry.

    It will cover all key areas from artist management agreements, recording agreements, digital technology and business models, production, royalties and music publishing, through to live music, distribution, social media, promotion, marketing, copyright and core legal issues.

    The aim is to provide students with a comprehensive understanding of the scope and nature of the music business management processes, from the development of creative ‘product’, to its management, promotion and consumption. Students will have the opportunity to explore how management and business practice is applied across key music industry sectors, from independent businesses, through to large corporations.

    Read full details.

Year 3 modules include:

  • This module currently runs:
    • spring semester - Thursday afternoon

    This module provides a critical understanding of the interface between the creative industries and the artists who provide the underlying content for these industries. Specifically, record company A&R (Artist and Repertoire) roles and functions, and management functions, are examined and the underlying principles of successful A&R practice are distilled, from what is often erroneously considered to be an area of subjectivity. The module will examine the extent to which there is an objective, quantifiable process for the successful undertaking of A&R activities. Theoretical and practical components will shape the student's understanding of the critical functions of discovery, assessment, and development of talent within creative industries. The expertise of Rob Dickins (LMBS Visiting Professor, former Chairman of Warners) will be provided through his involvement in the delivery of certain guest lectures, and will give students an insight into best industry practice in this area. Particular emphasis will be given to developing an understanding of the new and diverse needs for creative talent in the evolving music industry.

    Read full details.
  • This module currently runs:
    • autumn semester - Thursday afternoon

    This module will scrutinise conventional methods of the music business in both theory and practice, focusing on changing business models and creative innovation. Theoretical models will be critically assessed within the unique context of the music industry with particular attention being paid to the digitisation of content and networks. These theoretical approaches and creative phenomena will be explored with regards to the resulting transformation of modes of delivery, types of content, convergence of media and consumer equipment, threats from within and without the music industry through the prism of entrepreneurship and corporate decision-making in practice and theory.
    Students will be expected to critically address deep-rooted practices and positions, examine the new sources of reliable research information regarding the new types of business customers and end users, tactical alliances and shifts in digital services and competing leisure markets. Innovation and change are explored within the context of old and new business models, from traditional portfolio/catalogue development to new media distribution to alliances between and within emerging businesses, both utilising and challenging key concepts in strategic management and recognising the relevance of cultural knowledge in research and development in this area of creative industries. Case study research and business simulation methods will be encouraged in analysis, aiming to develop new approaches to business modelling and innovation in this ever-changing area of business practice.

    Read full details.
  • This module currently runs:
    • all year (September start) - Wednesday morning

    The module will introduce students to intellectual property law and its impact on the music publishing sector, which has particular regard to the exploitation of copyright. The module will address the nature of intellectual property rights and the law which governs their exercise, including patents, copyright, trade marks, passing off and privacy. The module will look closely at copyright and music publishing within the UK music industry, and will analyse the business activities of; major and independent publishers, songwriters and performers, as well as music industry personnel. The module will examine the various collection societies for copyright and royalties, including the MCPS (Mechanical Copyright Protection Society), PRS for Music (Performing Rights Society) and PPL (Phonographic Performance Limited).

    Read full details.
  • This module explores the theoretical and practical matters of strategic decisions in the marketing aspects of the creative industries (e.g. music industry, events, fashion, theatre). Strategic relationships within the Cultural and Creative Industries are especially intensified as a result of transformation of consumer behaviour, economic and business structures and modes of development in content promotion and delivery. The module will strategically examine the applications and roles of Marketing, Public Relations and communications models to creative content, events and media in both theory and practice.

    The practical component consists of industry-supported real-life digital marketing campaigns involving all students. The practical application of Strategic Management theory, Marketing and Public Relations concepts/tactics, and state of the art digital communications/promotions techniques will be the focus this module. Work will be done in teams utilising digital labs at the University.
    The research component of this module will be central to the success of live marketing and publicity campaigns involving all students on this module. This module will thus focus on graduate employability by enabling the final year students to apply their knowledge of a number of disciplines and test the theory in practice, and also enhance their communication and presentation skills, problem solving and decision making, self-management and time-management, numeracy skills in campaign planning and market research, analysing data, application of knowledge and especially - career management.

