Students worked with architecture firm AHHM to produce eye-catching designs for the hoardings at London Met’s former Aldgate campus.
Date: 27 October 2020
Graphic Design BA and Illustration & Animation BA students have transformed the surroundings of Central House, the former home to London Met’s School of Art, Architecture and Design. The building is currently being developed by architecture firm Allford Hall Monaghan Morris (AHHM).
The students worked with the AHMM Central House design team in a series of workshops to determine how the site’s hoarding should look, which covered letterpress printing, photography, video editing, and screen printing. They developed responses to the brief including a proposal for the hoarding and an animation.
The project ‘Super Space’ invited students to take the site’s locality, its cultural history, social and commercial use and consider how the community connects with each of these aspects as the starting point for their design.
Three of the designs developed at the workshops were selected by the course tutors to be applied to the hoarding.
Eleanor Beaumont’s design celebrates the languages of local residents past and present, mixing cockney rhyming slang, Yiddish and Bengali using analogue printing techniques and collage; Amber O’Reilly’s work is envisaged as a message of positivity, ‘We are all London'; while Emilie Zea Henriksen’s bold photographic collages play with local anecdotes and connections with the neighbouring streets.
The project was led by Sara Carneholm, Course Leader for BA Graphic Design and Angharad Lewis, Head of the Department for Visual Communication. Sara said, “The students showed immense professionalism throughout the project, carefully considering and responding to the brief from AHHM to develop some really vibrant, eye-catching designs. The final hoardings look fantastic. I’m so proud of the students and the clients are delighted with the result.”