Content by Conran

Students from the Surfing The Crash studio in The Cass School of design were invited to produce designs as part of a project for design company Content By Conran.

Date: 09 January 2013

Students from the Surfing The Crash studio in The Cass School of design were invited to produce designs as part of a project for design company Content By Conran.

The session, which took place at Sir Terence Conran's riverside penthouse, was organised through Jess Corteen who graduated from the BA Furniture and Produt Design course three years ago and now works for Content by Conran, who design ranges of furniture and product for high street shops including M&S.

Students were asked to come up with ideas for stand alone armchairs, coffee tables and free standing shelving units. Over an intensive afternoon around Sir Terence's dining table, they produced over sixty pages of design concepts . The staff at Content by Conran are currently looking over the sketches developed by the students, to see if any of the designs can be taken forward. Should any be selected the students will be invited back to help with further developments.

Talking about the project, Studio leader William Warren said, "It's vital the students get to see first hand real life design practice and manufacturing and so I try and weave it into my teaching. This session showed a glimpse of the attitudes needed to design sellable domestic furniture."

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