Every retail journey involves these mindstates. We dream about thethings we want to achieve (rather than just buy).
Date: 14 December 2014
Dreaming, Exploring and Locating
Every retail journey involves these mind states. We dream about the things we want to achieve (rather than just buy). Then we actively explore the category we’re interested in. Once we know what we want, we have to locate it – the traditional comfort zone for physical retailers.
Designing Hamleys World
Quite simply the biggest and most playful toy shop on earth. Located in the Central Detsky Mir building in the heart of Moscow, synonymous with the childhood dreams of all Russians. Amazing attractions and entertainment designed into 7000 sqm of retail over 2 floors.