Given the latest consumer rights incident, concerning horsemeat in beef burgers ... Dr Tsivrikos gave his expert opinion regarding these issues on a live SKY NEWS interview.
Given the latest consumer rights incident, concerning horsemeat in beef burgers and other unlawful techniques that supermarkets at times engage, Dr Tsivrikos gave his expert opinion regarding these issues on a live SKY NEWS interview.
Issues on consumer trust and loyalty were discussed and Dr Tsivrikos presented part of his research and consultancy work related to issues of consumer rights and consumer behaviour.
Dr Tsivrikos will continue working with both SKY news and BBC news covering issues of consumer behaviour and marketing psychology. The results of his work will provide guidelines for engagement into ethical branding that protects both consumers and vendors.
