Underwear start-up, created by London Met alumna, smashes crowdfunding target

MERRI Intimates, which took home the top prize at Big Idea Challenge last year, is still raising funds for unique, beautiful underwear which promotes gynaecological health.

Date: 09 June 2021

London Met Furniture and Product Design graduate Ella Merriman, along with her team, Amelia Powell and Holly Thomas, have raised almost triple their crowdfunding goal to develop MERRI intimates.

MERRI Intimates, which was named Grand Champion of London Met’s Big Idea competition last year, will offer beautiful underwear to promote women’s gynaecological health. The funding received from this has enabled the team to undergo multiple rounds of product sampling to create something that fulfils its purpose and fits all bodies.

As of this moment, the team has raised £13,449, with 296 backers. There are still 16 days to go until their crowdfund ends. You can back the project on their Kickstarter page.

The team explained, "we believe that underwear has the power to make women feel beautiful and confident – no woman should ever have to compromise on this for her health. However, most "sexy" styles on the market are made from synthetic and highly-elasticated fabrics, which often aggravate and amplify common infections."

"MERRI Intimates aims to dispel existing and harmful taboos around UTIs and thrush, conditions which affect 1 in 3 women in the UK and can be completely debilitating. Gynaecologists and doctors recommend cotton underwear for optimum vaginal health and to help prevent these infections. MERRI Intimates will produce sustainable and ethical organic cotton briefs, that are sexy and flattering too. We hope to prove that cotton pants don’t have to be granny pants!"