A collaboration between students on the Doctorate of Business Administration (DBA), Master of Business Administration (MBA) and MSc Business Innovation and Creative Entrepreneurship.
Date: 04/05/2016
Students on the Doctorate of Business Administration (DBA), Master of Business Administration (MBA) and MSc Business Innovation and Creative Entrepreneurship collaborated recently to learn more about a method that may be used in business research suitable for collecting qualitative data.
The master's students were involved in a focus group, led by Dr Hazel Messenger, with the purpose of discussing their development as a group since the beginning of the academic year. The focus group was observed in detail by the DBA cohort, providing a live example of this approach to collecting data. They were able to see how the group was managed, showing how different members were allowed to contribute and how to keep the discussion on track.
Both the master's and doctoral students commented on how much they enjoyed and learnt from this approach. Dr Hazel Messenger said: "We all learnt from this, the students about research methods and me, about the students’ experiences and running a focus group in public. A win-win opportunity all round!"
