Dr Milan Todorovic
Male lecturer Milan Todorovic

Milan Todorovic

Dr. Milan has been a Senior Lecturer at London Met since 2006. Course Leader since 2008, he is responsible for BA (Hons.) Music Industry Management, a high-profile MA module in music strategy and PhD supervision in music, media and creative enterprise. He wrote a PhD in music subcultures and media strategies (2004), following from a pioneering MA in Music Management where he identified key issues in online music marketing (1999) affecting multiple industries to the present day. His first degree was in Fine Art, Painting, and he continues to show paintings, audiovisual works and performances in London and Europe. Milan has a passion for science, having studied Laser Physics. He applies this scientific knowledge in the understanding of new technologies at the heart of creative business innovation. His research covers a wide range of topics in music and strategy.

Milan's creative industry experience covers over 25 years in music, events, arts and the media. He is the author of a new research book on Creative Industry Strategy and the leader of a mind-bending project on audio and media strategies for advanced hotels. Milan's research also covers interactive architecture, design and indie film; art venues and music start ups, advanced design networks and online marketing tactics. He advised a major European festival on the remodelling of their business strategy; he is a published author and creative artist experimenting with various audio/visual media.

Dr Milan was formerly a creative director of one of Europe’s most uncompromising underground clubs. Milan also shot and directed short movies shown at indie festivals and alternative venues. Milan’s experience includes media liaisons, PR, advertising and marketing strategy. He played with music video, audio production and set design before focusing on research.

  • ic, M (2011) ‘Analysing entrepreneurial strategy as narrative: Case of Concert Live’, 1st International Conference on Entrepreneurship, Innovation and SMEs, Normandy School of Management, Caen, France, November 2011
  • Bakir, A & Todorovic, M, (2010) ‘A Hermeneutic Reading into “What Strategy is”: Ambiguous Means-End Relationship’, The Qualitative Report, Volume 15 Number 5 September 2010, pp. 1037-1057, http://www.nova.edu/ssss/QR/QR15-5/bakir.pdf
  • Todorovic, M (2008) “The Underground Music Scene in Belgrade, Serbia: A Multidisciplinary Study”, Verlag Dr Müller: Saarbrücken. ISBN: 978-3639004380 [Monograph, May 2008]
  • Todorovic, M (2008) ‘Towards Interdisciplinary Research in New Media Music Organisations’, Qualitative Research in Organizations and Management Conference, Anderson School of Management, University of New Mexico, Albuquerque, USA, March, 2008

Milan Todorovic
Senior Lecturer