London Met students visit the British Museum

International Events, Leisure and Tourism Management Course Leader, Ioannis Soilemetzidis, led a group of masters students on a trip to the renowned British Museum.

Date: 30 November 2022

Students on London Met’s International Events, Leisure and Tourism Management MA course were given the opportunity to tour the British Museum early in November.

The visit was organised by Ioannis Soilemetzidis as part of this year’s engagement week, and aimed to enhance the learning and teaching experience, and provide students with a ‘hands-on’ opportunity to engage with their course.

Students were delighted to visit a globally leading cultural institution, and have the unique experience to learn about marketing and management from a large organisation, which closely relates to the core modules of their course.

One of the students who participated on the tour, Dittu, found the experience greatly enhanced his studies, “The visit helped me to understand a number of issues relating to marketing, management, project and strategies of a strategic attraction, such as a large  cultural centre.”

A second student Nikhil stated that “We have been able to see many interesting things at the museum, like the famous Rosetta Stone, the Royal Gold Cup, and many more. It was a very knowledgeable afternoon, I am grateful to learn how a historic institution operates..”

Another student, Sunny, was fascinated at the opportunity to see how the British Museum markets itself to stay culturally relevant. “The museum offers access options to visitors across the world, both online and offline, to experience its collection, which is a great marketing strategy. An inclusive and creative marketing and management approach is essential for the museum's long-term survival and growth.”

Reflecting on the success of the trip, Ioannis said “It was fantastic for the students to see the core business and marketing functions of a globally sector leading organisation like the British Museum. These have greatly enhanced their learning and teaching experience, as well as helped them to develop better the link between theory and practice.”

Engagement Week is an opportunity for students to take a break in their usual modules to make sure they are on track with their studies and up to date with what is happening on their course and within the wider University community.

Ioannis Soilemetzidis and students visiting British Museum