Deon-Nadine Butler (Deon) is a Chartered Marketer and senior communications leader with over twenty years' experience leading marketing, brand and communications strategies across higher education, government and the housing sector.
She is Executive Director of Marketing and Communications at London Metropolitan University and a member of the University's Executive Board. As the University's first Director of Marketing and Communications, she established a unified marketing and communications function from previously separate teams and has led the transformation of the University's approach to brand, communications and stakeholder engagement.
Deon leads the University's marketing and communications strategy, helping to strengthen reputation, support student recruitment objectives and communicate the University's impact to prospective students, partners, policymakers and wider stakeholders. She works closely with the Vice-Chancellor and Executive Board, providing strategic advice on reputation, positioning and organisational change.
Prior to joining London Met, Deon held senior marketing and brand leadership roles at Homes England and Notting Hill Genesis, including leading the national rebrand of Homes England. She also served as Chair of the School Standards Board at GLF Schools, bringing experience in governance and strategic leadership.
Having grown up on a council estate and as the first in her family to pursue higher education, Deon is passionate about the transformative power of education and widening opportunity. She regularly speaks on marketing, communications, leadership and the evolving role of higher education in society.
Professional Interests
- Leadership, organisational culture and talent development
- Higher education marketing, reputation and student engagement
- Strategic marketing, brand leadership and organisational transformation
- Corporate communications, reputation management and crisis communications
- Strategic storytelling and audience engagement.
