Cass Animators Back Virgin Finalist News from the School of Art, Architecture and Design

Animation student project helps client company reach finals of Virgin Pitch to Rich competition.

This year The Cass' animation department, led by Mark Collington, has been working with the amazing Africa-inspired health brand and social business Aduna to support their mission to #MakeBaobabFamous.

Animations made by the students, including Dorothea Peponi and Emeka Uzoh, were used as part of the viral campaign used on social media that has now secured Aduna a place as one of three finalists in the 'Grow' Category of the national 'Pitch To Rich' competition organised by Virgin. They will take part in a live pitch to Virgin founder Richard Branson on the 26 June.

Baobab is an African superfruit which has the potential to provide sustainable income for 10 million households in rural Africa. The grow category is intended to help already established businesses who need to expand their reach and get more exposure. The winner will be chosen  by a panel of industry experts including Richard Branson, Jo Malone, David Gandi and Justine Roberts.

If Aduna win, they will receive a £250K marketing campaign that they will use to transform awareness of baobab – and with it, thousands of lives. 

Find out more about Aduna on their Facebook Page.