Dr Andrina Halder

Dr Halder's journey began with London Metropolitan University in Feb 2019 as Senior Lecturer. She currently leads on three courses and various modules. Additionally, she is a Senior Fellow of HEA.



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More about Andrina Halder

Dr Halder has been a Senior Lecturer since 2019. She holds a PhD in Digital Marketing and is a Senior Fellow for Higher Education Academy (SHFEA). Dr Halder is an experienced academic with a digital marketing and digital business transformation background.

She's currently the Course Leader for International Businesss Management MSc, Digital Business Management BSc and Business Management BA (Top Up).

As a retired Bangladesh Armed Forces Officer, Dr Halder is also an expert in international business management and relations. What's more, she leads and teaches multiple Digital Business Management, Artificial Intelligence, and International business-related modules.

Dr Halder is passionate fostering a work-ready classroom. She's designed and led a business consultancy module in collaboration with the Riipen platform and supervises students for business consultancy. She has been working with Knowledge Transfer Projects in collaboration with London Metropolitan University and Innovate UK.

Additionally, Dr Halder has industry experience in providing management training for business managers. The multi-layers of academic career and industry experiences enable her to offer a unique viewpoint, experience, and knowledge in both her teaching and academic leadership.

Dr Halder is the Course Leader for our International Business Management MSc, Digital Business Management BSc, and Business Management BA (Top Up). 

Dr Halder's research interests are in:

  • Digital marketing
  • Digital business transformation
  • Artificial intelligence
  • Learning and teaching
  • Halder, A. “Creating Electronic Word of Mouth: Perceived Factors of Celebrity Chefs in the context of personal branding in the UK”. British Academy of Management Conference, Warwick Business School, UK. September 2017
  • Sultana, S and Halder, A; “The role of aesthetics and symbolism on luxury brand image: a netnographic study of an online brand community”. NVivo Virtual Conference, Qualitative Research in a Changing World 2020, 24th September 2020

Halder has secured grants through Knowledge Transfer Projects with Innovate UK and London Metropolitan University.

Dr Andrina Halder
Senior Lecturer and Course Leader