A double Masters programme run between London Metropolitan University and a French business school has been ranked number one in a leading survey of international business courses.
Date: 27/02/2012
A double Masters programme run between London Metropolitan University and a French business school has been ranked number one in a leading survey of international business courses.
London Met's School of Business and Law works with ESCEM to deliver a double Masters programme in international marketing communications. The course, which sees students study in both London and France, was recently named the best international programme by the influential business publication, Le Moniteur du Commerce International (MoCI).
Gisele Guarisco, Course Leader for the MA International Marketing Communications at London Met, said: "This is very good news for the School as it raises the profile of an already very successful Masters programme which is highly regarded by employers.
“The course attracts a large number of like-minded, intelligent and ambitious people from all over the world. They particularly value the chance to experience two countries and two educational systems during their studies, and to carry out a four-month marketing internship in the country of their choice.”
London Met began working with ESCEM when the French institution, which has bases in Paris, Poitiers and Tours, approached the School of Business and Law to propose a joint validation of their respective Masters programmes. A research relationship has since been established.
Students who complete the course receive two Masters awards; the MA International Marketing Communications from London Met, and the MSc International Marketing Communications Strategy from ESCEM.
The latest accolade from MoCI reinforces the course’s reputation for quality and success in producing high-calibre graduates who go on to secure leading positions in their field.
Alumni from the programme have gone on to work for advertising giants such as Saatchi and Saatchi and Publicis, with others pursuing product, account or brand manager careers with companies including Fendi, Audi, Bacardi and Proctor and Gamble.
A statement on the ESCEM website read: "The success of this programme stems from the fact that students graduate with a double degree including an MA in International Marketing Communications from London Metropolitan University, and the rich multi-cultural student environment.”