    Visiting Professors and Industry Partners will take a mentoring role in this module, through special events, presentations and student enterprise showcases such as the Grand Plenary, established as an annual event in 2011, with an expert panel judging student work.

    Read full details.
  • This module currently runs:
    • all year (September start) - Friday morning
    • all year (September start) - Tuesday afternoon

    This module requires students to complete a substantial piece of independent research on a topic of their choice, centred round an area of interest within the context of their discipline. It offers students the opportunity to pursue a deeper understanding in the topical area of their choice. In this module students are assessed by two pieces of coursework, dissertation proposal and the dissertation itself. A small scale of primary research, be it quantitative or qualitative in nature, is required.

    Read full details.
  • This module currently runs:
    • all year (September start)

    The module is designed to develop student employability and increase graduate career prospects. The ‘sandwich placement’ year requires learners to undertake a minimum of 44 weeks full-time work in employment which is developmental and relates to their graduate career goals. Compulsory pre-placement preparation workshops will provide structured learning and support to assist students in their search for an appropriate placement in an industry relevant to their area of study; develop professionalism and the ability to transfer learning from the classroom and previous employment to the placement workplace. During the placement term, students will be supported in applying theoretical knowledge in a practical context, analysing business problems and proposing solutions, and identifying and articulating transferable skills and knowledge developed during the placement. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation and professional awareness through reflective and reflexive learning.

    Read full details.

If you’re studying full-time, each year (level) is worth 120 credits.

In Year 1, you’ll gain an in-depth grounding in the fundamentals of the music industry and creative digital platforms as well as economics, finance and marketing.

In Year 2, you’ll develop your skills with the study of core modules including live music, venues and merchandising and music and entertainment law, as well as a range of optional modules including a music industry practice project.

In Year 3, you’ll study a range of topics including intellectual property and music publishing. You’ll also enhance your skills through optional modules including creative practice and digital music business models.

Year 1 modules include:

  • Introduction to the Music Industry and Creative Digital Platforms
  • Economics and Finance for the Service Sector
  • Communication and Understanding Information
  • Principles and Practice in Marketing

Year 2 modules include:

  • Live Music, Venues and Merchandising
  • Music Industry Management and Music Business Practice
  • Music and Entertainment Law
  • Global Digital Music Distribution
  • Music Appreciation and Creative Methods
  • Music Industry Practice Project
  • Learning Through Work

Year 3 topics include:

  • Intellectual Property and Music Publishing
  • The Orchard Lab: Creative Strategy Practice in Digital Music Marketing
  • Creative Practice and Digital Music Business Models
  • Theory and Practice in Research
  • Artist and Repertoire

You can find more about these modules in our course catalogue.

This degree course greatly increases your employment prospects and opportunities in the music business. This is an exciting time to enter the industry, as it transforms into an ever-more multifaceted field of practice that utilises digital platforms and new business models, a trend that is set to continue.

This course will equip you with the skills required for entrepreneurial practice and management. Typical job roles include but are not restricted to: record company executives, roles in digital music platforms and services, digital marketing and distribution roles, publishing managers, tour managers, artist managers, strategy advisers, venue and festival promoters, and marketing and PR consultants.

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2018. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

Please note, in addition to the tuition fee there may be additional costs for things like equipment, materials, printing, textbooks, trips or professional body fees.

Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Unistats is the official site that allows you to search for and compare data and information on university and college courses from across the UK. The widget(s) below draw data from the corresponding course on the Unistats website. If a course is taught both full-time and part-time, one widget for each mode of study will be displayed here.

How to apply

If you're a UK/EU applicant applying for full-time study you must apply via UCAS unless otherwise specified.

UK/EU applicants for part-time study should apply direct to the University.

Non-EU applicants for full-time study may choose to apply via UCAS or apply direct to the University. Non-EU applicants for part-time study should apply direct to the University, but please note that if you require a Tier 4 visa you are not able to study on a part-time basis.

All applicants applying to begin a course starting in January must apply direct to the University.

When to apply

The University and Colleges Admissions Service (UCAS) accepts applications for full-time courses starting in September from one year before the start of the course. Our UCAS institution code is L68.

If you will be applying direct to the University you are advised to apply as early as possible as we will only be able to consider your application if there are places available on the course.

Fees and key information

Undergraduate
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W300

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